Peterson's

Name

Peterson's

Legal name

Peterson's LLC

Website

https://petersons.com

Company type

Private

Founded year

1966

Operating status

Operating

Headcount range

51–100 employees

Short description

Peterson's operates an online consumer platform offering SAT/ACT test preparation, college search tools, and a scholarship database primarily to college-bound high school students, monetizing through recurring subscriptions. The company is now expanding via acquisitions into adjacent credentialing and vocational education markets.

Ownership category

akta.pro rank

Product category

Test Preparation Services

NAICS

Exam Preparation and Tutoring (611691)

SIC

Services-Educational Services (8200)

akta.pro primary industry

College Entrance Exams (SAT/ACT/PSAT) Prep (EDANABAA)

akta.pro secondary industries

Test Prep Tutoring Platforms (SAT/ACT/GRE/GMAT, etc.) (EDANAGAH), College Admissions Exam Prep (SAT/ACT/AP/IB) (EDAGADAB), Standardized Testing Strategy for Admissions (SAT/ACT/AP/IB/TOEFL/IELTS) (EDANAEAK), Scholarship & Talent Search Exams Prep (PSAT/NMSQT, scholarship tests) (EDANABAH)

Keywords

• Test preparation services
• College admissions
• Scholarship search
• Online education
• Credentialing programs

Headquarters

HQ city

Paramus

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Test Prep Services: Online test preparation courses for standardized tests including SAT and ACT, delivered through digital platforms with practice questions and instructional content.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Peterson's provides online test preparation courses for standardized college entrance exams (SAT and ACT) delivered through its digital platform, alongside a college finder/search tool that helps students discover institutions matching their profile, and a scholarship database that matches students to financial aid opportunities. The company also extends into adjacent credentialing markets through acquired brands covering project management education (RMC Learning Solutions), animal behavior training (Animal Behavior College), and other vocational learning programs.

Differentiator

Problem solved

Functional benefit

Products and services

• Test Prep Online test preparation courses for standardized college entrance exams including SAT and ACT, offering practice questions, live instruction options, and adaptive learning features. Targeted at college-bound high school students.
• College Finder College search and discovery tool to help students find colleges matching their academic profile, interests, and preferences. Targeted at prospective college students navigating school selection.
• Scholarship Search Scholarship database and search tool to help students find financial aid opportunities matching their qualifications. Targeted at prospective college students seeking funding.
• RMC Learning Solutions Project management education brand offering credentialing content for adult learners pursuing project management certifications. Targeted at professionals seeking continuing education.

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• RMC Learning SolutionscoreStrategic or Co-development Partner · 25 January 2024Peterson's LLC completed the acquisition of RMC Learning Solutions, a project management education company, on January 25, 2024. This strategic move aims to enhance Peterson's product offerings and expand into credentialing markets, with key personnel from RMC joining Peterson's.

Scale indicators1 record

Broad incumbents

• College Board: College Board is the official administrator of the SAT and AP exams and operates its own free Official SAT Practice on Khan Academy, setting standards and competing indirectly with Peterson's SAT prep offering.
• Chegg: Chegg operates a broader student services platform including test prep, tutoring, and college admissions tools, overlapping with multiple Peterson's product lines as a larger, publicly-traded incumbent.

Direct peers

• Varsity Tutors: Varsity Tutors offers online test prep, tutoring, and college admissions support across standardized exams, overlapping with Peterson's core test prep and college search offerings.
• PrepScholar: PrepScholar provides adaptive online SAT/ACT prep with personalization algorithms, competing with Peterson's Test Prep on the same self-serve digital platform model and target customer.
• Niche: Niche is a college search and review platform offering admissions data, scholarship information, and rankings that directly overlaps with Peterson's College Finder and Scholarship Search functionality.
• The Princeton Review: The Princeton Review is a long-standing direct competitor in SAT/ACT test prep and college admissions tutoring, serving the same college-bound high school student segment with courses, books, and private tutoring.
• Magoosh: Magoosh is an online-only test prep provider offering SAT, GRE, GMAT, and other exam prep via subscription, competing directly with Peterson's in self-serve digital test preparation.
• Cappex: Cappex provides college search, scholarship matching, and admissions tools directly comparable to Peterson's College Finder and Scholarship Search products, serving the same prospective student audience.
• Kaplan Test Prep: Kaplan offers SAT/ACT prep, college admissions consulting, and graduate exam prep (GRE/GMAT/LSAT) under a similar subscription and course-based model, targeting the same college-bound student persona.

Emerging players

• Khan Academy: Khan Academy offers free SAT prep in partnership with College Board, serving the same college-bound segment as Peterson's with a freemium alternative that pressures paid test prep conversion.

Market position

Customer concentration

• Xx.com/petersons
• Facebookfacebook.com/petersons

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A4 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Peterson's