Coniq

What Coniq does

Coniq (legal entity Codilink UK Ltd) is a London-headquartered B2B SaaS provider of the Coniq IQ platform, a Total Customer Engagement solution purpose-built for physical retail destinations including shopping malls, outlet centers, retail brands, and business improvement districts. The platform unifies four modules — Marketing Hub, Data Hub, Loyalty Hub, and Behavior Hub — combined under the IQ Engage end-to-end engagement product and the IQ Connect geo-loyalty solution, integrating POS systems, in-venue scanners, geolocation, and digital wallet functionality. Its recently introduced AI Agent interprets shopper intent and orchestrates personalized, action-driven loyalty experiences across multi-tenant retail environments, layered on top of predictive analytics and recommendation engines operating on a behavioral data asset spanning 30M+ shoppers across 120+ destinations and 24+ countries.

Coniq generates revenue primarily through annual enterprise SaaS subscriptions priced on a custom quote basis (modular or all-in-one deployment), supplemented by professional services for strategy, implementation, and ongoing client success. The company sells via a direct enterprise field-sales motion targeting commercial real estate operators, mall and outlet owners, and retail brand executives, supported by content marketing, case studies, whitepapers, and industry events such as ICSC. Marquee customers include Mall of America, Cadillac Fairview, VIA Outlets, Value Retail (Bicester Village), Tanger Outlets, Reem Mall, Urban Edge Properties, AW Rostamani Lifestyle, APSYS, and Liwa Trading Enterprises, with flagship partnerships spanning Europe, North America, the Middle East, and Asia.

The company was founded in 2007 by CEO Ben Chesser, is privately held with venture backing from Lepe Partners, Venrex Investment Management, Samos Investments, Guinness Ventures, and Maven Capital Partners, and operates through wholly-owned subsidiaries in the UK, North Macedonia, UAE, Spain, and the United States. It holds SOC 2 Type II certification and is recognized for measurable customer outcomes, including 70% higher average transaction value among loyalty members, 80% member engagement rates, and case-study ROI such as 170% growth in active loyalty members and 4.7x campaign spend uplift.

Name

Coniq

Legal name

Codilink UK Ltd t/a Coniq

Website

https://coniq.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

51–100 employees

Short description

Coniq is a London-based B2B SaaS company that provides the Coniq IQ customer engagement and loyalty platform to shopping malls, outlet centers, retail brands, and business improvement districts, integrating marketing, data, loyalty, geolocation, and AI agent capabilities across 120+ destinations and 30M+ shoppers worldwide.

Ownership category

akta.pro rank

Product category

Customer Engagement and Loyalty Software for Retail Destinations

NAICS

Computer Systems Design Services (541512)

SIC

Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Marketing Automation & Campaign Management CRM (HDAEAFAB)

akta.pro secondary industries

E-commerce & Retail CRM (Customer Data, Loyalty & Personalization) (HDAEAFAE), Customer Service/Support CRM & Contact Center Platforms (BPAFAFAK)

Keywords

• Customer engagement platform
• Retail loyalty software
• Mall marketing technology
• Loyalty program management
• Shopper data analytics

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. SaaS Platform Subscription: Annual subscription-based access to the Coniq IQ platform including Marketing Hub, Data Hub, Loyalty Hub, and Behavior Hub modules. Pricing is enterprise/custom quote-based.
2. Professional Services: Strategy development, marketing assistance, and implementation guidance services to help clients maximize the platform.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels11 records

Core offering

Coniq provides a Total Customer Engagement Platform (Coniq IQ) for shopping malls, outlet centers, and retail brands. The platform unifies customer data collection, multi-channel marketing, loyalty program management, and in-venue behavior tracking into a single SaaS solution. It enables retailers to drive foot traffic, increase transaction values, and engage shoppers through personalized offers using geolocation, POS integrations, digital wallets, and AI-driven recommendations.

Product overview

Coniq offers a unified platform architecture called Coniq IQ (the Total Customer Engagement Platform) that combines four core integrated modules: Marketing Hub for multi-channel campaign orchestration, Data Hub for analytics and insights, Loyalty Hub for reward programs and gamification, and Behavior Hub for geolocation tracking and POS integrations. The platform is designed for shopping malls, outlets, and retail brands to drive footfall, sales, and customer loyalty. Key products include IQ Engage for end-to-end engagement, IQ Connect for geo-loyalty location-based engagement, and an AI Agent for intelligent shopping assistance. The platform powers over €5 billion in loyalty member spend annually across 120+ retail destinations serving 30 million shoppers worldwide.

Differentiator

Problem solved

Functional benefit

Brands

• IQ Engage: Total Customer Engagement Platform providing end-to-end customer data, engagement and loyalty solution with multi-channel marketing, customer journey builder, and email campaign capabilities.
• IQ Connect
• Marketing Hub
• Data Hub
• Loyalty Hub
• Behavior Hub
• USRA

Products and services

• Coniq IQ Platform A unified Total Customer Engagement Platform that combines customer data, multi-channel marketing, loyalty program management, and in-venue behavior tracking for shopping malls, outlet centers, and retail brands. Allows users to anticipate and send highly tailored offers and content to shoppers based on demographics, behaviour, product preferences, and real-time geo-location.
• IQ Engage An end-to-end customer engagement platform providing tools and data for marketers to understand and engage shoppers with personalized offers and content in real-time via multiple touchpoints.
• Marketing Hub Multi-channel marketing module enabling optimization of shopper engagement timing and channels. Includes customer journey builder and email campaign builder.
• Data Hub Customer data analytics module that turns customer data into actionable insights. Includes reports, dashboards, retailer insights hub, and API data access.
• Loyalty Hub Loyalty program management module enabling targeted rewards, gamification features, and digital wallet functionality for building engagement and delighting shoppers.
• Behavior Hub Customer tracking module for multi-retail environments providing geolocation data and analytics, POS integrations, and web app and ecommerce tracking.
• IQ Connect Geo-loyalty solution that uses geofences to anonymously identify customer locations and automatically trigger push notifications with personalized incentives in shopping destinations.

