Takhfifan
Takhfifan is an Iranian deals and discounts marketplace that connects local service centers and national online retailers with price-sensitive consumers across 7 major cities via a mobile Super App, cashback system, and digital wallet.
- Company typePrivate
- Founded2010
- HeadquartersTehran, Iran
- Headcount101–250
- GTM typeB2C
- OfferingDigital Commerce or Content
What Takhfifan does
Takhfifan (تخفیفان) is an Iranian deals and discounts marketplace founded in 2010 and headquartered in Tehran. The company operates a mobile-first Super App and website that aggregate discounted offers from local service centers (restaurants, beauty salons, clinics, swimming pools, amusement parks, healthcare) and from national online retailers and digital platforms (Digikala, SnappFood, Filimo, Namava, Maktabkhooneh, Modise, BimeBazar, and others). Consumers discover deals through city- and category-specific pages, redeem in-store offers via QR or barcode, apply coupon codes for online purchases, and earn cashback ('Pool-e To' / پولِ تو) into a 'Keif Pool' (کیف پول) digital wallet that is withdrawable to a bank account at a 50,000 Toman threshold.
Takhfifan's core technology is a deal marketplace and Super App supporting both physical and digital redemption flows, with an in-app barcode generator, a stored-value wallet, and a chain store aggregator that lists exclusive offers from major retail chains including Paraprok, Daily Market, Hyper Family, ValMart, RNS, Beheshti Market, and Refah. The company also operates a dedicated B2B corporate portal (takhfifan.landin.ir/b2b/) for organizational buyers.
Takhfifan's business model is freemium for consumers and transaction-based on the supply side. The company earns affiliate and referral commissions (2.8%–11.9%) when users purchase from partner online stores via tracked links, a take-rate or revenue share on discounted in-store deals and coupons, and is building a closed-loop payments business through the Keif Pool wallet. The company is privately held, with Nazanin Daneshvar as Founder & CEO and Negin Daneshvar as Chief Sales Officer, and acquired competitor NetBarg in August 2019. Geographic operations span 7 major Iranian cities: Tehran, Mashhad, Tabriz, Isfahan, Karaj, Shiraz, and Mazandaran Province.
Takhfifan firmographics
Firmographics- Name
- Takhfifan
- Legal name
- Takhfifan
- Website
- https://takhfifan.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Takhfifan is an Iranian deals and discounts marketplace that connects local service centers and national online retailers with price-sensitive consumers across 7 major cities via a mobile Super App, cashback system, and digital wallet.
- Ownership category
- akta.pro rank
Takhfifan industry classification
Industry- Product category
- Deals and Discounts Marketplace
- NAICS
- Convenience Retailers and Vending Machine Operators (44513)
- SIC
- Retail-Variety Stores (5331)
- akta.pro primary industry
- Urban/Neighborhood Dollar Stores (Small-Box) (CRAEAAAB)
- akta.pro secondary industry
- Discount Convenience with Foodservice / QSR Attach (CRAEAJAD)
Keywords
Where Takhfifan is headquartered
LocationHeadquarters
- HQ city
- Tehran
- HQ country
- Iran
- HQ region
- Middle East
Markets served
Takhfifan business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure
Revenue model
- Affiliate / Referral Commissions: Takhfifan earns commissions (cashback percentages, typically 2.8%–11.9%) when users purchase from partner online stores via tracked affiliate links. This is the primary revenue stream, running under the 'پولِ تو' (cashback/money-back) brand.
- Deal / Coupon Revenue Share: The platform earns a take-rate or revenue share on discounted in-store deals and coupons sold through the platform (e.g., swimming pool tickets, amusement parks, beauty clinics, restaurants).
- Super App / Digital Wallet: The 'کیف پول' digital wallet enables stored-value payments and wallet-based transactions, creating a closed-loop payment ecosystem within the platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Consumer access — Free to use |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels6 records
Takhfifan product offering
Product offeringCore offering
Takhfifan operates a deals and discounts marketplace platform connecting Iranian consumers with local service centers (restaurants, beauty salons, clinics, swimming pools, theme parks) and online merchants (e-commerce, streaming, food delivery, education, insurance). The platform lists discount deals of 5%–97% off, redeemable in-store via QR/barcode or online via affiliate coupon codes, and pays users a 0.5%–11.9% cashback through the 'Pool-e To' (پولِ تو) system credited to a 'Kif Pool' digital wallet. It operates as a free-to-consumer Super App available across 7 major Iranian cities.
