What Human Powered Health does

Human Powered Health is a privately held performance lab network operating three brick-and-mortar facilities in Edina, MN; Wellesley, MA; and Scottsdale, AZ. The company delivers health, longevity, and athletic performance assessments using research-grade equipment that has historically been confined to elite academic and Olympic settings, including DXA body composition scanning, VO2max and lactate analysis, markerless 3D motion capture, Proteus Motion 3D resistance testing, a 68-sensor saddle pressure mapping system, and a Virtual Wind Tunnel. Each assessment is administered and interpreted by Master's or PhD-level performance physiologists, who conduct a 30-minute data review with the customer to produce actionable training and health recommendations.

The business model is direct-to-consumer with a self-serve booking engine on labs.humanpoweredhealth.com. Revenue is generated through individual assessments priced $25–$350, bundled packages priced $405–$780, sport-specific packages (Run Performance $470, Tri Performance $495), 12-week series programs (Foundational Health Series $450, Elevated Health Series $750), and a recurring digital subscription via the HumanGO AI training app (acquired July 2023) that is bundled with or offered as a free trial alongside Performance packages. The company does not accept insurance but positions assessments as HSA-eligible. Customer segments span recreational to competitive athletes (runners, cyclists, triathletes), health and longevity-focused individuals, weight management customers, and team/group programs (e.g., Holy Angels High School, Minnesota Distance Elite).

Go-to-market is product-led growth supplemented by content marketing (blog, sport-specific landing pages for running, cycling, triathlon, hockey, golf, skiing, HYROX), social media, marathon and cycling team sponsorships, and free 15-minute virtual consultations with Master's-level physiologists to convert prospects into assessments. Distribution is concentrated in three US metros, with the HumanGO app available globally as a digital-only channel.

Name

Human Powered Health

Legal name

Human Powered Health LLC

Website

https://humanpoweredhealth.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

11–50 employees

Short description

Human Powered Health is a US performance lab network operating retail facilities in Minnesota, Massachusetts, and Arizona that delivers research-grade health, longevity, and athletic performance assessments to athletes and health-conscious consumers, conducted by Master's and PhD-level physiologists.

Ownership category

akta.pro rank

Product category

Health and Performance Assessment Services

NAICS

Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134)

SIC

Electromedical & Electrotherapeutic Apparatus (3845)

akta.pro primary industry

General Personal Training (In-Person & Virtual) (HSADAAAA)

akta.pro secondary industries

Endurance & Running/Cycling Training (HSADAAAG), Strength & Conditioning Personal Training (HSADAAAB)

Keywords

• Performance lab services
• VO2max testing
• DXA body composition
• Bike fitting services
• Health optimization assessments

Headquarters

HQ city

Edina

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Individual Health Assessments: One-time fee for individual assessment services including DXA scans, VO2max testing, lactate analysis, metabolic testing, gait analysis, bike fitting, and more. Prices range from $25 (Grip Strength) to $350 (Bike Fitting) per individual service.
2. Package Bundles: Bundled assessment packages offering discounted rates compared to individual services. Packages include Longevity Core ($405), Longevity Premium ($540), Performance Aspiring ($470), Performance Elite ($780), Foundational Health Series ($450), Elevated Health Series ($750).
3. HumanGO AI Training App Subscription: 12-month subscription to HumanGO AI-powered training app included with Performance Elite package. Also offered as 90-day free trial with Run Performance and Tri Performance packages.
4. Women's Health Package: Specialized $600 package including DXA Scan x2, Resting Metabolic Rate x2, and Force Plates x2, designed specifically for women to understand their body and physiology.
5. Gift Cards: Square-up powered gift cards available for purchase, giving recipients access to lab-grade testing and expert guidance.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Human Powered Health operates a network of brick-and-mortar performance labs that deliver state-of-the-art health, longevity, and athletic performance assessments using research-grade technology. The offering spans individual assessments (DXA Scan, VO2max, Resting Metabolic Rate, Lactate Analysis, Running Gait Analysis, Force Plates, Movement Screening, Bike Fitting, Grip Strength, Sweat Analysis), bundled packages and series (Performance Elite, Longevity Core/Premium, Women's Health, Foundational/Elevated Health Series, Run/Tri Performance), and the HumanGO AI training app subscription.

