ClubFitness Greensboro

What ClubFitness Greensboro does

ClubFitness Greensboro is a privately held, family-owned health club operating two facilities in Greensboro, North Carolina — Green Valley (1909 Lendew Street) and Oak Branch (21-A Oak Branch Drive) — totaling over 100,000 square feet of fitness and wellness space. Founded in 1979 and serving the Triad community for more than 45 years, the company functions as a multi-generational fitness, aquatics, and wellness provider rather than a single-purpose gym. Programming spans 14+ named categories including youth athletic performance (Parisi), swim instruction (Michael Phelps Swim School), group exercise (Les Mills, yoga, spin, Pilates reformer, boxing, Tai Chi, Zumba), personal training (Alloy), aquatics, pickleball, racquetball, and a golf simulator, alongside on-site spa services (Oasis Salon, Triad Laser Center) and a smoothie bar.

The technology stack is predominantly third-party and consumer-facing rather than proprietary: the ClubFitness mobile app integrates with MYiClubOnline for class booking and member management; EGYM provides digital support; ABC Financial handles billing; Les Mills On Demand and Fitness On Demand deliver 1,300+ virtual classes; and equipment-level technologies include Impact Wrap smart heavy bags, InBody body composition scanners, Uneekor Eye XO golf simulators, and Laykold Masters Gel pickleball court surfaces. No in-house software, AI, or data platform was disclosed. Member acquisition is sales-led through in-person tours and an online join portal, supplemented by organic social channels (Facebook, Instagram, Twitter, YouTube) and an email newsletter.

The revenue model is anchored by recurring monthly membership subscriptions (tiered at $39.99 Young Adult, $69.99–$79.99 Gold, $89.99 M2M, and $127.97+ Family), augmented by usage-based and professional services revenue streams including personal training, Pilates sessions, swim lessons, pool parties, spa services, golf simulator bookings, and smoothie bar sales. The company sells exclusively to individual consumers and families in the Greensboro/Triad market. Leadership consists of CEO Maria Gonzalez, COO Gary Castellano, and CFO Josh Hughes, with no disclosed external investors or institutional capital.

Name

ClubFitness Greensboro

Legal name

ClubFitness

Website

https://clubfitnessgso.com

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

101–250 employees

Short description

ClubFitness is a family-owned, two-location health club in Greensboro, NC, offering comprehensive fitness, aquatics, youth performance, and spa services across 100,000+ square feet to families, youth athletes, and general fitness consumers in the Triad market for over 45 years.

Ownership category

akta.pro rank

Product category

Health and Fitness Club Services

NAICS

Fitness and Recreational Sports Centers (713940), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Hybrid Retail-Wholesale Membership Clubs (B2B2C) (CRAEADAD)

akta.pro secondary industry

Specialty Membership Clubs (Category-Focused) (CRAEADAI)

Keywords

• Health club memberships
• Personal training services
• Youth sports performance
• Swim lessons
• Group fitness classes

Headquarters

HQ city

Greensboro

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Gym Membership Subscriptions: ClubFitness generates primary revenue through monthly gym membership subscriptions. Members pay recurring monthly fees for access to fitness facilities, pools, group classes, and various amenities at both locations. Membership tiers include Young Adult ($39.99/month), Gold ($69.99-$79.99/month), M2M ($89.99/month), and Family ($127.97/month) plans with various contract terms.
2. Personal Training Services: Revenue from personal and semi-private training programs including one-on-one personal training, semi-private group training (up to 6 participants), and the Alloy Personal Training system. Additional charges apply for personal training beyond standard membership.
3. Pilates Studio Sessions: Additional-charge group reformer Pilates classes and private/semi-private Pilates sessions. Includes intro packages, class passes, and multi-session packs. Non-members pay an additional $5 surcharge per session.
4. Swim Lessons: Revenue from Michael Phelps Swim School lessons including group classes (8-week sessions at $160-$200) and private lessons ($50/30-minute session or $360 for 8-pack). Semi-private lessons available at $40/30-minute session.
5. Spa and Salon Services: Oasis Salon provides hair services, skincare treatments, waxing, and various spa services at additional charges. Triad Laser Center offers skin rejuvenation treatments.
6. Golf Simulator Sessions: Golf simulator bookings at $5/hour for members and $40/hour for non-members. Sessions booked by the hour with up to 4 players per session.
7. Smoothie Bar: On-site smoothie bar offering recovery shakes and nutritional beverages using vine-ripened crushed fruit with no added sugars.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

