Aquanta
Aquanta (Aquanta Inc.) builds a retrofittable Wi-Fi smart water heater controller sold to residential homeowners via e-commerce, with a fleet analytics platform licensed to utilities and property managers for demand-side management.
- Company typePrivate
- Founded2008
- HeadquartersFairfax, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Aquanta does
Aquanta Inc. is a privately-held IoT company headquartered in Tysons, Virginia that builds a retrofittable, Wi-Fi connected controller which attaches to existing storage-style electric and gas water heaters and transforms them into connected, schedule-aware appliances. The hardware integrates factory-calibrated on-board power metering with a proprietary learning algorithm that models household hot water usage patterns, time-of-use optimization, and safety anomaly detection (overheating shutoff at 167°F, freeze turn-on below 50°F, and optional leak/moisture sensing via a $25 drain-pan add-on). A cloud layer provides a smartphone dashboard, Alexa and IFTTT integrations, and a fleet analytics engine for commercial deployments.
The company operates a dual go-to-market: a product-led, direct-to-consumer motion through aquanta.io and Amazon Marketplace selling the $149 controller to DIY homeowners, alongside an enterprise field sales motion targeting utilities, energy efficiency program operators, and property managers. Enterprise customers include Great River Energy (Master Services Agreement, February 2021), Saint John Energy (June 2021, Canada), and Hawaiian Electric (Next Generation Smart Water Heater Control Program, July 2025). The fleet offering layers recurring analytics and data integration fees on top of hardware, while individual consumer use of the app and dashboard remains free.
Leadership is founder-led: Arnoud van Houten (founder, President, and CTO) has run product development since the 2008 founding, CEO Matt Carlson (also a PLMA board director since 2018) leads commercial strategy, and Rich Andrews (VP Software Development) oversees engineering with prior experience at Nextility and GridPoint. The company reports headcount in the 1-10 range, has not disclosed institutional funding rounds, and operates only in the United States, Canada, and Bermuda.
Aquanta firmographics
Firmographics- Name
- Aquanta
- Legal name
- Aquanta Inc.
- Website
- https://aquanta.io
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Aquanta (Aquanta Inc.) builds a retrofittable Wi-Fi smart water heater controller sold to residential homeowners via e-commerce, with a fleet analytics platform licensed to utilities and property managers for demand-side management.
- Ownership category
- akta.pro rank
Aquanta industry classification
Industry- Product category
- Smart Home Energy Management / Water Heater Controllers
- NAICS
- Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512)
- SIC
- Auto Controls For Regulating Residential & Comml Environments (3822)
- akta.pro primary industry
- Smart Climate & Air Quality (Thermostats, HVAC, Purifiers, IAQ Sensors) (HSAPAQAD)
Keywords
Where Aquanta is headquartered
LocationHeadquarters
- HQ city
- Fairfax
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Aquanta business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Hardware Sales - Aquanta Controller: One-time sale of the Aquanta Water Heater Controller device at $149 per unit. Retrofittable controller transforms standard water heaters into intelligent systems.
- Optional Leak Sensor Add-on: Optional accessory sold for $25 that adds leak detection capability to the base controller unit.
- Fleet Management Services: Advanced dashboard, analytics, and data integration features for fleet users (those managing multiple units). Fees may apply for commercial utility program managers and property managers managing large deployments.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Aquanta Water Heater Controller |
| Unit Pricing | Pay-as-you-go | Optional Leak Sensor |
| Freemium | Monthly | Individual User Account |
| Subscription | Monthly | Fleet Management Features |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Aquanta product offering
Product offeringCore offering
Aquanta designs, manufactures, and sells a retrofittable WiFi-connected IoT water heater controller priced at $149 that attaches to existing residential and small commercial storage-style electric or gas water heaters, converting them into smart, app-controlled systems. The product includes a proprietary learning algorithm that optimizes heating schedules based on household usage patterns, an optional $25 leak detection sensor, and companion iOS/Android apps. Aquanta also provides Fleet Solutions with cloud-based analytics and data integration for utilities and property managers managing multiple units.
Product overview
Aquanta offers a single core product—the Aquanta Water Heater Controller ($149)—a retrofittable device that transforms standard storage-style water heaters into smart, WiFi-connected systems controllable via smartphone app. The controller is available in electric and gas water heater versions and supports an optional leak detection sensor ($25) as an add-on. The product ecosystem includes a mobile app for iOS and Android, cloud-based analytics and fleet management tools for utility/commercial customers, and integrations with Amazon Alexa and IFTTT for smart home control.
Differentiator
Problem solved
Functional benefit
Products and services
- Aquanta Water Heater Controller A retrofittable smart water heater controller priced at $149 that connects to existing electric or gas storage-style water heaters via WiFi, enabling remote on/off control, scheduling, usage tracking, hot water availability monitoring, automatic learning of household usage patterns, and integration with Amazon Alexa and IFTTT. Compatible with most residential and small commercial storage water heaters up to 120 gallons. Designed for DIY installation in under 15 minutes for homeowners comfortable with basic electrical work.
- Aquanta Optional Leak Sensor An optional $25 accessory that installs in the water heater drain pan and detects moisture. When moisture is detected, the Aquanta controller beeps continuously and sends email and/or in-app alerts to the user's phone, providing early leak detection to prevent water damage.
- Aquanta Fleet Solutions A B2B service offering providing advanced dashboard, analytics, and data integration features for fleet users managing multiple Aquanta water heater controller units. Designed for utility companies running demand-side management programs and property managers overseeing multi-unit housing portfolios, enabling centralized monitoring, energy reporting, and load shifting across large deployments.
