What Modiseh does

Modiseh (مدیسه) is a privately held Iranian e-commerce operator founded in 2015, headquartered in Tehran under the legal entity Golan Electronic Commerce Development Company (شرکت توسعه تجارت الکترونیک گلستان). The company runs a horizontal direct-to-consumer marketplace across more than ten consumer categories: women's, men's, and children's clothing and footwear; beauty and cosmetics; home goods and kitchenware; electronics and mobile phones; sports equipment; stationery and books; pet supplies; and supermarket/grocery items. It operates exclusively through owned channels — the modiseh.com website and native mobile apps distributed via four Iranian Android storefronts (Cafe Bazaar, Anardoni, Sibche, Myket) — and serves general Iranian consumers with no enterprise or B2B motion.

The platform monetizes via per-product retail pricing in Iranian Tomans, with frequent promotional discounting (15–65%) and a customer wallet/credit system. It complements reseller inventory with a private-label home textile brand, Nopehome (4,648+ SKUs of bedding, curtains, and bedroom essentials), and curates third-party Iranian children's apparel brands (Melorina, Fiorella, Merino, Madar) into dedicated brand storefronts. Underlying technology is a Magento-based e-commerce platform (inferred from site structure); the platform integrates SnappPay for pay-in-4 installments and holds eNamad trust certification. No AI/ML capabilities, APIs, SDKs, or public funding are disclosed.

Modiseh markets through its blog (Magazine Modiseh), Instagram, LinkedIn, Aparat video, email newsletters, mobile app engagement, daily deals, and discount code campaigns. The company's differentiators are product authenticity guarantees, a 7-day return policy, multiple payment options, and express delivery. It is a domestic-only operator with no cross-border footprint and no disclosed institutional ownership or venture backing; ownership structure is opaque beyond the holding legal entity.

Name

Modiseh

Legal name

شرکت توسعه تجارت الکترونیک گلستان (Golan Electronic Commerce Development Company)

Website

https://modiseh.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Modiseh is a privately held Iranian multi-category online marketplace founded in 2015 in Tehran, selling clothing, beauty, home goods, electronics, and supermarket items directly to Iranian consumers through its website and mobile apps.

Ownership category

akta.pro rank

Headquarters

HQ city

Tehran

HQ country

Iran

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales (Retail): Modiseh generates revenue through direct product sales across multiple categories including clothing (women, men, kids), beauty and cosmetics, home goods, electronics, sports equipment, stationery, pet supplies, and supermarket items. The business model is a standard e-commerce retail approach with per-transaction pricing.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Modiseh is a multi-category Iranian e-commerce marketplace selling clothing for women, men, and children, beauty and cosmetics, home goods and kitchenware, electronics, sports equipment, stationery, pet supplies, and supermarket items through its website modiseh.com and native mobile apps. The platform aggregates multiple third-party brands alongside its in-house Nopehome home textile sub-brand, supported by 7-day returns, product authenticity guarantees, multiple payment methods including SnappPay installments, and express delivery options.

Product overview

Modiseh is a multi-category e-commerce platform operating as a comprehensive online marketplace. The platform offers a broad portfolio across multiple verticals including: women's clothing and accessories, men's clothing and accessories, children's clothing (girls, boys, and infants), beauty and cosmetics, home goods and furnishings (including Nopehome branded bedding), electronics and mobile phones, sports equipment, stationery and books, pet supplies, and supermarket/grocery products. The core platform functions as a unified marketplace with the Nopehome sub-brand for home textiles, alongside third-party brands like Melorina, Fiorella, Merino, and Madar for children's apparel. The platform supports mobile apps on Iranian app stores and offers installment payment options through SnappPay.

