Fhitting Room

Name

Fhitting Room

Legal name

The Fhitting Room Holding Co, LLC

Website

https://fhittingroom.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

51–100 employees

Short description

Fhitting Room is a New York-based boutique fitness company operating HIIT + Strength and kettlebell training classes across multiple channels including in-studio locations, LIVE! virtual classes via Zoom, and a subscription-based On Demand streaming platform, targeting individual fitness consumers and corporate wellness clients.

Ownership category

akta.pro rank

Product category

Boutique Fitness Services

NAICS

Fitness and Recreational Sports Centers (71394)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

HIIT & Circuit Bootcamps (HSADABAA)

akta.pro secondary industry

Home Gym Systems & Smart Fitness Equipment Retail (Connected Mirrors, Smart Bikes, All-in-One Gyms) (CRAMADAG)

Keywords

• Boutique fitness classes
• HIIT strength training
• Kettlebell workouts
• Virtual fitness streaming
• Corporate wellness programs

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. In-Studio Class Credits and Memberships: Customers purchase single class credits or multi-credit packages (5, 10, or 20 classes) or monthly memberships (Monthly 4, 8, 12 or Unlimited) to attend in-studio HIIT + Strength classes at NYC locations. Class packages expire between 31 days and 1 year depending on tier. Memberships auto-renew every 30-31 days.
2. On Demand Subscription: Monthly or annual subscription to the On Demand streaming library of pre-recorded workouts. Monthly plan at $19.99/mo with 14-day free trial; annual plan at $159.99/yr offering 33% savings. All Access Memberships include On Demand at no additional cost.
3. LIVE! At Home Class Credits: Single LIVE! class credit available for $25. Customers can also use active in-studio class packages or memberships to book live virtual classes. LIVE! At Home-specific packages and memberships are also available for separate purchase.
4. Corporate Wellness Services: Private events, small group bookings, wellness challenges, and fundraisers for corporate clients. Includes concierge booking assistance, digital registration, branded class photo, preferred pricing, and optional upgrades such as custom merch, Q&A with trainer, and On Demand workouts.
5. Brand Collaborations and On-Site Activations: Co-branded experiences with consumer brands (e.g., Nike collaboration). On-site activations include temporary pop-ups and permanent studio residencies at third-party venues.
6. Retail Merchandise: Apparel and equipment sold through the online shop (shop.fhittingroom.com). Free domestic shipping on orders of $150 or more.

Pricing tiers

Go-to-market motion3 records

Distribution channels8 records

Marketing channels7 records

Core offering

Fhitting Room is a boutique fitness company that delivers HIIT + Strength classes built around kettlebell training through three channels: in-studio sessions at NYC and DC locations, LIVE! virtual classes via Zoom, and an On Demand streaming library. The company complements its consumer fitness offering with Corporate Wellness programs, private events, on-site activations, brand collaborations, and an e-commerce merchandise shop, all powered by certified personal trainers and a capped 24-participant class format.

Product overview

Fhitting Room is a boutique fitness company offering a multi-channel fitness platform with three interconnected service lines: In Studio Classes (physical boutique HIIT + Strength workouts at New York City studio locations including Flatiron, Upper East Side, Upper West Side, and a DC Dupont Circle location), LIVE! At Home (real-time Zoom-based virtual classes), and On Demand (subscription-based pre-recorded workout library). The company operates on a credit/package purchasing model with optional monthly memberships, supplemented by B2B Corporate Wellness programs, private events, and merchandise sales. The platform is accessible via dedicated iOS and Android mobile apps, smart TV apps (Roku, Apple TV, Android TV, Amazon Fire TV), and through third-party booking platforms (ClassPass, Gympass). The fitness programming emphasizes kettlebell-based HIIT combined with strength training, functional movements, and varied exercises, delivered by certified trainers with class formats including Signature FHIT, Just STRENGTH, FHIXtreme, and Advanced Kettlebells.

