Elementor
Elementor is a Tel Aviv-based WordPress website builder platform powering 22M+ sites (13% of the web), offering a freemium drag-and-drop editor, paid Editor Pro and Elementor One unified subscriptions, and AI, hosting, accessibility, and image optimization add-ons for freelancers, agencies, SMBs, and enterprises.
- Company typePrivate
- Founded2015
- HeadquartersTel Aviv, Israel
- Headcount251–500
- GTM typeB2B and B2C
- OfferingSoftware
What Elementor does
Elementor Ltd. is an Israeli-headquartered, privately held software company that builds a leading WordPress website creation platform, claiming approximately 13% of all websites globally and over 22 million sites built on its technology. Founded in 2015 and based in Tel Aviv, the company provides a freemium drag-and-drop editor distributed through the WordPress.org plugin repository, with paid tiers for Editor Pro and a unified Elementor One subscription that bundles AI generation, image optimization, email deliverability (Site Mailer), web accessibility (Ally), cookie consent, and site management behind a shared monthly credit pool. The product surface extends beyond the editor into AI Site Planner for sitemap and wireframe generation, an agentic AI product called Angie, Image Optimizer (WebP/AVIF), Elementor Host (built on Google Cloud and Cloudflare Enterprise following the 2022 Strattic acquisition), Domains, Hello/Hello Biz themes, and Cookie Consent. Customer segments span individual freelancers, digital agencies, small businesses, and large enterprises (with named logos including CNN, Disney, Rolling Stone, National Geographic, and Billboard), reached primarily through product-led growth with a dedicated enterprise field-sales motion for custom plans. Following a mid-2026 organizational reset that reduced headcount by approximately 30%, Elementor explicitly stated its intent to return to operating as an independent, self-funded company, signaling a shift from growth-stage capital intensity toward profitability.
Elementor firmographics
Firmographics- Name
- Elementor
- Legal name
- Elementor Ltd.
- Website
- https://elementor.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Elementor is a Tel Aviv-based WordPress website builder platform powering 22M+ sites (13% of the web), offering a freemium drag-and-drop editor, paid Editor Pro and Elementor One unified subscriptions, and AI, hosting, accessibility, and image optimization add-ons for freelancers, agencies, SMBs, and enterprises.
- Ownership category
- akta.pro rank
Elementor industry classification
Industry- Product category
- Website Builders
- NAICS
- Custom Computer Programming Services (541511)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Data App Builders (Forms, Portals & Internal Tools) (HDAEAKAK)
- akta.pro secondary industry
- Low-Code/No-Code Integration Builders (BPAMAOAL)
Keywords
Where Elementor is headquartered
LocationHeadquarters
- HQ city
- Tel Aviv
- HQ country
- Israel
- HQ region
- Middle East
Offices2 records
Markets served
Elementor business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- Subscription Plans (Editor Pro, Essential, Advanced, Expert): Elementor generates the majority of its revenue through tiered subscription plans for the Elementor Editor Pro plugin. Plans range from free (limited features) to Editor Essential ($8/mo), Advanced ($25/mo for 3 sites), and Expert ($41/mo for 25 sites), billed annually. Higher tiers unlock Theme Builder, Dynamic Content, Form Builder, Popup Builder, Custom Code/CSS, eCommerce features, Cloud Templates, and Site Management.
- Elementor One (Unified Subscription): Elementor One is a unified subscription combining Editor Pro with a shared monthly credit pool for AI generation, image optimization, email deliverability, web accessibility, cookie consent, and site management. One plan covers 1 site with 25,000 monthly credits. One Agency covers unlimited sites with 350,000 monthly credits. Additional capabilities are added to the subscription automatically over time at no extra cost. Annually billed at approximately $672/year for One Agency (save 35% vs monthly).
- Image Optimizer Standalone Subscription: Separate annual subscription for image optimization credits, used for compressing images and converting to WebP/AVIF formats. Free trial includes up to 200 images total. Paid plans provide annual image optimization allowances based on plan tier.
- Web Accessibility (Ally) Subscription: Free tier for Ally web accessibility plugin includes basic scanning and the usability widget. Paid plans unlock AI-powered fix credits, site-wide fixes, white labeling, screen reader, language selector, and widget usage analytics. AI fixes and site-wide fixes are included in Elementor One plans.
