MON Co.
MON Co. is a Singapore-based development studio and publisher specializing in blockchain-based entertainment. It operates the Pixelmon IP franchise, MON Protocol Web3 publishing platform, and MON Ventures investment fund, serving Web3 gamers and blockchain gaming studios with tokenized gaming economies.
- Company typePrivate
- Founded2022
- HeadquartersSingapore, Singapore
- Headcount101–250
- GTM typeB2B and B2C
- OfferingSoftware
What MON Co. does
MON Co. is a Singapore-headquartered development studio and publisher operating at the intersection of gaming, entertainment, and blockchain technology. Originally established in 2022 as LiquidX, the company rebranded to MON Co. in September 2024 to consolidate its studio operations with Web3 publishing capabilities under a unified brand. The company's core franchise is Pixelmon, a monster-collecting intellectual property that anchors a transmedia universe across mid-core games (Warden's Ascent as the flagship turn-based RPG, currently in closed beta with a 2025 public release target, plus Warriors of Nova Thera), casual titles (PixelPals, Kevin the Adventurer), and the separately operated Eternal League IP franchise. MON Co. serves a base of over 1 million Pixelmon fans and explicitly targets both Web3-native gamers and traditional Web2 gamers as a secondary conversion segment.
The company operates a platform-plus-portfolio model with three core divisions. MON Protocol is the Web3 publishing and partnerships arm, powering a blockchain IP universe and serving as publisher of choice for multiple chains including Solana, Aptos, Immutable, and Seedify Fund, with over 70 partner games onboarded and projections to exceed 100 by end of 2024. MON Ventures is a Web3 seed investment fund launched in July 2024 in partnership with 500 Global, investing in seed and pre-TGE stage blockchain gaming applications and infrastructure. The development studio produces first-party games under the Pixelmon IP. In 2024 the company executed a $MON Token Generation Event, with a community pre-sale raising US$7.1 million within 8 minutes at full allocation.
MON Co. generates revenue primarily through transaction fees from Web3 gaming publishing, token-related ecosystem activity, and licensing/royalty arrangements from MON Ventures investments, while consumer-facing games are offered on a free-to-play basis with Web3-monetization elements. Acquired IP assets include Pixelmon (February 2023) and Anime Metaverse (August 2022), both for undisclosed amounts. Leadership is led by co-founders Giulio Xiloyannis (CEO) and Chris Sirise (Head of Game), with additional executives drawn from Ubisoft, Electronic Arts, Riot Games, Sony, Activision, Warner Media, and Streamline Studios, supplemented by specialized roles including Director of Tokenomics and Game Tech Director. The company employs 101-250 people and operates globally with a primary operating footprint in Singapore.
MON Co. firmographics
Firmographics- Name
- MON Co.
- Legal name
- MON CO.
- Website
- https://mon.co
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- MON Co. is a Singapore-based development studio and publisher specializing in blockchain-based entertainment. It operates the Pixelmon IP franchise, MON Protocol Web3 publishing platform, and MON Ventures investment fund, serving Web3 gamers and blockchain gaming studios with tokenized gaming economies.
- Ownership category
- akta.pro rank
MON Co. industry classification
Industry- Product category
- Blockchain Gaming
- NAICS
- Other Financial Vehicles (52599)
- SIC
- Finance Services (6199)
- akta.pro primary industry
- Blockchain Game Studios & Game Development (FSAPAGAC)
- akta.pro secondary industries
- Web3/Blockchain Game Studios (MPAFAAAO), Metaverse Commerce & Monetization (virtual goods storefronts, payments, ads) (FSAPAGAK), On-Chain Game Engines & Developer Tooling (SDKs, APIs, Unity/Unreal plugins) (FSAPAGAB)
Keywords
Where MON Co. is headquartered
LocationHeadquarters
- HQ city
- Singapore
- HQ country
- Singapore
- HQ region
- Asia
Markets served
MON Co. business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Web3 Gaming Publishing: Publishing revenue from blockchain-based intellectual property and entertainment across multiple game titles and franchises under MON Protocol.
