What Strive Gaming does

Strive Gaming is a privately held B2B software provider that delivers a multi-tenant Player Account Management (PAM) platform purpose-built for the regulated North American iGaming market (US states and Canadian provinces, principally Ontario). The company was founded in 2020/2021 by Damian Xuereb and Max Meltzer, both former senior executives at Kambi Group Plc, and is headquartered in Vancouver with a registered entity (Strive Platform Ltd) in London and an engineering hub in Newcastle, UK. The platform is GLI-33 and ISO 27001 certified and is licensed across all major US casino states (Arizona, Michigan, Pennsylvania, Colorado, New Jersey) and Ontario.

The core offering is a cloud-native, modular PAM built on .NET and Kubernetes that combines i-Casino and sports wagering with omnichannel (digital and on-premise/retail) capabilities, a single-API Casino Content Gateway exposing 2000+ games (including online Class II tribal content), and deep pre-built integrations with the three major sportsbook providers (DraftKings, Kambi, Betsson). Differentiated components include the proprietary Infinity Rules Engine (real-time player data ingestion, automated CRM/VIP/KYC waterfall, contextual engagement, responsible gaming anomaly detection) and a multi-tenant, multi-state architecture enabling a single Strive One Account with traveling wallet across jurisdictions. White-label and fully native iOS-compliant app development, plus optional managed services (24/7 support, payments, risk/fraud, compliance), round out the product set.

Strive monetizes through B2B subscription/recurring platform licensing, optional managed services revenue, and professional services for native app builds; pricing is quote-based and contracts are multi-year. Go-to-market is enterprise field sales targeting multi-state/multi-jurisdiction operators, supplemented by event sponsorship (e.g., EGR Power US Summit) and thought-leadership content. Named enterprise customers include Golden Nugget Online Gaming, Desert Diamond Mobile, Betsson/Betsafe, PlayStar, PointsBet, Four Winds Casinos, and Delta Bingo & Gaming.

Name

Strive Gaming

Legal name

Strive Platform Ltd

Website

https://strivegaming.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

51–100 employees

Short description

Strive Gaming is a B2B iGaming platform provider offering a multi-tenant, cloud-native Player Account Management (PAM) system purpose-built for licensed North American operators, with pre-integrated sportsbooks, 2000+ casino games, and omnichannel wagering.

Ownership category

akta.pro rank

Product category

iGaming Player Account Management Platform

NAICS

Other Gambling Industries (71329), Other Gambling Industries (713290)

SIC

Services-Computer Programming Services (7371)

akta.pro primary industry

Player Account Management (PAM), CRM & Loyalty Platforms (MPAEAKAF)

akta.pro secondary industries

Sportsbook Platform & PAM Providers (B2B) (MPAEACAC), iGaming Platform Providers (Turnkey/Casino & Sportsbook Platforms) (MPAEAKAA), Game Aggregation, Content Distribution & RGS (Remote Game Servers) (MPAEAKAG)

Keywords

• Player account management
• IGaming platform
• Sportsbook integration
• Online casino software
• Multi-state gaming

Headquarters

HQ city

Vancouver

HQ country

Canada

HQ region

North America

Offices5 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. PAM Platform Licensing: B2B PAM (Player Account Management) platform licensing to iGaming operators. Operators pay for access to the multi-tenant platform supporting multiple regulated markets from a single system.
2. Managed Services: Optional managed services including 24/7 customer support, payment processing, risk and fraud management, and CRM/retention campaign management. Can be fully managed or hybrid arrangements.
3. White Label App Development: Native app development services for white-label casino and sports betting applications. Revenue from development and ongoing platform access fees.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

Strive Gaming provides a B2B multi-tenant Player Account Management (PAM) platform for online casino and sports wagering operators in regulated North American markets (US states and Ontario, Canada). The platform integrates sportsbook engines, 2,000+ casino games, KYC/payment/CRM systems, and real-time player automation tools, enabling operators to launch and manage multiple jurisdictions from a single back office. Optional offerings include white-label and native mobile apps, 24/7 managed services, and regulatory compliance support.

Product overview

Strive Gaming offers a unified multi-tenant Player Account Management (PAM) platform purpose-built for North American iGaming markets. The core Online & On-Premise Wagering Platform serves as the foundation, with integrated modules including the Infinity Rules Engine (real-time player management and automation), Casino Content Gateway (single API to 2000+ casino games), Deepest 3rd Party Integrations (pre-built connections to leading sportsbook and casino providers), and Multi-Tenant & Multi-State architecture. Additional offerings include North America B2B White Label & Native Apps (white label and fully native app development), Managed Services & Compliance (24/7 support and compliance assistance), and Class II Mobile Casino (for tribal operators in non-regulated states). The platform is ISO 27001 certified and GLI-33 certified for North American regulatory compliance.

