What HOPTEK does

HOPTEK is an Atlanta-based, privately held SaaS company founded in 2021 and spun out of management consultancy Kearney, providing AI-powered fleet performance software to enterprise trucking carriers in the United States. The company sells a three-product suite—HOPTEK Freight Finder (AI-powered spot freight procurement with autonomous search, bid, and book via integration-free EDI connections), Load Acceptor (automated tender management above contractual commitments), and Dispatch-Optimization (a Digital Twin-based real-time planning engine that respects Hours of Service rules and driver home time)—which can be adopted individually or as an integrated platform. Underlying capabilities include AI Continuous Agents that operate against carrier-defined pricing logic, Corridor and Cone geographic search, and Freight Stitching to assemble multi-leg tours from fragmented loads.

Name

HOPTEK

Legal name

HOPTEK, Inc.

Website

https://hoptek.ai

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

51–100 employees

Short description

HOPTEK is an Atlanta-based AI-powered SaaS company that sells a three-product suite—Freight Finder, Load Acceptor, and Dispatch-Optimization—to enterprise U.S. trucking carriers. The platform uses Digital Twin technology and autonomous AI agents to automate spot freight procurement, tender management, and real-time dispatch optimization.

Ownership category

akta.pro rank

Product category

Fleet Management Software

NAICS

Freight Transportation Arrangement (488510)

SIC

Arrangement Of Transportation Of Freight & Cargo (4731)

akta.pro primary industry

Carrier Sales & Capacity Sourcing Platforms (TLAEAJAD)

akta.pro secondary industry

Transportation Procurement & Sourcing Platforms (RFP/RFQ, Bid Optimization) (TLAEAIAA)

Keywords

• Fleet management software
• Freight optimization
• Trucking SaaS
• Logistics AI
• Dispatch optimization

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. SaaS Platform Subscriptions: HOPTEK generates revenue through AI-powered SaaS subscriptions, offering three core solutions (HOPTEK Freight Finder, Load Acceptor, Dispatch Optimization) that can be used individually or in combination through a single integrated platform. The platform helps trucking companies improve efficiency, reduce empty miles, and increase revenue.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

HOPTEK provides an AI-powered SaaS platform for trucking and fleet operators that automates spot freight procurement, tender management, and real-time dispatch planning. The platform consists of three integrated solutions — HOPTEK Freight Finder (spot freight search, bid and book), Load Acceptor (automated contract tender triage), and Dispatch-Optimization (real-time fleet optimization using Digital Twin technology) — and operates over existing EDI connections without requiring TMS integration.

Product overview

HOPTEK offers a unified SaaS platform with three AI-powered solutions for trucking and fleet management: HOPTEK Freight Finder for spot freight procurement, Load Acceptor for automated tender management, and Dispatch-Optimization for real-time fleet optimization. These products can be used individually or in combination, connecting to existing EDI systems without requiring TMS integration. The platform helps carriers reduce deadhead miles, improve utilization, increase revenue, and reduce driver turnover.

Differentiator

Problem solved

Functional benefit

Brands

• HOPTEK Freight Finder: AI-powered spot freight procurement platform enabling carriers to search, find, and book loads with integration-free access, reducing deadhead and empty miles.
• Load Acceptor
• Dispatch-Optimization

Products and services

• HOPTEK Freight Finder AI-powered spot freight procurement platform that enables trucking carriers to search, bid, and book loads from shippers, direct sources, and 3PLs in milliseconds. Features Corridor Search, Cone Search, AI Continuous Agents, and Freight Stitching to reduce deadhead miles and increase revenue miles. Uses existing EDI connections so carriers can onboard without TMS integration.
• Load Acceptor Automated tender management solution that triages and manages contract freight above carrier commitments with line-of-business-level precision. Optimizes freight mix, protects contractual commitments, and scales tender handling without expanding dispatcher workload.
• Dispatch-Optimization Real-time AI-powered planning engine using Digital Twin technology that brings together truck, driver, and load data to generate efficient, feasible, and driver-friendly trips across the entire fleet network. Reduces empty miles, respects Hours of Service (HOS) rules and driver home time goals, and recalculates plans automatically as the network changes.

