LG Ad Solutions
LG Ad Solutions (Alphonso Inc.) is a Connected TV advertising platform leveraging proprietary ACR technology to deliver premium Home Screen, CTV video, and cross-device targeting across 216 million global LG Smart TVs for brand advertisers, agencies, and content publishers.
- Company typePrivate
- Founded2013
- HeadquartersMountain View, United States
- Headcount251–500
- GTM typeB2B
- OfferingSoftware
What LG Ad Solutions does
LG Ad Solutions (incorporated as Alphonso Inc.) is a Connected TV (CTV) and cross-screen advertising platform that monetizes premium inventory on LG Smart TVs through proprietary Automatic Content Recognition (ACR) technology. Founded in 2013 and majority-owned by LG Electronics since January 2021, the company serves brand advertisers, agencies, content publishers, and local advertisers with Home Screen advertising placements, immersive CTV video formats, and cross-device targeting across 216 million global LG Smart TVs (49 million in the US). Documented enterprise customers span automotive (Toyota, Lexus, Polestar), financial services (Wells Fargo, Experian, H&R Block), consumer products (Clairol, Danone, Irish Spring), media and entertainment (Disney, Fox, BET, ViX), gaming (EA), telecom (Vodafone), QSR (Jack in the Box), and travel (Visit Myrtle Beach).
The core platform is anchored by a patented ACR system that captures 10-millisecond audio signatures from content displayed on TVs to deterministically identify programs, movies, ads, gaming content, and OTT apps across linear and streaming. This first-party viewership data feeds audience segments, attribution, brand lift, and incrementality measurement. The product surface has expanded beyond raw ACR into a unified CTV platform combining media, data, and measurement; Agentiv (an agentic AI media-operations platform launched October 2025); Performance Enhancer for cross-screen attribution (with Realize); LoopIQ for closed-loop purchase outcomes (with Affinity Solutions); Social Sync for adapting social creative to CTV (with Spaceback); and River OS for personalized content recommendations.
LG Ad Solutions monetizes through three streams: selling advertising inventory (Home Screen and CTV video), licensing deterministic ACR-based audience segments, and performance measurement and attribution services. Go-to-market combines direct enterprise field sales organized regionally (US, EMEA, APAC, LATAM), channel partnerships (notably an exclusive Teads partnership for Europe and APAC, plus Paramount Australia), programmatic access via Magnite and Amazon Publisher Direct/Amazon DSP, and event-driven thought leadership anchored by annual IAB NewFronts presentations. Pricing is quote-based and not publicly disclosed. The company filed confidentially for an IPO in September 2025 and operates from Mountain View with offices in Los Angeles, Denver, New York, Toronto, London, Bangalore, São Paulo, and Sydney.
LG Ad Solutions firmographics
Firmographics- Name
- LG Ad Solutions
- Legal name
- Alphonso Inc.
- Website
- https://lgads.tv
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- LG Ad Solutions (Alphonso Inc.) is a Connected TV advertising platform leveraging proprietary ACR technology to deliver premium Home Screen, CTV video, and cross-device targeting across 216 million global LG Smart TVs for brand advertisers, agencies, and content publishers.
- Ownership category
- akta.pro rank
LG Ad Solutions industry classification
Industry- Product category
- Connected TV Advertising Platform
- NAICS
- Advertising Agencies (541810), Media Buying Agencies (54183), Media Buying Agencies (541830)
- SIC
- Services-Advertising (7310), Services-Advertising Agencies (7311)
- akta.pro primary industry
- Connected TV (CTV) & OTT Performance Advertising (BPAFACAG)
- akta.pro secondary industries
- Ad Tech for OTT (SSAI/CSAI, Ad Decisioning, Measurement) (MPAHAJAG), Set-Top Box (STB) & Smart TV ACR Data Analytics Providers (MPABAOAE), Pay-TV Advertising Sales & Monetization (Addressable/Local Avails) (MPABAGAJ)
Keywords
Where LG Ad Solutions is headquartered
LocationHeadquarters
- HQ city
- Mountain View
- HQ country
- United States
- HQ region
- North America
Offices9 records
Markets served
LG Ad Solutions business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D
Revenue model
- Connected TV Advertising Inventory: Revenue generated from selling advertising placements across LG Smart TV inventory, including Home Screen ads, CTV video ads, and cross-device placements. Advertisers pay for access to premium CTV audiences with targeting capabilities powered by ACR data.
