Lifull Connect

What Lifull Connect does

Lifull Connect (legal entity LIFULL CONNECT, S.L.) is a Barcelona-headquartered digital marketplaces group founded in 2019 through the merger of Trovit and Mitula Group, with origins tracing back to Trovit (2006) and Mitula (2009). The company operates two divisions: a Vertical Search division that aggregates classified ads from thousands of partner websites into search engines across the homes, cars, and jobs verticals (brands include Trovit, Mitula, Nestoria, and Nuroa), and a Real Estate division that owns and operates property portals directly in Southeast Asia, Europe, and Latin America (brands include Dot Property, Thailand Property, Hipflat, Lamudi, Properati, iCasas, Globaliza, La Encontré, PuntoPropiedad, and FazWaz). The group runs 250+ sites across 63 countries in 24 languages, processes 300 million ads per month, and serves 180 million monthly visits and 2 billion+ annual searches.

The underlying technology is vertical search aggregation, combining web crawling, listing normalization, deduplication, and search/ranking over heterogeneous partner feeds, paired with country-specific property portal front-ends and back-ends. Business model revenue comes from three streams: advertising and lead generation (agents, developers, dealers pay for visibility and qualified leads redirected from Lifull Connect sites), subscription/listing fees on owned property portals, and increasingly transaction-related fees from the FazWaz brokerage operations in Southeast Asia. The go-to-market is primarily SEO-driven organic acquisition on owned properties and B2B aggregation partnerships that send qualified traffic back to classified site partners.

In January 2025 Lifull Connect spun off from its Japanese parent LIFULL Corporation, and in 2026 completed a management buyout led by executive Michael Kenner. The group has since divested the Trovit and Mitula jobs verticals to Adzuna (March 2026), acquired Properati from OLX, and is repositioning around a transactions-first real estate strategy in Southeast Asia with an articulated $100 million annual revenue target and indications of a potential IPO. Leadership includes CEO Mauricio Silber and general manager Juan Ramón, with corporate operations centered in Barcelona and regional hubs in Bangkok, Ho Chi Minh City, Makati, Jakarta, Mexico City, Buenos Aires, and London.

Name

Lifull Connect

Legal name

LIFULL CONNECT, S.L.

Website

https://lifullconnect.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Lifull Connect is a Barcelona-based digital marketplaces group operating vertical search engines (Trovit, Mitula, Nestoria, Nuroa) and property portals (Dot Property, Properati, FazWaz, and others) across 63 countries, serving home seekers, advertisers, and real estate agents with aggregation, listings, and brokerage services.

Ownership category

akta.pro rank

Product category

Online Classifieds

NAICS

Offices of Real Estate Agents and Brokers (53121), Web Search Portals, Libraries, Archives, and Other Information Services (519), Web Search Portals and All Other Information Services (51929)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

News & Content Aggregation Portals (BPAMAAAI)

akta.pro secondary industry

Closing Coordination & Transaction Management (Broker/Agent Support) (BPAJAOAH)

Keywords

• Vertical search aggregation
• Online classifieds
• Property marketplace
• Real estate portal
• Classified ad aggregation

Headquarters

HQ city

Barcelona

HQ country

Spain

HQ region

Europe

Offices9 records

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure

Revenue model

1. Advertising and Lead Generation: The company generates revenue by facilitating connections between users searching for properties, cars, or jobs and advertisers (agents, developers, classified sites). Traffic is redirected to advertiser websites or leads are captured through forms and shared with business partners.
2. Property Listing Services: Real estate portals provide listing services for property agents, developers, and owners. The portals facilitate communications between advertisers and interested users.
3. Real Estate Transaction Services: Following the FazWaz acquisition, the company is expanding into property transactions, potentially including transaction facilitation and advisory services in Southeast Asian markets.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

Lifull Connect operates a global digital marketplaces group with two divisions: a Vertical Search division (Trovit, Mitula, Nestoria, Nuroa) that aggregates millions of classified ads for homes, cars and jobs from thousands of partner websites into unified search engines, and a Real Estate division that operates regional property portals (Dot Property, Thailand Property, Hipflat, Lamudi, Properati, iCasas, Globaliza, La Encontré, PuntoPropiedad, FazWaz) across Southeast Asia, Europe and Latin America. The company monetizes by delivering high-intent traffic and qualified leads to property agents, developers and classified site partners through advertising, listing subscriptions, and transaction fees.

Product overview

Lifull Connect is a leading digital marketplaces group operating vertical search engines, property portals, and transaction-based sites. The company operates two main divisions: Vertical Search (Trovit, Mitula, Nestoria, Nuroa) which aggregates classified ads across Homes, Jobs, and Cars verticals; and Marketplaces (DotProperty, Thailand Property, HipFlat, Lamudi, Globaliza, iCasas, La Encontré, PuntoPropiedad, Properati, FazWaz) which operates property portals across Southeast Asia, Europe and Latin America. The platform processes over 2 billion annual searches, operates 250+ sites in 63 countries, serves 180 million monthly visits, and handles 300 million ads per month across 24 languages.

