Flutter Entertainment

What Flutter Entertainment does

Flutter Entertainment plc is a publicly listed Irish holding company (ticker FLTR) that operates one of the world's largest portfolios of online sports betting and gaming brands, serving individual consumers in nine national markets: the United States (FanDuel), the United Kingdom and Ireland (Paddy Power, Betfair, Skybet, Sky Gaming, Tombola, PokerStars), Australia (Sportsbet), Italy (Sisal, Snaitech), Serbia (Maxbet), Georgia (Adjarabet), India (Junglee Games), and Brazil (Bet Nacional). The company was founded in 1988, is registered in Dublin, and operates from a New York operational headquarters, with 5,001-10,000 employees.

The company's core technology is the Flutter Edge framework, an internal platform for sharing product ideas, technology, and best practices across the brand portfolio. Each brand runs as an independent direct-to-consumer digital platform — website and mobile app — with local market focus and brand-level autonomy, while benefiting from shared infrastructure, risk management, and product innovation. The portfolio has been assembled primarily through acquisition (FanDuel in 2018, PokerStars in 2019, Sisal in 2022, and earlier entries DRAFT in 2017 and Adjarabet in 2019), and brands are retained rather than consolidated to preserve local market identity.

Flutter generates revenue through transaction-fee economics on sports betting wagers (odds-based pricing) and on iGaming products (online casino, poker, bingo, and skill-based games). Go-to-market is exclusively direct-to-consumer through owned digital channels, with no enterprise or B2B customers in the data. The company targets a $368bn global sports betting and iGaming market opportunity, and its stated forward priorities include Brazil expansion, World Cup 2026 preparation, responsible gaming investment, and continued application of the Flutter Edge playbook to newer markets.

Name

Flutter Entertainment

Legal name

Flutter Entertainment plc

Website

https://paddypowerbetfair.com

Company type

Public

Founded year

1988

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Flutter Entertainment plc is a publicly listed Irish holding company operating a global portfolio of 14+ online sports betting and iGaming brands — including FanDuel, Paddy Power, PokerStars, Sportsbet, and Sisal — serving individual consumers in nine national markets through owned direct-to-consumer digital platforms.

Ownership category

akta.pro rank

Product category

Online Sports Betting and Gaming

NAICS

Other Gambling Industries (713290)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

iGaming Platform Providers (Turnkey/Casino & Sportsbook Platforms) (MPAEAKAA)

Keywords

• Online sports betting
• Online casino gaming
• IGaming platform
• Sportsbook operations
• Online poker

Headquarters

HQ city

Dublin

HQ country

Ireland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations, Others

Revenue model

1. Online Sports Betting: Revenue generated from sports betting wagers, including odds-based pricing on sporting events worldwide
2. iGaming / Online Gaming: Revenue from online casino games, poker, and other gaming products across Flutter's brand portfolio

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Flutter Entertainment plc operates a multi-brand portfolio of online sports betting and gaming platforms worldwide, including sportsbook, online casino, poker, bingo, and skill-based gaming products under brands such as FanDuel, Paddy Power, Betfair, Sportsbet, PokerStars, Skybet, Tombola, Sisal, Snai, Junglee Games, Adjarabet, Maxbet, Sky Gaming, and Bet Nacional. Revenue is generated from consumer wagers and gaming stakes across these digital platforms. The company leverages its Flutter Edge framework to share technology, product ideas, and expertise across all its brands.

Product overview

Flutter Entertainment is the world's #1 online sports betting and gaming operator, operating a multi-brand platform portfolio. The company leverages the Flutter Edge framework to share best practices, technology, and product innovations across its portfolio of 14+ distinct brands. The portfolio includes sportsbook products (FanDuel, Paddy Power, Sportsbet, Betfair, Skybet, Adjarabet, Sisal, Maxbet, Snai, Bet Nacional), online poker (PokerStars), bingo and casual gaming (Tombola), skill-based gaming (Junglee Games), and casino/gaming products (Sky Gaming). Each brand operates with local market autonomy while benefiting from shared technology infrastructure and expertise, targeting the global $368bn sports betting and iGaming market opportunity.