- Data and Audience Targeting Services: Revenue from licensing deterministic ACR-based audience segments and viewership data to advertisers and agencies for targeting and measurement campaigns across platforms.
- Performance Measurement and Attribution: Services enabling advertisers to track conversions from TV commercials through to website actions and measure campaign effectiveness, including solutions like Performance Enhancer for SMB to enterprise advertisers.
Go-to-market motion3 records
Distribution channels5 records
Marketing channels8 records
LG Ad Solutions product offering
Product offeringCore offering
LG Ad Solutions operates a Connected TV (CTV) and cross-screen advertising platform that monetizes LG Smart TV inventory through proprietary Automatic Content Recognition (ACR) technology. The company sells premium Home Screen ad placements, CTV video formats, and cross-device targeting to brands and agencies, powered by deterministic first-party viewership data and AI-driven measurement capabilities.
Product overview
LG Ad Solutions (incorporated as Alphonso Inc.) operates as a unified Connected TV and cross-screen advertising platform combining premium LG Smart TV inventory with proprietary ACR (Automatic Content Recognition) technology and deterministic first-party data. The core platform encompasses Home Screen advertising placements, CTV Video ad formats, and Cross-Device targeting capabilities, supported by Audience Segments built from ACR-informed viewership data. Additional modules include Measurement services (incremental reach, attribution, brand lift), Creative Services for dynamic ad development, Performance Enhancer for cross-screen attribution, Agentiv for AI-powered automation, and Social Sync for social content on TV. The company also offers specialized products like LoopIQ (targeting/measurement with Affinity Solutions) and operates sub-brands including LG Channels (FAST platform), River OS (personalized TV platform), and Innovation Labs. The platform provides one-stop planning, activation, and measurement across 49M US and 216M global addressable Smart TVs.
Differentiator
Problem solved
Functional benefit
Brands
- Agentiv: AI-powered advertising technology platform launched in October 2025
- Performance Enhancer
- LoopIQ
Products and services
- LG Home Screen Premium advertising placement on the LG Smart TV home screen, capturing viewer attention at the moment of content discovery. Features cutting-edge ad formats and interactivity seamlessly integrated into the LG Smart TV user experience. Sold to brands and agencies seeking premium CTV inventory.
- CTV Video Immersive video advertising formats designed to engage LG Smart TV streamers across LG Channels and premium app partners, delivering brand messages within streaming content environments. Sold to advertisers and media buyers.
- Cross-Device Advertising Capability to surround connected LG households beyond the TV across mobile, tablet and desktop devices, enabling advertisers to reach viewers throughout their digital ecosystem with deterministic ACR-informed targeting.
- ACR Technology Platform Proprietary first-party Automatic Content Recognition technology that captures consumer trends, viewing habits and behaviors across linear TV and OTT on LG Smart TVs at the glass level, providing deterministic viewership data for targeting and measurement. Licensed and integrated across LG's global Smart TV fleet of 216 million devices.
- Agentiv AI-powered advertising technology platform featuring agentic AI workflows to automate complex media operations, enhance digital advertising strategies, and improve advertising efficiency and effectiveness through advanced data analytics and targeting. Sold to media operations teams seeking automation.
- LoopIQ CTV targeting and measurement product delivered in partnership with Affinity Solutions, enabling deterministic household-level purchase outcomes and closed-loop attribution for campaigns. Sold to advertisers seeking purchase-based measurement.
- Performance Enhancer Cross-screen performance measurement and attribution solution enabling advertisers to track conversions from TV commercials through website actions and retarget viewers across the open web, positioning CTV as a measurable full-funnel channel. Targets SMB to enterprise advertisers.
- Unified CTV Platform Unified platform combining Connected TV media activation with planning, measurement and advanced analytics capabilities across all viewing platforms, providing one-stop access to LG CTV inventory for advertisers and agencies.
