Extend, Inc.
Extend, Inc. operates an AI-native post-purchase commerce platform that unifies product protection, shipping protection, returns, and order tracking, using behavioral data to segment shoppers for 1,000+ merchants including Peloton, Sonos, iRobot, and Mattress Firm.
- Company typePrivate
- Founded2019
- HeadquartersSan Francisco, United States
- Headcount251–500
- GTM typeB2B
- OfferingSoftware
What Extend, Inc. does
Extend, Inc., founded in 2019 and headquartered in San Francisco, operates an AI-native post-purchase commerce platform branded as Shopper Operations. The platform unifies four modules — Shopper Intelligence, Delivery, Returns, and Product Protection — around a behavioral data engine that evaluates 25+ signals per shopper (return history, claim frequency, fraud risk, account age, payment methods, shipping patterns) to segment customers by value and risk in real time. Extend's product surface includes extended warranty and accidental damage plans, shipping protection for lost/damaged/stolen deliveries, branded order tracking, and an AI claims chatbot (Kaley) reported to resolve 98% of claims within 60 seconds at 90.65% CSAT.
The company monetizes primarily through transaction-based and revenue-share models tied to protection plan sales and shipping protection attach rates, rather than traditional SaaS subscriptions; pricing is quote-based for enterprise customers. Distribution combines direct enterprise field sales, self-serve via the Shopify and BigCommerce app marketplaces, and API-first integration (docs.extend.com) for custom enterprise deployments. Extend serves a roster of 1,000+ merchants across verticals including electronics (Sonos, NZXT), home goods (Bed Bath & Beyond, Sur La Table), mattresses (Mattress Firm, Nectar, Sleep Country), fitness (Peloton, Tonal), jewelry (Brilliant Earth), beauty (Glamnetic), and furniture (Caspar), with a stated focus on mid-market and enterprise eCommerce merchants and DTC brands. The company is venture-backed, having raised approximately $320M across four rounds, most recently a $260M Series C in 2023 led by SoftBank Vision Fund 2 (with Amex Ventures, Meritech Capital Partners, and PayPal Ventures) at a post-money valuation of more than $1.6 billion. Capital is allocated to international expansion into Europe and Canada, platform development (notably the March 2026 Shopper Operations launch), and hiring across product, engineering, and sales.
Extend, Inc. firmographics
Firmographics- Name
- Extend, Inc.
- Legal name
- Extend, Inc.
- Website
- https://extend.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Extend, Inc. operates an AI-native post-purchase commerce platform that unifies product protection, shipping protection, returns, and order tracking, using behavioral data to segment shoppers for 1,000+ merchants including Peloton, Sonos, iRobot, and Mattress Firm.
- Ownership category
- akta.pro rank
Extend, Inc. industry classification
Industry- Product category
- E-commerce Post-Purchase Software
- NAICS
- Software Publishers (5132), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Marketplace / Multi-Lender POS Financing Aggregators (FSAGAIAJ)
- akta.pro secondary industry
- Social Customer Service & Conversational Sales Platforms (CRAFANAL)
Keywords
Where Extend, Inc. is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Extend, Inc. business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Product Protection Plans: Extend generates revenue by enabling merchants to offer product protection plans (extended warranties) to customers. The company takes a portion of protection plan sales as incremental revenue for merchants, with reported +5% incremental revenue from protection plan sales.
- Shipping Protection: Revenue generated from shipping protection offerings that cover loss, damage, or theft of deliveries. Merchants can offer this as a value-add or add-on to purchases.
- Platform/Integration Fees: Enterprise merchants may pay for custom or enterprise-level platform configurations and integration services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Transaction-based model for protection plan sales |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels8 records
Extend, Inc. product offering
Product offeringCore offering
Extend, Inc. provides an AI-native Shopper Operations platform that helps eCommerce merchants unify delivery, returns, exchanges, and product protection (extended warranty) services in one place. The platform uses machine learning and behavioral data signals to segment shoppers by value and risk, enabling merchants to offer dynamic policies, automated claims processing, and shipping protection that drives incremental revenue while reducing fraud and policy abuse.
Product overview
Extend, Inc. offers a unified AI-native Shopper Operations Platform that combines four core modules—Shopper Intelligence, Delivery, Returns, and Product Protection—into a single post-purchase commerce solution. The platform uses AI and 25+ data signals to segment customers by value and risk, enabling personalized policies, automated claims resolution (98% in under 60 seconds), and dynamic returns management. Key sub-products include Shipping Protection, Tracking, and Automated Claims. The platform integrates natively with Shopify and BigCommerce via dedicated apps, and offers an API at docs.extend.com for custom integrations. Extend also provides industry-specific solutions for apparel, electronics, furniture, jewelry, mattress, auto, health & beauty, home fitness, and sports & outdoor.
Differentiator
Problem solved
Functional benefit
Products and services
- Extend Shopper Operations Platform A unified AI-native commerce platform for eCommerce merchants that personalizes every shopper's post-purchase experience by connecting delivery, returns, exchanges, and warranty claims with real-time intelligence-driven customer segmentation.
- Shopper Intelligence
Quantifiable outcome
- 98% of claims resolved within 60 seconds by AI chatbot
- +11 more outcomes
Companies that use Extend, Inc.