- Token Generation and Trading: $MON token supports the ecosystem with TGE completed in 2024. Community pre-sale raised US$7.1 million within 8 minutes.
- MON Ventures Investment Fund: Web3 seed investment fund that invests in blockchain gaming studios and infrastructure, partnered with 500 Global.
Go-to-market motion3 records
Distribution channels1 record
Marketing channels4 records
MON Co. product offering
Product offeringCore offering
MON Co. is a development studio and publisher specializing in blockchain-based intellectual property and entertainment. The company develops and publishes mobile and mid-core games under the Pixelmon IP franchise, operates MON Protocol as its Web3 publishing and partnerships division for tokenized gaming economies, and runs MON Ventures as a Web3 seed investment fund for blockchain gaming studios.
Product overview
MON Co. is a development studio and publisher specializing in blockchain-based intellectual property and entertainment. Originally operating as LiquidX, the company operates a platform-plus-portfolio model consisting of Pixelmon as the core IP franchise, MON Protocol as the Web3 publishing and partnerships division, and MON Ventures as the investment fund. The product portfolio includes games under the Pixelmon IP (Warden's Ascent as flagship, Warriors of Nova Thera, PixelPals, Kevin the Adventurer), the Eternal League IP franchise, and the $MON token for tokenized gaming economies. The company bridges Web2 and Web3 gaming audiences with a growing community of over 1 million Pixelmon fans and partnerships with over 80 blockchain-native games.
Differentiator
Problem solved
Functional benefit
Brands
- Pixelmon: Gaming native monster collecting IP published by MON, connecting to fans through storytelling, gaming, and collector culture. Includes mid-core games (Warden's Ascent, Warriors of Nova Thera) and casual games (PixelPals, Kevin the Adventurer).
- MON Protocol
- MON Ventures
- Eternal League
Products and services
- Pixelmon Gaming native monster collecting IP published by MON Co., connecting fans through storytelling, gaming, and collector culture. The core IP franchise spanning mid-core and casual games.
- Warden's Ascent Turn-based RPG for mobile and the flagship gaming title within the Pixelmon IP. Underwent closed Beta testing in 2024 with public release planned for 2025.
- Warriors of Nova Thera Mid-core game within the Pixelmon IP franchise.
- PixelPals Casual game within the Pixelmon IP franchise.
- Kevin the Adventurer Casual game within the Pixelmon IP franchise.
- MON Protocol Web3 publishing and partnerships division powering a blockchain IP universe. Drives Web3 partnerships and tokenized gaming economies, serving as publisher of choice for Solana, Aptos, Immutable, and Seedify Fund ecosystems.
- Eternal League IP franchise within the MON Co. ecosystem, available for pre-registration for closed beta testing.
- MON Ventures Web3 seed investment fund partnered with 500 Global, investing in seed and pre-Token Generation Event (TGE) stage blockchain applications focused on gaming and infrastructure.
- $MON Token Native token of the MON Co. ecosystem supporting the blockchain gaming economy. Token Generation Event (TGE) completed in 2024 with community pre-sale raising US$7.1 million within 8 minutes.
Quantifiable outcome
- Warden's Ascent closed Beta launched with public release targeted for 2025
- +2 more outcomes
Companies that use MON Co.
Customer profileSegments3 records
Ideal customer profiles3 records
MON Co. technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
MON Co. partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- SolanacorePublisher of choice for Solana blockchain, enabling MON Protocol to reach Solana-based blockchain gaming audiences.
- AptoscorePublisher of choice for Aptos blockchain, expanding MON Protocol's reach into the Aptos gaming ecosystem.
- ImmutablecorePublisher of choice for Immutable, enabling MON Protocol to serve games built on the Immutable platform.
