DataBeat
DataBeat provides programmatic advertising optimization, yield management, and data engineering services to publishers, SSPs, and DSPs globally, supported by AI-powered tools including CueBeat anomaly detection and Ingestion data pipelines.
- Company typePrivate
- Founded2017
- HeadquartersHyderabad, India
- Headcount251–500
- GTM typeB2B
- OfferingServices
What DataBeat does
DataBeat, operating as DataBeat Consulting Pvt Ltd and headquartered in Hyderabad, India, provides data engineering and AdTech services to publishers, SSPs, DSPs, and advertisers in the programmatic advertising ecosystem. The company's core offerings span professional services — yield optimization, programmatic revenue management, ad operations support, and audience management — alongside a productized SaaS suite consisting of CueBeat (real-time anomaly detection and alerting on KPI deviations), Ingestion (data pipeline and reporting consolidation), CI Dashboard (competitive benchmarking), and Ads.txt Validator (inventory quality). DataBeat additionally operates a Video Analytics product that applies computer vision and biometric processing to live CCTV feeds for industrial safety and facility management.
Underlying technology is anchored by AI-assisted workflows: CueBeat runs anomaly detection and dimension-depth analysis with integrations into Slack, GCP, Amazon S3, and Google Sheets; a Predictive ML Framework surfaces expected outcomes for advertising entities; MediaMint Intelligent Assistant (Mia) automates campaign reporting and media planning; and NLP/OCR models support brand detection on billboard imagery. The platform is positioned as a complementary layer on top of existing programmatic stacks (GAM, Conviva, Freewheel, GA) rather than a replacement.
Go-to-market is enterprise-led: services are sold through direct field sales with quote-based, multi-year engagements, complemented by content marketing (whitepapers, Programmatic Trends Reports, webinars, case studies). DataBeat cites 75 global clients, 300 trained experts, and 2.5 million billed hours of accumulated expertise. Following the May 2025 acquisition by MediaMint, DataBeat now operates as a wholly-owned subsidiary under MediaMint's San Francisco-based parent, retaining its brand while gaining access to global delivery and cross-sell infrastructure.
DataBeat firmographics
Firmographics- Name
- DataBeat
- Legal name
- DataBeat Consulting Pvt Ltd
- Website
- https://databeat.io
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- DataBeat provides programmatic advertising optimization, yield management, and data engineering services to publishers, SSPs, and DSPs globally, supported by AI-powered tools including CueBeat anomaly detection and Ingestion data pipelines.
- Ownership category
- akta.pro rank
DataBeat industry classification
Industry- Product category
- Programmatic Advertising Services
- NAICS
- Computer Systems Design and Related Services (54151), Custom Computer Programming Services (541511), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821), Marketing Research and Public Opinion Polling (541910)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Programming Services (7371), Services-Computer Processing & Data Preparation (7374)
- akta.pro primary industry
- Advanced Analytics & Data Science Services (BPAEAHAE)
- akta.pro secondary industries
- Data Analytics & Business Intelligence Services (BPAHALAC), Data Platform (Unified Data & Analytics) Suites (HDAEABAD)
Keywords
Where DataBeat is headquartered
LocationHeadquarters
- HQ city
- Hyderabad
- HQ country
- India
- HQ region
- Asia
Offices2 records
Markets served
DataBeat business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Analytics & Data Engineering Services: Professional services for custom development, advanced analytics, data engineering, and strategy & architecture. Delivered through dedicated expert teams with hands-on experience implementing technological solutions.
- Media & AdTech Services: Services for publishers, SSPs, and DSPs including yield optimization, programmatic revenue optimization, AdOps, and audience management. Services built on deep subject matter expertise and data-driven approach.
- Product Subscriptions: SaaS products including CueBeat (alerting), Ingestion (data pipeline), CI Dashboard, and Ads.txt Validator offered as subscription tools for clients.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Enterprise consulting services with custom engagement pricing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels7 records
DataBeat product offering
Product offeringCore offering
DataBeat delivers programmatic advertising optimization, ad operations, yield management, and data engineering services to publishers, SSPs, DSPs, and advertisers. Its offerings are supported by proprietary SaaS tools (CueBeat for real-time anomaly detection, Ingestion for data pipelines, CI Dashboard, Ads.txt Validator, and Video Analytics) and a team of approximately 300 trained experts with 2.5M billed hours of programmatic expertise. The company combines subject matter expertise with AI/ML-driven analytics to help clients improve programmatic revenue, automate reporting, and benchmark competitive performance.
Product overview
DataBeat offers a unified platform combining data analytics, programmatic advertising optimization, and AI-powered business intelligence tools. The core product suite includes CueBeat (real-time anomaly detection and alerting), Ingestion (data pipeline management), Video Analytics (CCTV and biometric processing), CI Dashboard (competitive intelligence), and Ads.txt Validator. These products work together to help enterprises navigate data analytics and AdTech through integrated data pipelines, automated insights, and performance benchmarking across the programmatic advertising ecosystem.
