PicklePlay
PicklePlay is a private mobile app based in Cedar Falls, Iowa, that connects pickleball players with courts, events, and clubs tailored to their skill level and personal interests.
- Company typePrivate
- Founded-
- HeadquartersCedar Falls, United States
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
What PicklePlay does
PicklePlay is a mobile application serving the recreational pickleball community by connecting players to courts, events, and clubs. Per its published description, the app filters or matches these resources based on individual skill level and personal interests, indicating a discovery and community-engagement function rather than a court-booking or payment-processing platform. The company operates as a privately held, for-profit entity headquartered in Cedar Falls, Iowa, with a workforce of 1-10 employees — a profile consistent with an early-stage startup.
The available source material does not disclose PicklePlay's underlying technology stack, proprietary features, integrations, API surface, data assets, or platform architecture. There is no public information on AI/ML capabilities, and the technology and products-and-services fields are empty across sources. The company has not published pricing, customer segments, distribution channels, marketing channels, named customers, partnerships, awards, or patents in the available material, and no mobile-app store links or download metrics are provided.
PicklePlay's business model is not disclosed in available sources — pricing models, revenue mechanics, and go-to-market motion are unstated. No funding rounds, investors, mergers and acquisitions, regulatory actions, or leadership changes are documented. The 1-10 employee headcount and absence of disclosed revenue, pricing, or monetization signals are consistent with a pre-revenue or very early-revenue stage, though this is inferred rather than confirmed.
PicklePlay firmographics
Firmographics- Name
- PicklePlay
- Legal name
- Universal Tennis
- Website
- https://pickleplay.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- PicklePlay is a private mobile app based in Cedar Falls, Iowa, that connects pickleball players with courts, events, and clubs tailored to their skill level and personal interests.
- Ownership category
- akta.pro rank
PicklePlay industry classification
Industry- Product category
- Pickleball Discovery Platform
- NAICS
- Fitness and Recreational Sports Centers (71394), Spectator Sports (71121)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990), Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Pickleball Equipment & Accessories Retail (CRAMAFAB)
Keywords
Where PicklePlay is headquartered
LocationHeadquarters
- HQ city
- Cedar Falls
- HQ country
- United States
- HQ region
- North America
Markets served
PicklePlay business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
PicklePlay product offering
Product offeringCore offering
PicklePlay is a mobile application that connects pickleball players with courts, events, and clubs. The platform tailors its listings to each player's skill level and personal interests, enabling recreational players to find appropriate venues and communities.
Differentiator
Problem solved
Functional benefit
Products and services
- PicklePlay mobile app
Companies that use PicklePlay
Customer profileIdeal customer profiles1 record
PicklePlay technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
PicklePlay competitors and assessment
Company assessmentDirect peers
- UTR Sports: UTR Sports is a global tennis and pickleball ratings, events, and Flex Leagues platform serving 3.9M players across 115 countries with 55M+ matches played. It is the most direct competitor to PicklePlay, offering overlapping pickleball event discovery, league play, and rating functionality with a much larger user base and a paid Power membership tier ($120/year).
- DUPR (Dynamic Universal Pickleball Rating): DUPR is a pickleball rating and tournament platform that lets players, clubs, and tournament directors track skill ratings and run events. It directly competes with PicklePlay on the rating + event-discovery layer, and has emerged as one of the leading pickleball-specific community platforms.
- Pickleball.com: Pickleball.com is a pickleball media, community, and event-discovery destination operated by Pocket Outdoor Media. It competes with PicklePlay for player attention and event listings and represents a content-first alternative to PicklePlay's app-first approach.
Others
- Meetup: Meetup is a general-purpose group-activity platform where pickleball players already organize local meetups. It is an adjacent, enabling channel rather than a direct competitor, but it competes for the same "find local pickleball players" intent.
Emerging players
- CourtReserve: CourtReserve is a court-booking and club-management software platform used by tennis, pickleball, and racquet sports facilities. It competes on the supply-side (court/club operators) of PicklePlay's marketplace rather than the player side.
- OpenSports: OpenSports is a drop-in sports discovery and booking platform for recreational leagues and pickup games, including racquet sports. It overlaps with PicklePlay on helping players find nearby games at their skill level.
- PlayTime Scheduler: PlayTime Scheduler is a recreational-sports scheduling platform used by clubs and players to organize leagues and find games. It overlaps with PicklePlay on event discovery and league coordination.
- TeamReach: TeamReach is a team and group communication app widely used by amateur sports teams, including pickleball clubs. It overlaps with PicklePlay on the club/team-discovery and group-coordination use case but is sport-agnostic.
Broad incumbents
- TeamSnap: TeamSnap is a large, established team-management and scheduling platform serving youth and adult amateur sports. While broader than pickleball, it overlaps on the club-management and player-engagement use cases PicklePlay targets.
- PlayTennis / USTA Tennis Link: The USTA's Tennis Link platform connects tennis players with leagues, rankings, and facilities. It is a broader incumbent analogue of the same player-marketplace model PicklePlay applies to pickleball, with established credibility in a related racquet sport.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks5 records
Key highlights4 records
Customer concentration
PicklePlay social profiles
Digital presencePicklePlay financial estimates
Financial estimateRevenue estimate
Valuation estimate
PicklePlay leadership team
Management profileNumber of profiles
PicklePlay funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PicklePlay M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PicklePlay
What does PicklePlay do?
PicklePlay is a mobile application that connects pickleball players with courts, events, and clubs. The platform tailors its listings to each player's skill level and personal interests, enabling recreational players to find appropriate venues and communities.
Is PicklePlay a public or private company?
PicklePlay is a private company. It is classified as unknown and is currently operating.
When was PicklePlay founded?
PicklePlay was founded in -1. It employs 1 to 10 people.
Where is PicklePlay based?
PicklePlay is headquartered in Cedar Falls, United States, in the North America region.
Who are PicklePlay's main competitors?
Direct peers on record are UTR Sports, DUPR (Dynamic Universal Pickleball Rating) and Pickleball.com. Meetup is listed as an others. Emerging players are CourtReserve, OpenSports, PlayTime Scheduler and TeamReach. Broad incumbents are TeamSnap and PlayTennis / USTA Tennis Link.
Does PicklePlay have an API?
No public API is recorded for PicklePlay.
What industry is PicklePlay in?
PicklePlay's product category is Pickleball Discovery Platform. Its primary akta.pro industry code is CRAMAFAB, Pickleball Equipment & Accessories Retail. Its NAICS code is 71394 and its SIC code is 7990.