Tyroo
Tyroo is an APAC multi-screen performance marketing network headquartered in Gurugram, India, connecting brand advertisers with approximately 90 million monthly unique visitors through its platform and exclusive or preferred partnerships with Criteo, LG Ad Solutions, Pinterest, and CJ.
- Company typePrivate
- Founded2014
- HeadquartersGurugram, India
- Headcount251–500
- GTM typeB2B
- OfferingSoftware
What Tyroo does
Tyroo is an APAC-focused multi-screen performance marketing network headquartered in Gurugram, India. The company connects brand advertisers with audiences across multiple screens, claiming a footprint of approximately 90 million unique visitors per month across the Asia-Pacific region. Its product portfolio centers on the core Tyroo multi-screen performance network, extended through strategic platform partnerships into Tyroo.TV (Connected TV/video advertising), Tyroo CTV Advertising Solutions (marketed exclusively in Southeast Asia under an LG Ad Solutions partnership), and the Tyroo|CJ performance marketing platform (a co-developed cross-border affiliate offering launched with CJ in April 2025). The underlying technology is described as a performance marketing network enabling advertisers to reach audiences and publishers to monetize inventory across multiple screens, with product capabilities spanning multi-screen campaigns, programmatic, CTV, and performance-based marketing.
Tyroo firmographics
Firmographics- Name
- Tyroo
- Legal name
- Smile Internet Technologies Private Limited
- Website
- https://tyroo.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Tyroo is an APAC multi-screen performance marketing network headquartered in Gurugram, India, connecting brand advertisers with approximately 90 million monthly unique visitors through its platform and exclusive or preferred partnerships with Criteo, LG Ad Solutions, Pinterest, and CJ.
- Ownership category
- akta.pro rank
Tyroo industry classification
Industry- Product category
- AdTech Performance Marketing Platform
- NAICS
- Advertising Agencies (54181), Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- Connected TV (CTV) & OTT Performance Advertising (BPAFACAG)
- akta.pro secondary industry
- Ad Tech for OTT (SSAI/CSAI, Ad Decisioning, Measurement) (MPAHAJAG)
Keywords
Where Tyroo is headquartered
LocationHeadquarters
- HQ city
- Gurugram
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
Tyroo business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Performance Marketing Services: Tyroo operates as an APAC multi-screen performance network, generating revenue by connecting advertisers with audiences across multiple screens and platforms. The company earns fees for delivering performance-based advertising outcomes for brand clients.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
Tyroo product offering
Product offeringCore offering
Tyroo operates an APAC multi-screen performance marketing network that connects advertisers with audiences and helps publishers monetise their inventory across mobile, desktop, and Connected TV (CTV), reaching 90 million unique visitors monthly. Its core platform delivers programmatic and performance-based advertising outcomes and has been extended through partnerships into CTV advertising (Tyroo.TV and LG Ad Solutions CTV in SEA) and cross-border affiliate marketing (Tyroo & CJ platform).
Product overview
Tyroo is an APAC performance marketing network operating as a multi-screen advertising platform. The company's product portfolio centers on its core Tyroo platform, which it has expanded through strategic partnerships to include Tyroo.TV (Connected TV/video advertising), Tyroo & CJ Performance Marketing Platform (cross-border affiliate capabilities), and Tyroo CTV Advertising Solutions (via LG Ad Solutions partnership in Southeast Asia). The company operates under the combined Tyroo|CJ brand for certain initiatives, targeting advertisers seeking to reach the APAC market's 90 million unique visitors.
Differentiator
Problem solved
Functional benefit
Products and services
- Tyroo Performance Marketing Network APAC multi-screen performance marketing network enabling advertisers to reach audiences and publishers to monetise inventory across mobile, desktop, and CTV, reaching 90 million unique visitors monthly across the region.
- Tyroo.TV (Connected TV and Video Advertising) Tyroo's Connected TV and video advertising offering that delivers CTV ad inventory across the APAC region, later complemented by an exclusive CTV partnership with LG Ad Solutions in Southeast Asia.
- Tyroo CTV Advertising Solutions (Southeast Asia) Connected TV advertising solutions distributed exclusively in Southeast Asia under Tyroo's partnership with LG Ad Solutions, expanding premium CTV inventory access for regional advertisers.
Companies that use Tyroo
Customer profileNamed customers2 records
Segments1 record
Ideal customer profiles2 records
Tyroo technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Tyroo partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and major.