Quantifiable outcome
- Saves 10-30% of water heating energy based on internal testing and modeling
- +5 more outcomes
Companies that use Aquanta
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles3 records
Aquanta technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability3 records
Feature11 records
Aquanta partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- Hawaiian ElectriccoreAquanta to support Hawaiian Electric's Next Generation Smart Water Heater Control Program. Partnership enables utility customers to participate in demand-side management through smart water heater control technology.
- Saint John EnergycorePartnership to bring smart water heater control capabilities to Saint John Energy customers. Aquanta provides the technology platform while utility delivers program to end customers.
- Great River EnergycoreMaster Services Agreement establishing framework for Aquanta's demand-side management technology integration with Great River Energy's utility operations.
- Amazon AlexacoreAlexa skill integration enables voice control of water heater. Users can control heating, set away mode, and boost using Amazon Alexa voice commands and routines. Aquanta now compatible with Alexa and will support new Alexa features.
- FlexminorAquanta is a proud member of Flex (formerly Flextronics), a supply chain solutions company in the electronics manufacturing industry.
- BE+ LeagueminorAquanta is a proud member of the BE+ League, a business energy efficiency initiative.
- Common ChargeminorAquanta is a proud member of Common Charge, an initiative focused on grid-interactive efficient buildings.
- Peak Load Management Alliance (PLMA)minorAquanta CEO Matt Carlson has served on the Board of PLMA since 2018, contributing to advancement of demand-side energy solutions.
Scale indicators5 records
Recent moves5 records
Expansion highlights5 records
Aquanta competitors and assessment
Company assessmentEmerging players
- Bidgely: Bidgely provides appliance-level energy disaggregation and analytics for utilities, including water heater usage insights. Comparable in serving utility customer engagement programs with home-level energy data analytics.
- Sealed: Sealed delivers home energy retrofits funded by utility program dollars, including HVAC and water heating upgrades. Comparable in leveraging utility energy efficiency programs to monetize residential efficiency improvements.
Direct peers
- Uplight: Uplight offers customer energy engagement and demand response software for utilities, including device control programs for water heaters and smart thermostats. Comparable go-to-market serving utility DSM programs like Aquanta's fleet business.
- EnergyHub: EnergyHub runs utility demand response programs including direct control of water heaters and smart thermostats through its Mercury DERMS platform. Direct overlap with Aquanta's utility demand-side management partnerships.
- GridPoint: GridPoint provides energy management and demand response solutions for utilities and commercial buildings, including monitoring and control of HVAC and water heating assets. Highly comparable to Aquanta's utility-side fleet analytics and demand-side management offering.
Broad incumbents
- Honeywell Home (Resideo): Resideo's Honeywell Home portfolio includes connected thermostats and water leak detectors and participates in utility demand response. Broader incumbent with overlapping smart home climate and water management categories.
- A. O. Smith: A. O. Smith manufactures residential and commercial water heaters with newer connected/smart models that compete at the equipment level. Relevant comparison for embedded smart water heater offerings.
- Google Nest: Google Nest thermostats participate in utility energy savings programs (Rush Hour Rewards) and integrate with home climate devices including water heaters via partners. The dominant smart home incumbent competing for the same utility and consumer mindshare.
- ecobee: ecobee makes smart thermostats with utility demand response integrations and broader HVAC control. A larger incumbent in the connected climate category that competes for the same utility program dollars and homeowner attention.
- Rheem: Rheem is a major water heater manufacturer launching built-in smart water heater products with utility DSM integration. Represents the embedded OEM competitive threat to Aquanta's retrofit model.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Aquanta social profiles
Digital presenceAquanta financial estimates
Financial estimateRevenue estimate
Valuation estimate
Aquanta leadership team
Management profileNumber of profiles
Profiles3 records
Aquanta funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Aquanta M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Aquanta
What does Aquanta do?
Aquanta designs, manufactures, and sells a retrofittable WiFi-connected IoT water heater controller priced at $149 that attaches to existing residential and small commercial storage-style electric or gas water heaters, converting them into smart, app-controlled systems. The product includes a proprietary learning algorithm that optimizes heating schedules based on household usage patterns, an optional $25 leak detection sensor, and companion iOS/Android apps. Aquanta also provides Fleet Solutions with cloud-based analytics and data integration for utilities and property managers managing multiple units.
Is Aquanta a public or private company?
Aquanta is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Aquanta founded?
Aquanta was founded in 2008. It employs 1 to 10 people.
Where is Aquanta based?
Aquanta is headquartered in Fairfax, United States, in the North America region.
How does Aquanta make money?
Three revenue lines are on record. Hardware Sales - Aquanta Controller is the primary driver. The others are optional Leak Sensor Add-on and fleet Management Services.
Who are Aquanta's main competitors?
Emerging players on record are Bidgely and Sealed. Direct peers are Uplight, EnergyHub and GridPoint. Broad incumbents are Honeywell Home (Resideo), A. O. Smith, Google Nest, ecobee and Rheem.
Does Aquanta have an API?
No public API is recorded for Aquanta.
What industry is Aquanta in?
Aquanta's product category is Smart Home Energy Management / Water Heater Controllers. Its primary akta.pro industry code is HSAPAQAD, Smart Climate & Air Quality (Thermostats, HVAC, Purifiers, IAQ Sensors). Its NAICS code is 334512 and its SIC code is 3822.