What Stridekick does

Stridekick is a Chicago-based group fitness challenge platform that enables individuals, friend groups, and organizations to create and compete in step- and activity-based challenges. The company serves two primary customer segments identified in its own materials: individuals and informal friend/family groups seeking social motivation, and corporate or organizational customers running employee wellness programs (e.g., COP Construction). Distribution is via a web product and native iOS and Android apps, with the company headquartered in Chicago, USA and operating with 11–50 employees.

The core Stridekick product integrates with eight or more wearable devices and health platforms, including Fitbit, Apple Watch, Garmin, Samsung Health, Withings, WHOOP, Oura, and Google Health Connect, to sync step, distance, and active minutes data. The platform supports 11+ challenge modes (Leaderboard, Target, Virtual Race, Streak, Custom Activity, Team Leaderboard, Team Virtual Race, Group Target, Stick to It, Group Virtual Race, Group Fundraiser), 20+ themed virtual race maps, and an Activity Converter that translates non-step workouts (cycling, swimming, yoga, strength training) into step equivalents at a 2,000-steps-per-mile rate. SuperDash is a dedicated enterprise admin dashboard for managing participants, teams, scoring, and reporting. An AI Prompt Playbook adds generative text capabilities that turn raw challenge data into tailored updates and motivational content.

Stridekick operates a three-tier freemium subscription model. The Free plan permits up to five public challenges with ten participants each and seven-day durations. Pro plans (Pro-10, Pro-20, Pro-50) offer private challenges, up to 45-day durations, larger participant caps, and priority support on a monthly billing cadence. The Unlimited plan is an enterprise tier with custom pricing, unlimited participants, 90-day challenges, dedicated account managers, and multi-year contracts. A secondary revenue stream comes from the Stridekick Shop, an affiliate e-commerce marketplace featuring HSA/FSA-eligible wellness products from brands such as Naked Nutrition, Kin Euphorics, HOKA, and Plunge. The go-to-market is primarily product-led and community-led, relying on app store presence, content marketing via a blog and weekly email newsletter, and viral challenge invite links rather than a traditional sales-led motion.

Name

Stridekick

Legal name

Stridekick

Website

https://stridekick.com

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

11–50 employees

Short description

Stridekick is a Chicago-based fitness challenge platform that syncs with 8+ wearables and health apps to run group step and activity competitions for individuals, friend groups, and corporate wellness programs, monetizing via tiered subscriptions and an affiliate wellness marketplace.

Ownership category

akta.pro rank

Product category

Fitness Challenge Software

NAICS

Fitness and Recreational Sports Centers (71394), Other Spectator Sports (711219)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Virtual & Hybrid Participation Events (App-Based, Remote/Hybrid Races) (MPAKAIAH)

akta.pro secondary industry

Ticketing, Registration & Event Technology (Badging, Apps) (BPAFAGAL)

Keywords

• Fitness challenge platform
• Corporate wellness programs
• Wearable activity tracking
• Group step competitions
• Virtual race experience

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Subscription Plans: Tiered subscription model with Free, Pro (Pro-10, Pro-20, Pro-50), and Unlimited plans. Free plan offers basic features with limitations on participants, duration, and challenge visibility. Pro plans unlock private challenges, extended durations up to 45 days, and priority support. Unlimited plan is customized pricing for larger organizations with unlimited participants, up to 90-day challenges, 10 challenge modes including Team and Group modes, dedicated account manager, and priority support.
2. Affiliate/Referral Revenue: E-commerce shop featuring wellness products (supplements, fitness gear, wearables, apparel) with affiliate links to external retailers like Naked Nutrition, Kin Euphorics, HOKA, Plunge, and others. Products are HSA/FSA eligible.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Stridekick operates a freemium group activity challenge platform that lets individuals, friend groups, and organizations create and compete in step, distance, and active-minute challenges. The platform syncs data from 8+ wearables and health apps (Fitbit, Apple Watch, Garmin, Samsung Health, Withings, WHOOP, Oura, Health Connect), supports 10+ challenge modes including leaderboards, virtual races, team competitions, and group fundraisers, and is monetized through tiered subscriptions (Free, Pro, Unlimited) and an affiliate wellness marketplace.

