What Pregnantish does

Pregnantish is a privately held digital media company founded in 2016-2017 by Andrea Syrtash and headquartered in San Francisco. The company operates a web-based editorial platform covering infertility, IVF, IUI, surrogacy, egg/sperm donation, LGBTQ+ family building, male-factor infertility, pregnancy loss, and PCOS. Content is organized into verticals serving Singles, Couples, and LGBTQ+ audiences, and is distributed via the pregnantish.com website, social channels (Instagram, LinkedIn, Facebook, Twitter/X), and an email newsletter. A contributor network (Pregnantish Verified Network / PVN) supplies ongoing original stories, while founder Andrea Syrtash's media presence (Good Morning America, Today Show, Forbes, Cosmopolitan, etc.) drives earned-media distribution.

The company extends beyond editorial into events and production. It produces the annual World Fertility Awards ceremony at the Times Center in New York City, honoring leaders across Access & Awareness, Innovation & Technology, and Equity & Inclusion pillars, and runs the World Fertility Project 'Break the Taboo' global campaign (launched in June 2026 for World Infertility Awareness Month, building on an inaugural run that engaged 3M+ people across six continents). A separate production entity, pregnantish Productions, creates branded video and documentary content for fertility-related brands. A Shop vertical sells merchandise.

Revenue is generated through three streams: (1) advertising and sponsorships from fertility, wellness, and pharmaceutical brands targeting the platform's audience; (2) production fees via pregnantish Productions for branded video content; and (3) ticket sales and sponsorships tied to the World Fertility Awards event. Content is free to readers; pricing is not publicly disclosed. The company operates with 1-10 employees, has no recorded institutional funding rounds, and serves a global audience through its digital properties and event campaigns.

Name

Pregnantish

Legal name

pregnantish Inc.

Website

https://pregnantish.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Prenatalish is a digital media platform that publishes editorial content, videos, and personal stories covering infertility, IVF, and diverse family-building paths for individuals, couples, and LGBTQ+ audiences navigating fertility treatments. The company also produces the annual World Fertility Awards and operates pregnantish Productions for branded video content.

Ownership category

akta.pro rank

Product category

Reproductive Health Media

NAICS

Periodical Publishers (513120), Broadcasting and Content Providers (516)

SIC

Miscellaneous Publishing (2741), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Fertility & Reproductive Endocrinology Telehealth (IVF/IUI, infertility evaluation) (HLALAHAA)

akta.pro secondary industries

Pregnancy & Prenatal Care Telehealth (OB tele-visits, prenatal monitoring) (HLALAHAC), Reproductive Endocrinology & Infertility (IVF/Fertility) (HLAKAJAC)

Keywords

• Fertility media platform
• Infertility editorial content
• Fertility awards event
• Fertility awareness campaigns
• Reproductive health media

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Advertising & Sponsorships: The platform sells advertising, sponsorships, and partnerships to brands and organizations targeting its audience of people navigating fertility treatments and family-building journeys.
2. Media Production Services: Pregnantish Productions (a separate entity) creates branded content, documentaries, and video content for fertility-related brands and organizations, generating production fees.
3. Events & Awards: The World Fertility Awards (produced by pregnantish) generates revenue through ticket sales and sponsorship of the annual ceremony and related events.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

pregnantish is a digital editorial media brand that publishes articles, expert interviews, video stories, and personal essays about infertility, IVF, IUI, surrogacy, egg/sperm donation, pregnancy loss, and diverse paths to parenthood for singles, couples, and LGBTQ+ audiences. The company also produces the annual World Fertility Awards ceremony honoring leaders in fertility care and produces branded video/documentary content through its pregnantish Productions arm.

Product overview

pregnantish is a digital media and editorial platform focused on infertility, IVF, and fertility treatments. The company operates through multiple content verticals including pregnantish Magazine (the core editorial publication), Video content, Insights, and Events sections covering topics for Singles, Couples, and LGBTQ+ audiences. The platform extends into events through the World Fertility Awards program, an annual ceremony honoring leaders in fertility care. The company also operates pregnantish Productions for original content creation and maintains a Shop for merchandise.

Differentiator

Problem solved

Functional benefit

Brands

• World Fertility Project: International fertility awareness initiative produced by pregnantish, including the 'Break the Taboo' campaign and World Fertility Awards
• World Fertility Awards
• pregnantish Productions

Products and services

• pregnantish Magazine Free editorial digital magazine publishing articles, expert interviews, essays, and personal stories about infertility, IVF, IUI, surrogacy, egg/sperm donation, pregnancy loss, and family-building journeys, organized into verticals for Singles, Couples, LGBTQ+, and treatment-specific topics. Built around the Pregnantish Verified Network (PVN) of contributors and supported by display advertising and sponsored content.
• World Fertility Awards Annual awards ceremony produced by pregnantish that honors leaders in fertility care across three pillars — Access & Awareness, Innovation & Technology, and Equity & Inclusion — including the inaugural Legacy Award named after Professor Antonio Pellicer of IVI RMA Global. Generates revenue through event ticket sales and sponsorships.
• pregnantish Productions Production arm of pregnantish that creates branded video content, documentaries, and multimedia storytelling for fertility-related brands and organizations, generating production fees.
• Shop E-commerce storefront selling merchandise and products for the fertility community.

Quantifiable outcome

• The inaugural 'Break the Taboo' campaign engaged over 3 million people across six continents.

Named customers11 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered flagship, core and minor.