- LG Channels FAST (Free Ad-Supported Streaming Television) channel platform on LG Smart TVs offering premium content across VOD and streaming environments, with advertising inventory available through LG Ad Solutions. Used by content publishers and streamers for ad-supported distribution.
Quantifiable outcome
- +62% higher unaided recall when targeting is paired with advanced creative
- +9 more outcomes
Companies that use LG Ad Solutions
Customer profileNamed customers21 records
Segments5 records
Ideal customer profiles3 records
LG Ad Solutions technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration19 records
AI capability9 records
Feature6 records
LG Ad Solutions partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and minor.
- TeadscoreTeads and LG Ad Solutions renewed and expanded their exclusive global partnership for connected TV (CTV) advertising across Europe and Asia-Pacific. The collaboration grants advertisers exclusive access to LG Smart TV's high-impact HomeScreen advertising format through Teads Ad Manager, expanding into new markets including Italy, Greece, and Cyprus in Europe, with Vietnam and South Korea under a non-exclusive arrangement in Asia-Pacific.
- MagnitecoreLG Ad Solutions participated in Magnite's first agentic advertising test as a major publisher, with Magnite embedding a seller agent into its SpringServe platform. The partnership enables programmatic access to LG CTV inventory through automated buying channels.
- RealizecoreLG Ad Solutions partnered with Realize to enable cross-screen performance measurement and attribution, allowing CTV to compete with digital walled gardens for performance-driven advertising budgets. LG's 'Performance Enhancer' solution targets SMB to enterprise advertisers.
- CCR MediacorePartnership with CCR Media to create one of the most comprehensive local Connected TV data ecosystems in the market, spanning all 210 U.S. markets. CCR Media's local channel infrastructure combines with LG's deterministic ACR signals to capture 1,200+ local channels, 10 million hours of content, and over 350,000 ad creatives annually.
- AdImpactcorePartnership with AdImpact to unify their ad catalog with CCR Media's local channel infrastructure and LG's deterministic ACR signals, providing advertisers with geographic precision for planning, measuring, and optimizing campaigns at the local market level across all 210 US markets.
- TaboolacoreLG Ad Solutions and Taboola partnered to develop a performance-based solution linking Smart TV exposure to digital outcomes, connecting premium TV reach with measurable digital performance. The partnership enables TV-driven performance advertising on the open web.
- Paramount AustraliaminorParamount Australia signed an exclusive sales deal with LG Ad Solutions for CTV advertising inventory access.
- Agentiv (AI Platform)coreLG Ad Solutions launched Agentiv, an AI-powered advertising technology platform to enhance digital advertising strategies. The platform offers personalized marketing solutions through advanced data analytics and targeting capabilities, integrating AI to improve advertising efficiency and effectiveness.
- DatabrickscoreLG Ad Solutions partnered with Databricks to simplify data collaboration and AI insights in Connected TV. The partnership enables ACR data integration with Databricks Marketplace, allowing users to simplify data collaboration and unlock AI-driven insights for CTV advertising.
- LG ElectronicscoreLG Electronics partners with LG Ad Solutions for ACR technology deployment across global Smart TV fleet. The technology integration enables automatic content recognition for viewership measurement and advertising targeting across 216 million global Smart TVs.
- ExperiancoreLG Ad Solutions partnered with Experian to enhance audience targeting capabilities, combining Experian's consumer data with LG's ACR-based viewership data for more precise CTV audience segmentation and targeting.
- Amazon Publisher DirectcoreLG Ad Solutions extended programmatic buying opportunities on LG Channels via Amazon Publisher Direct, available on Amazon DSP, enabling automated campaign buying through Amazon's demand-side platform.
- MagnitecoreLG Ad Solutions enables data-driven planning, activation, measurement and advanced analytics for media buyers with Magnite, providing programmatic access to CTV inventory.
Scale indicators13 records
Recent moves11 records
Expansion highlights7 records
LG Ad Solutions competitors and assessment
Company assessmentDirect peers
- Roku: Operates the Roku OS and a CTV advertising platform with proprietary ACR-based viewership data across Roku devices, directly competing with LG Ad Solutions in smart-TV CTV ad inventory, audience targeting, and measurement.
