Keepa
Keepa is an Iranian BNPL and consumer credit-purchasing platform that connects 4M+ users with 16,000+ physical retailers and 445+ online stores through a multi-product wallet ecosystem, generating 11M+ transactions under Central Bank credit validation and Shaparak certification.
- Company typePrivate
- Founded2018
- HeadquartersTehran, Iran
- Headcount51–100
- GTM typeB2B and B2C
- OfferingSoftware
What Keepa does
Keepa is an Iranian Buy Now, Pay Later (BNPL) and consumer credit-purchasing platform founded in 2018 and headquartered in Tehran, Iran. It operates a multi-product wallet ecosystem — including Credit Wallet, Home Appliances Wallet, Benefit Card, Amazing Wallet, and Wealth Wallet, with a forthcoming Bank Credit product — that enables consumers to purchase goods on installment credit through both physical retail and online channels. The platform is integrated with the Central Bank of Iran's credit validation system and certified under the Shaparak national payment network, embedding it within Iran's formal financial infrastructure. The business connects a large two-sided marketplace of 4 million+ registered users with 16,000+ physical retailers and 445+ online stores, processing more than 11 million successful transactions to date.
Keepa's revenue model combines merchant-side transaction fees paid by the 16,000+ retail and online merchants for BNPL-enabled sales with interest and credit fees collected from consumers on installment repayments. The platform's go-to-market is omnichannel: an online presence for digital merchants plus a large in-store retail footprint, supplemented by an emerging organizational/B2B product segment that targets institutions and employers with bulk or salary-linked credit purchasing solutions. Customer segments span mass-market individual consumers seeking credit access for everyday and durable goods purchases, the merchants who gain conversion uplift from offering BNPL at point of sale, and newly targeted organizational buyers. No AI/ML-based underwriting, fraud, or recommendation capabilities are described in available materials, and credit decisioning relies on integration with Central Bank of Iran infrastructure.
The company is private, with no publicly disclosed funding rounds, ownership structure, or revenue figures. Operations are entirely domestic to Iran, and the regulatory integration with Central Bank credit validation and Shaparak certification functions as a structural barrier to entry against new BNPL competitors operating within the formal Iranian financial system.
Keepa firmographics
Firmographics- Name
- Keepa
- Legal name
- کیپا
- Website
- https://keepa.ir
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Keepa is an Iranian BNPL and consumer credit-purchasing platform that connects 4M+ users with 16,000+ physical retailers and 445+ online stores through a multi-product wallet ecosystem, generating 11M+ transactions under Central Bank credit validation and Shaparak certification.
- Ownership category
- akta.pro rank
Keepa industry classification
Industry- Product category
- Buy Now Pay Later (BNPL)
- NAICS
- Sales Financing (52222), Activities Related to Credit Intermediation (5223)
- SIC
- Personal Credit Institutions (6141), Short-Term Business Credit Institutions (6153)
- akta.pro primary industry
- In-Store / In-Person BNPL (POS) (FSAKACAB)
- akta.pro secondary industries
- Merchant-Integrated BNPL (Online Checkout) (FSAKACAA), Buy Now, Pay Later (BNPL) Platforms (BPAMAFAG), BNPL Consumer Apps & Wallets (Discovery, Management) (FSAGAIAG)
Keywords
Where Keepa is headquartered
LocationHeadquarters
- HQ city
- Tehran
- HQ country
- Iran
- HQ region
- Middle East
Offices1 record
Markets served
Keepa business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales
Revenue model
- Transaction Fees from Merchants: Keepa earns revenue from merchant partners when customers use credit services to make purchases. Settlement with merchants is based on individual partnership contracts.
- Interest/Credit Fees: For certain wallet types (appliances wallet), Keepa charges interest ranging from 0% to 1.5% monthly depending on the merchant. Credit wallet products are interest-free with 2-4 month repayment.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Monthly | Credit Wallet (BNPL) - Interest-free installments |
| Transaction based/ take rate | Monthly | Appliances Wallet - Installment purchases |
| Transaction based/ take rate | Pay-as-you-go | Gift Card (Ben Card) |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Keepa product offering
Product offeringCore offering
Keepa (کیپا) operates a Buy Now Pay Later (BNPL) and credit purchasing platform in Iran that issues multiple digital credit wallets (Credit Wallet, Home Appliances Wallet, Gift Card, Amazing Wallet, Wealth Wallet). Users make purchases at 16,000+ physical retail locations and 445+ online partner merchants and repay in installments, with credit decisions validated against the Central Bank of Iran system.
Product overview
Keepa is a BNPL (Buy Now Pay Later) and credit purchasing platform offering multiple digital wallet products for installment purchases. The platform provides six distinct wallet types: Credit Wallet (BNPL), Home Appliances Wallet, Benefit Card, Amazing Wallet, Wealth Wallet, and Bank Credit (upcoming). These wallets are designed for both individual and organizational use, enabling users to make credit purchases at over 16,000 partner merchant locations across Iran, with repayment terms ranging from 2 to 12 installments.
Differentiator
Problem solved
Functional benefit
Brands
- کیفپول اعتباری (Credit Wallet): BNPL wallet for increasing employee purchasing power without financial burden on the organization, with 2 or 4 month repayment without fees.
- کیف پول لوازم خانگی (Home Appliances Wallet)
- بنکارت (Gift Card)
- کیفپول شگفتانگیز (Amazing Wallet)
- کیفپول ثروت (Wealth Wallet)
- وام سازمانی (Organizational Loan)
Products and services
- Credit Wallet (کیفپول اعتباری) A BNPL digital wallet for organizational employees that allows credit purchases at partner merchants with repayment in 2 or 4 installments, interest-free and fee-free. Designed for organizations to extend purchasing power to their personnel.
