The Orlando Law Group
The Orlando Law Group is a privately-held, full-service Central Florida law firm founded in 2009, operating six offices and serving individual consumers and small businesses across 17+ practice areas including personal injury, estate planning, family law, business law, real estate, and HOA representation.
- Company typePrivate
- Founded2009
- HeadquartersAltamonte Springs, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What The Orlando Law Group does
The Orlando Law Group is a privately-held, full-service law firm founded in 2009 by Jennifer A. Englert and headquartered in Altamonte Springs, Florida. The firm operates six physical offices across Central Florida (Altamonte Springs, Waterford Lakes, MetroWest, Kissimmee, St. Cloud, and Winter Garden) and serves individual consumers and small-to-medium businesses across more than 17 practice areas, including personal injury, estate planning, family law, business law, real estate, immigration, bankruptcy, employment law, HOA/COA representation, construction defects, veterans law, and IEP/special education advocacy. Revenue is generated primarily through traditional hourly billing for most practice areas, contingency fees for personal injury and wrongful death cases, and flat fees for IEP/special education services, with client acquisition driven by a sales-led and community-led go-to-market motion combining a phone hotline (407-565-HELP), website intake forms, multi-channel content marketing (a 500+ article blog, Facebook, LinkedIn, Twitter, YouTube), HOA board certification courses, and community engagement such as the Pig Run of Lake Nona.
The firm employs 11-50 staff including 10+ named attorneys and a COO/Director of Litigation, with no disclosed subsidiaries, no institutional or PE backing, and no proprietary technology platform. Its competitive positioning rests on multi-office geographic convenience in the Orlando MSA, an attorney roster with prior insurance defense experience providing insight into insurer behavior, and accumulated brand equity from a 2017 Law Firm 500 ranking (#105 of 500 fastest-growing US firms) and an EXCELLENT Google rating on 189 customer reviews. The firm does not disclose revenue, has not raised funding, and operates as an independent professional services partnership under the legal name The Orlando Law Group, PL, domiciled in Florida.
The Orlando Law Group firmographics
Firmographics- Name
- The Orlando Law Group
- Legal name
- The Orlando Law Group, PL
- Website
- https://theorlandolawgroup.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Orlando Law Group is a privately-held, full-service Central Florida law firm founded in 2009, operating six offices and serving individual consumers and small businesses across 17+ practice areas including personal injury, estate planning, family law, business law, real estate, and HOA representation.
- Ownership category
- akta.pro rank
The Orlando Law Group industry classification
Industry- NAICS
- Offices of Lawyers (541110), Legal Services (5411)
- SIC
- Services-Legal Services (8111)
- akta.pro primary industry
- Corporate & Commercial Law (BPAHAAAA)
- akta.pro secondary industries
- Family & Private Client (Trusts & Estates) Law (BPAHAAAK), Real Estate & Construction Law (BPAHAAAE), Employment & Labor Law (BPAHAAAD)
Keywords
Where The Orlando Law Group is headquartered
LocationHeadquarters
- HQ city
- Altamonte Springs
- HQ country
- United States
- HQ region
- North America
Offices6 records
Markets served
The Orlando Law Group business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Legal Services - Hourly Billing: Traditional hourly billing for most legal services including business law, family law, real estate law, litigation, and other practice areas.
- Legal Services - Contingency Fees: Personal injury and wrongful death cases typically handled on contingency fee basis where fees are percentage of recovery.
- Legal Services - Flat Fees: IEP and special education services offered at flat fee to provide cost certainty for families.
- Legal Services - Hourly/Consultation Fees: Initial consultations and ongoing legal representation billed hourly.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | IEP and Special Education Legal Services - Flat Fee |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels10 records
The Orlando Law Group product offering
Product offeringCore offering
The Orlando Law Group is a full-service law firm providing legal representation across practice areas including personal injury, estate planning, family law, business law, real estate, bankruptcy, immigration, employment, HOA/COA representation, probate, construction defects, special education, and litigation. Services are delivered by licensed attorneys out of multiple Central Florida offices through hourly billing, contingency fees, and flat-fee arrangements depending on the matter.
