RD Mobile

What RD Mobile does

Results Direct, operating commercially as RD Mobile, is a privately held US digital agency founded in 1996 that builds websites, custom mobile applications, and AI solutions exclusively for professional and trade associations. The company is headquartered in Tucson, Arizona, with operational contact points in both the United States and the United Kingdom, and serves a customer base of membership organizations through a consultative, direct sales motion led by phone-based inside sales and supported by content marketing and association-industry event participation.

The product suite is organized around three core offerings: association websites (design, development, and ongoing governance), mobile applications branded as RD Mobile (including the scientific-conference-focused Engagefully platform and the CESSE 360 member-engagement app), and an AI Solutions line anchored by the AI Field Guide for Associations. These products are delivered as subscription/recurring engagements with continuous maintenance, content strategy, and SEO/analytics support. Documented customers include INFORMS, the American Physical Society, USA Rice, the Auto Care Association, AACOM, the US Dairy Export Council (a nearly 20-year relationship), and UK associations such as BIGGA and the Board of Agriculture, with reported outcomes ranging from 84%–242% improvements in website engagement metrics to 26,000 app downloads and $100,000 in savings for INFORMS.

The business operates with an 11–50 employee headcount on a privately held basis, with no disclosed external funding, parent company, or acquisition history. Russell Magnuson serves as CEO and Katie Atkinson as Founder/President & Co-Founder. The firm reaches customers through phone-based direct sales (US: 800 626 5284; UK: +44 20 3473 3100), thought-leadership content, and participation in industry events such as CESSE ACCESSE, the CMA Summer Leadership Conference, and the ASAE Annual Meeting. Pricing is not publicly disclosed and is delivered on a contact/quote basis typical of custom association engagements.

Name

RD Mobile

Legal name

Results Direct

Website

https://rdmobile.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

RD Mobile (Results Direct) is a US-based digital agency founded in 1996 that builds websites, custom mobile applications, and AI solutions exclusively for professional and trade associations, retaining enterprise clients through long-term subscription engagements spanning nearly two decades.

Ownership category

akta.pro rank

Product category

Association Digital Solutions (Web, Mobile, AI)

NAICS

Custom Computer Programming Services (541511)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Data App Builders (Forms, Portals & Internal Tools) (HDAEAKAK)

Keywords

• Association websites
• Mobile apps
• Conference apps
• Member engagement
• Association AI solutions

Headquarters

HQ city

Tucson

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Website Development & Maintenance: Design, development, and ongoing maintenance of association websites. Likely project-based or retainer arrangement for continuous website governance and support.
2. Mobile App Development & Licensing: Custom mobile application development for associations with ongoing app store presence and updates.
3. AI Solutions: AI-powered solutions for member engagement and experience transformation.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

RD Mobile (dba of Results Direct) designs, develops, and maintains websites, custom mobile applications, and AI solutions for professional and trade associations. Offerings include member engagement mobile apps (including the Engagefully conference app and CESSE 360 app), association website redesign and governance, and AI-powered member support tools such as the AI Field Guide for Associations. Services are delivered through project-based and recurring subscription arrangements with long-term partnership engagement.

Product overview

RD Mobile (operated by Results Direct) offers a unified suite of digital solutions for associations comprising three core products: Websites for association web presence and engagement, Mobile Apps branded as RD Mobile for member self-service and conference management, and AI Solutions for intelligent member support. The product line targets trade associations, professional societies, and membership organizations with integrated digital platforms that include the CESSE 360 app for conference engagement and Engagefully for scientific meeting management.

Differentiator

Problem solved

Functional benefit

Products and services

• Association Websites Website design, redesign, development, and ongoing governance service for professional and trade associations, focused on elevating online presence, improving user engagement, reducing bounce rates, increasing website time and traffic, and enabling content strategy and SEO.
• RD Mobile (Mobile Apps) Custom mobile application solutions for associations, branded as RD Mobile, delivering member self-service, conference management, and engagement features through downloadable apps. Includes specialized offerings such as Engagefully for scientific annual meetings and the CESSE 360 app for member-to-member connection across conferences.
• AI Solutions for Associations Artificial intelligence solutions for associations, including the AI Field Guide for Associations, that deliver AI-powered member communications, personalized content, automated responses, and intelligent knowledge retrieval to transform member experience.

Quantifiable outcome

• 84% increase in website time on page
• +11 more outcomes

Named customers10 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature2 records

Partnerships

Twelve partnerships are on record, tiered minor and core.

• NAM (National Association of Manufacturers)minorOthersListed as a trusted partner/client organization. No formal partnership structure disclosed.
• CESSEminorOthersListed as a trusted partner/client organization. CESSE is both a customer and co-hosts events like CESSE ACCESSE.
• USA RiceminorOthersListed as a trusted partner/client organization with documented website redesign success story.
• AACOMminorOthersListed as a trusted partner/client organization for mobile app and web solutions.
• MBAminorOthersListed as a trusted partner/client organization.
• AASAminorOthersListed as a trusted partner/client organization.
• Auto Care AssociationcoreOthersDocumented customer with comprehensive website redesign case study showing 242% increase in sessions and 3x member self-service improvement.
• USDEC (U.S. Dairy Export Council)coreOthersLong-standing customer relationship spanning nearly 20 years, demonstrating deep partnership integration.
• APS (American Physical Society)coreOthersMajor customer with documented success: 84% increase in website time, 25% decrease in bounce rate.
• ABA (American Bar Association)minorOthersListed as a trusted partner/client organization.
• BOA (Board of Agriculture)coreOthersCustomer with mobile app case study showing 10,400 downloads and 100% congress delegate coverage.
• CIOFminorOthersListed as a trusted partner/client organization.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Freeman: Large event experience and technology provider serving associations and trade shows with mobile apps, registration, and engagement tools — adjacent competitor in the conference/event app space.
• Personify: Larger, established association management software (AMS) vendor offering member databases, events, and engagement tools — competes with RD Mobile as part of a broader enterprise platform.
• SmithBucklin: Largest association management company in the US, providing outsourced management, technology, and digital services to associations — a broad incumbent against RD Mobile's specialized tech-only offering.
• Higher Logic: Member engagement and community platform for associations and other member-based organizations, overlapping with RD Mobile's member-engagement, websites, and AI-driven experience offerings.
• Aptify (Community Brands): Enterprise association management system under the Community Brands portfolio, providing competing member, event, and engagement functionality to mid-to-large associations served by RD Mobile.
• Yours Truly (formerly YourMembership / Community Brands): Association management and engagement platform in the Community Brands portfolio, competing with RD Mobile for member-engagement and digital experience budgets.

Direct peers

• MemberClicks: All-in-one association management platform for small-staff associations, competing with RD Mobile for member engagement, websites, and event app budgets at the lower end of the association market.
• Cadmium (CadmiumCD): Provides event management technology and mobile apps purpose-built for associations and scientific societies, directly competing with RD Mobile's Engagefully and CESSE 360 conference app offerings.
• GrowthZone: Association CRM and member management platform targeting small-to-mid-sized associations; overlaps with RD Mobile's member-engagement and self-service capabilities for association clients.

Emerging players

• Webspec Design: Web design and development agency with association and nonprofit clients, comparable in service model (custom websites) to RD Mobile's website practice, though without the conference-app IP.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/ResultsDirect
• LinkedInlinkedin.com/company/results-direct
• Xx.com/RDMobile

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RD Mobile