Product overview

Human Powered Health is a performance lab network offering a comprehensive suite of health optimization, longevity, and athletic performance assessments. The portfolio spans individual core assessments (DXA Scan, VO2max Test, Resting Metabolic Rate, Lactate Analysis, Running Gait Analysis, Force Plates, Movement Screening, Proteus Motion, and Grip Strength), add-on assessments (Shoe Analysis, Cleat Fitting, Saddle Pressure Mapping, Virtual Wind Tunnel, Peak Power Testing, Bloodwork, InBody Scan, Balance Assessment, Sweat Analysis), and bundled packages/series (Performance Elite, Performance Aspiring, Longevity Premium, Longevity Core, Women's Health Package, Foundational Health Series, Elevated Health Series, Run Performance Package, Tri Performance Package). The company also offers a digital product through the HumanGO App (AI-powered training) and partners with The Sports Nutrition Playbook for nutrition coaching. All assessments are conducted with Master's or PhD-level performance physiologists at physical lab locations in Arizona, Massachusetts, and Minnesota.

Differentiator

Problem solved

Functional benefit

Products and services

• DXA Scan Dual-energy X-ray absorptiometry scan providing comprehensive body composition analysis including bone density, muscle, fat, and physical symmetry for athletes and health-focused individuals.
• VO2max Test Evaluates maximum oxygen uptake during exercise to deliver insights into cardiovascular fitness and endurance performance, used for both athletic training and longevity assessment.
• Resting Metabolic Rate (RMR) Test Metabolic breath analysis that determines the precise number of calories the body burns per day at rest for personalized nutrition and weight management.
• Bike Fitting Data-driven cycling fit combining motion capture, 3D scanning, AI analysis, and expert guidance to optimize comfort, performance, and efficiency for cyclists.
• Force Plates Lower body power and muscular imbalance evaluation through jump and strength testing, used to enhance athletic performance and prevent injuries.
• Lactate Analysis Blood lactate measurement at exercise intervals to identify precise training zones and optimize endurance performance.
• Exercise Sweat Analysis Evaluates sweat composition and volume during exercise using an arm patch to deliver personalized hydration and electrolyte strategies.
• Running Gait Analysis Markerless 3D motion capture-based running mechanics evaluation to enhance running efficiency and reduce injury risk.
• Grip Strength Analysis Hand and forearm strength assessment as a research-backed indicator of overall strength and longevity.
• Movement Screening Analyzes symmetry and range of motion at every joint to identify efficiency improvements and injury risk reduction opportunities.
• Proteus Motion Testing Total body strength and power assessment using a 3D-resistance device measuring movements across the full natural range of motion for sport-specific screening.
• Shoe Analysis Add-on assessment comparing performance metrics across up to three running shoes using markerless 3D motion capture to identify the best shoe for individual goals.
• Cleat Fitting AI-driven biomechanical analysis to optimize cycling cleat placement for improved comfort, power, and performance.
• Saddle Pressure Mapping Uses 68 real-time sensors to reveal how the body interacts with the saddle, eliminating discomfort and optimizing cycling position.
• Virtual Wind Tunnel Aerodynamic optimization for cyclists measuring drag and testing position adjustments to maximize efficiency and speed.
• Peak Power Testing Evaluates power, fatigue rate, and anaerobic capacity to assess high-intensity performance sustainability for athletes.
• Bloodwork Clinical-grade blood testing including HemoCue rapid hemoglobin analysis and Cholestech LDX lipid and glucose profiling as add-on to select assessments.
• InBody Scan Objective body composition analysis using painless, non-invasive bioelectrical impedance to measure fat, muscle, and water content.
• Balance Assessment Biodex balance testing to provide personalized insights about stability, control, and sway patterns for athletes and rehabilitation.
• Performance Elite Package $780 comprehensive performance package for high-performance athletes including Lactate Threshold, Running Gait, and Sweat Analysis with 12-month subscriptions to HumanGO and Wahoo X.
• Performance Aspiring Package Performance package including VO2max Testing, Movement Screening, Force Plates, and Lactate Analysis for athletes seeking cardiovascular, movement, and power insights.
• Longevity Premium Package $540 comprehensive longevity assessment combining metabolic health, movement quality, and cardiovascular fitness across six state-of-the-art assessments.
• Longevity Core Package $405 foundational longevity assessment measuring body composition, metabolism, strength, power, and movement quality for health-focused individuals.
• Women's Health Package $600 package of science-backed assessments designed specifically for women, including DXA Scan x2, Resting Metabolic Rate x2, and Force Plates x2.
• Foundational Health Series $450 12-week health journey series with 2 lab visits and 2 virtual consultations including DXA Scan, Resting Metabolic Rate, and Grip Strength Analysis.
• Elevated Health Series $750 12-week series measuring cardiovascular fitness, athletic symmetry, and body composition through VO2max, DXA, Force Plates, and Grip Strength over two lab visits.
• Run Performance Package $470 running performance package including VO2max Test, Data Review, and Running Gait Analysis, bundled with a free 90-day HumanGO AI subscription.
• Tri Performance Package $495 triathlon performance package including Running Gait Analysis, Lactate Analysis, and VO2max Test with a free 90-day HumanGO AI trial.
• HumanGO App AI-powered training app that integrates with smartphones and wearable devices to provide personalized training plans based on performance test results, included as a subscription with select packages.
• One-On-One Nutrition Coaching Personalized nutrition coaching provided through a partnership with The Sports Nutrition Playbook to support recovery, performance, and body-composition goals.