Customer profileNamed customers33 records
Segments5 records
Ideal customer profiles2 records
Extend, Inc. technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability8 records
Feature5 records
Extend, Inc. partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered major, core and minor.
- Mattress FirmmajorMattress Firm launched FirmCare powered by Extend to boost customer satisfaction through embedded product protection offerings.
- BeyondmajorBeyond added Extend shipping and product protection to improve customer experience and increase revenue.
- TonalmajorTonal became the latest fit tech company to offer Extend product protection, enabling customers to protect their fitness equipment investments.
- The Dufresne Group CanadamajorPartnership to improve guest experience through digital-first product protection coverage. The Dufresne Group achieved 40% attach rate and expanded warrantable portfolio by 28%.
- ShopifycoreNative Shopify app integration enabling Extend's post-purchase solutions (product protection, shipping protection, returns, Shopper Intelligence) to be seamlessly integrated into Shopify merchant stores. Trusted by major brands including Peloton, Michaels, Visionworks, iRobot, Brilliant Earth, Nectar.
- BigCommercecoreNative BigCommerce app integration providing Extend's post-purchase platform solutions to BigCommerce merchants. Partners include Z Gallerie, MTR, and other mid-market retailers.
- BBB (Better Business Bureau)minorBetter Business Bureau accreditation with A+ rating, providing consumer trust and credibility signal.
- G2minorG2 rating and review platform presence for Extend Protection reviews, providing peer validation of product quality.
Scale indicators13 records
Recent moves6 records
Expansion highlights6 records
Extend, Inc. competitors and assessment
Company assessmentDirect peers
- Allstate Protection Plans (formerly SquareTrade): Largest incumbent extended warranty and product protection provider for major U.S. retailers; directly competes with Extend on protection plans, shipping protection, and claims automation for the same merchant customers.
- Mulberry: White-label software platform that enables brands and retailers to launch and manage extended warranties and product protection plans; closest software-only analog to Extend's platform model.
- Clyde: DTC-focused extended warranty and product protection provider expanding into shipping protection and returns; competes for the same Shopify/DTC merchant accounts as Extend.
- Upsie: Direct-to-consumer subscription extended warranty provider covering consumer electronics, appliances, and other categories; competes for the same end-buyer on similar warranty products Extend distributes through merchants.
Broad incumbents
- Assurant: Global insurance and services company with a large Connected Commerce/extended warranty business serving mobile carriers, retailers, and manufacturers; broader portfolio but direct overlap on embedded product protection.
- Asurion (Rescue): Large device protection, tech support, and extended warranty provider operating at scale through carrier and retailer partnerships; broad incumbent with overlapping protection-plan products targeting similar end-customers.
Emerging players
- Narvar: Post-purchase experience platform focused on branded tracking, notifications, and returns for retailers; overlaps directly with Extend's delivery/returns modules and competes for similar enterprise merchants.
- Loop Returns: Returns management platform focused on exchange-first returns for Shopify merchants; directly competes with Extend's Returns module for the same merchant integrations.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Extend, Inc. social profiles
Digital presenceExtend, Inc. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Extend, Inc. leadership team
Management profileNumber of profiles
Profiles5 records
Extend, Inc. funding detail
Funding detailFunding overview
Funding rounds4 records
Investors14 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Extend, Inc. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Extend, Inc.
What does Extend, Inc. do?
Extend, Inc. provides an AI-native Shopper Operations platform that helps eCommerce merchants unify delivery, returns, exchanges, and product protection (extended warranty) services in one place. The platform uses machine learning and behavioral data signals to segment shoppers by value and risk, enabling merchants to offer dynamic policies, automated claims processing, and shipping protection that drives incremental revenue while reducing fraud and policy abuse.
Is Extend, Inc. a public or private company?
Extend, Inc. is a private company. It is classified as venture growth investor backed and is currently operating.
When was Extend, Inc. founded?
Extend, Inc. was founded in 2019. It employs 251 to 500 people.
Where is Extend, Inc. based?
Extend, Inc. is headquartered in San Francisco, United States, in the North America region.
How does Extend, Inc. make money?
Three revenue lines are on record. Product Protection Plans are the primary driver. The others are shipping Protection and platform/Integration Fees.
Who are Extend, Inc.'s main competitors?
Direct peers on record are Allstate Protection Plans (formerly SquareTrade), Mulberry, Clyde and Upsie. Broad incumbents are Assurant and Asurion (Rescue). Emerging players are Narvar and Loop Returns.
Does Extend, Inc. have an API?
Yes. Extend offers a public API for developers to integrate with their platform. The developer portal is accessible at https://docs.extend.com/, which includes API reference documentation. The platform supports seamless integrations with commerce platforms like Shopify and BigCommerce without requiring a development team. Developer documentation is at docs.extend.com.
What industry is Extend, Inc. in?
Extend, Inc.'s product category is E-commerce Post-Purchase Software. Its primary akta.pro industry code is FSAGAIAJ, Marketplace / Multi-Lender POS Financing Aggregators, with a secondary code of CRAFANAL, Social Customer Service & Conversational Sales Platforms. Its NAICS code is 5132 and its SIC code is 7370.