Sea Salt

What Sea Salt does

Sea Salt is a privately-held, single-location fine dining restaurant operating in historic downtown Naples, Florida under the Aielli Group portfolio. Founded in 2008 and employing 101-250 staff, the restaurant serves Venetian-inspired ocean-centric cuisine built around fresh, organic, and sustainable ingredients, with a menu that changes daily. Service operates seven days a week across lunch (11:30am-3:00pm), dinner (4:00pm-9:30pm), and a daily happy hour (3:00pm-8:00pm), and the physical footprint includes a spacious patio, large interior dining room, generous bar seating, and a private group dining room. The restaurant also runs a multi-format programming slate, including a Chef's Table experience with optional sommelier wine pairing, private and semi-private event hosting for groups of 10-100 guests, and cooking classes.

The business model is a traditional full-service restaurant revenue stack: on-premise dining is the primary income source, supplemented by private events and experiences, takeout and delivery orders fulfilled through Toasttab, Uber Eats, and DoorDash, and digital gift card sales via Toasttab. The wine and spirits program is a core merchandising layer, drawing from major viticultural regions and earning Wine Spectator's Award of Excellence in each of 2022, 2023, 2024, and 2025. Membership in the Chaîne des Rôtisseurs adds international gastronomic credibility.

Go-to-market is direct-to-consumer: customers discover the restaurant through the Aielli Group website, email newsletter capture ("Be In the Know"), and third-party platforms (Resy for reservations, Toasttab for ordering, Uber Eats and DoorDash for delivery). The restaurant does not employ AI/ML, proprietary software, or platform technology; there are no mobile apps, APIs, or SDKs, and the underlying technology footprint is limited to standard hospitality point-of-sale and reservation tooling. Customer segments are split between affluent fine dining guests, private event hosts (corporate events, rehearsal dinners, celebrations), and culinary enthusiasts engaging with the Chef's Table and cooking class programming.

Name

Sea Salt

Legal name

Sea Salt

Website

https://seasaltnaples.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

101–250 employees

Short description

Sea Salt is a privately-held fine dining restaurant in downtown Naples, Florida serving Venetian-inspired ocean-centric cuisine with a daily-changing menu, complemented by private events, a Chef's Table experience, cooking classes, and a Wine Spectator-recognized wine program.

Ownership category

akta.pro rank

Product category

Fine Dining Restaurant

NAICS

Full-Service Restaurants (722511)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)

akta.pro industry

PRIMARYTHAFACAE

Steakhouses & Seafood Restaurants

Travel & Hospitality/Foodservice & Beverage (Restaurants, Cafes, Bars)/Full-Service Restaurants (Casual & Fine Dining)

SECONDARYTHAFACAG

Chef’s Table & Tasting Menu Restaurants

Travel & Hospitality/Foodservice & Beverage (Restaurants, Cafes, Bars)/Full-Service Restaurants (Casual & Fine Dining)

SECONDARYTHAJALAH

Private Culinary Experiences (Chef’s Table, Home Dining, Market-to-Meal)

Travel & Hospitality/Tours, Attractions & Experiences/Private & Custom Experiences (VIP, Bespoke Itineraries)

Keywords

• Fine dining restaurant
• Seafood cuisine
• Private dining events
• Wine program
• Culinary experiences

Headquarters

HQ city

Naples

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Others

Revenue model

1. On-premise dining: Revenue from food and beverage sales through table service at the restaurant. The menu features Venetian-inspired ocean-centric cuisine with daily changing selections. The restaurant also offers a wine and spirits program with wines from major viticultural regions.
2. Private events and experiences: Revenue from hosting private group dining events, chef's table experiences with optional sommelier wine pairing, and cooking classes. The restaurant accommodates groups of 10 to 100 guests for various occasions.
3. Takeout and delivery: Revenue from order-to-go and delivery services through Toasttab platform and third-party delivery partners Uber Eats and DoorDash.
4. Gift cards: Revenue from gift card sales through Toasttab platform.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Sea Salt is a single-location, full-service fine dining restaurant in Naples, Florida that serves Venetian-inspired ocean-centric cuisine made from fresh, seasonal, organic, and sustainable ingredients, with a menu that changes daily across lunch, dinner, and happy hour service periods. The restaurant complements table service with curated private experiences including the Chef's Table (with optional sommelier wine pairing), private/semi-private group dining for 10–100 guests, cooking classes, and an award-winning wine and spirits program; takeout and delivery are fulfilled through Toasttab, Uber Eats, and DoorDash, while reservations are handled through Resy.

Product overview

Sea Salt is a single fine dining restaurant operation (not a platform) offering Venetian-inspired ocean-centric cuisine in Naples, Florida. The core product is the full-service dining experience with dinner, lunch, and happy hour menus featuring seasonal, organic, and sustainable ingredients. The restaurant's portfolio includes ancillary offerings: private event hosting (Chef's Table Experience, Private Group Dining, Cooking Classes), an extensive wine and spirits program, and online ordering/delivery via third-party platforms. No software-as-a-service platform exists; the business model is traditional restaurant operations.