Differentiator

Problem solved

Functional benefit

Brands

• Trovit: One of the world's leading vertical search engines for classifieds, operating in over 50 countries with homes, cars, jobs, and products verticals
• Mitula
• Nestoria
• Nuroa
• Dot Property
• Thailand Property
• Hipflat
• Lamudi
• Properati
• Globaliza
• iCasas
• La Encontré
• PuntoPropiedad
• FazWaz

Products and services

• Trovit One of the world's leading vertical search engines for classifieds, centralizing thousands of classified ads from Real Estate, Cars, Jobs and Products websites across more than 50 countries, serving more than 63 million users per month.
• Mitula Leading vertical search website operator that researches, classifies and organizes millions of ads for real estate, cars and jobs in more than 45 countries, part of over 64 million monthly searches.
• Nestoria Property search engine that aggregates ads from other real estate portals, operating in 29 countries with over 19 million monthly searches.
• Nuroa Property search platform founded in Barcelona in 2006, operating in 27 countries to help users find homes by gathering millions of property ads in one place.
• DotProperty

Quantifiable outcome

• 2 billion+ annual searches for homes, cars, or jobs
• +3 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered major, minor and core.

• AdzunamajorChannel Partner/ Reseller/ Distributor · 23 March 2026London-based employment site Adzuna acquired the jobs businesses of Trovit and Mitula from Lifull Connect. The deal covers the companies' jobs verticals, representing a consolidation in the job search aggregation market. This transaction narrows Lifull Connect's focus to real estate marketplaces after divesting its jobs business.
• Trovit JobsminorChannel Partner/ Reseller/ Distributor · 23 March 2026As part of the divestment to Adzuna, the Trovit Jobs vertical (jobs search engine) was sold. Trovit operated in over 50 countries serving job seekers and employers.
• Mitula JobsminorChannel Partner/ Reseller/ Distributor · 23 March 2026As part of the divestment to Adzuna, the Mitula Jobs vertical (jobs search engine) was sold. Mitula operated in over 45 countries with over 64 million monthly searches.
• Dot PropertycoreStrategic or Co-development Partner · 15 February 2023Lifull Co (parent company) partnered with Dot Property in Thailand as part of the FazWaz Group acquisition. Dot Property is a leading property portal in Southeast Asia with operations across multiple countries including Thailand and Philippines.

Scale indicators12 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• PropertyGuru Group: Leading property marketplace operator across Southeast Asia (Singapore, Malaysia, Thailand, Indonesia, Vietnam), directly competing with Lifull Connect's Dot Property, Thailand Property, and Hipflat in the same geographies with similar portal and lead-generation business model.
• Rightmove: Largest UK property portal with similar advertiser-funded marketplace model. Comparable to Lifull Connect's Nestoria in UK and shares the same portal-plus-listings aggregation DNA across the European region.
• Zillow Group: Operates the leading US residential property marketplace with a similar listings aggregation and lead-generation model, plus a transactions expansion strategy through Zillow Offers that parallels Lifull Connect's FazWaz brokerage expansion in SE Asia.
• REA Group: Australian-listed property portal operator (realestate.com.au) with similar marketplace business model, vertical search aggregation across multiple countries in Asia, and recent expansion into property transactions and fintech services.
• Idealista: Leading property portal in Spain, Portugal, and Italy — direct overlap with Lifull Connect's Globaliza brand in Spain and broader Iberian/Italian markets, sharing the same advertiser-funded listings model targeting home seekers and professionals.
• Zoopla: UK property portal operating a listings aggregation model comparable to Nestoria and the broader Trovit/Mitula vertical search network, serving the same UK property seekers and agents.

Emerging players

• Property Finder: Leading property portal in the MENA region (UAE, Saudi Arabia, Egypt) with classified aggregation business model. Comparable to Lifull Connect's emerging market real estate portal strategy across the same target demographics of expats and investors.
• Bayut: Major property portal in UAE and expanding across MENA, competing in the same vertical search aggregation and listings marketplace space as Lifull Connect's Trovit and Mitula brands in the region.
• 99.co: Singapore-headquartered property portal with operations across Indonesia and other SE Asian markets, competing directly with Dot Property and serving similar cross-border property investor and expat buyer segments.
• QuintoAndar: Brazilian property marketplace with a transactions-enabled rental and sales model. Comparable to Lifull Connect's Properati expansion strategy in Latin America and its pivot toward transactions-first revenue capture.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/lifullconnect
• Facebookfacebook.com/lifullconnect

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lifull Connect