Differentiator
Problem solved
Functional benefit
Brands
- CueBeat: Real-time alerting system that enables users to recognize, track, and swiftly respond to emerging trends requiring immediate business attention. Helps proactively address potential revenue loss and provides root cause analysis for KPI changes.
- Ingestion
- Video Analytics
- CI Dashboard
- Ads.txt Validator
Products and services
- CueBeat
Quantifiable outcome
- 30-50% reduction in manual effort across ad operations
- +6 more outcomes
Companies that use DataBeat
Customer profileNamed customers23 records
Segments4 records
Ideal customer profiles4 records
DataBeat technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability10 records
Feature10 records
DataBeat partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- MediaMintcoreMediaMint, a San Francisco-based provider of AI-powered revenue and marketing services, acquired DataBeat in 2025. The acquisition aims to expand capabilities in data pipelines, AI, and scalable operations within the media and advertising ecosystem. DataBeat now operates as part of MediaMint's global operations.
Scale indicators4 records
Recent moves6 records
Expansion highlights1 record
DataBeat competitors and assessment
Company assessmentDirect peers
- MiQ (Media iQ): MiQ is a programmatic media partner that combines managed services and technology for advertisers and publishers, closely mirroring DataBeat's hybrid services-plus-technology AdTech model.
- MonetizeMore: MonetizeMore provides yield optimization, header bidding, and AdOps services for publishers — directly comparable to DataBeat's core publisher-facing offering and analytics-led monetization stack.
- Pubmatic: Pubmatic is a sell-side AdTech platform with a growing emphasis on supply path optimization and analytics tooling, overlapping with DataBeat's SSP-side services and ads.txt-related products.
- OpenX: OpenX is an SSP that partners with DataBeat on supply-side yield optimization — comparably engaged in programmatic revenue optimization and AdOps services for publishers.
- Freestar: Freestar provides publisher monetization, header bidding, and AdOps services — directly comparable to DataBeat's publisher yield and ad operations business.
Broad incumbents
- Publicis Sapient: Publicis Sapient is a large-scale digital transformation consultancy with deep AdTech and data engineering practices — a broader incumbent competing for the same enterprise programmatic and data engagements.
- Accenture Song: Accenture Song offers large-scale media, AdTech, and analytics services to global brands and platforms, competing with DataBeat for enterprise digital media transformation mandates.
- Tinuiti: Tinuiti is a large independent performance marketing agency with programmatic and analytics services, comparable in offering mix to DataBeat's DSP/Advertiser-facing services.
Emerging players
- TripleLift: TripleLift is a programmatic advertising technology company with native and CTV formats, intersecting with DataBeat's programmatic and emerging-channel analytics offerings.
- IAS (Integral Ad Science): IAS provides ad verification, measurement, and optimization tools for programmatic — adjacent to DataBeat's CI Dashboard and Ads.txt Validator positioning.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
DataBeat social profiles
Digital presenceDataBeat compliance and trust
Trust signalCompliance3 records
DataBeat financial estimates
Financial estimateRevenue estimate
Valuation estimate
DataBeat leadership team
Management profileNumber of profiles
DataBeat funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DataBeat M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DataBeat
What does DataBeat do?
DataBeat delivers programmatic advertising optimization, ad operations, yield management, and data engineering services to publishers, SSPs, DSPs, and advertisers. Its offerings are supported by proprietary SaaS tools (CueBeat for real-time anomaly detection, Ingestion for data pipelines, CI Dashboard, Ads.txt Validator, and Video Analytics) and a team of approximately 300 trained experts with 2.5M billed hours of programmatic expertise. The company combines subject matter expertise with AI/ML-driven analytics to help clients improve programmatic revenue, automate reporting, and benchmark competitive performance.
Is DataBeat a public or private company?
DataBeat is a private company. It is classified as corporate owned and is currently operating.
When was DataBeat founded?
DataBeat was founded in 2017. It employs 251 to 500 people.
Where is DataBeat based?
DataBeat is headquartered in Hyderabad, India, in the Asia region.
How does DataBeat make money?
Three revenue lines are on record. Analytics & Data Engineering Services are the primary driver. The others are media & AdTech Services and product Subscriptions.
Who are DataBeat's main competitors?
Direct peers on record are MiQ (Media iQ), MonetizeMore, Pubmatic, OpenX and Freestar. Broad incumbents are Publicis Sapient, Accenture Song and Tinuiti. Emerging players are TripleLift and IAS (Integral Ad Science).
Does DataBeat have an API?
No public API is recorded for DataBeat.
What industry is DataBeat in?
DataBeat's product category is Programmatic Advertising Services. Its primary akta.pro industry code is BPAEAHAE, Advanced Analytics & Data Science Services, with a secondary code of BPAHALAC, Data Analytics & Business Intelligence Services. Its NAICS code is 54151 and its SIC code is 7370.