Merch
Merch (Merch Solutions, Inc.) operates an end-to-end platform for designing, producing, and fulfilling custom merchandise, serving large enterprises, individual creators, and suppliers on a unified backend with Shopify, payment, and shipping integrations. Acquired by Sendoso in February 2024.
- Company typePrivate
- Founded2018
- HeadquartersOrlando, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
What Merch does
Merch Solutions, Inc. (DBA "Merch") is an Orlando, US-based software and supply-chain company that operates an end-to-end custom merchandise platform spanning design, sourcing, production, e-commerce storefronts, and fulfillment. The platform is structured around three core products: Merch Management (a centralized hub for designs, inventory, orders, production routing, and supplier coordination), Merch Commerce (branded online store creation with public and invite-only storefronts and native Shopify connectivity), and Merch Credits (an employee reward module that distributes merchandise-purchase credits). Underlying capabilities include automated multi-supplier production routing based on price, geography, and customization type, analytics and revenue tracking, and a set of integrations with Stripe, Memberful, ShipStation, ShipHero, ShippingEasy, and EasyShip that allow Merch to plug into existing e-commerce, payment, and shipping stacks.
The company serves three distinct segments on a single platform: large enterprises running centralized merchandising programs and employee rewards, individual creators and small brand owners launching and selling custom merchandise, and suppliers (manufacturers, distributors, decorators) listing products and managing orders. GTM is hybrid: enterprise customers are reached through consultative field sales with demo-based conversion, while creators are acquired through self-serve product-led sign-up and the Shopify app ecosystem. Revenue is generated through a combination of recurring SaaS/platform subscriptions (Enterprise, Creator, and Supplier tiers) and transaction-based fees tied to merchandise production and fulfillment, with no public pricing disclosed.
In February 2024, Merch was acquired by Sendoso alongside Postal and Alyce to form what is described as the largest corporate gifting and direct mail platform in B2B, combining physical gifts, eGifts, branded swag, and AI-powered personalization across 100+ integrations. Merch Solutions, Inc. continues to operate under the Merch brand as a wholly-owned Sendoso subsidiary, with founder/CEO Carson Hunt in place. No public financials, funding history beyond an undisclosed 2020 Dorm Room Fund investment, or headcount growth data are available.
Merch firmographics
Firmographics- Name
- Merch
- Legal name
- Merch Solutions, Inc.
- Website
- https://merch.co
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Merch (Merch Solutions, Inc.) operates an end-to-end platform for designing, producing, and fulfilling custom merchandise, serving large enterprises, individual creators, and suppliers on a unified backend with Shopify, payment, and shipping integrations. Acquired by Sendoso in February 2024.
- Ownership category
- akta.pro rank
Merch industry classification
Industry- Product category
- Custom Merchandise Management Platform
- NAICS
- Retail Trade (44-45), All Other General Merchandise Retailers (455219)
- SIC
- Retail-Misc General Merchandise Stores (5399), Retail-Catalog & Mail-Order Houses (5961)
- akta.pro primary industry
- Creator Commerce & Merch Platforms (Shops, Drops, Print-on-Demand) (MPACABAG)
- akta.pro secondary industries
- Pick/Pack & Value-Added Warehouse Services (Kitting, Returns Prep) (CRAFAMAD), Retail Merchandising Execution & Field Marketing Services (CRAOAOAB)
Keywords
Where Merch is headquartered
LocationHeadquarters
- HQ city
- Orlando
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Merch business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Supply Chain
Revenue model
- Merchandise Production & Fulfillment: Revenue generated from manufacturing, packaging, and shipping custom merchandise for enterprise customers, creators, and suppliers. The platform handles production coordination with manufacturers and fulfillment partners.
- Platform/SaaS Subscription: Subscription fees for access to Merch Management and Merch Commerce platforms, with different tiers for Enterprise, Creators, and Suppliers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise tier for large organizations |
| Subscription | Monthly | Creator tier for individual creators and artists |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels4 records
Merch product offering
Product offeringCore offering
Merch provides an end-to-end cloud platform that streamlines and automates the custom merchandise lifecycle — from sourcing and design to launching, managing, and fulfilling branded merchandise — for enterprises, creators, and suppliers. The offering combines centralized merch management, branded online store creation, employee reward credits, automated fulfillment routing, analytics, and integrations with e-commerce, payments, and shipping partners.
Product overview
Merch is a unified merchandise platform offering a suite of integrated products for the entire custom merchandise lifecycle. The core platform, Merch Platform, provides end-to-end capabilities including Merch Management (central hub for designs, inventory, orders, and storefronts) and Merch Commerce (branded online store creation and e-commerce functionality). The product suite also includes Merch Credits as an add-on for employee rewards. The platform serves three customer segments: Enterprises requiring centralized merchandising, Creators building and managing brands, and Suppliers (manufacturers, distributors, decorators) needing commerce tools. Key features include analytics and insights, automated order fulfillment through integrated shipping partners, project and production management, user collaboration with private storefronts, and integrations with Shopify, Stripe, Memberful, and shipping platforms including Ship Hero, ShippingEasy, ShipStation, and EasyShip.
Differentiator
Problem solved
Functional benefit
Products and services
- Merch Management Centralized hub for managing merchandise operations including designs, inventory, orders, projects, production, supplier coordination, and storefronts. Enables users to place projects and routes them to the optimal manufacturer based on price, geography, and customization type.
- Merch Commerce Platform for creating and managing branded online stores with custom URLs to sell custom merchandise, supporting both public storefronts and invite-only private storefronts. Integrates with Shopify for extended e-commerce capabilities.