- Enterprise Custom Plans: Custom pricing plans for organizations with robust enterprise needs, including web hosting and custom domains. Reached through dedicated Enterprise solution pages with demo booking. Enterprise-specific capabilities include 99.99% uptime SLA, threat monitoring, vulnerability scans, performance audits, and 24/7 expert-led advisory.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Free | Free Editor — Core drag-and-drop builder with essential widgets for basic websites |
| Subscription | Annual | Editor Essential — Editor Pro for a single site with 57 widgets |
| Subscription | Annual | Editor Advanced Solo — Professional single-site plan with advanced features |
| Subscription | Annual | Editor Advanced — 3 professional sites with advanced features |
| Subscription | Annual | Editor Expert — Up to 25 customized websites for freelancers |
| Subscription | Annual | Elementor One — Unified experience for a single site with 25,000 monthly credits |
| Subscription | Annual | Elementor One Agency — Unlimited sites with 350,000 monthly credits |
| Subscription | Multi-year contract | Enterprise — Custom plans with advanced capabilities and 1:1 support |
| Freemium | Pay-as-you-go | Image Optimizer Free — Trial with up to 200 images |
| Freemium | Free | Web Accessibility (Ally) Free — Scanning, usability widget, and 5 URL scans |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels11 records
Elementor product offering
Product offeringCore offering
Elementor is a WordPress-native visual website builder platform offering drag-and-drop editing, AI-powered site planning, image optimization, web accessibility, transactional email, cookie consent, and managed WordPress hosting. It sells freemium Editor Pro subscriptions, the unified Elementor One subscription (bundling AI credits, image optimization, accessibility, and site management), and custom Enterprise plans with priority support and SLA-backed hosting. The platform targets individual web creators, digital agencies, small businesses, and large organizations building on WordPress.
Product overview
Elementor is a leading WordPress website builder platform that powers over 22 million websites and 13% of the web. The platform operates on a freemium model with a free core Editor plugin and premium subscription tiers (Pro and One). Elementor One is a unified subscription that combines the Editor Pro with shared monthly credits for AI generation, image optimization, email delivery, accessibility tools (Ally), site management, and cookie consent. The core Elementor Website Builder provides drag-and-drop editing with over 100 widgets and Version 4.0's Atomic Editor. Specialized modules include AI Site Planner for sitemap and wireframe generation, Image Optimizer for automatic image compression and WebP/AVIF conversion, Ally for web accessibility scanning and fixes, Cookie Consent for privacy compliance, and Site Mailer for transactional email delivery. Complementary products include Elementor Hosting (Google Cloud/Cloudflare), Domains, Hello Theme and Hello Biz starter themes, and Angie agentic AI. The platform integrates natively with WooCommerce for e-commerce and connects with WordPress's 60,000+ plugin ecosystem, Zoom, Google Meet, and various analytics tools.
Differentiator
Problem solved
Functional benefit
Brands
- Hello Theme: Lightweight, speed-optimized WordPress theme fully compatible with Elementor.
- Hello Biz
- Ally
- Angie
- Elementor One
Products and services
- Elementor Website Builder (Editor) Drag-and-drop WordPress website builder with over 100 widgets, responsive design controls, Theme Builder, Dynamic Content, and custom CSS. The flagship product offering, now in Version 4.0 with an Atomic Editor, sold as a freemium plugin and as paid Editor Pro subscriptions.
- Elementor One
Quantifiable outcome
- New website built every 3 seconds using Elementor
- +6 more outcomes
Companies that use Elementor
Customer profileNamed customers9 records
Segments4 records
Ideal customer profiles4 records
Elementor technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
AI capability11 records
Feature11 records
Elementor partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and flagship.
- Google CloudcoreElementor Host runs on Google Cloud infrastructure, providing high-speed, secure, and scalable cloud hosting for WordPress. This partnership delivers 99.99% uptime SLA, autoscaling, and Google Cloud's global CDN to Elementor's customer base.
- CloudflarecoreElementor Host leverages Cloudflare Enterprise for its global CDN, security layer, and load balancing. Cloudflare provides threat monitoring, vulnerability scans, and performance optimization integrated into Elementor's hosting infrastructure.
- StratticflagshipElementor acquired Strattic, a WordPress hosting platform, to redefine WordPress hosting and integrate hosting solutions directly into the Elementor ecosystem. The acquisition enables Elementor to offer a complete website building and hosting platform from a single interface.
- WooCommercecoreElementor provides comprehensive WooCommerce integration, enabling users to design custom product pages, cart pages, checkout flows, and eCommerce experiences directly within the Elementor Editor. Full eCommerce features are included in higher-tier plans.
- WordPress (Automattic)coreElementor is the leading WordPress page builder plugin, operating within the open WordPress ecosystem. It is compatible with the full WordPress plugin directory (60,000+ plugins) and maintains official presence on wordpress.org. The platform is optimized for the WordPress admin and theme architecture.
Scale indicators13 records
Recent moves6 records
Expansion highlights6 records
Elementor competitors and assessment
Company assessmentBroad incumbents
- HubSpot CMS Hub: HubSpot CMS Hub is a broader content management and website building platform targeting mid-market and enterprise customers with integrated CRM and marketing automation. It competes with Elementor's enterprise tier and Elementor Host for organizations needing integrated marketing technology stacks.