Differentiator

Problem solved

Functional benefit

Products and services

• Online & On-Premise Wagering Platform Full-service omni-channel Player Account Management platform providing iCasino and sports wagering capabilities for North American operators, with real-time data synchronization between online and on-premise/retail operations, built specifically for US state and Ontario regulatory complexity.
• North America B2B White Label & Native Apps In-house app development service providing white-label and fully native iCasino, sports, and hybrid apps for North American operators, compliant with Apple policies for state-wide and on-premise betting experiences.
• Managed Services & Compliance

Quantifiable outcome

• 8 weeks speed to market for Desert Diamond Sports wagering app
• +3 more outcomes

Named customers7 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration16 records

AI capability4 records

Feature6 records

Partnerships

Eleven partnerships are on record, tiered core.

• PlayStarcoreTechnology or Integration · 23 March 2026PlayStar migrating New Jersey operations to Strive's PAM technology. Partnership supports PlayStar's expansion into Ontario and Alberta. PlayStar is an award-winning online casino operator in New Jersey.
• Delta Bingo & GamingcoreTechnology or Integration · 16 April 2025Strive Gaming powering Delta Bingo Online's digital offering revamp. Delta operates 20 land-based locations in Maryland and Ontario, expanding online offerings after launching digital business in 2023.
• Betsson GroupcoreTechnology or Integration · 1 January 2021Betsson was Strive's first customer and seed investor. Strive powers Betsafe brand in Colorado (sportsbook) and Ontario (casino). Expanded partnership in 2025 for new native app in Ontario.
• DraftKingscoreTechnology or IntegrationDraftKings sportsbook deeply integrated with Strive's PAM platform. Powers Golden Nugget Online Gaming sports wagering app.
• Kambi GroupcoreTechnology or IntegrationKambi sportsbook integrated with Strive platform. Powers Desert Diamond Mobile sports wagering app. Co-founders Max Meltzer and Damian Xuereb previously at Kambi.
• PlaytechcoreTechnology or IntegrationLeading casino content provider integrated via Strive's Casino Content Gateway.
• Evolution GamingcoreTechnology or IntegrationLive casino and gaming content provider integrated via Strive's Casino Content Gateway.
• Light & WondercoreTechnology or IntegrationCasino content provider integrated via Strive's Casino Content Gateway.
• IGTcoreTechnology or IntegrationCasino content provider integrated via Strive's Casino Content Gateway.
• Gaming RealmscoreTechnology or IntegrationCasino content provider integrated via Strive's Casino Content Gateway.
• EvericoreTechnology or IntegrationClass II content and gaming technology provider integrated for tribal operator solutions.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Playtech: Playtech is a global B2B iGaming platform and content provider offering PAM, casino, sportsbook and retail solutions. Directly comparable to Strive in offering a multi-jurisdictional PAM, with a much broader global footprint.
• Pragmatic Solutions: Pragmatic Solutions provides a B2B iGaming PAM platform focused on regulated markets. Directly comparable to Strive as a turnkey PAM platform for licensed operators across multiple jurisdictions.
• Bragg Gaming Group: Bragg Gaming Group is a B2B iGaming technology provider offering PAM, casino content and sportsbook technology. Directly comparable to Strive as a North-America-focused content and platform provider.
• Aspire Global (Pariplay): Aspire Global, including Pariplay and BtoBet, provides PAM, casino content aggregation and sportsbook technology. Comparable to Strive as a multi-vertical B2B iGaming platform serving regulated operators.
• SkillOnNet: SkillOnNet operates a B2B iGaming platform and PAM solution used by operators across multiple regulated European and Latin American markets. Comparable to Strive as a multi-tenant PAM provider with managed services.
• SoftSwiss: SoftSwiss is a B2B iGaming software provider offering PAM, casino platform, sportsbook and content aggregation. Comparable to Strive in providing turnkey platform solutions to licensed operators.
• GAN Limited (now Parthenon Gaming Group): GAN provides B2B platform technology for online gaming, sports betting and DFS operators in the US. Directly comparable to Strive as a North America-focused B2B platform/PAM provider serving US operators.

Broad incumbents

• Light & Wonder: Light & Wonder is a global gaming giant offering content, platform, retail and iGaming technology including its OpenGaming platform. A broad incumbent in the same space with deeper resources and a much wider product portfolio.
• IGT: IGT is a major global gaming and lottery technology company with iGaming platform, content and sportsbook offerings. A broad incumbent offering overlapping capabilities including PAM, content and sports wagering across US and international markets.

Emerging players

• OpenBet: OpenBet (part of Endeavor) is a leading sportsbook technology provider and lead investor in Strive's 2024 round. Comparable as an integration partner and adjacent sportsbook platform that increasingly overlaps with PAM capability via its parent.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Strive Gaming