Product overview
The Orlando Law Group is a full-service law firm offering a comprehensive portfolio of legal services across multiple practice areas. The firm provides Bankruptcy Law (Chapter 7 and Chapter 13), Business Law (contracts, formation, litigation, trademark & copyright, transactions), Estate Planning (wills, trusts, elder law, power of attorney, trust administration), Family Law (adoption, divorce, guardianship, mediation), Immigration Law, Personal Injury Law, Property Damage Legal Services, Probate and Trust Services, Employment Law, Construction Defect Legal Services, Real Estate Law, HOA/COA Representation, Social Security Disability, IEP and Special Education Legal Services, Veterans Law, Misdemeanor Defense, and Litigation Services. The firm operates as a unified general legal practice with attorneys specializing across these interconnected service areas, serving clients throughout Central Florida.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- 189 Google reviews with EXCELLENT rating
- +1 more outcomes
Companies that use The Orlando Law Group
Customer profileNamed customers6 records
Segments7 records
Ideal customer profiles2 records
The Orlando Law Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Orlando Law Group partnerships and signals
Strategic signalScale indicators4 records
Recent moves7 records
Expansion highlights5 records
The Orlando Law Group competitors and assessment
Company assessmentBroad incumbents
- Morgan & Morgan: Morgan & Morgan is one of the largest personal injury law firms in the United States, headquartered in Orlando, FL. It is comparable to The Orlando Law Group as a Florida-based plaintiff-side firm with strong personal injury practices, though at vastly larger scale with a national footprint.
- Shutts & Bowen LLP: Shutts & Bowen is a long-established Florida law firm with offices across the state offering business, real estate, litigation, and individual services. It is comparable to The Orlando Law Group as a Florida-headquartered multi-practice firm, though operating at significantly larger scale.
- Akerman LLP: Akerman LLP is a major Florida-based law firm with nationwide reach, offering business, real estate, litigation, and individual client services. It is comparable to The Orlando Law Group as a Florida-rooted full-service firm, though competing at a much larger scale and broader geographic footprint.
Emerging players
- LegalZoom: LegalZoom is a leading online legal services platform offering self-serve formation, wills, estate planning, and other routine legal products. It competes with The Orlando Law Group on commoditizable practice areas like business formation, simple estate planning, and bankruptcy filings through a tech-enabled, lower-cost delivery model.
Direct peers
- Roig Lawyers: Roig Lawyers is a full-service Florida-based law firm with multiple offices serving businesses and individuals across the state. It is comparable to The Orlando Law Group as a similarly positioned Florida full-service firm with overlapping practice areas including business law, real estate, and litigation.
- Kelley Kronenberg: Kelley Kronenberg is a Florida-based full-service law firm with multiple offices serving insurance, real estate, business, and personal injury clients. It is comparable to The Orlando Law Group as a similarly structured multi-office Florida firm with overlapping practice areas and insurance industry connections.
- Fisher Potter Hodas: Fisher Potter Hodas is a Florida-based law firm focused on family law, estate planning, and related practice areas. It is comparable to The Orlando Law Group as a Florida-based multi-practice firm with overlapping estate planning, family law, and litigation service offerings for individuals.
Market position
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
The Orlando Law Group social profiles
Digital presenceThe Orlando Law Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Orlando Law Group leadership team
Management profileNumber of profiles
Profiles10 records
The Orlando Law Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Orlando Law Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Orlando Law Group
What does The Orlando Law Group do?
The Orlando Law Group is a full-service law firm providing legal representation across practice areas including personal injury, estate planning, family law, business law, real estate, bankruptcy, immigration, employment, HOA/COA representation, probate, construction defects, special education, and litigation. Services are delivered by licensed attorneys out of multiple Central Florida offices through hourly billing, contingency fees, and flat-fee arrangements depending on the matter.
Is The Orlando Law Group a public or private company?
The Orlando Law Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Orlando Law Group founded?
The Orlando Law Group was founded in 2009. It employs 11 to 50 people.
Where is The Orlando Law Group based?
The Orlando Law Group is headquartered in Altamonte Springs, United States, in the North America region.
How does The Orlando Law Group make money?
Four revenue lines are on record. Legal Services - Hourly Billing is the primary driver. The others are legal Services - Contingency Fees, legal Services - Flat Fees and legal Services - Hourly/Consultation Fees.
Who are The Orlando Law Group's main competitors?
Broad incumbents on record are Morgan & Morgan, Shutts & Bowen LLP and Akerman LLP. LegalZoom is listed as an emerging player. Direct peers are Roig Lawyers, Kelley Kronenberg and Fisher Potter Hodas.
Does The Orlando Law Group have an API?
No public API is recorded for The Orlando Law Group.
What industry is The Orlando Law Group in?
Its primary akta.pro industry code is BPAHAAAA, Corporate & Commercial Law, with a secondary code of BPAHAAAK, Family & Private Client (Trusts & Estates) Law. Its NAICS code is 541110 and its SIC code is 8111.