- Merch Credits Employee reward system that lets organizations distribute credits redeemable for custom merchandise, giving recipients choice in what they receive instead of pre-selected swag.
Quantifiable outcome
- Reduced production mistakes through centralized management system
- +1 more outcomes
Companies that use Merch
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
Merch technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Feature6 records
Merch partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core, supporting and flagship.
- ShopifycoreNative integration partnership enabling creators to connect their Shopify stores with Merch's merchandise platform. Allows Shopify users to leverage all Shopify integrations while using Merch for custom merchandise design, production, and fulfillment.
- StripecorePayment processing integration partnership enabling secure transactions for merchandise purchases through Merch's platform and connected storefronts.
- MemberfulsupportingIntegration partnership enabling membership-based creators to sell custom merchandise through their Memberful-powered communities.
- ShipStationsupportingShipping integration partnership enabling label printing and shipping label management for merchandise fulfillment.
- ShipHerosupportingWarehouse management and shipping integration enabling automated fulfillment workflows for merchandise orders.
- ShippingEasysupportingShipping integration partnership for streamlined label generation and shipping management for merchandise fulfillment.
- EasyShipsupportingInternational shipping integration partnership enabling global delivery capabilities for merchandise orders.
- SendosoflagshipSendoso acquired Merch in February 2024 (along with Postal and Alyce) to create the largest corporate gifting and direct mail platform in B2B. Merch now operates as part of the Sendoso family, combining physical gifts, eGifts, branded swag, and AI-powered personalization through over 100 integrations.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
Merch competitors and assessment
Company assessmentDirect peers
- Printful: Printful is a leading print-on-demand and fulfillment platform that lets creators and businesses design, produce, and ship custom merchandise worldwide. It directly competes with Merch on the creator-side custom merch platform offering, including integrations with Shopify and other e-commerce tools.
- Printify: Printify operates a print-on-demand marketplace connecting merchants to a global network of printing partners, with native Shopify and e-commerce integrations. Its creator-focused merch and catalog breadth make it a direct comparator to Merch's creator and SMB offering.
- Teespring (Spring): Spring (formerly Teespring) enables creators to design, sell, and fulfill branded merchandise with no upfront inventory. It overlaps directly with Merch Commerce's creator storefronts, custom URLs, and automated fulfillment.
- Bonfire: Bonfire provides custom apparel and merchandise stores for creators, brands, and teams, with fundraising and team-store use cases. It competes directly with Merch for creator-driven storefronts and team/department merchandise programs.
- Custom Ink: Custom Ink is an established custom apparel and promotional products retailer serving groups, teams, and enterprises. It overlaps with Merch's enterprise tier for bulk custom merchandise, employee stores, and corporate swag programs.
- Redbubble: Redbubble runs a global marketplace where independent artists sell printed merchandise. It competes with Merch on the creator-side marketplace dynamics, although Merch differentiates with broader e-commerce integrations and enterprise features.
- Zazzle: Zazzle is a custom products marketplace where creators design and sell a wide range of customizable merchandise. Its marketplace model and customization depth are comparable to Merch Commerce's creator storefronts.
- Spreadshirt: Spreadshirt operates a custom apparel and merchandise platform with both an integrated shop and API/partner offerings. It overlaps with Merch's creator storefronts and platform-based design-to-fulfillment workflow.
Emerging players
- Apliiq: Apliiq offers private-label custom apparel and print-on-demand services focused on boutique brands and creators. It is comparable to Merch as an emerging POD alternative with emphasis on private label rather than mass marketplace.
Broad incumbents
- Sendoso: Sendoso is the B2B corporate gifting and direct mail platform that acquired Merch in February 2024. It overlaps with Merch's enterprise swag and gifting use cases through physical gifts, eGifts, and AI-powered personalization, and is now Merch's corporate parent.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks4 records
Key highlights6 records
Customer concentration
Merch social profiles
Digital presenceMerch financial estimates
Financial estimateRevenue estimate
Valuation estimate
Merch leadership team
Management profileNumber of profiles
Profiles1 record
Merch funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Merch M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Merch
What does Merch do?
Merch provides an end-to-end cloud platform that streamlines and automates the custom merchandise lifecycle — from sourcing and design to launching, managing, and fulfilling branded merchandise — for enterprises, creators, and suppliers. The offering combines centralized merch management, branded online store creation, employee reward credits, automated fulfillment routing, analytics, and integrations with e-commerce, payments, and shipping partners.
Is Merch a public or private company?
Merch is a private company. It is classified as corporate owned and is currently operating.
When was Merch founded?
Merch was founded in 2018. It employs 11 to 50 people.
Where is Merch based?
Merch is headquartered in Orlando, United States, in the North America region.
How does Merch make money?
Two revenue lines are on record. Merchandise Production & Fulfillment is the primary driver. The others are platform/SaaS Subscription.
Who are Merch's main competitors?
Direct peers on record are Printful, Printify, Teespring (Spring), Bonfire, Custom Ink, Redbubble, Zazzle and Spreadshirt. Apliiq is listed as an emerging player. Sendoso is listed as a broad incumbent.
Does Merch have an API?
No public API is recorded for Merch.
What industry is Merch in?
Merch's product category is Custom Merchandise Management Platform. Its primary akta.pro industry code is MPACABAG, Creator Commerce & Merch Platforms (Shops, Drops, Print-on-Demand), with a secondary code of CRAFAMAD, Pick/Pack & Value-Added Warehouse Services (Kitting, Returns Prep). Its NAICS code is 44-45 and its SIC code is 5399.