ClubFitness Greensboro is a family-owned health club operating two Greensboro, NC locations with 100,000+ square feet of facilities, selling monthly memberships that grant access to comprehensive fitness amenities including pools, racquetball, pickleball, Pilates reformer studio, golf simulator, boxing studio, group exercise classes, and wellness services. Beyond membership dues, the company sells personal training, swim lessons, Pilates sessions, golf simulator bookings, pool parties, smoothie bar products, and Oasis Salon spa services to members and walk-in customers.

Product overview

ClubFitness is a family-owned health club operating two Greensboro, NC locations (Green Valley and Oak Branch) with over 100,000 square feet of facilities. The company offers a comprehensive fitness ecosystem combining its core mobile app for member management and class booking with diverse programming including personal training through the Alloy system, Parisi Youth Sports Performance, and Michael Phelps Swim School. Premium amenities include golf simulation (Uneekor/GSPro), indoor pickleball on Laykold courts, Pilates reformer studios, boxing with smart heavy bags, racquetball, and extensive aquatics with Olympic-sized pools. Members receive access to both locations plus digital platforms including Les Mills On Demand, Fitness On Demand, and MYiClubOnline for integrated class scheduling and workout tracking. Additional services include Oasis Salon spa, Smoothie Bar nutrition, and InBody body composition scanning.

Differentiator

Problem solved

Functional benefit

Products and services

• ClubFitness Memberships Recurring monthly memberships (Young Adult $39.99, Gold $69.99-$79.99, M2M $89.99, Family from $127.97) that grant access to both Greensboro locations and most amenities including pools, group exercise, racquetball, pickleball, hot tubs, saunas, and the ClubFitness app.
• Alloy Personal Training Premiere personal training system offering group, semi-private, and one-on-one sessions with certified coaches including Burn & Build classes combining resistance training with metabolic conditioning, sold as a paid add-on to membership.
• Parisi Youth Sports Performance Age-specific youth athletic training program (Jump Start 7-12, Total Performance 12-15, Elite Performance 14-18) delivering linear speed, agility, and strength training by certified Parisi performance coaches for an additional fee.
• Michael Phelps Swim School Structured swim lesson program for all ages and abilities from infants through adults, including group classes ($160-$200 per 8-week session), private lessons ($50/30 min), and semi-private lessons ($40/30 min) offered in English, Spanish, and Korean.
• Non-Contact Boxing Classes Interval-based boxing fitness classes featuring 15 smart 100-lb heavy bags with Impact Wrap sensors that track strike count, intensity, and produce an Impact Score; classes include warmup, eight 3-minute rounds, and a strength/core finisher.
• Golf Simulator Sessions Hourly indoor golf simulator bookings at $5/hour for members and $40/hour for non-members (up to 4 players per session) using the Uneekor Eye XO camera system with 24-point swing analysis and access to 1,800+ world courses via GSPro software.
• Pickleball Premium indoor pickleball experience on four Laykold Masters Gel championship courts including open play, premium court reservations, skill-based leagues via TeamReach, private instruction, and tournaments.
• Pilates Reformer Studio Group reformer Pilates classes plus private and semi-private sessions in a fully equipped studio with 4 reformers with towers, 1 convertible Trapeze Table, 5 standard reformers, 4 spine correctors and combo chairs, and 1 ladder barrel, sold via intro packs ($75), launch packs ($202.60), 4-packs, 8-packs, and per-session pricing.
• Pool Parties Children's pool party packages at Oak Branch featuring 1.5-hour events with pool games, water slides, noodles, fins, party coaches, food/present time, and party room access for $300 members / $350 non-members with $100 deposit.
• Aquatics Programs Water fitness classes including HIIT Aquatics, Power Hour, Water Fitness, and Water Works, plus lap swimming in a 25-meter Olympic-sized indoor heated pool at Oak Branch.
• Group Exercise Classes Group fitness programming including Les Mills BodyAttack, BodyBalance, BodyCombat, BodyJam, BodyPump, Grit, RPM, Sh'bam, Cycle/Strength, Spin, Tabata 360, Tai Chi, Water Works, and Zumba.
• Spin Classes Indoor cycling classes at Green Valley featuring hill climbs, sprints, and interval training set to high-energy music, designed as a low-impact workout that can burn up to 600 calories per class.
• Yoga Classes Yoga instruction for all levels, from beginner flowing poses through intermediate vigorous standing, balancing, and backbend sequences, in 60-minute classes.
• Tai Chi Classes Weekly Tai Chi classes at both Green Valley and Oak Branch following a 24-exercise Simplified Form format, with each 1-hour session including a 5-minute warm-up and cool-down.
• Racquetball Courts Two racquetball courts at Green Valley available for free play, organized matches, and ladder-style competitions, with day passes available for non-members.
• Oasis Salon & Spa Services On-site hair, skin care, waxing, teen skincare, signature facials, chemical peels, cuts, color, and keratin treatment services plus Triad Laser Center skin rejuvenation treatments, sold at additional charges to members and walk-in customers.
• Smoothie Bar On-site nutrition bar at Green Valley serving recovery shakes made with 100% vine-ripened crushed fruit, no added sugars, no GMOs, and no artificial ingredients, marketed for pre-competition, post-workout, meal replacement, and muscle-building use.
• ClubFitness Mobile App Mobile application for iOS and Android that lets members reserve class spots, record workouts, access at-home workouts, participate in social media and challenges, and links to the MYiClubOnline account.