Quantifiable outcome

• 2,500 revenue miles per week
• +4 more outcomes

Named customers13 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability4 records

Feature7 records

Partnerships

Four partnerships are on record, tiered core.

• Werner EnterprisescoreStrategic or Co-development Partner · 1 January 2021Major U.S. trucking fleet listed as strategic partner. Werner Enterprises has provided a testimonial praising HOPTEK's product: 'If you have the chance to work with HOPTEK, take advantage of it. Incredible people, incredible product. If you're in a position inside your organization where you're thinking or directly responsible for growth, profitability, and optimization. I think HOPTEK is the best.'
• Prime Inc.coreStrategic or Co-development Partner · 1 January 2021Major U.S. trucking fleet listed as strategic partner alongside Werner Enterprises, Marten Transport, and Hirschbach Motor Lines. One of the largest trucking companies in the U.S.
• Marten TransportcoreStrategic or Co-development Partner · 1 January 2021Major U.S. trucking fleet listed as strategic partner. Specialized refrigerated carrier serving the U.S. market.
• Hirschbach Motor LinescoreStrategic or Co-development Partner · 1 January 2021Major U.S. trucking fleet listed as strategic partner. Provides testimonial: 'HOPTEK has been part of an evolution of how we manage our spot bidding process.'

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Turvo: Turvo provides a collaborative TMS SaaS platform for brokers, 3PLs, and carriers covering freight procurement, tendering, and dispatch. It is the closest direct competitor to HOPTEK's three-product suite, and notably is one of Marc Held's prior exits, signaling deep familiarity between the two teams.
• Loadsmart: Loadsmart is an AI-driven digital freight platform that automates spot and contract freight pricing, booking, and capacity matching between shippers and carriers. It directly overlaps with HOPTEK Freight Finder's spot bidding and load matching capability.
• Uber Freight: Uber Freight operates a digital freight marketplace combining brokerage, managed transportation, and Transplace TMS technology. It competes head-on with HOPTEK in carrier-side freight procurement and dispatch optimization, backed by Uber's scale and capital.

Emerging players

• Motive (formerly KeepTruckin): Motive provides a fleet operations platform spanning ELD compliance, telematics, dispatch, and spend management for commercial fleets. It overlaps with HOPTEK on dispatch optimization and carrier-side workflow automation but is broader in compliance and telematics scope.
• project44: project44 is a supply chain visibility and connectivity platform that links shippers, carriers, and 3PLs via APIs. While primarily focused on visibility, its Movement GPT and AI offerings increasingly overlap with HOPTEK's freight matching and optimization use cases.
• FourKites: FourKites provides real-time transportation visibility and dynamic ETA platforms for shippers and carriers. It overlaps with HOPTEK's optimization theme but is differentiated toward visibility rather than carrier-side freight procurement.

Broad incumbents

• Samsara: Samsara is a public IoT and fleet management platform offering telematics, asset tracking, and operations workflows to physical operations customers. Its dispatch and fleet optimization modules overlap with HOPTEK Dispatch-Optimization, and it serves many of the same large trucking fleets.
• Trimble Transportation: Trimble Transportation provides TMS, fleet mobility, and visibility solutions for carriers, brokers, and shippers as part of Trimble's broader transportation portfolio. It is an established incumbent whose procurement and dispatch modules compete with HOPTEK's three-product suite.
• MercuryGate TMS: MercuryGate offers a multimodal TMS used by shippers, 3PLs, and carriers for procurement, execution, and settlement. Its procurement and optimization modules compete with HOPTEK's offerings in mid-market and enterprise carrier segments.
• Blue Yonder: Blue Yonder (formerly JDA) provides end-to-end supply chain and TMS platforms used by large shippers, retailers, and 3PLs. Its transportation planning and procurement capabilities compete with HOPTEK at the enterprise shipper/carrier boundary.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/hoptek

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HOPTEK