Product overview
Takhfifan is a deals and discounts platform operating as a marketplace that connects service centers and sellers with customers across Iran. The platform offers a unified ecosystem comprising: (1) the core Takhfifan Platform providing discount deals ranging from 40% to 100%, (2) a Super App mobile application for accessing nearby offers and online store discounts, (3) an In-Store Discounts category for physical venues including restaurants, beauty salons, swimming pools, and amusement parks, (4) an Online Discounts category offering discount codes and cashback for e-commerce platforms, (5) a Daily Shopping category for groceries and supermarkets, (6) a Recreation and Sports category for swimming pools, theme parks, and recreational facilities, (7) a Beauty and Cosmetics category including laser clinics and beauty salons, (8) a Health and Medical category for dental and healthcare services, and (9) a Cashback Service (پولِتو) that returns a percentage of purchase amounts to a digital Wallet feature. The platform operates across multiple major cities in Iran including Tehran, Mashhad, Tabriz, Isfahan, Karaj, Shiraz, and Mazandaran province.
Differentiator
Problem solved
Functional benefit
Products and services
- Takhfifan Platform Core deals and discounts marketplace platform connecting service centers and online sellers with consumers across Iran, offering discounts ranging from 5% to 97% on local services and online purchases.
- Super App (سوپر اپ) Mobile super app that provides unified access to all deals, nearby offers by city, online store discounts, the cashback system, and the digital wallet. Available on web and mobile.
- Pool-e To Cashback Service (پولِ تو)
- Kif Pool Digital Wallet (کیف پول)
- B2B Corporate Portal (takhfifan.landin.ir/b2b)
Quantifiable outcome
- Discounts on the platform range from 5% to 97% off on deals
- +3 more outcomes
Companies that use Takhfifan
Customer profileNamed customers9 records
Segments3 records
Ideal customer profiles3 records
Takhfifan technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Takhfifan partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core and minor.
- Digikala (دیجی کالا)coreDigikala is Iran's largest e-commerce platform and one of Takhfifan's primary online retail partners. Takhfifan provides affiliate links and coupon codes, earning commissions on referred sales. Digikala offers 6% cashback to Takhfifan users through the 'پولِ تو' cashback system.
- SnappFood (اسنپ فود)coreSnappFood is Iran's largest online food ordering platform with 13,500+ restaurant partners across 70+ locations. Takhfifan distributes SnappFood discount codes and coupon offers to its user base, earning affiliate commissions on food orders placed via the platform.
- Filimo (فیلیمو)coreTakhfifan is the sole official discount code provider for Filimo, Iran's major VOD streaming service. Takhfifan offers exclusive discount codes (up to 100% free) for Filimo subscription purchases, renewals, and regional discounts, earning a commission per referred subscription.
- Namava (نماوا)minorNamava is an Iranian streaming service partner listed on Takhfifan offering discount codes to platform users.
- Maktabkhooneh (مکتب خونه)minorMaktabkhooneh is an Iranian online education platform partnered with Takhfifan, offering 6% cashback on purchases through the platform's affiliate links.
- Modise (مدیسه)minorModise is a fashion and lifestyle online retailer offering 7% cashback on Takhfifan. The platform also supports the 'پولِ تو' cashback system for Modise purchases.
- Delino (دلینو)minorDelino is an online food delivery platform operating in Tehran, Qom, Bandar Abbas, Karaj, Rasht, Gorgan, Hamedan, Yazd, Urmia, Gonbad-e Kavus, and Arak. Takhfifan provides coupon codes and cashback (پولِ تو) for Delino orders, earning affiliate commissions.
- Shabd (شابد)minorShabd is an online store partner on Takhfifan offering 6% cashback to platform users.
- Iran Ketab (ایران کتاب)minorIran Ketab is a book retailer partner on Takhfifan, offering 6% cashback on book purchases through the platform.
- BimeBazar (بیمه بازار)minorInsurance marketplace partner on Takhfifan offering insurance product discounts and cashback to platform users.
- Paraprok (پرپروک)minorChain store partner listing exclusive deals on Takhfifan's chain store section.
- Daily Market (دیلی مارکت)minorChain store partner listing exclusive deals on Takhfifan's chain store section.
- Hyper Family (هایپر فامیلی)minorChain store partner listing exclusive deals on Takhfifan's chain store section.
- ValMart (وال مارکت)minorChain store partner listing exclusive deals on Takhfifan's chain store section.
