What PlayStar Gaming Group does

PlayStar Gaming Group is a privately held online casino operator founded in 2020 and headquartered in Växjö, Sweden, with primary operations in New Jersey, United States. The company runs a real-money online casino platform offering slots, table and card games (blackjack, roulette, craps, baccarat), video poker variants, and live-dealer games. Game content is sourced from third-party providers including NetEnt, IGT, SG Interactive, and Evolution Gaming, and the platform is licensed and regulated by the New Jersey Division of Gaming Enforcement (DGE). The company serves adult players aged 21+ located in regulated U.S. states and Canadian provinces, generating revenue through player wagers (house edge) on casino games.

The platform's technical architecture is being consolidated onto Strive Gaming's player account management (PAM) system to support multi-jurisdictional expansion from a single compliance and operations backbone. Distribution is direct-to-consumer via web and mobile channels, with a welcome bonus structure (up to $500 deposit match plus 500 free spins across three deposits) and a loyalty program targeting player acquisition and retention. Marketing channels include organic social (Facebook, Instagram, X), an editorial blog, and a flagship sports sponsorship with the New Jersey Devils and Prudential Center.

PlayStar's go-to-market motion combines a marketplace-listing approach in regulated North American iGaming markets with channel partnerships for technology and brand building. Currently operating in New Jersey with announced plans to enter Ontario and Alberta in Canada and additional U.S. states (Pennsylvania, Michigan, West Virginia), PlayStar is positioning itself as a multi-jurisdictional operator competing against established incumbents such as BetMGM, DraftKings, and FanDuel. Funding is undisclosed but includes investment from Glitnor in 2023, and leadership is anchored by CEO Peter Ekmark.

Name

PlayStar Gaming Group

Legal name

PlayStar

Website

https://playstar.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

PlayStar Gaming Group is a privately held online casino operator founded in 2020, licensed by the New Jersey Division of Gaming Enforcement, offering real-money slots, table games, live dealer, and video poker to adult players in regulated North American markets, with expansion planned into Canada and additional U.S. states.

Ownership category

akta.pro rank

Product category

Online Casino / iGaming

NAICS

Gambling Industries (7132), Casinos (except Casino Hotels) (71321)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

iGaming Platform Providers (Turnkey/Casino & Sportsbook Platforms) (MPAEAKAA)

akta.pro secondary industries

Player Wallets, Escrow & Custodial Account Services (MPAEALAK), Responsible Gambling (RG) Compliance & Player Protection (MPAEAOAE)

Keywords

• Online casino games
• Real money gambling
• Live dealer games
• Casino game platform
• Slots and table games

Headquarters

HQ city

Växjö

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Technology or R&D, Marketing or Sales, Operations, Personnel

Revenue model

1. Online Casino Gaming: PlayStar operates a real-money online casino offering slots, table games, and live dealer games. Revenue is generated through player wagers on casino games, with the house retaining a mathematical edge (house edge) across various game types.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

PlayStar Gaming Group operates a real-money online casino platform that offers slots, table and card games (blackjack, roulette, craps, baccarat), video poker, and live dealer games to adult players aged 21+ in regulated markets. The platform is licensed by the New Jersey Division of Gaming Enforcement and sources its game portfolio from providers such as NetEnt, IGT, Evolution Gaming, and SG Interactive, with planned expansion into Ontario, Alberta, Pennsylvania, Michigan, and West Virginia.

Product overview

PlayStar operates a unified real-money online casino platform offering a comprehensive portfolio of games including slots, table and card games, live dealer games powered by Evolution Gaming, and video poker variants. The core platform is complemented by promotional offerings such as a welcome bonus (up to $500 match plus 500 free spins across three deposits) and the Golden Goal Sweepstakes (a New Jersey Devils partnership promotion). The company holds a New Jersey Division of Gaming Enforcement license and is expanding its PAM infrastructure to Strive Gaming for multi-jurisdictional scalability, with plans to enter Ontario and Alberta markets.