Quantifiable outcome

• Precise VO2max measurement - gold standard cardiovascular fitness indicator
• +4 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• The Sports Nutrition PlaybookcoreStrategic or Co-development PartnerPartnership providing personalized nutrition coaching services to Human Powered Health customers. The Sports Nutrition Playbook offers insurance and self-pay nutrition coaching options, helping clients feel better, recover faster, and perform at their best.
• HumanGO AppcoreTechnology or IntegrationAI-powered training app integration with Performance Elite package (12-month subscription) and trial offers with Run Performance and Tri Performance packages. Provides personalized training plans based on assessment data.
• Wahoo XcoreTechnology or Integration12-month subscription to Wahoo X cycling platform included with Performance Elite package, providing integrated training and performance tracking.
• Boston TriathloncoreGTM or Marketing PartnerOfficial partner of the Boston Triathlon event, providing performance testing services and brand visibility at one of the premier triathlon events.
• Twin Cities MarathoncoreGTM or Marketing PartnerOfficial partner of Twin Cities Marathon, one of the major marathon events in the upper Midwest.
• Mesa MarathonminorGTM or Marketing PartnerPartner of Mesa Marathon event in Arizona, providing performance testing visibility and brand association.
• Minnesota Distance ElitecoreGTM or Marketing PartnerPartnership with elite running team Minnesota Distance Elite, providing performance testing and training optimization.
• Minnesota Run SeriesminorGTM or Marketing PartnerPartner of Minnesota Run Series running events across the state.
• Endurance RehabcoreStrategic or Co-development PartnerPartnership with Endurance Rehab in Northern Scottsdale, Arizona, providing co-located services at the Scottsdale location.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• WHOOP: WHOOP is a subscription wearable platform offering continuous biometric monitoring (HRV, sleep, recovery) for performance and longevity. It overlaps with HPH's target customer (data-driven health optimizers) but delivers insights via hardware rather than episodic lab assessments.
• Wahoo Fitness: Wahoo is both an HPH partner (12-month Wahoo X bundled in Performance Elite) and an adjacent player in cycling performance technology (smart trainers, bike computers, indoor cycling). Comparable for cycling-focused customers and shared performance data ecosystem.
• Cenegenics: Cenegenics is a concierge longevity and age-management medicine practice offering executive health assessments and biomarker-driven programs. Comparable as a premium, cash-pay longevity provider targeting affluent adults seeking health optimization.

Direct peers

• Function Health: Function Health is a newer entrant in comprehensive blood biomarker testing and longevity diagnostics, targeting the same health-optimization-focused consumer with deep lab panels and physician review. It is the closest emerging direct competitor in DTC longevity testing.
• InsideTracker: InsideTracker is a direct competitor in DTC blood biomarker and longevity testing, offering personalized health insights from lab results with similar target customer (affluent health-optimization-focused adults). Both companies operate on a cash-pay, premium-tier model outside traditional insurance.
• WellnessFX (now part of Life Time): WellnessFX historically provided DTC blood biomarker testing with actionable health insights, now operating under Life Time Fitness. It overlaps HPH's Longevity Premium/Core packages and biomarker-driven approach to consumer health optimization.

Broad incumbents

• Life Time Fitness: Life Time operates large athletic clubs and has built out Human Performance labs (with some HPH alumni on staff). As a broad incumbent, it offers overlapping performance services — including metabolic testing and VO2max — bundled with club memberships, but at a less premium positioning than HPH.
• Gatorade Sports Science Institute (GSSI): GSSI conducts athlete-focused hydration, sweat, and performance research and services. While primarily B2B/research-oriented, its protocols and offerings (sweat testing, lactate analysis, hydration strategy) closely mirror HPH's exercise sweat analysis and lactate threshold services.
• Equinox: Equinox is a premium fitness brand offering high-end personal training, recovery services, and performance assessments through its Precision Run Lab and related programs. Comparable as a premium, affluent-consumer performance and wellness player with overlapping concierge-style service positioning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/HumanPwrdHealth
• YouTubeyoutube.com/channel/UCNgrYU_RQG3bIuy5xC6qYWA
• Facebookfacebook.com/HumanPoweredHealth
• LinkedInlinkedin.com/company/human-powered-health
• Instagraminstagram.com/humanpoweredhealth

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Human Powered Health