Rocketgenius

What Rocketgenius does

Rocketgenius is a privately held software company founded in 2008 and headquartered in Virginia Beach, Virginia. The company operates as the team and product company behind Gravity Forms, one of the most established form-building plugins in the WordPress ecosystem. The company positions itself as building 'advanced software solutions' for the WordPress platform, with a stated vision of WordPress as a platform to power businesses online. The company operates at a small scale, with 11-50 employees, and has pursued growth primarily through product development and a single disclosed acquisition rather than external funding.

Rocketgenius's product architecture follows a platform-plus-modules model. Gravity Forms serves as the core product - a WordPress plugin for creating, editing, and managing web forms. Around this core, the company has built an expanding module ecosystem: Gravity SMTP (an email delivery plugin with API key and OAuth token integration, installed on 100,000+ WordPress sites) and Gravity Flow (a workflow automation add-on acquired in August 2022). The underlying technology stack is rooted in the WordPress plugin ecosystem, with REST API-based email infrastructure for transactional and notification email delivery.

The company's go-to-market is direct-to-customer through gravityforms.com, with self-serve download and purchase of plugins. The customer base consists of WordPress site owners - primarily SMBs, individuals, and small organizations - who need form management, email deliverability, and (via Gravity Flow) workflow automation. No enterprise-tier customer logos, large contract signals, or named vertical anchors are present in the available data. Pricing details are not publicly disclosed; customers are directed to gravityforms.com for product acquisition. The company has not disclosed funding rounds, revenue figures, or ownership structure, and is led by CEO and co-founder Carl Hancock.

Name

Rocketgenius

Website

https://rocketgenius.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Rocketgenius is a privately held Virginia Beach-based software company (founded 2008) that builds and maintains the Gravity Forms WordPress plugin suite, serving SMBs and WordPress site owners needing form building, email delivery, and workflow automation.

Ownership category

akta.pro rank

Product category

WordPress Form Builder Software

NAICS

Software Publishers (5132), Custom Computer Programming Services (541511)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming Services (7371)

akta.pro primary industry

Robotic Process Automation (RPA) & Hyperautomation Platforms (HDAEAKAF)

Keywords

• WordPress plugins
• Form builder software
• Email delivery services
• SMTP integration
• WordPress automation

Headquarters

HQ city

Virginia Beach

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Distribution channels1 record

Marketing channels1 record

Core offering

Rocketgenius develops and sells advanced software solutions for the WordPress ecosystem, with Gravity Forms as its flagship product — a WordPress plugin that enables users to create, edit, and manage website forms. The company also offers Gravity SMTP, an email delivery plugin installed on over 100,000 WordPress sites that integrates with external email service providers via API keys and OAuth tokens.

Product overview

Rocketgenius operates as a software company with a platform-plus-modules architecture centered on Gravity Forms, its core WordPress form-building product. The company also offers Gravity SMTP as an add-on module that extends Gravity Forms' email delivery capabilities through integration with external email service providers.

Differentiator

Problem solved

Functional benefit

Products and services

• Gravity Forms Advanced WordPress form-building plugin that enables users to create, edit, and manage forms for websites. It is the primary product of Rocketgenius, distributed via gravityforms.com.
• Gravity SMTP WordPress plugin that handles email delivery by integrating with various email service providers, supporting API keys and OAuth tokens for secure email configuration. Installed on over 100,000 WordPress sites.

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Ninja Forms: Ninja Forms is another major WordPress form-building plugin with a freemium model and add-on marketplace, directly overlapping Gravity Forms' SMB/agency audience. It competes on price and integration breadth within the WordPress ecosystem.
• Formidable Forms: Formidable Forms is a premium WordPress form plugin targeting similar SMB and developer use cases as Gravity Forms, including calculations, views, and advanced form logic. It is one of the closest feature-and-positioning competitors in the WordPress form plugin market.
• WPForms: WPForms is the closest direct competitor to Gravity Forms in the WordPress form-builder category. Both target SMB and individual WordPress site owners with drag-and-drop form creation, premium licensing, and add-on ecosystems. WPForms (by Awesome Motive) competes head-to-head on features, pricing tiers, and WordPress.org presence.
• Contact Form 7: Contact Form 7 is the dominant free WordPress form plugin by installation count. While it does not directly match Gravity Forms' premium feature set, it sets the price floor for the category and represents the conversion funnel Gravity Forms must overcome to land paying customers.

Emerging players

• Fluent Forms: Fluent Forms is a fast-growing WordPress form plugin with a generous free tier and modern UX, increasingly competing for Gravity Forms' entry-level customers. It is narrower in features today but expanding quickly.
• WS Form: WS Form is an emerging premium WordPress form plugin focused on advanced features and developer extensibility. It is a credible challenger at the higher end of the market where Gravity Forms historically dominated.

Broad incumbents

• Typeform: Typeform is a leading SaaS form and survey builder used by marketers and product teams. It does not require WordPress and represents the broader "form building as a service" category that competes for the same end-customer dollars, especially among SMBs considering a move off WordPress.
• Jotform: Jotform is an established cloud-based form builder with a generous free tier and broad integration catalog. Like Typeform, it competes for the same SMB form-building budget as Gravity Forms but operates independently of WordPress.
• Elementor: Elementor is one of the largest WordPress site builder platforms and includes native form widgets. While not a pure form plugin, Elementor's bundled forms reduce the need for a dedicated plugin like Gravity Forms on many sites, making it an adjacent incumbent shaping the same ecosystem.

Others

• Automattic: Automattic is the commercial steward of WordPress.com, WooCommerce, and Akismet, and the most influential company in the broader WordPress ecosystem. While not a direct form-plugin competitor, Automattic's platform decisions directly shape Rocketgenius's addressable market and distribution environment.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/rocketgenius
• Facebookfacebook.com/rocketgenius
• LinkedInlinkedin.com/company/rocketgenius

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rocketgenius