- Samsung Ads: Samsung's CTV advertising business leverages Smart TV ACR data from Samsung Tizen TVs to sell premium ad inventory and audience segments — directly comparable to LG Ad Solutions' LG Smart TV-based offering.
- Magnite: The largest independent CTV/OTT sell-side platform, providing programmatic infrastructure (SpringServe) and SSP services that LG Ad Solutions uses as a distribution channel and that competes for CTV ad dollars.
- Samba TV: Operates an ACR-based viewership data platform across smart TVs (historically on LG TVs until 2022) for audience targeting and TV measurement — a direct competitor in ACR-derived audience data and analytics.
- The Trade Desk: Leading independent programmatic DSP with a strong CTV offering, often buying LG Ad Solutions' inventory on behalf of advertisers while also competing for the same ad budgets via its own CTV capabilities.
- FreeWheel: Provides ad serving, programmatic, and measurement infrastructure for premium CTV and OTT publishers — overlapping with LG Ad Solutions' measurement, attribution, and programmatic enablement capabilities.
- Innovid: Independent CTV ad serving, creative personalization, and outcome measurement platform, competing directly with LG Ad Solutions' measurement and creative services modules.
Broad incumbents
- Amazon Advertising: Sells CTV advertising across Fire TV, Prime Video, IMDb TV, and Twitch with logged-in first-party shopper data — a much broader incumbent offering competing for the same performance and brand CTV budgets as LG Ad Solutions.
- Hulu (Disney Advertising): Major CTV seller (Hulu, Disney+, ESPN+) with logged-in first-party data and premium inventory, competing with LG Ad Solutions for brand and performance CTV budgets at scale.
Emerging players
- iSpot.tv: TV/CTV attribution and outcome measurement company that has integrated LG Ad Solutions' ACR data (per integration record) while also competing on unified TV measurement and attribution.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
LG Ad Solutions social profiles
Digital presenceLG Ad Solutions compliance and trust
Trust signalCompliance4 records
LG Ad Solutions financial estimates
Financial estimateRevenue estimate
Valuation estimate
LG Ad Solutions leadership team
Management profileNumber of profiles
Profiles12 records
LG Ad Solutions funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LG Ad Solutions M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LG Ad Solutions
What does LG Ad Solutions do?
LG Ad Solutions operates a Connected TV (CTV) and cross-screen advertising platform that monetizes LG Smart TV inventory through proprietary Automatic Content Recognition (ACR) technology. The company sells premium Home Screen ad placements, CTV video formats, and cross-device targeting to brands and agencies, powered by deterministic first-party viewership data and AI-driven measurement capabilities.
Is LG Ad Solutions a public or private company?
LG Ad Solutions is a private company. It is classified as corporate owned and is currently operating.
When was LG Ad Solutions founded?
LG Ad Solutions was founded in 2013. It employs 251 to 500 people.
Where is LG Ad Solutions based?
LG Ad Solutions is headquartered in Mountain View, United States, in the North America region.
How does LG Ad Solutions make money?
Three revenue lines are on record. Connected TV Advertising Inventory is the primary driver. The others are data and Audience Targeting Services and performance Measurement and Attribution.
Who are LG Ad Solutions's main competitors?
Direct peers on record are Roku, Samsung Ads, Magnite, Samba TV, The Trade Desk, FreeWheel and Innovid. Broad incumbents are Amazon Advertising and Hulu (Disney Advertising). iSpot.tv is listed as an emerging player.
Does LG Ad Solutions have an API?
No public API is recorded for LG Ad Solutions.
What industry is LG Ad Solutions in?
LG Ad Solutions's product category is Connected TV Advertising Platform. Its primary akta.pro industry code is BPAFACAG, Connected TV (CTV) & OTT Performance Advertising, with a secondary code of MPAHAJAG, Ad Tech for OTT (SSAI/CSAI, Ad Decisioning, Measurement). Its NAICS code is 541810 and its SIC code is 7310.