What FertilityIQ does

FertilityIQ is a private, consumer-facing fertility education platform founded in 2015 and operated as a brand under parent company Inflection. The platform serves individuals and couples navigating fertility treatment decisions and also monetizes via employer benefits partnerships through Inflection. Its core technology is a web-based content platform that combines (1) a curated library of 30+ video courses and 200+ lessons taught by physicians from leading US medical institutions, (2) a searchable directory of fertility doctors and clinics, and (3) a crowdsourced patient review and rating system weighted by recency. Supporting products include expert-led webinars, educational articles, and research summaries. The site reports being trusted by over 7 million users worldwide, though the provider-search functionality is US-centric.

The business model is hybrid. End-user access to educational content and provider reviews is free to individuals, indicating a content-marketing and SEO-led top-of-funnel approach. Monetization is described as deriving from B2B employer partnerships sold through Inflection's employer solutions, though specific pricing, contract structures, and per-employer economics are not publicly disclosed. FertilityIQ maintains a small team (1–10 employees) and has not disclosed external institutional funding. Co-founders Deborah Anderson-Bialis and Jake Anderson continue to lead the company, with content development supported by an advisory network of senior clinicians from institutions including Johns Hopkins, Harvard, Columbia, NYU, Mount Sinai, Stanford, and Weill Cornell, as well as former ASRM leadership.

Name

FertilityIQ

Legal name

FertilityIQ

Website

https://fertilityiq.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

FertilityIQ, a brand under Inflection, provides free web-based fertility education (30+ expert-produced video courses) and a recency-weighted patient review directory of US fertility doctors and clinics, monetizing via B2B employer benefits partnerships.

Ownership category

akta.pro rank

Product category

Fertility Education Platform

NAICS

Educational Support Services (611710)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Fertility & Reproductive Endocrinology Telehealth (IVF/IUI, infertility evaluation) (HLALAHAA)

Keywords

• Fertility education
• Family building resources
• Provider reviews
• Patient education platform
• Reproductive health content

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Distribution channels2 records

Marketing channels4 records

Core offering

FertilityIQ is a family building education platform that delivers expert-taught video courses on fertility treatments (IVF, IUI, egg freezing, fertility preservation, LGBTQ+ family building, adoption) and provides a searchable directory of fertility doctors and clinics enriched with crowdsourced patient reviews and ratings. The platform aggregates medical expertise from leading institutions to help individuals and couples navigate fertility care decisions, and also offers employer-facing fertility benefits solutions through its parent brand Inflection.

Product overview

FertilityIQ is a family building education platform by Inflection that provides comprehensive fertility treatment information and provider reviews. The core offering consists of three interconnected products: (1) FertilityIQ Courses — over 30 video courses taught by experts from institutions like Harvard, Johns Hopkins, and NYU covering treatments from IVF to adoption; (2) Find a Doctor — a searchable directory of fertility doctors and clinics with patient ratings and reviews; and (3) Patient Reviews — crowdsourced assessments from verified patients. Supporting content includes webinars, expert interviews, medical research summaries, and personal stories. The platform serves over 7 million people worldwide seeking fertility education and provider information.

Differentiator

Problem solved

Functional benefit

Products and services

• FertilityIQ Courses Educational video courses covering introductory topics (IVF, Fertility 101, Mental Health & Fertility), advanced treatments (PGT-A Genetic Screening, ICSI, Fertility Preservation for Cancer), and population-specific courses (LGBTQ+, racial/ethnic heritage, single parents). Designed for individuals and couples navigating fertility treatment decisions.
• Find a Doctor / Provider Search Searchable directory of fertility doctors and clinics enabling patients to search by location, read detailed profiles, and access real patient assessments to find appropriate fertility providers.
• Patient Reviews & Ratings Patient-contributed reviews and ratings for fertility doctors and clinics, weighted by recency and other factors to provide reliable provider assessments. Ratings measured on a 0-10 scale for likelihood to recommend.
• Webinars Expert-led webinar recordings featuring fertility specialists covering topics such as egg freezing, LGBTQ+ family building, reproductive health policy, and global fertility costs.
• Articles & Expert Perspectives Educational articles, medical research summaries, expert interviews, personal stories, and founder notes covering fertility treatments, research findings, and patient experiences.

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Zocdoc: General-purpose patient provider search and appointment-booking platform with reviews. Comparable as a provider review/marketplace model but covers all specialties; FertilityIQ's fertility-specific depth and educational content layer are the differentiators.
• Progyny: Public, leading US fertility benefits management company serving employers with integrated treatment coverage and a curated provider network. Comparable through the employer benefits angle and shared patient audience; Progyny is broader in scope (benefits administration, claims) and a potential distribution partner or competitive threat to FertilityIQ's B2B channel.

Emerging players

• Maven Clinic: Digital health platform offering fertility, maternity, and family-building care via employers and health plans, with both virtual clinical services and educational content. Overlaps with FertilityIQ in employer channel, family-building content, and target user (individuals and couples navigating fertility), but Maven is vertically integrated with clinical providers.
• Carrot Fertility: Employer-sponsored fertility benefits platform that combines clinical navigation, financial support, and educational content for employees. Comparable to FertilityIQ's employer benefits channel and overlapping audience of fertility patients, though Carrot sits further down the stack with a B2B-first model and includes clinical/financing components.
• Kindbody: Tech-enabled fertility clinic and benefits provider operating physical clinics plus employer partnerships. Comparable to FertilityIQ through employer family-building benefits and patient education; Kindbody owns clinical delivery, while FertilityIQ is content/provider-review only.
• Modern Fertility (acquired by Ro): Consumer fertility hormone testing and education platform, now part of Ro. Overlaps with FertilityIQ in audience (people researching fertility decisions pre-treatment) and educational content style; differs by selling at-home tests rather than provider reviews.
• Legacy: Consumer fertility services company focused on sperm testing, freezing, and male fertility education, increasingly expanding into broader family-building. Comparable to FertilityIQ through direct-to-consumer fertility education and pre-treatment audience, but Legacy sells clinical services (sperm analysis) rather than provider reviews.
• Win Fertility: Fertility benefits and education platform offered through employers and health plans, including provider search and educational content. Comparable to FertilityIQ in employer benefits distribution and patient education focus, with greater emphasis on financial/benefits management.

Direct peers

• RESOLVE: The National Infertility Association: Non-profit patient advocacy and education organization focused on infertility, with extensive educational content, support resources, and provider listings. The closest direct peer in mission and audience to FertilityIQ's consumer educational layer, though RESOLVE is a non-profit and FertilityIQ is for-profit with stronger provider review depth.

Others

• Healthgrades: Large-scale doctor directory and review site covering multiple specialties. Operates a similar provider search + reviews model to FertilityIQ, but as a generalist incumbent without FertilityIQ's fertility-specific educational courses and expert-vetted content.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/fertilityiq

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FertilityIQ