• IVI RMA GlobalflagshipGTM or Marketing Partner · 10 June 2026IVI RMA Global is a campaign partner for the World Fertility Project's 'Break the Taboo' campaign (launching June 17, 2026). IVI RMA operates over 200 fertility clinics worldwide and leverages its international network of physicians, researchers, and clinics to amplify the campaign across multiple regions. Prof. Antonio Pellicer, IVI RMA Global's founder and chairman, was the inaugural recipient of the World Fertility Awards Legacy Award.
• Baby QuestcoreStrategic or Co-development PartnerBaby Quest is a fertility charity featured by pregnantish. Since 2012, Baby Quest has awarded 107 grants totaling financial support for IVF, egg/sperm donation, egg freezing, embryo donation, and gestational surrogacy. Pregnantish promotes Baby Quest's annual 'Let's Make More Babies' fundraising event in NYC.
• PCOS ChallengeminorStrategic or Co-development PartnerPCOS Challenge is a PCOS advocacy organization. Pregnantish featured Lauren Ash (founder of @PCOS_Sisterhood) who attended Washington advocacy meetings with PCOS Challenge to push for increased PCOS research funding at the National Institutes of Health.
• Athena Reich / Alternative Families InternationalminorStrategic or Co-development PartnerAthena Reich is a contributor and profile subject on pregnantish. She is also creator of Alternative Families International, an online magazine and community for non-traditional families. Her fertility journey is documented in the Emmy-nominated film 'Vegas Baby.'
• RESOLVE: The National Infertility AssociationminorStrategic or Co-development PartnerRESOLVE is referenced as an infertility support organization. Andrea Syrtash was a keynote speaker at the RESOLVE New England annual conference. Pregnantish content links to and references RESOLVE support groups.
• Single Mothers By Choice (SMC)minorStrategic or Co-development PartnerSingle Mothers By Choice is an infertility support community referenced on pregnantish. Athena Reich (contributor) was active in SMC support groups and credits them for community support during her fertility journey.
• Vegas Baby (Documentary)minorOthers'Vegas Baby' is a documentary about a Las Vegas fertility doctor who held a contest providing free IVF rounds. Featured on pregnantish; inspired Christian Borrero-Colon to pursue treatment and featured Athena Reich's IVF journey. Emmy-nominated film.
• World Fertility ProjectflagshipStrategic or Co-development PartnerThe World Fertility Project is produced by pregnantish and runs the global 'Break the Taboo' campaign and World Fertility Awards. The initiative engaged 3+ million people across six continents in its inaugural year.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• BabyCenter: BabyCenter is a large-scale pregnancy and parenting content platform with global reach, advertising-driven monetization, and editorial verticals across conception, pregnancy, and early parenthood. It competes with Pregnantish for advertiser attention in the fertility/pregnancy category but at vastly greater scale and with a more generalist focus rather than infertility normalization.
• The Bump: The Bump is a pregnancy and parenthood editorial platform owned by The Knot Worldwide, covering conception, pregnancy, and baby stages. It overlaps with Pregnantish on the trying-to-conceive and early pregnancy audiences and competes for the same fertility advertiser dollars, though with broader scope and lower specialization in infertility/IVF.
• What to Expect: What to Expect is one of the most recognized pregnancy and parenting media brands, originating from the book franchise. It serves trying-to-conceive and pregnant audiences similar to Pregnantish, with strong SEO authority and a large advertiser base, making it a direct alternative for both readers and brand sponsors.
• Scary Mommy: Scary Mommy is a large digital media brand covering pregnancy, parenting, and family-building with a candid, community-driven editorial voice similar to Pregnantish. It overlaps on trying-to-conceive and pregnancy loss content and competes for the same advertiser base targeting modern women.
• Healthline: Healthline is one of the largest consumer health information publishers, covering fertility, IVF, and reproductive health with strong SEO authority and substantial advertiser relationships. It overlaps with Pregnantish on fertility/IVF educational content and competes for the same clinical advertiser and pharma sponsorship pool.

Direct peers

• Motherly: Motherly is a digital media and community platform for modern mothers spanning conception, pregnancy, and parenthood, with a similar women-led, emotionally-attuned editorial voice. It directly competes for Pregnantish's target demographic of women navigating fertility and family-building journeys, with comparable community-led GTM motion.
• FertilityIQ: FertilityIQ is a fertility-focused platform providing data, clinic reviews, and educational content for people pursuing IVF and other treatments. It is comparable to Pregnantish as a niche fertility information brand serving the same IVF/IUI patient audience, though it differentiates on data and provider reviews rather than emotional storytelling.
• RESOLVE: The National Infertility Association: RESOLVE is the leading US infertility patient advocacy and support organization, providing community, education, and policy advocacy. Pregnantish is referenced as a partner/content collaborator (Andrea Syrtash was a RESOLVE keynote speaker). Both serve the same infertility community and compete for nonprofit and clinic sponsorship dollars.

Emerging players

• Expectful: Expectful is a digital health platform providing fertility, pregnancy, and postpartum content and mental wellness services. It overlaps with Pregnantish on the trying-to-conceive and pregnancy audience and competes for the same wellness brand advertisers, though with more emphasis on clinical mental health services.
• Cofertility: Cofertility is a fertility platform that operates an egg-freezing and family-building program with significant editorial and community content around IVF and donor conception. It is comparable to Pregnantish in serving women navigating fertility treatments and LGBTQ+ family-building, with overlapping audience and advertiser targets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key highlights7 records

Customer concentration

• Xx.com/pregnantishmag
• Facebookfacebook.com/pregnantish
• LinkedInlinkedin.com/company/pregnantish
• Instagraminstagram.com/pregnantish

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pregnantish