Scale indicators4 records
Recent moves8 records
Expansion highlights6 records
MON Co. competitors and assessment
Company assessmentDirect peers
- Dapper Labs: Developer of NBA Top Shot, CryptoKitties, and Flow blockchain. Comparable as a Web3 game/IP studio with proprietary token economies and publisher-style operations.
- The Sandbox: Decentralized gaming metaverse and user-generated content platform with SAND token. Comparable as a Web3 gaming/metaverse platform with publisher-style IP and creator monetization.
- Immutable: Provider of Web3 gaming infrastructure (Immutable zkEVM, Immutable X) and a publishing platform for blockchain games. Comparable as MON Protocol's ecosystem counterpart on the infrastructure side.
- Gala Games: Web3 gaming platform publishing multiple titles (Spider Tanks, Town Star) with its own GALA token economy. Comparable multi-game publishing approach with tokenized in-game assets.
- Sky Mavis: Developer of Axie Infinity and operator of the Ronin chain. Comparable as a Web3-native game studio with a flagship IP, dedicated token economy, and ecosystem of partner developers.
- Animoca Brands: Hong Kong-based Web3 gaming and digital property conglomerate operating game studios, publishing arms, and a venture fund. Most directly comparable to MON Co.'s integrated studio + publishing + investment model.
Emerging players
- Yuga Labs: Web3 IP company behind Bored Ape Yacht Club, Otherside metaverse, and Otherside gaming. Comparable as an IP-first Web3 entity extending into gaming, though less of a multi-game publisher.
- Sequence (Horizon Blockchain Games): Web3 gaming infrastructure (Sequence wallet, Skyweaver card game) and parent of Horizon Blockchain Games. Comparable as a hybrid game studio plus Web3 infrastructure provider.
Broad incumbents
- Polygon Labs: Ethereum scaling infrastructure with growing Web3 gaming partnerships and PoS/Polygon-based game ecosystems. Comparable as upstream infrastructure partner competing for the same publisher-of-choice relationships.
- Wemade: Korean gaming company behind Legend of Mir and the WEMIX Play blockchain gaming platform. Comparable as a large incumbent pivoting into Web3 gaming publishing with its own token economy.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
MON Co. social profiles
Digital presenceMON Co. financial estimates
Financial estimateRevenue estimate
Valuation estimate
MON Co. leadership team
Management profileNumber of profiles
Profiles8 records
MON Co. subsidiaries and ownership
Company hierarchySubsidiaries4 records
MON Co. funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MON Co. M&A and investment
M&A and investmentM&A2 records
Investments7 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MON Co.
What does MON Co. do?
MON Co. is a development studio and publisher specializing in blockchain-based intellectual property and entertainment. The company develops and publishes mobile and mid-core games under the Pixelmon IP franchise, operates MON Protocol as its Web3 publishing and partnerships division for tokenized gaming economies, and runs MON Ventures as a Web3 seed investment fund for blockchain gaming studios.
Is MON Co. a public or private company?
MON Co. is a private company. It is classified as venture growth investor backed and is currently operating.
When was MON Co. founded?
MON Co. was founded in 2022. It employs 101 to 250 people.
Where is MON Co. based?
MON Co. is headquartered in Singapore, Singapore, in the Asia region.
How does MON Co. make money?
Three revenue lines are on record. Web3 Gaming Publishing is the primary driver. The others are token Generation and Trading and MON Ventures Investment Fund.
Who are MON Co.'s main competitors?
Direct peers on record are Dapper Labs, The Sandbox, Immutable, Gala Games, Sky Mavis and Animoca Brands. Emerging players are Yuga Labs and Sequence (Horizon Blockchain Games). Broad incumbents are Polygon Labs and Wemade.
Does MON Co. have an API?
No public API is recorded for MON Co..
What industry is MON Co. in?
MON Co.'s product category is Blockchain Gaming. Its primary akta.pro industry code is FSAPAGAC, Blockchain Game Studios & Game Development, with a secondary code of MPAFAAAO, Web3/Blockchain Game Studios. Its NAICS code is 52599 and its SIC code is 6199.