Product overview

Stridekick is a group step challenge platform built around a freemium model. The core Stridekick app enables users to create and join activity challenges with multiple competition formats. The platform integrates with major wearables (Fitbit, Apple Watch, Garmin, Samsung Health, Oura, WHOOP, Withings) and health platforms (Apple Health, Google Fit, Health Connect) to automatically sync step, distance, and active minutes data. Stridekick offers tiered subscriptions: Free Plan for basic public challenges, Pro for private challenges up to 50 participants with extended durations, and Unlimited for organizations requiring 50+ participants with dedicated admin tools via SuperDash. The product portfolio also includes a Shop marketplace for health products and a Help Center for support. Challenge modes span individual competitions (Leaderboard, Target, Virtual Race, Streak) and team/group formats (Team Leaderboard, Group Target, Group Virtual Race, Fundraiser), with features like Activity Converter and Manual Entry for participants without wearables.

Differentiator

Problem solved

Functional benefit

Brands

• SuperDash: Admin dashboard for Unlimited plan users to create, manage, and monitor corporate fitness challenges with advanced features including team management, reporting, and participant controls.
• Stridekick Pro
• Stridekick Unlimited

Products and services

• Stridekick Free step challenge platform that enables users to create, join, and compete in group activity challenges tracking steps, distance, and active minutes via wearable device sync or manual entry. Includes 10+ challenge modes such as leaderboards, virtual races, streaks, team competitions, and group fundraisers. Targeted at individuals, friend groups, families, and corporate wellness programs.
• Stridekick Shop

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

AI capability2 records

Feature5 records

Partnerships

Five partnerships are on record, tiered core.

• FitbitcoreTechnology or IntegrationDeep integration allowing Stridekick users to sync their Fitbit device data including steps, distance, and active minutes directly into the platform for challenge tracking and leaderboards.
• Apple WatchcoreTechnology or IntegrationIntegration with Apple Watch and iPhone Health App for automatic step and activity syncing to Stridekick challenges.
• GarmincoreTechnology or IntegrationGarmin device data integration for step tracking and activity syncing into Stridekick challenges.
• Samsung HealthcoreTechnology or IntegrationSamsung Galaxy Watch and Samsung Health integration via Health Connect for step and distance data syncing.
• Health Connect (Google)coreTechnology or IntegrationGoogle Health Connect integration enabling data syncing from multiple sources including Samsung Health, Google Fit, and other connected apps into Stridekick.

Recent moves6 records

Expansion highlights5 records

Direct peers

• Virgin Pulse: Virgin Pulse is a large-scale corporate wellness and employee engagement platform with step challenges, rewards, and health programs — directly comparable to Stridekick's enterprise wellness proposition.
• Limeade: Limeade is an established employee experience and corporate wellness platform that includes activity challenges and well-being programs — competing with Stridekick Unlimited for enterprise HR budgets.
• MoveSpring: MoveSpring (acquired by Wellable) historically operated as a standalone step- and activity-challenge platform for groups and corporate wellness programs — the closest direct peer to Stridekick's core offering.
• Wellable: Wellable is a corporate wellness platform offering step, activity, and team-based challenges for employers — directly competing with Stridekick's Unlimited / enterprise tier for the same HR and corporate wellness buyer.
• Go365 (Humana): Go365 is Humana's wellness rewards platform offering activity and step challenges tied to incentives — competes with Stridekick for corporate and health-plan-sponsored wellness programs.
• Strava: Strava is a consumer fitness social network with built-in challenges, segments, and group competitions — comparable to Stridekick's social/challenge-led consumer experience.
• Charity Miles: Charity Miles is a movement-to-donation app that turns walking/running into charitable giving — directly comparable to Stridekick's Group Fundraiser challenge mode and step-tracking core.
• StepBet: StepBet runs paid step-based fitness challenges with a betting/rewards mechanic — directly overlapping with Stridekick's step-challenge and Streak/Stick-to-It formats.

Broad incumbents

• Apple Fitness+: Apple's native fitness ecosystem (Fitness app, Fitness+, Apple Watch challenges) ships challenge functionality to hundreds of millions of iPhone owners — the largest incumbent threat in the category.
• Fitbit (Challenges): Fitbit ships native step and adventure challenges to its massive installed base of device owners — represents the platform incumbent risk for Stridekick's consumer-facing step challenges.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/stridekick
• Facebookfacebook.com/stridekick

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stridekick