- GoDaddy Website Builder: GoDaddy offers an integrated website builder targeting SMBs, with bundled domain, hosting, and design tools. It competes with Elementor's small business segment for users seeking an all-in-one solution, though it operates a closed platform rather than the WordPress ecosystem.
- Sitecore: Sitecore is an enterprise digital experience platform (DXP) competing with Elementor's enterprise offering for large organizations requiring sophisticated content management, personalization, and multi-site capabilities. Both target the same Fortune 500 segment that includes media brands and global enterprises.
- Wix: Wix is a broader SaaS website builder incumbent that competes with Elementor for non-technical users seeking easy website creation. While Elementor operates on WordPress and Wix on its own closed platform, both serve the same end market of SMBs, freelancers, and creators building websites without code.
- Squarespace: Squarespace is a broader SaaS website builder competitor targeting creatives, small businesses, and entrepreneurs with an integrated design-hosting-commerce platform. Like Wix, it competes with Elementor for the same customer base but operates on a closed platform rather than the open WordPress ecosystem.
- WordPress.com (Automattic): Automattic operates WordPress.com as a hosted WordPress offering, and is the steward of the broader WordPress open-source ecosystem on which Elementor depends. As the platform owner, Automattic is both a critical partner and a potential competitor via its own built-in site editing tools that compete with Elementor's editor.
Direct peers
- Beaver Builder: Beaver Builder is a direct WordPress page builder plugin competitor to Elementor, offering drag-and-drop page building for WordPress sites. Both products target freelancers, agencies, and small businesses building WordPress websites, with similar pricing tiers and feature sets (templates, modules, responsive controls).
- Divi (Elegant Themes): Divi is a WordPress visual page builder and theme from Elegant Themes, directly competing with Elementor in the WordPress website builder market. Both offer drag-and-drop editing, theme building, and target overlapping customer segments of freelancers and agencies building WordPress sites.
- Webflow: Webflow is a visual website builder that competes directly with Elementor in the no-code/low-code space. Elementor explicitly identifies Webflow as a closed-platform competitor. Both target designers, agencies, and businesses seeking visual website creation without code, though Webflow operates on its own hosted platform rather than WordPress.
Emerging players
- Duda: Duda is a white-label website builder platform targeting digital agencies and SaaS companies that build sites for end clients. It overlaps with Elementor's agency-focused value proposition (multi-site management, templates, scalable production), particularly in the web professional segment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Elementor social profiles
Digital presenceElementor compliance and trust
Trust signalCompliance2 records
Elementor financial estimates
Financial estimateRevenue estimate
Valuation estimate
Elementor leadership team
Management profileNumber of profiles
Profiles11 records
Elementor subsidiaries and ownership
Company hierarchySubsidiaries1 record
Elementor funding detail
Funding detailFunding overview
Funding rounds4 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Elementor M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Elementor
What does Elementor do?
Elementor is a WordPress-native visual website builder platform offering drag-and-drop editing, AI-powered site planning, image optimization, web accessibility, transactional email, cookie consent, and managed WordPress hosting. It sells freemium Editor Pro subscriptions, the unified Elementor One subscription (bundling AI credits, image optimization, accessibility, and site management), and custom Enterprise plans with priority support and SLA-backed hosting. The platform targets individual web creators, digital agencies, small businesses, and large organizations building on WordPress.
Is Elementor a public or private company?
Elementor is a private company. It is classified as venture growth investor backed and is currently operating.
When was Elementor founded?
Elementor was founded in 2015. It employs 251 to 500 people.
Where is Elementor based?
Elementor is headquartered in Tel Aviv, Israel, in the Middle East region.
How does Elementor make money?
Five revenue lines are on record. Subscription Plans (Editor Pro, Essential, Advanced, Expert) is the primary driver. The others are elementor One (Unified Subscription), image Optimizer Standalone Subscription, web Accessibility (Ally) Subscription and enterprise Custom Plans.
Who are Elementor's main competitors?
Broad incumbents on record are HubSpot CMS Hub, GoDaddy Website Builder, Sitecore, Wix, Squarespace and WordPress.com (Automattic). Direct peers are Beaver Builder, Divi (Elegant Themes) and Webflow. Duda is listed as an emerging player.
Does Elementor have an API?
Yes. Elementor offers a REST API for developers. The platform has an open-source foundation with the core plugin available on GitHub at github.com/elementor/elementor. Developers can access the Developer Website at developers.elementor.com for documentation and resources. The platform supports custom code and CSS integration, and allows extending designs with custom code widgets.
What industry is Elementor in?
Elementor's product category is Website Builders. Its primary akta.pro industry code is HDAEAKAK, Data App Builders (Forms, Portals & Internal Tools), with a secondary code of BPAMAOAL, Low-Code/No-Code Integration Builders. Its NAICS code is 541511 and its SIC code is 7370.