- Khanoumi (خانومی)minorPopular online store partner featured in the 'محبوب فروشگاههای اینترنتی' (Popular Online Stores) section of Takhfifan.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Takhfifan competitors and assessment
Company assessmentDirect peers
- Groupon: Groupon is the global benchmark for local-deals and discount marketplaces, connecting consumers to discounted in-store services and online offers. Takhfifan runs the same category-of-deals model (restaurants, beauty, recreation, online retail) with affiliate commissions as the core revenue stream.
- LivingSocial: LivingSocial was Groupon's primary global competitor in daily local deals, operating the same marketplace + voucher + cashback model across multiple verticals. Takhfifan mirrors this template inside Iran with a Super App wrapper.
- Rakuten (Ebates): Rakuten's Ebates is the global leader in online cashback/affiliate, paying users a percentage back on partner e-commerce purchases. Takhfifan's Pool-e To cashback and Kif Pool wallet are a direct functional equivalent, and the Digikala/SnappFood/Filimo integrations mirror Ebates' merchant portfolio.
- RetailMeNot: RetailMeNot aggregates coupon codes, deals, and cashback for online and in-store shopping across thousands of merchants. Takhfifan's online coupon/cashback and chain-store deal sections directly parallel RetailMeNot's discovery-to-redemption flow.
- Slickdeals: Slickdeals is a community-driven deals and coupons aggregator for online and in-store retail. Takhfifan's online discount section (affiliate deals, vendor pages) and community-driven sharing mechanic align closely with Slickdeals' model.
- NetBarg: NetBarg is an Iranian online deals and discount marketplace, formerly a direct competitor to Takhfifan, acquired by Takhfifan in 2019. It remains a structural and historical peer operating in the same category.
Broad incumbents
- Honey (PayPal): Honey (now owned by PayPal) is a browser-based coupon/cashback extension that surfaces discount codes at checkout for partner merchants. It is broader in scope than Takhfifan but shares the online coupon + cashback model for e-commerce.
Regional players
- Groupalia: Groupalia is a daily-deals marketplace operating in Spain and Latin America, structurally similar to Groupon in model (local services + e-commerce coupons + revenue share). Takhfifan is its functional analog in Iran.
- Offpeak (Iran): Offpeak is an Iranian deals and discount platform offering discounted vouchers for restaurants, recreation, and travel. It is Takhfifan's closest direct local competitor in the Iranian market.
Emerging players
- Cuponomia: Cuponomia is a Latin American cashback and coupon-code aggregator that pays users a percentage back on purchases from partner online stores. Takhfifan's online cashback model (Digikala, Modise, etc.) closely mirrors Cuponomia.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Takhfifan social profiles
Digital presenceTakhfifan financial estimates
Financial estimateRevenue estimate
Valuation estimate
Takhfifan leadership team
Management profileNumber of profiles
Profiles2 records
Takhfifan funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Takhfifan M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Takhfifan
What does Takhfifan do?
Takhfifan operates a deals and discounts marketplace platform connecting Iranian consumers with local service centers (restaurants, beauty salons, clinics, swimming pools, theme parks) and online merchants (e-commerce, streaming, food delivery, education, insurance). The platform lists discount deals of 5%–97% off, redeemable in-store via QR/barcode or online via affiliate coupon codes, and pays users a 0.5%–11.9% cashback through the 'Pool-e To' (پولِ تو) system credited to a 'Kif Pool' digital wallet. It operates as a free-to-consumer Super App available across 7 major Iranian cities.
When was Takhfifan founded?
Takhfifan was founded in 2010. It employs 101 to 250 people.
Where is Takhfifan based?
Takhfifan is headquartered in Tehran, Iran, in the Middle East region.
How does Takhfifan make money?
Three revenue lines are on record. Affiliate / Referral Commissions are the primary driver. The others are deal / Coupon Revenue Share and super App / Digital Wallet.
Who are Takhfifan's main competitors?
Direct peers on record are Groupon, LivingSocial, Rakuten (Ebates), RetailMeNot, Slickdeals and NetBarg. Honey (PayPal) is listed as a broad incumbent. Regional players are Groupalia and Offpeak (Iran). Cuponomia is listed as an emerging player.
Does Takhfifan have an API?
No public API is recorded for Takhfifan.
What industry is Takhfifan in?
Takhfifan's product category is Deals and Discounts Marketplace. Its primary akta.pro industry code is CRAEAAAB, Urban/Neighborhood Dollar Stores (Small-Box), with a secondary code of CRAEAJAD, Discount Convenience with Foodservice / QSR Attach. Its NAICS code is 44513 and its SIC code is 5331.