Quantifiable outcome

• 70% higher average transaction value amongst loyalty members compared to outlet average
• +13 more outcomes

Named customers19 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability8 records

Feature10 records

Partnerships

Eight partnerships are on record, tiered flagship, minor and core.

• Reem MallflagshipStrategic or Co-development Partner · 7 December 2021Abu Dhabi's $1.2B digitally enabled lifestyle center selected Coniq to develop innovative engagement and loyalty programs backed by data science for the GCC market. Features 450 stores and omnichannel retail ecosystem.
• ACROSS Advisory BoardminorStrategic or Co-development Partner · 1 September 2020Founder and CEO Ben Chesser appointed to ACROSS Advisory Board, a panel of experts supporting the future of international retail real estate industry. Reinforces Coniq's position as a leading PropTech expert in Europe.
• Liwa Trading EnterprisescoreStrategic or Co-development Partner · 24 July 2019Partnership to create USRA loyalty program across Liwa Stores' 250 shops in GCC. Innovative POS-integrated loyalty allowing registration at any till point with seamless earning and redemption.
• VIA OutletsflagshipStrategic or Co-development PartnerStrategic partner where Coniq offers both cutting-edge technology platform and extensive loyalty expertise to shape and manage the highly successful Fashion Club loyalty program. Partnership enables data-driven customer engagement with meaningful experiences across VIA Outlets' European destinations.
• Cadillac FairviewcoreStrategic or Co-development PartnerSelected Coniq after evaluating most MarTech platforms, citing dedication to the retail industry as key differentiator.
• AW Rostamani LifestylecoreStrategic or Co-development PartnerPartnership enables luxury customer engagement, allowing AWR to understand and better serve their most valuable shoppers through elevated loyalty offerings.
• Value RetailflagshipStrategic or Co-development PartnerLong-term partnership renewal for loyalty programs at Value Retail destinations. Partnership includes community-based loyalty approach that attracts High Net Worth Individuals while serving other customer segments.
• Leasinvest Real EstatecoreStrategic or Co-development PartnerOwner of Knauf Shopping which operates loyalty programs at Pommerloch and Schmiede centers in Luxembourg. Partnership supports vision to use data-driven engagement to increase sales for retailers.

Scale indicators18 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Kobie Marketing: Enterprise loyalty marketing and customer engagement company with a long track record serving major retail and travel brands. Overlaps with Coniq on loyalty program design, CRM integration, and customer data strategy for enterprise clients.
• Comarch Loyalty Management: Enterprise IT vendor offering loyalty management solutions to retailers, malls, and telecom operators. Comparable to Coniq on multi-tenant loyalty platforms, customer analytics, and CRM-style customer engagement technology.
• Punchh: Loyalty and engagement platform purpose-built for retail and restaurant chains. Closest direct peer to Coniq's Loyalty Hub and Behavior Hub, with similar multi-tenant loyalty, POS integration, and AI personalization capabilities for physical retail.
• Thanx: Customer engagement and loyalty platform serving multi-unit retail and restaurant operators. Comparable to Coniq on digital loyalty, first-party data collection, and personalized marketing, with a similar enterprise SaaS GTM motion.
• Antavo: Enterprise loyalty cloud platform for retail and fashion brands, offering similar capabilities around gamification, rewards programs, and customer data infrastructure. Direct competitor in the loyalty-tech category serving similar mid-market and enterprise retail customers.

Broad incumbents

• Yext: Public digital experience platform with marketing technology solutions for multi-location retail and commercial real estate. Overlaps with Coniq in serving enterprise destinations and chains with location-based marketing, though Yext is broader (search, listings, reviews) and not loyalty-specialized.
• Salesforce Marketing Cloud: Dominant horizontal CRM and marketing automation platform with built-in loyalty/personalization capabilities. Coniq positions against Salesforce for retail destinations by offering purpose-built geo-loyalty and mall-specific functionality that Salesforce does not natively provide.

Emerging players

• Iterable: Cross-channel marketing automation platform serving consumer brands with email, push, SMS, and in-app messaging. Overlaps with Coniq's Marketing Hub on campaign orchestration and journey building for retail audiences, but lacks geo-loyalty specialization.
• Square Loyalty (Block): Built-in loyalty module within Square's broader payments and commerce platform, targeting SMB retail and food merchants. Lighter-weight alternative to Coniq for smaller retailers, particularly those already using Square's POS — competing at the low end of the same retail-loyalty category.
• Voyat: Marketing automation platform specialized for hotels and similar multi-tenant destination businesses. Comparable in targeting destination operators with multi-tenant engagement, though focused on hospitality rather than retail malls — useful proxy for similar go-to-market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/ConiqHQ
• Facebookfacebook.com/ConiqHQ
• LinkedInlinkedin.com/company/2000625
• Instagraminstagram.com/coniqhq

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds6 records

Investors6 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Coniq