Quantifiable outcome
- 11 million+ successful transactions processed
- +1 more outcomes
Companies that use Keepa
Customer profileNamed customers6 records
Segments2 records
Ideal customer profiles2 records
Keepa technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Keepa partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered major and core.
- ZagrosmajorZagros is a major partner merchant network where Keepa users can make installment purchases. Part of the 16,000+ retail locations accepting Keepa payments.
- WallMarketmajorWallMarket is an online marketplace partner that integrates Keepa as a payment option for customers to purchase on installment.
- TakhfifanmajorTakhfifan is an online deals platform partner accepting Keepa payments for purchases.
- Refah Chain StoresmajorRefah is one of Iran's largest retail chain stores with thousands of branches accepting Keepa installment payments.
- HyperstarmajorHyperstar hypermarket chain is a partner merchant accepting Keepa payments across its store network.
- ModisehmajorModiseh is a major furniture and home goods retailer partner accepting Keepa installment payments.
- ShaparakcoreShaparak is Iran's national electronic payment network. Keepa displays Shaparak certification badge indicating integration with Iran's electronic payment infrastructure.
- Central Bank of Iran (Daneshbonyan)coreKeepa integrates with Central Bank of Iran systems for credit validation, checking for bounced checks and overdue installments before approving credit.
Scale indicators5 records
Recent moves6 records
Expansion highlights4 records
Keepa competitors and assessment
Company assessmentDirect peers
- valU: valU is an Egypt-based BNPL and consumer finance platform backed by EFG Finance, offering installment plans at partner merchants. Comparable to Keepa's wallet-based installment model and merchant-funded B2B2C distribution.
- Postpay: Postpay is a MENA BNPL startup offering pay-in-3 and pay-in-4 installment plans across the GCC. Direct functional overlap with Keepa's interest-free BNPL wallet for online and offline checkout.
- Cashee: Cashee is a Middle East-focused teen and young-adult digital banking and BNPL app that lets users shop online and in-store with installments. Closely comparable to Keepa's mobile-wallet-centric BNPL design and merchant network distribution in MEA.
- SnappPay (Snapp Finance): SnappPay is an Iranian BNPL and consumer credit service operated within the Snapp super-app ecosystem, offering pay-in-installments at Iranian merchants. The closest direct in-market competitor to Keepa, with comparable wallet product and merchant network.
- Tamara: Tamara is a Saudi-based BNPL provider serving both consumers and merchants with pay-in-installments products. Comparable to Keepa's BNPL wallet and merchant network model, with broader merchant categories and richer employer/enterprise angle.
- Digikala Credit (DigiCredit): Digikala, Iran's largest e-commerce platform, offers its own BNPL/installment credit product at checkout. Highly comparable to Keepa's online-checkout BNPL wallet for the same Iranian consumer base, though vertically integrated into a single merchant.
- Tabby: Tabby is a leading MENA BNPL platform offering interest-free installment payments online and in-store. Most comparable to Keepa by product mechanics and target consumer behavior, differing mainly on geography (GCC vs. Iran).
Broad incumbents
- Affirm: Affirm is a US-listed BNPL and consumer credit platform offering pay-in-installment and longer-term credit products at retail partners. Relevant for benchmarking Keepa's wallet diversification, employer-channel expansion, and longer-tenure appliance financing.
- Klarna: Klarna is a global BNPL incumbent offering interest-free and interest-bearing installment products across tens of thousands of merchants. Comparable as a benchmark for Keepa's product design and merchant network strategy, though operating at vastly larger scale and geographic scope.
- Afterpay (Block): Afterpay, now part of Block, pioneered the global pay-in-4 BNPL model integrated at online checkout. Comparable to Keepa's online merchant integration and zero-interest short-tenure installment wallet.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Keepa social profiles
Digital presenceKeepa compliance and trust
Trust signalCompliance4 records
Keepa financial estimates
Financial estimateRevenue estimate
Valuation estimate
Keepa leadership team
Management profileNumber of profiles
Keepa funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Keepa M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Keepa
What does Keepa do?
Keepa (کیپا) operates a Buy Now Pay Later (BNPL) and credit purchasing platform in Iran that issues multiple digital credit wallets (Credit Wallet, Home Appliances Wallet, Gift Card, Amazing Wallet, Wealth Wallet). Users make purchases at 16,000+ physical retail locations and 445+ online partner merchants and repay in installments, with credit decisions validated against the Central Bank of Iran system.
Is Keepa a public or private company?
Keepa is a private company. It is classified as unknown and is currently operating.
When was Keepa founded?
Keepa was founded in 2018. It employs 51 to 100 people.
Where is Keepa based?
Keepa is headquartered in Tehran, Iran, in the Middle East region.
How does Keepa make money?
Two revenue lines are on record. Transaction Fees from Merchants are the primary driver. The others are interest/Credit Fees.
Who are Keepa's main competitors?
Direct peers on record are valU, Postpay, Cashee, SnappPay (Snapp Finance), Tamara, Digikala Credit (DigiCredit) and Tabby. Broad incumbents are Affirm, Klarna and Afterpay (Block).
Does Keepa have an API?
No public API is recorded for Keepa.
What industry is Keepa in?
Keepa's product category is Buy Now Pay Later (BNPL). Its primary akta.pro industry code is FSAKACAB, In-Store / In-Person BNPL (POS), with a secondary code of FSAKACAA, Merchant-Integrated BNPL (Online Checkout). Its NAICS code is 52222 and its SIC code is 6141.