Differentiator

Problem solved

Functional benefit

Brands

• Nopehome (نوپه هوم): Home textile brand selling bedding sets, curtains, comforters, pillows, blankets, and bedroom essentials

Products and services

• Nopehome Home Textiles In-house sub-brand of Modiseh offering bedding sets, curtains, comforters, pillows, blankets, and bedroom essentials for Iranian consumers shopping for home textiles.
• Women's Clothing and Accessories Online retail category offering women's clothing (trousers, blouses, knitwear, coats, dresses, t-shirts, skirts, manto, shomiz, scarves, jackets, puffer jackets, clothing sets), underwear and homewear, women's shoes (casual, high heels, sandals, boots, sports), women's bags (crossbody, backpack, laptop bag, handbag), and accessories (sunglasses, watches, jewelry, hats, belts, umbrellas, hair accessories, keychains) for Iranian women shoppers.
• Men's Clothing and Accessories Online retail category offering men's clothing (trousers, shirts, hoodies and sweatshirts, t-shirts, jackets and coats, suits, shorts, underwear, homewear, socks, sweaters, clothing sets), men's shoes (formal, sports, sandals, boots), and related apparel for Iranian men shoppers.
• Children's Clothing and Baby Products Online retail category offering clothing for girls, boys, and infants, including offerings from third-party Iranian brands Melorina, Fiorella, Merino, and Madar, covering casual and everyday wear, natural-fiber garments, and modern trendy designs.
• Beauty and Cosmetics Online retail category offering beauty and personal care products including cosmetics and hygiene items for Iranian consumers.
• Home Goods and Kitchenware Online retail category offering home furnishings, kitchenware, household items, and the Nopehome in-house home textile brand for Iranian households.
• Electronics and Mobile Phones Online retail category offering consumer electronics and mobile phones, ranging from accessories to premium smartphones, for Iranian consumers.
• Sports Equipment Online retail category offering sports equipment, athletic gear, and sports bags for Iranian consumers.
• Stationery and Books Online retail category offering stationery supplies and books for Iranian consumers.
• Pet Supplies Online retail category offering pet food supplements and pet-related products for pet-owning Iranian consumers.
• Supermarket and Grocery Online retail category offering grocery items and daily essentials for Iranian household consumers.

Quantifiable outcome

• Multiple delivery time options including express shipping

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Four partnerships are on record, tiered major and minor.

• Nopehome (نوپه هوم)majorOthersNopehome is a major home textile brand sold exclusively through Modiseh, featuring bedding sets, curtains, and home decor items. The brand has 4,648+ products listed on Modiseh's platform.
• SnappayminorGTM or Marketing PartnerSnappay installment payment partnership allowing customers to pay in 4 installments through Modiseh checkout.
• eNamad (ای نماد)minorOthersIranian e-commerce trust seal certification displaying Modiseh's trust badge for consumer confidence.
• Enamad (ای نماد)minorOthersIranian e-commerce verification and rating platform providing consumer trust certification.

Scale indicators1 record

Expansion highlights4 records

Direct peers

• Kafshkon: Iranian e-commerce platform specializing in shoes, bags, and apparel accessories. Directly comparable to Modiseh's footwear and accessories assortment within a multi-category framework.
• Basalam: Iranian online marketplace focused on fashion, beauty, and handcraft categories with both B2C and B2B seller capabilities. Directly comparable to Modiseh's apparel and lifestyle category focus and seller-ecosystem approach.
• Snapp Market: Iranian online grocery and supermarket delivery platform that has expanded into general merchandise categories. Competes directly with Modiseh in the supermarket and consumer-goods segments.
• Bamilo: Iranian multi-category online retailer (acquired by Snapp Group) selling fashion, home goods, beauty, and consumer electronics. Operates a similar marketplace-plus-first-party hybrid model to Modiseh across overlapping categories.
• Digikala: Iran's largest e-commerce marketplace, offering a directly comparable multi-category assortment including electronics, fashion, beauty, and home goods. Digikala is the dominant competitor in Modiseh's primary addressable market.

Broad incumbents

• Alibaba: Global e-commerce giant operating broad multi-category marketplaces. Relevant as a broader incumbent benchmark for Modiseh's marketplace-plus-first-party strategy and operational scaling playbook.
• Amazon: Global e-commerce leader with private-label (e.g., AmazonBasics) and marketplace models analogous to Modiseh's hybrid approach. Vastly different scale but informative for multi-category platform economics.

Regional players

• Trendyol: Turkey's leading multi-category e-commerce marketplace with a strong fashion and lifestyle focus. Comparable business model and category mix to Modiseh but operating in a different geography, providing a useful regional benchmark.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat2 records

Key risks1 record

Key highlights6 records

Customer concentration

• YouTubeaparat.com/modiseh
• LinkedInir.linkedin.com/company/modiseh-com
• Instagraminstagram.com/modiseh

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Modiseh