Differentiator

Problem solved

Functional benefit

Products and services

• PlayStar Online Casino Platform Real-money online casino platform offering slots, table games, video poker, and live dealer games, licensed and regulated in New Jersey with planned expansion into additional North American regulated markets. Targeted at adult players (21+) in legal jurisdictions.
• Slots Games Online slot game library featuring diverse themes (Asian, adventure, history, animal, mythology, Christmas, Chinese) sourced from providers including NetEnt, IGT, and SG Interactive. Available to adult players in regulated markets.
• Table and Card Games Classic casino table and card games including blackjack, American and European roulette, craps, and baccarat, for adult online casino players.
• Live Dealer Games Live-streamed casino games hosted by real human dealers via HD video streaming, powered by Evolution Gaming, offering an authentic land-based casino experience with real-time gameplay and chat features for adult players.
• Video Poker Single-player and multi-hand video poker games including Jacks or Better, Deuces Wild, Bonus Poker, Double Bonus Poker, Joker Poker, and progressive jackpot variants, offered via Game King, Five Play Draw Poker, and Ten Play Draw Poker platforms.
• Welcome Bonus Three-part deposit match bonus offering up to $500 matched across the first three deposits plus 500 free spins, with no promo code required, designed to attract new adult players to the platform.
• Golden Goal Sweepstakes Season-long New Jersey Devils partnership promotion offering players the chance to win $10,000 cash at every Devils home game, with co-branded ice-hockey themed gamification and leaderboards.
• VIP Preferred Payment Service Controlled and secure casino payment method offered for deposits and withdrawals at PlayStar Casino, regulated to ensure player account and transaction safety.

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Three partnerships are on record, tiered core and flagship.

• Strive GamingcoreTechnology or Integration · 25 March 2026PlayStar partnered with Strive Gaming to support its iGaming platform strategy. The agreement involves migrating PlayStar's player account management (PAM) system to Strive's PAM technology. This partnership is part of PlayStar's plan to enter additional regulated markets including Ontario and Alberta, and reflects the trend of iGaming operators consolidating platform providers for multi-jurisdictional expansion.
• EvolutioncoreTechnology or Integration · 26 November 2025Evolution and PlayStar partnered to introduce new live-dealer online casino games in New Jersey. This collaboration enhances PlayStar's live casino offerings with real-time HD video streaming of human dealers.
• New Jersey Devils & Prudential CenterflagshipGTM or Marketing Partner · 1 October 2024PlayStar signed a historic partnership deal as the first-ever online casino partner of the New Jersey Devils and Prudential Center. The partnership includes sponsorship of the 'Golden Goal Sweepstakes' promotion offering fans the chance to win $10,000 cash at every home game. PlayStar gains exposure through in-game graphics, PA announcements, VIP match packages, and co-branded ice-hockey themed gamification and leaderboards.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• BetMGM (MGM Resorts / Entain JV): Joint venture between MGM Resorts and Entain operating one of the largest online casino and sportsbook brands in New Jersey and other U.S. states. Directly competes with PlayStar on real-money online casino games, slots, live dealer, and table games in the same regulated NJ market.
• DraftKings: Leading U.S. online gaming operator offering an integrated casino product in New Jersey alongside its dominant sportsbook. Direct competitor for online slots, table games, and live dealer in the NJ market with substantially larger scale and marketing budget.
• FanDuel (Flutter Entertainment): Flutter-owned online casino and sportsbook brand with major NJ operations. Direct competitor for the same adult online casino player segment on slots, tables, and live dealer, backed by Flutter's broader iGaming product and technology stack.
• Caesars Sportsbook & Casino: Caesars Entertainment's online casino offering licensed in New Jersey with Caesars Rewards cross-sell. Competes head-to-head with PlayStar in NJ online casino and pursues multi-state expansion similar to PlayStar's strategy.
• Borgata Online (BetMGM): Borgata's branded NJ online casino skin, operated under the BetMGM platform license. Same NJ Division of Gaming Enforcement framework as PlayStar and a direct competitor for Atlantic City-affiliated NJ casino players.
• BetRivers (Rush Street Interactive): Multi-state online casino and sportsbook operator with active NJ casino product. Comparable online-only iGaming operator pursuing similar multi-jurisdictional expansion, offering slots, table games, and live dealer in regulated U.S. markets.
• PokerStars Casino (Flutter): Flutter-operated online casino and poker brand licensed in New Jersey. Direct competitor on casino slots, tables, and live dealer in NJ, with broadly comparable product scope and player demographics.
• Hard Rock Bet (Hard Rock Digital): Hard Rock Digital's online casino and sportsbook licensed in New Jersey alongside other U.S. states. Directly competes for the same NJ online casino player with comparable slots, table, and live dealer content from tier-1 providers.

Emerging players

• Betway / Spin Casino (Super Group): Super Group's online casino and sportsbook brands with expanding U.S. presence and strong Ontario (Canadian) market position - one of the same Canadian provinces PlayStar plans to enter. Comparable scale and product, but with more limited U.S. footprint today.

Others

• Strive Gaming: Player Account Management (PAM) platform provider for iGaming operators. Not a direct competitor but a strategic enabling technology partner - PlayStar migrated to Strive's PAM to support multi-jurisdictional expansion, making Strive a critical infrastructure peer for benchmarking platform capabilities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/PlayStar
• Facebookfacebook.com/PlayStarCasino
• Instagraminstagram.com/playstarcasino

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PlayStar Gaming Group