Differentiator

Problem solved

Functional benefit

Brands

• FanDuel: Sportsbook and iGaming platform, market leader in the United States
• Paddy Power
• Betfair
• Sportsbet
• Tombola
• Skybet
• PokerStars
• Sisal
• Adjarabet
• Maxbet
• Snaitech
• Bet Nacional
• Sky Gaming
• Junglee Games

Products and services

• FanDuel Leading online sports betting and gaming brand in the US market, offering sportsbook, casino, horse racing, and daily fantasy sports for adult consumers in the United States.
• Paddy Power Online sports betting and gaming brand known for innovative betting products in the UK and Ireland, serving adult consumers with sportsbook and gaming offerings.
• Sportsbet Australia's leading online betting platform offering sports betting, racing wagering, and casino games for adult consumers in Australia.
• Betfair Online betting exchange and sportsbook platform enabling users to bet against each other with exchange odds and traditional sportsbook products across multiple international markets.
• PokerStars World's largest online poker site offering poker games, tournaments, and casino products across multiple international markets for adult consumers.
• Sky Bet UK-based online sports betting brand offering sports betting, casino, and gaming products under the Sky brand for adult consumers in the UK.
• Tombola UK-focused online bingo and gaming platform known for its distinctive bingo games and community features for adult consumers.
• Junglee Games India-focused online gaming platform offering skill-based games including rummy and poker for adult consumers in India.
• Adjarabet Leading online betting and gaming operator in Georgia offering sports betting, casino, and lottery products for adult consumers.
• Sisal Italian online betting and gaming brand offering sports betting, lottery, and casino products for adult consumers in Italy.
• Maxbet Serbia's online betting and gaming operator offering sports betting and casino products for adult consumers in Serbia.
• Snai Italian online gaming and betting brand offering sports betting, casino, poker, and lottery products for adult consumers in Italy.
• Sky Gaming UK online gaming brand offering casino games and slots under the Sky brand umbrella for adult consumers in the UK.
• Bet Nacional Brazil-focused online betting brand serving the newly regulated Brazilian sports betting market for adult consumers in Brazil.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• DraftKings: DraftKings is the most direct competitor to Flutter's FanDuel in the US online sports betting and iGaming market, offering an identical product mix of sportsbook, casino, and daily fantasy sports with a similar D2C digital model.
• BetMGM (MGM Resorts/Entain JV): BetMGM is a joint venture between MGM Resorts and Entain that directly competes with FanDuel across US online sports betting and iGaming, combining land-based casino reach with digital sportsbook and casino products.
• Entain plc: Entain is a UK-listed global online sports betting and gaming operator with brands like Bet365, Ladbrokes, Coral, PartyPoker, and bwin — directly comparable to Flutter's multi-brand portfolio model across Europe and Australia.
• Kindred Group (Unibet): Kindred Group operates Unibet and other online sports betting and gaming brands across Europe and has expanded into the US via Horseshoe/Betly — a directly comparable multi-market digital operator to Flutter.
• 888 Holdings (Evoke): 888 operates multiple online gambling brands including 888casino, 888sport, and William Hill internationally — a directly comparable multi-brand online sports betting, casino, and poker operator to Flutter.
• William Hill (Caesars Digital in US): William Hill is a heritage UK sportsbook brand now operating under Caesars in the US and independently internationally, directly comparable to Flutter's Paddy Power, Betfair, and Skybet brands in the UK and Europe.
• Super Group (Betway / Spin): Super Group operates Betway (sportsbook) and Spin (online casino) globally, with growing US presence — directly comparable as a multi-brand online sports betting and iGaming operator with international reach.

Broad incumbents

• Caesars Entertainment: Caesars operates a large US land-based casino footprint alongside its Caesars Digital online sports betting and iGaming business, overlapping with Flutter's FanDuel in US digital gaming but with a much broader hospitality portfolio.
• Penn Entertainment: Penn Entertainment combines regional US casinos with the ESPN BET online sportsbook, directly competing with FanDuel in US digital betting while also offering land-based gaming and racing.

Emerging players

• Rush Street Interactive: Rush Street Interactive operates BetRivers and PlaySugarHouse online sportsbook and casino brands primarily in the US and Latin America — a smaller but directly comparable online sports betting and iGaming operator.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat7 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/paddypower
• Facebookfacebook.com/paddypower

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A4 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Flutter Entertainment