Differentiator

Problem solved

Functional benefit

Brands

• Fhitting Room On Demand: Subscription-based on-demand workout platform offering pre-recorded HIIT + Strength classes accessible via streaming devices and mobile apps
• LIVE! At Home
• FHITpro
• FHIX

Products and services

• In-Studio Classes Boutique in-person HIIT + Strength and kettlebell classes held at Fhitting Room studio locations in NYC (Chelsea/Flatiron, Upper West Side, Upper East Side, 67th Street) and Washington D.C. (Dupont Circle). Classes are capped at 24 participants and led by nationally accredited certified personal trainers. Available to individual consumers via class credits or monthly memberships.
• LIVE! At Home Virtual Classes Real-time virtual fitness classes delivered via Zoom with two-way communication, real-time form feedback, and group energy. Class cap of 24 mirrors the studio experience. Available globally to individual consumers via single class credits ($25), class packages, or monthly memberships.
• On Demand Streaming Subscription

Quantifiable outcome

• HIIT can burn 25-30% more calories than other workouts (science cited on website)
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Drop FitnesscoreStrategic or Co-development PartnerFhitting Room is one of four boutique fitness brands partnered with Drop Fitness at its inaugural 25,000 sq ft Montvale, New Jersey facility. The arrangement is a joint venture where Drop Fitness operates the facility and shares revenue with Fhitting Room and three other boutique brands (Physique 57, Mile High Run Club, and Humming Puppy). This marks Fhitting Room's first branded outpost at a third-party fitness facility.
• NikeminorGTM or Marketing PartnerFhitting Room has a brand collaboration with Nike, creating unique and engaging consumer experiences as part of the company's Brand Collabs program. Details of the collaboration scope are not publicly specified.
• CO:LABS Fitness FestivalminorStrategic or Co-development PartnerFhitting Room participated in the CO:LABS Fitness Festival through its On-Site Activations program, which brings the brand experience to external events and venues.
• ClassPassminorChannel Partner/ Reseller/ DistributorFhitting Room studios are available for booking through ClassPass, allowing ClassPass users to discover and book Fhitting Room classes through the ClassPass platform.
• GympassminorChannel Partner/ Reseller/ DistributorFhitting Room studios are available through Gympass, enabling Gympass members to access Fhitting Room classes as part of their Gympass membership.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Orangetheory Fitness: Large-scale HIIT franchise with heart-rate-based interval and strength training in coach-led group classes. Comparable HIIT + Strength programming but delivered at much higher volume and broader geographic scale.
• Equinox: Premium fitness operator with a broad portfolio of clubs, training, and digital content including Equinox+. Comparable premium-tier positioning and NYC flagship presence, with overlapping HIIT/strength offerings.
• Peloton: Connected fitness platform with a large on-demand strength and HIIT subscription library. Closest comparable to Fhitting Room's On Demand digital subscription product at a vastly larger scale.

Direct peers

• Solidcore: Boutique strength-focused studio brand offering small-group, slow-controlled heavy lifting classes — closely aligned with Fhitting Room's Just STRENGTH format and premium positioning.
• F45 Training: Functional HIIT franchise combining strength and high-intensity interval training in small group classes. Directly comparable programming to Fhitting Room's Signature FHIT and FHIXtreme formats, with a much larger franchise footprint.
• CrossFit: Functional fitness brand built around varied, high-intensity strength and conditioning programming. Directly comparable to Fhitting Room's FHIXtreme and kettlebell-centric formats.
• SoulCycle: Iconic NYC-based boutique fitness brand operating premium small-group classes in dense urban markets. Comparable pricing tier, NYC market overlap, and member experience focus.
• Rumble Boxing: Premium boutique boxing-inspired strength and conditioning studio with a strong NYC presence. Comparable small-group, premium-priced, trainer-led format and brand identity.
• Barry's Bootcamp: Premium boutique HIIT and strength studio with a red-ropes format comparable to Fhitting Room's small-group, trainer-led HIIT + Strength model. Operates globally with a similar premium positioning and recognized brand.
• SLT: NYC-based boutique fitness brand combining strength and cardio in small-group studio classes. Comparable premium positioning, Manhattan footprint, and small-format delivery.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fhitting Room