Differentiator

Problem solved

Functional benefit

Products and services

• Sea Salt Restaurant — Naples (full-service fine dining) Full-service fine dining restaurant in Naples, Florida serving Venetian-inspired ocean-centric cuisine with a daily-changing menu of fresh, seasonal, organic, and sustainable seafood and other dishes, complemented by an award-winning wine and spirits program and service across lunch, dinner, and happy hour seven days a week.
• Chef's Table Experience An immersive culinary experience at Sea Salt where guests interact with the restaurant's top chefs while a customized multi-course menu is prepared to order just a few feet away, with optional wine pairing by the in-house Sommelier. Targeted at culinary enthusiasts and intimate private gatherings.
• Private Group Dining Private and semi-private dining facilities for group dinners, brunches, luncheons, corporate events, and receptions accommodating 10 to 100 guests. Targeted at event hosts, corporate planners, and milestone-celebration customers.
• Cooking Classes Educational cooking classes hosted by Sea Salt's culinary team, providing hands-on culinary instruction for individuals, couples, and small groups. Targeted at food enthusiasts and culinary learners in the Naples market.
• Gift Cards Digital gift cards sold through the Toasttab platform for redemption at Sea Salt Naples. Targeted at gift purchasers and regular patrons gifting the dining experience.
• Online Ordering & Delivery Order-to-go and delivery services fulfilled through the Toasttab online ordering platform with distribution via Uber Eats and DoorDash. Targeted at local Naples diners seeking Sea Salt cuisine off-premise.
• Wine & Spirits Program An extensive on-premise wine and spirits program featuring selections from the world's major viticultural regions, stored in an architecturally notable wine cellar. Recipient of the Wine Spectator Award of Excellence in 2022, 2023, 2024, and 2025.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

Five partnerships are on record, tiered minor.

• Chaîne des RôtisseursminorOthersSea Salt is a proud member of the Chaîne des Rôtisseurs, an international gastronomic association with over 25,000 members across 80+ countries. The membership connects the restaurant with a global network of culinary enthusiasts and professionals.
• Uber EatsminorChannel Partner/ Reseller/ DistributorThird-party food delivery partnership allowing customers to order Sea Salt menu items for delivery through the Uber Eats platform.
• DoorDashminorChannel Partner/ Reseller/ DistributorThird-party food delivery partnership allowing customers to order Sea Salt menu items for delivery through the DoorDash platform.
• ResyminorChannel Partner/ Reseller/ DistributorRestaurant reservation platform partnership for managing table reservations at Sea Salt.
• ToasttabminorChannel Partner/ Reseller/ DistributorOnline ordering and point-of-sale platform partnership for takeout orders, delivery fulfillment, and gift card sales.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Barbatella: Sister concept under the Aielli Group operating in Naples, FL. While it focuses on Italian cuisine rather than seafood, it directly competes for the same affluent Naples diner, private event, and corporate function spend, and shares operational and marketing infrastructure.
• Grappino: Another Aielli Group restaurant in Naples offering traditional Italian comfort food. Like Sea Salt, it targets upscale Naples diners and competes for the same dinner traffic and private events within the Aielli portfolio.
• The Dock at Crayton Cove: Waterfront seafood restaurant in Naples, FL offering upscale seafood dining with a similar Naples fine dining clientele. Direct overlap in cuisine category (seafood), service level (full-service), and target market (Naples residents and tourists).
• Bleu Provence: Upscale French and seafood restaurant located in the same 3rd Street South district of Naples as Sea Salt. Operates in the same fine dining category with overlapping customer base and similar price points for special occasion dining.
• Bayside Seafood Grill & Bar: Naples waterfront restaurant offering fresh seafood with a similar upscale-casual positioning. Competes directly with Sea Salt for Naples seafood diners and private event bookings.

Broad incumbents

• Truluck's: National upscale seafood and steak chain with locations across Florida (including Naples). Competes in the same premium seafood category with similar dinner service, wine programs, and special occasion positioning, but as a multi-unit operator with broader geographic reach.
• Eddie V's Prime Seafood: National upscale seafood and steak chain by Darden. Operates in the same fine dining seafood category with extensive wine programs and similar target customers, but at scale across multiple U.S. markets rather than a single Naples location.
• The Capital Grille: National upscale steakhouse chain with Florida locations, featuring an award-winning wine program. Comparable to Sea Salt in price point, wine program prestige, private dining capabilities, and special occasion dining positioning.
• Bonefish Grill: National casual-upscale seafood chain (owned by Bloomin' Brands) with Florida presence. Overlaps with Sea Salt on seafood cuisine category and Florida market, but operates at a more accessible price point with broader, less premium positioning.
• Legal Sea Foods: Established East Coast upscale seafood restaurant group. Comparable to Sea Salt in its seafood-centric menu, full-service dining model, and emphasis on fresh, quality ingredients, but operates across multiple locations rather than a single Naples site.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/seasaltnaples
• LinkedInlinkedin.com/company/sea-salt-naples

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sea Salt