Quantifiable outcome

• Parisi Youth Sports Performance program has helped shape over 190 NFL draft picks
• +1 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature5 records

Partnerships

One partnership is on record.

• IHRSA (International Health, Racquet & Sportsclub Association)minorStrategic or Co-development PartnerClubFitness is a proud partner with IHRSA. Members can enjoy Passport privileges at both of their Greensboro locations, allowing access to participating IHRSA gyms worldwide when traveling.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• O2 Fitness: Regional mid-market fitness chain operating multiple locations in North Carolina, including Greensboro. Direct head-to-head competitor explicitly mentioned in ClubFitness member testimonials as a comparison point.
• Gold's Gym: National mid-market fitness franchise with comparable full-service amenity offerings (weights, group classes, personal training). Closely aligned business model targeting similar family and general-fitness demographics.
• LA Fitness: Large mid-market national chain offering pools, group fitness, courts, and family memberships at comparable price points. Closely aligned in facility scope and target demographic.
• Crunch Fitness: Mid-market national fitness chain offering group classes, personal training, and amenity-rich facilities at competitive monthly pricing. Closely comparable business model and customer profile.
• YMCA of Greensboro: Community-based non-profit fitness organization in Greensboro offering pools, swim lessons, youth programs, and family memberships. Competes directly on family/youth programming and aquatics at subsidized pricing.
• Fitness Connection: Regional value-priced fitness chain with multiple locations across the Southeast. Competes for the same multi-amenity, family-oriented customer with lower price points.

Broad incumbents

• Planet Fitness: National low-cost fitness chain with $10-$25/month memberships. Competes for the same Greensboro consumer wallet at a sharply different price point, anchoring the value end of the local market.
• Life Time Fitness: Premium national multi-service fitness brand combining gym, pools, spa, youth programs, and family amenities at higher price points. Represents the upscale benchmark ClubFitness aspires to in a local market.
• Equinox: Premium national fitness brand with luxury positioning, signature programming, and high-touch amenities. Sets the ceiling on premium pricing ClubFitness's boutique positioning aspires toward.

Regional players

• EOS Fitness: Regional value-added fitness chain operating primarily in the western U.S. Comparable mid-market amenity model and family-friendly positioning, though geographically non-overlapping with Greensboro.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ClubFitnessGSO
• YouTubeyoutube.com/channel/UC3o0-4Fcr7b2D1zqhlDxE_g
• Facebookfacebook.com/clubfitnessoakbranch
• Instagraminstagram.com/clubfitnessgso

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ClubFitness Greensboro