Cofertility
- Company typePrivate
- Founded2021
- HeadquartersLos Angeles, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Cofertility does
Cofertility is a Los Angeles-based, venture-backed fertility technology company founded in 2021 by Halle Tecco and Lauren Makler (CEO). It operates a two-sided egg-sharing marketplace that connects women who want to preserve their fertility with intended parents who need donor eggs to build their families. The company's core innovation is an egg-sharing model: under the Split program, qualified donors ages 21-33 receive free egg freezing (including medications, monitoring, insurance, and 10 years of storage) in exchange for donating half of their retrieved eggs to intended parents; the Keep program allows self-funded freezing with partner-clinic discounts. For intended parents, Cofertility offers Frozen Egg Donation (per-egg pricing with a minimum of 6 eggs and an Embryo Guarantee) and Fresh Egg Donation (Match Initiation and Coordination Fees plus third-party expenses, with a guaranteed minimum of 2 blastocyst-stage embryos). The platform is supported by a 225+ fertility-clinic partner network, dedicated Member Advocates providing concierge guidance, digital cryostorage via TMRW Life Sciences, and financing through Gaia and Sunfish. Education is delivered through the Cofertility Learn content platform.
The business model is primarily transaction-based on the intended-parent side: donors do not pay for Split services, and Keep members pay partner clinics directly with Cofertility capturing referral economics. Pricing is structured across freemium (Split), pay-as-you-go with partner discounts (Keep), per-unit (frozen egg donation), and transaction-based coordination (fresh egg donation). Customer acquisition blends product-led growth (quiz-based qualification on match.cofertility.com), enterprise field sales via clinic partnerships, and community-led content marketing across Instagram, TikTok, and earned media in publications including the New York Times, Vogue, Forbes, TechCrunch, and Goop (which named Cofertility a Best Egg Freezing Service in 2025). The company has raised approximately $16 million across a $5M seed (October 2022), an undisclosed 2024 round, a Series A of $7.25M (April 2025, co-led by NEXT VENTŪRES and Offline Ventures), and an angel investment from Maria Sharapova. Reported scale metrics include 270+ ethnicities in the donor community and 10,000+ lives impacted.
Cofertility firmographics
Firmographics- Name
- Cofertility
- Legal name
- Cofertility
- Website
- https://cofertility.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Cofertility industry classification
Industry- Product category
- Fertility Services
- NAICS
- Family Planning Centers (621410)
- akta.pro primary industry
- Reproductive Endocrinology & Infertility (IVF/Fertility) (HLAKAJAC)
- akta.pro secondary industry
- Fertility & Reproductive Endocrinology Telehealth (IVF/IUI, infertility evaluation) (HLALAHAA)
Keywords
Where Cofertility is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Cofertility business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Intended Parent Matching Fees: Cofertility charges intended parents fees for matching with egg donors. The Split program covers all costs for donors, with intended parents paying for the donation cycle costs which flow through Cofertility's coordination.
- Frozen Egg Donation Program: Per-egg pricing model for frozen egg donation, all-inclusive of coordination, screening, and retrieval expenses.
- Fresh Egg Donation Coordination: Match Initiation Fee and Coordination Fee for fresh egg donation programs, plus third-party expenses for legal, genetic counseling, and clinic fees.
- Keep Program Partnership Discounts: Keep program users self-fund their egg freezing but Cofertility earns referral/partnership revenue through discounted clinic services, preferred pricing, and financing partner arrangements with Gaia and Sunfish.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Multi-year contract | Split Program - Free egg freezing when donating half of eggs |
| Transaction based/ take rate | Pay-as-you-go | Keep Program - Self-funded egg freezing with discounts |
| Unit Pricing | One time/ perpetual license | Frozen Egg Donation - Per-egg pricing for intended parents |
| Transaction based/ take rate | One time/ perpetual license | Fresh Egg Donation - All-inclusive coordination fees |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
Cofertility product offering
Product offeringCore offering
Cofertility operates a tech-enabled fertility ecosystem offering two egg freezing programs (Split for free egg freezing via donation sharing, Keep for self-funded freezing with partner discounts) and two egg donation programs (Frozen Egg Donation with pre-retrieved eggs and Fresh Egg Donation with post-match retrieval). The company connects women who want to freeze their eggs with intended parents who cannot otherwise conceive, coordinating the entire cycle through a network of 225+ fertility clinics and providing dedicated Member Advocate support throughout the journey.
Product overview
Cofertility operates a tech-enabled egg-sharing platform comprising two main programs: Split and Keep. Split enables women to freeze eggs for free by donating half to intended parents; Keep allows self-funded egg freezing with partner discounts. For family building, the company offers Fresh Egg Donation (donors cycle after matching) and Frozen Egg Donation (pre-retrieved eggs ready to ship). The platform includes an Embryo Guarantee, dedicated Member Advocate support, educational resources through Cofertility Learn, and integrates with TMRW Life Sciences for digital-tracked storage and Gaia/Sunfish for financing options. The ecosystem supports over 225 clinic partners nationwide.
Differentiator
Problem solved
Functional benefit
Products and services
- Split Program An egg-sharing program that enables women ages 21-33 to freeze their eggs for free when they donate half of the eggs retrieved to intended parents who cannot otherwise conceive. Covers 100% of costs including medications, monitoring, travel, insurance, and 10 years of storage for qualifying donors.
- Keep Program A self-funded egg freezing program where members keep 100% of their eggs retrieved. Provides access to discounted consultations, reduced medication costs at partner pharmacies, preferred clinic pricing, and financing options through Gaia and Sunfish partners.