- CJcoreTyroo and CJ announced partnership to launch a performance marketing platform for APAC region, combining Tyroo's advertising technology with CJ's capabilities to serve the Asia-Pacific market.
- LG Ad SolutionscoreExclusive agreement signed for Tyroo to market CTV advertising solutions in Southeast Asia on behalf of LG Ad Solutions, expanding Tyroo's connected TV offerings in the SEA region.
- PinterestmajorPartnership enables Tyroo to help advertisers reach global audiences on Pinterest's platform, expanding Tyroo's platform offerings and providing access to Pinterest's user base.
- CriteocorePreferred Ad Reseller Partnership in India where Tyroo resells Criteo's advertising technology and solutions to brands and advertisers in the Indian market.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Tyroo competitors and assessment
Company assessmentEmerging players
- Viant Technology: Omnichannel programmatic platform with CTV and household-based targeting. Comparable as a multi-screen performance-focused adtech company expanding into APAC; partial overlap with Tyroo's CTV strategy.
Direct peers
- InMobi / Glance: India-founded mobile-first adtech and content platform with deep APAC reach across mobile display and video. Directly comparable to Tyroo's mission of monetizing APAC audiences across screens at scale.
- Vertoz: India-based programmatic advertising and ad-tech company offering multi-screen ad solutions across display, video, and CTV. Closely comparable given shared focus on India/APAC multi-screen performance advertising.
- Affle Holdings: India-listed mobile adtech and consumer intelligence platform delivering programmatic and performance advertising across APAC. Closely comparable in audience targeting, multi-screen delivery, and APAC enterprise client base.
- Media.net: Performance-based display and contextual advertising platform with strong advertiser relationships in India and global markets. Comparable as an APAC-rooted performance ad network competing for similar brand advertiser budgets.
- Pubmatic: India-headquartered programmatic ad exchange operating across display, video, and CTV globally. Comparable as a sell-side and multi-screen performance infrastructure provider competing for the same APAC brand budgets Tyroo targets.
Broad incumbents
- Criteo: Global retargeting and performance advertising platform; Tyroo is Criteo's preferred ad reseller in India. Highly comparable technology and customer profile even as a partner rather than direct competitor.
- AppLovin: Large incumbent mobile and CTV adtech platform that competes broadly for performance and brand budgets in APAC. Comparable in the multi-screen performance orientation but with far broader scale and product depth.
- Taboola: Large native and performance advertising network with deep publisher and advertiser relationships in APAC. Comparable in performance-driven ad network model serving brand-direct advertisers in the region.
- The Trade Desk: Large global DSP with significant CTV and APAC expansion initiatives. An established incumbent competing for the same enterprise brand CTV and programmatic dollars that Tyroo resells in the region.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Tyroo social profiles
Digital presenceTyroo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tyroo leadership team
Management profileNumber of profiles
Profiles4 records
Tyroo funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tyroo M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tyroo
What does Tyroo do?
Tyroo operates an APAC multi-screen performance marketing network that connects advertisers with audiences and helps publishers monetise their inventory across mobile, desktop, and Connected TV (CTV), reaching 90 million unique visitors monthly. Its core platform delivers programmatic and performance-based advertising outcomes and has been extended through partnerships into CTV advertising (Tyroo.TV and LG Ad Solutions CTV in SEA) and cross-border affiliate marketing (Tyroo & CJ platform).
Is Tyroo a public or private company?
Tyroo is a private company. It is classified as venture growth investor backed and is currently operating.
When was Tyroo founded?
Tyroo was founded in 2014. It employs 251 to 500 people.
Where is Tyroo based?
Tyroo is headquartered in Gurugram, India, in the Asia region.
How does Tyroo make money?
One revenue line is on record: performance Marketing Services.
Who are Tyroo's main competitors?
Viant Technology is listed as an emerging player. Direct peers are InMobi / Glance, Vertoz, Affle Holdings, Media.net and Pubmatic. Broad incumbents are Criteo, AppLovin, Taboola and The Trade Desk.
Does Tyroo have an API?
No public API is recorded for Tyroo.
What industry is Tyroo in?
Tyroo's product category is AdTech Performance Marketing Platform. Its primary akta.pro industry code is BPAFACAG, Connected TV (CTV) & OTT Performance Advertising, with a secondary code of MPAHAJAG, Ad Tech for OTT (SSAI/CSAI, Ad Decisioning, Measurement). Its NAICS code is 54181 and its SIC code is 7310.