Found Rental Company

What Found Rental Company does

Found Rental Company (operating as Found Rental Co. and Found Rentals) is a California-based, privately held event furniture and décor rental and retail business founded in 2010 by Jeni Maus. The company curates a global inventory of one-of-a-kind and modern multiple pieces — upholstered seating, tables, bars, furnishings, architectural pieces, trunks, lighting, textiles, and vessels — and makes them available for short-term rental by event planners, hosts, wedding organizers, corporate event producers, and stylists. Operations span California and surrounding states, supported by two warehouse/distribution hubs in Fullerton (Southern California) and Benicia (Northern California) and a delivery/shipping capability for customers outside the pickup footprint.

The underlying technology stack is a Shopify-based e-commerce storefront that supports both the rental collection (quote-based browsing by category) and a separate direct-sale Shop. The company layers a proprietary "Design with AI" feature on top of its catalog, allowing customers to visualize and plan event layouts using the company's inventory. The revenue model combines one-time rental fees for event pieces with outright e-commerce sales of selected inventory, complemented by a wholesale program for retailers to purchase pieces for resale. Go-to-market is direct-to-consumer, executed through visual social channels (Instagram, Pinterest, Facebook), a blog and lookbooks, and email — supplemented by phone-based sales for Southern California (714-888-5811) and Northern California (510-473-8419). The founder's decade-plus of global sourcing is positioned as the central differentiator and brand asset.

Found Rental Co. is founder-owned and founder-led, with Jeni Maus as the sole named executive. The company has no disclosed outside funding, no parent company, no subsidiaries, no M&A activity, and no third-party enterprise customers; pricing is not publicly disclosed and is quote-based. Customer segments skew toward individual hosts and SMB event planners rather than large institutional accounts, and the business is concentrated in California with adjacent-state shipping as the only material geographic extension.

Name

Found Rental Company

Legal name

Found Rental Co.

Website

https://foundrentals.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

51–100 employees

Short description

Found Rental Company is a privately held California-based curated event furniture and décor rental and retail business founded in 2010 by Jeni Maus, serving event planners, hosts, and corporate clients across California and surrounding states.

Ownership category

akta.pro rank

Product category

Event Furniture and Décor Rental Services

NAICS

All Other Consumer Goods Rental (532289), Furniture Retailers (449110)

SIC

Retail-Furniture Stores (5712), Wholesale-Furniture & Home Furnishings (5020)

akta.pro primary industry

Corporate Event Rentals (Furniture, Staging, Tents) (HSACADAI)

akta.pro secondary industries

Tent & Canopy Rentals (HSACAFAA), Decor Props & Themed Set Rentals (HSACAFAK), Corporate, Event & Staging Furniture Rental (Short-Term) (CRAIAOAG)

Keywords

• Event furniture rental
• Wedding decor rental
• Vintage event props
• Curated furniture shop
• Event styling rentals

Headquarters

HQ city

Fullerton

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Furniture Rental: Rental of curated event furniture and décor items including upholstered seating, tables, architectural pieces, textiles, and decorative vessels. Customers rent pieces for events rather than purchasing.
2. Direct E-commerce Sales: Sale of furniture and décor items through the company's online shop. Customers can purchase pieces from the curated collection to own outright.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Found Rental Company curates and rents event furniture and décor—including upholstered seating, tables, bars, architectural pieces, trunks, lighting, textiles, and vessels—for weddings, corporate events, photoshoots, and special occasions across California and surrounding states. The company also sells selected pieces directly through an online shop, supported by physical pickup locations in Fullerton and Benicia, CA, plus shipping and delivery to out-of-area customers. A separate wholesale program supplies retailers, and a "Design with AI" feature helps customers plan event layouts.

Product overview

Found Rental Co. operates as a dual-entity business combining furniture/event rentals with e-commerce retail. The core rental collection offers an extensive inventory of curated furniture and event pieces including upholstered seating (couches, sectionals, armchairs), tables (dining, cocktail, side), furnishings (bars, cabinets, carts), architectural pieces (backdrops, doors, shutters), trunks and suitcases, lighting, textiles (pillows, rugs, throws), and vessels (vases, bowls, urns). The separate Shop platform allows customers to purchase items outright. The Design with AI feature provides AI-powered design assistance for event planning. Southern California (714-888-5811) and Northern California (510-473-8419) locations serve customers directly with pickup available in Fullerton and Benicia, CA.

Differentiator

Problem solved

Functional benefit

Products and services

• Rental Collection Short-term rental of curated event furniture and décor—including upholstered seating, tables, bars and furnishings, architectural pieces, trunks and suitcases, lighting, textiles, vessels, and decorative details—targeted at event planners, stylists, and individual hosts in California and surrounding states. The collection spans a "New Finds" line, a "Multiples" line for higher-volume needs, and a "Little Nuggets (Kids)" line for children's pieces.
• Shop (Direct E-commerce Retail)
• Wholesale Program

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Casa de Perrin: LA-based curated tabletop and event décor rental house offering vintage and artisanal pieces for weddings, editorial, and special events. Highly comparable curation-first model, similar geography, and overlapping customer base of stylists and event planners.
• Theoni Collection: California-based rental and event décor studio specializing in curated, distinctive furniture and tabletop rentals for high-end weddings and special events. Closest direct peer given shared curated-event-rental positioning and regional overlap.
• FormDecor: Southern California contemporary event furniture rental company serving weddings, corporate events, and film/TV productions. Competes directly in the regional event furniture rental market with a similar designer-focused catalog.

Broad incumbents

• Town & Country Event Rentals: Large, multi-location event rental company offering tents, furniture, and tableware across multiple US states. Represents a scaled incumbent competitor in the same event rentals category where Found competes.
• Bright Event Rentals: One of the largest event rental companies in the US with broad inventory (tents, furniture, tabletop, linens) and nationwide service. Direct category competitor providing scale-driven pricing pressure on regional players like Found.
• CORT Event Furnishings: National furniture rental provider (division of CORT) specializing in trade show, corporate event, and temporary office furnishings. Represents a scaled incumbent offering event furniture rentals with broader geographic and category reach.

Emerging players

• La Tavola Fine Linen Rental: California-founded specialty linen and tabletop rental company serving high-end weddings and events. Adjacent category peer serving the same event-planner customer base and competing for share of wedding/event décor budgets.

Regional players

• Arch Event Rentals: Event rental company primarily operating in the southern/southwestern US offering tents, staging, and event furnishings. Regional category peer competing in adjacent US geographies rather than the California core market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/foundrentals
• Instagraminstagram.com/foundrentalco
• LinkedInlinkedin.com/company/found-vintage-rentals

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Found Rental Company