- Frozen Egg Donation Egg donation program where donors complete screening and retrieval before matching, resulting in frozen eggs readily available for intended parents with a minimum of 6 eggs per match and upfront known costs. Includes Embryo Guarantee.
- Fresh Egg Donation Egg donation program where pre-qualified donors complete screening and retrieval after matching with intended parents, allowing embryos to be created immediately from fresh eggs with continuity of care at the intended parent's preferred clinic. Includes Match Initiation Fee and Coordination Fee with Embryo Guarantee.
Quantifiable outcome
- 98% of Split members report being glad they participated regardless of their own family-building journey
- +4 more outcomes
Companies that use Cofertility
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles3 records
Cofertility technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature4 records
Cofertility partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered flagship and core.
- Muse Capital (Optima Program)flagshipCofertility is a partner brand in Muse Capital's Optima Program, a wellness initiative pairing female athletes and sports executives with curated women's health companies. The program focuses on hormone tracking, fertility support, mental health, and performance-specific products.
- &MothercoreCofertility and &Mother launched 'Level the Playing Field' initiative to drive fertility equality for women athletes, addressing gaps in reproductive health support for professional female athletes.
- TMRW Life SciencescoreTMRW Life Sciences provides automated, digitally-tracked frozen egg storage using robotics and remote monitoring. Cofertility members receive exclusive rates on 5 or 10-year storage plans.
- Red Bull Italy SailGP TeamflagshipInitial pilot partner for Muse Capital's Optima Program as part of SailGP's Impact League initiative, bringing women's health innovations directly to elite female athletes.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Cofertility competitors and assessment
Company assessmentDirect peers
- Kindbody: Tech-enabled fertility clinic network offering egg freezing, IVF, and family-building services directly to consumers and employers. Operates owned clinics rather than a partner-clinic model, making it a direct competitor to Cofertility in the egg freezing and egg donation category.
- Prelude Fertility (Inception Fertility): Large fertility services network with its own clinics and egg freezing/IVF programs. Competes with Cofertility for intended parent demand and could plausibly launch an egg-sharing program of its own.
- Extend Fertility: Specialty egg freezing clinic and service brand focused on elective fertility preservation. Direct competitor in the egg freezing category, particularly for women in the 21-33 demographic.
- Mosaic Fertility: Egg freezing and fertility platform serving a comparable demographic of women seeking elective preservation. Direct overlap with Cofertility's Split and Keep value propositions.
- Carrot Fertility: Global fertility benefits and care-navigation platform serving employers and individuals. Overlaps with Cofertility in the intended-parent and egg freezing journey, but distributes through employer benefit channels rather than direct-to-consumer.
- Circle Surrogacy & Egg Donation: Established egg donation and surrogacy agency serving intended parents. Direct overlap with Cofertility's Family programs, with longer operating history but a more traditional agency model.
Broad incumbents
- Progyny: Public fertility benefits company offering employer-sponsored coverage of egg freezing and IVF. Larger and more established than Cofertility, with deeper employer distribution — a structural threat on the buyer side.
Others
- TMRW Life Sciences: Automated, digitally-tracked cryostorage provider for frozen eggs and embryos. Currently a Cofertility integration partner for storage, but vertically adjacent — could disintermediate coordination value over time.
Emerging players
- Future Family: Fertility care and financing company offering loans and concierge navigation for IVF and egg freezing. Comparable to Cofertility's financing layer (Gaia/Sunfish partnerships) and overlaps on the intended-parent journey.
- Mate Fertility: Fertility clinic network emphasizing accessibility and transparent pricing for IVF and egg freezing. Competes in the same accessible-fertility positioning as Cofertility but through owned clinics rather than a partner network.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Cofertility social profiles
Digital presenceCofertility compliance and trust
Trust signalCompliance4 records
Cofertility financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cofertility leadership team
Management profileNumber of profiles
Profiles4 records
Cofertility funding detail
Funding detailFunding overview
Funding rounds3 records
Investors11 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cofertility M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cofertility
What does Cofertility do?
Cofertility operates a tech-enabled fertility ecosystem offering two egg freezing programs (Split for free egg freezing via donation sharing, Keep for self-funded freezing with partner discounts) and two egg donation programs (Frozen Egg Donation with pre-retrieved eggs and Fresh Egg Donation with post-match retrieval). The company connects women who want to freeze their eggs with intended parents who cannot otherwise conceive, coordinating the entire cycle through a network of 225+ fertility clinics and providing dedicated Member Advocate support throughout the journey.
Is Cofertility a public or private company?
Cofertility is a private company. It is classified as venture growth investor backed and is currently operating.
When was Cofertility founded?
Cofertility was founded in 2021. It employs 11 to 50 people.
Where is Cofertility based?
Cofertility is headquartered in Los Angeles, United States, in the North America region.
How does Cofertility make money?
Four revenue lines are on record. Intended Parent Matching Fees are the primary driver. The others are frozen Egg Donation Program, fresh Egg Donation Coordination and keep Program Partnership Discounts.
Who are Cofertility's main competitors?
Direct peers on record are Kindbody, Prelude Fertility (Inception Fertility), Extend Fertility, Mosaic Fertility, Carrot Fertility and Circle Surrogacy & Egg Donation. Progyny is listed as a broad incumbent. TMRW Life Sciences is listed as an others. Emerging players are Future Family and Mate Fertility.
Does Cofertility have an API?
No public API is recorded for Cofertility.
What industry is Cofertility in?
Cofertility's product category is Fertility Services. Its primary akta.pro industry code is HLAKAJAC, Reproductive Endocrinology & Infertility (IVF/Fertility), with a secondary code of HLALAHAA, Fertility & Reproductive Endocrinology Telehealth (IVF/IUI, infertility evaluation). Its NAICS code is 621410.