After
After is a private US-based warranty services company founded in 2005 that helps manufacturing brands manage and grow their businesses after the point of sale through post-sale warranty program administration and support.
- Company typePrivate
- Founded2005
- HeadquartersNorwalk, United States
- Headcount51–100
- GTM typeB2B
- OfferingServices
What After does
After is a private, US-based warranty services company founded in 2005 and headquartered in Norwalk, Connecticut. The firm operates in the post-sale warranty sector, assisting manufacturing brands in managing and transforming their businesses after the point of sale. Its value proposition centers on enabling manufacturers to extend customer relationships and revenue capture beyond the initial transaction through warranty program administration.
The company maintains a workforce of 51-100 employees and is led by CEO Nathan Baldwin, Co-Chairman Scott Gunnison, and CTO David King. The firm operates from a dedicated digital presence at afterinc.com, and the available source material references a potential operational or distribution connection with Domestic & General, a global warranty services provider. The underlying technology stack, platform architecture, and specific product suite are not disclosed in the available data.
Business model details are similarly sparse: pricing models, revenue mechanics, and customer segmentation are not publicly disclosed. The firm serves manufacturing brands as its stated customer base, implying a B2B services model with enterprise or mid-market manufacturer clients. No funding history, revenue figures, or growth metrics are available in the provided sources, limiting the ability to characterize the firm's financial trajectory or capital structure.
After firmographics
Firmographics- Name
- After
- Website
- https://afterinc.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- After is a private US-based warranty services company founded in 2005 that helps manufacturing brands manage and grow their businesses after the point of sale through post-sale warranty program administration and support.
- Ownership category
- akta.pro rank
After industry classification
Industry- Product category
- Warranty Management Services
- akta.pro primary industry
- Warranty, Protection Plans & Extended Service Contracts (CRACAJAH)
Keywords
Where After is headquartered
LocationHeadquarters
- HQ city
- Norwalk
- HQ country
- United States
- HQ region
- North America
Markets served
After business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
After product offering
Product offeringCore offering
After provides warranty and post-sale service solutions to manufacturing brands, helping them transform their customer engagement and service operations after the point of sale. The company assists brands in administering warranty programs and converting post-sale customers into long-term repeat buyers.
Differentiator
Problem solved
Functional benefit
Products and services
- Warranty Administration and Post-Sale Engagement Service
Companies that use After
Customer profileIdeal customer profiles1 record
After technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
After partnerships and signals
Strategic signalRecent moves3 records
Expansion highlights3 records
After competitors and assessment
Company assessmentEmerging players
- Clyde: Clyde is an emerging extended-warranty and product protection platform that partners with DTC brands and retailers. It targets the same post-sale monetization opportunity for brands but is earlier-stage and primarily focused on e-commerce merchants.
- Mulberry: Mulberry is an embedded warranty and product protection platform for online retailers and brands. It is an emerging player that competes for the same manufacturer and retailer post-sale contracts but with a heavier software/SaaS focus.
Broad incumbents
- Assurant: Assurant is a large global provider of protection plans, extended warranties, and connected-living services through its Global Lifestyle segment. It is a broad incumbent offering warranty administration as part of a wider insurance and services portfolio, competing for the same manufacturing-brand clients.
- AIG Extended Warranty: AIG offers extended service contracts and warranty programs as part of its broader insurance portfolio. It is a broad incumbent that competes with After for manufacturing-brand extended warranty partnerships, particularly for higher-ticket products.
- Asurion: Asurion is a major provider of product protection plans and device repair services, primarily through retailer and carrier partnerships. As a broad incumbent, it overlaps with After's warranty administration capabilities at greater scale.
Direct peers
- Allstate Protection Plans: Allstate Protection Plans (formerly SquareTrade) is one of the largest providers of extended warranties and protection plans for consumer electronics and appliances, serving retailers and manufacturers. It directly competes with After in administering warranty programs for brands and retailers.
- Domestic & General: Domestic & General is a global specialist in warranty and protection plan administration for manufacturers and retailers of appliances, electronics, and specialty products. It is a near-direct competitor in After's core warranty administration space, with significant US operations.
- Extend: Extend is a technology-focused extended warranty and product protection platform that partners with brands and retailers to offer modern protection plans. It is a direct peer targeting the same manufacturer-side post-sale opportunity with a more software-native approach.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks4 records
Key highlights4 records
Customer concentration
After social profiles
Digital presenceAfter financial estimates
Financial estimateRevenue estimate
Valuation estimate
After leadership team
Management profileNumber of profiles
Profiles3 records
After funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
After M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about After
What does After do?
After provides warranty and post-sale service solutions to manufacturing brands, helping them transform their customer engagement and service operations after the point of sale. The company assists brands in administering warranty programs and converting post-sale customers into long-term repeat buyers.
Is After a public or private company?
After is a private company. It is classified as unknown and is currently operating.
When was After founded?
After was founded in 2005. It employs 51 to 100 people.
Where is After based?
After is headquartered in Norwalk, United States, in the North America region.
Who are After's main competitors?
Emerging players on record are Clyde and Mulberry. Broad incumbents are Assurant, AIG Extended Warranty and Asurion. Direct peers are Allstate Protection Plans, Domestic & General and Extend.
Does After have an API?
No public API is recorded for After.
What industry is After in?
After's product category is Warranty Management Services. Its primary akta.pro industry code is CRACAJAH, Warranty, Protection Plans & Extended Service Contracts.