What Dataguise does

Dataguise is a US-based private data protection software vendor, founded in 2007 and headquartered in Fremont, California, operating with 11-50 employees. The company markets an enterprise data security portfolio organized around the PK Protect Platform, which combines automated discovery of sensitive data with persistent protection capabilities including encryption, masking, redaction, DLP enhancement, DSPM, and privacy management. The product family spans endpoints, servers, databases, data lakes, cloud repositories, ERPs, and IBM Z mainframes, with specialized modules such as PK Protect Endpoint Manager, PK Protect Data Store Manager, PK Protect for z/OS, and the legacy PK Encrypt and SecureZIP utilities. The company differentiates on persistent data-centric security (protection that travels with the data rather than relying on perimeter or identity controls), a 40-year incumbency footprint, and coverage of 11+ major regulatory frameworks including PCI DSS, HIPAA, GDPR, CCPA/CPRA, CMMC, GLBA, SOX, FISMA, FINRA, CJIS, and ITAR.

The business model is enterprise software sold primarily via direct field sales with inside-sales coverage for mid-market accounts, using quote-based pricing with 'Book a Demo' and 'Speak to an Expert' CTAs. Distribution is global and direct, with no marketplace or reseller channels disclosed. Customer base is anchored in Banking & Financial Services — the company claims 21 of the top 25 US banks and 30% of Fortune 100 firms as customers, with named logos including JPMorgan Chase, Truist, Western Union, Fiserv, and an unnamed top-five global bank — and extends into government, healthcare, insurance, manufacturing, and retail. Reported funding totals approximately $16.25M across rounds in 2011, 2013, 2014, and 2017 led by Toba Capital and Samsung NEXT; no revenue, ARR, or valuation is disclosed in the source data.

Name

Dataguise

Website

https://dataguise.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Dataguise is a private US-based data protection software vendor that sells the PK Protect platform for discovery, encryption, masking, and DSPM across endpoints, cloud, databases, and mainframes, primarily to large financial institutions and Fortune 100 enterprises.

Ownership category

akta.pro rank

Product category

Data Security & Data Protection Software

NAICS

Security Systems Services (except Locksmiths) (561621), Computer Systems Design and Related Services (54151)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Data Discovery, Classification & Labeling (HDADAFAF)

akta.pro secondary industries

Data Security & Privacy for Cloud (DLP, DSPM, Tokenization) (HDABAHAK), Encryption (Data-at-Rest / In-Transit / In-Use) (HDADAFAB), Data Security & Privacy Services (DLP, Encryption, Privacy Ops) (BPAKAHAM), Data Loss Prevention (DLP) & Sensitive Data Discovery (PHI/PII) (HLACAJAC)

Keywords

• Data security software
• Sensitive data discovery
• Data encryption
• Data masking
• Data loss prevention

Headquarters

HQ city

Fremont

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Distribution channels2 records

Marketing channels8 records

Core offering

Dataguise provides risk-based sensitive data protection solutions delivered through a unified AI-powered discovery and protection platform. The platform automatically locates sensitive data across endpoints, servers, databases, data lakes, cloud repositories, ERPs, and mainframes, then applies persistent encryption, masking, and redaction so protection follows the data wherever it moves. Offerings are packaged as enterprise software modules targeting compliance with PCI DSS, HIPAA, GDPR, CCPA/CPRA, CMMC, GLBA, SOX, FISMA, FINRA, CJIS, and ITAR.

Product overview

PKWARE offers a unified platform architecture called PK Protect that combines AI-powered data discovery with persistent protection capabilities. The core PK Protect Platform serves as the central hub, supplemented by specialized product modules: PK Protect Endpoint Manager for user devices and Microsoft 365; PK Protect Data Store Manager for databases, data lakes, cloud, and ERP environments; and PK Protect for z/OS for mainframe systems. Additionally, PKWARE provides decentralized security and compression products including PK Encrypt (enterprise encryption), SecureZIP (secure file packaging), PKZIP (compression), and ZIP Reader (archive viewing). The platform supports comprehensive data protection capabilities including discovery, encryption, masking, redaction, DLP enhancement, DSPM, and privacy management across financial services, government, healthcare, insurance, manufacturing, and retail industries.

Differentiator

Problem solved

Functional benefit

Products and services

• PK Protect Platform

Quantifiable outcome

• 21 of the top 25 US banks use PKWARE for data protection
• +3 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Spirion: Spirion (formerly Identity Finder) is a direct competitor in sensitive data discovery, classification, and remediation. PKWARE publishes a head-to-head comparison page, and both companies target regulated enterprises with PCI, HIPAA, and GDPR use cases.
• BigID: BigID is a direct competitor in data intelligence, discovery, classification, and privacy management. Both companies position around AI-era data governance, data minimization, and compliance with global privacy regulations.
• Varonis Systems: Varonis is a direct DSPM/data security competitor offering data discovery, classification, and threat detection across cloud and on-prem environments. PKWARE's website explicitly positions against Varonis, and they compete for the same enterprise CISO buyer focused on unstructured data risk reduction.

Emerging players

• Securiti: Securiti is an emerging player in data security, privacy, and AI governance with DSPM, data masking, and compliance automation that overlaps with PK Protect's discovery, masking, and compliance modules.
• OneTrust: OneTrust is a privacy, governance, and compliance platform with overlap in data discovery, consent, and regulatory reporting. It is more focused on the privacy program side than deep data-layer security, but increasingly converges on DSPM.
• Collibra: Collibra is a data intelligence and governance platform with overlap in data cataloging, classification, and access governance. It is more focused on data stewards and governance teams, while Dataguise/PKWARE leans toward security and compliance buyers.

Broad incumbents

• Informatica: Informatica is a broad data management incumbent with data integration, governance, masking, and catalog capabilities that overlap with PK Protect's data store, masking, and governance functionality. It targets a wider buyer (data engineering) but increasingly competes for the same data-security budget.
• IBM Guardium: IBM Guardium is a broad data-security incumbent spanning discovery, classification, monitoring, and encryption, with particular strength in mainframe environments that directly competes with PK Protect for z/OS.
• Thales CipherTrust: Thales (CipherTrust Data Security Platform, formerly Vormetric) is a broad encryption and key management incumbent. It competes with PKWARE's persistent encryption and key management capabilities, particularly for enterprise data-at-rest use cases.
• Microsoft Purview: Microsoft Purview is a broad data-governance and security incumbent integrated with Microsoft 365 and Azure. PKWARE explicitly markets a 'Microsoft Purview Integration' solution, positioning Purview as both partner and competitor for enterprise customers standardizing on Microsoft.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/dataguise
• Facebookfacebook.com/dataguise
• LinkedInlinkedin.com/company/366726

Compliance10 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds4 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dataguise