Chollometro
- Company typePrivate
- Founded2015
- HeadquartersDos Hermanas, Spain
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
Chollometro firmographics
Firmographics- Name
- Chollometro
- Legal name
- Chollometro
- Website
- https://chollometro.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Chollometro industry classification
Industry- Product category
- Deal and Coupon Aggregation
- NAICS
- Media Buying Agencies (541830)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- Price Comparison, Deals, Cashback & Loyalty Shopping Platforms (BPAMAGAH)
Keywords
Where Chollometro is headquartered
LocationHeadquarters
- HQ city
- Dos Hermanas
- HQ country
- Spain
- HQ region
- Europe
Markets served
Chollometro business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Affiliate/Commission Revenue: Chollometro earns commissions when users click through to merchants and complete purchases. The platform states: 'Si visitas o realizas un pedido a través de nuestra web, podríamos recibir una compensación del comerciante.' This is a standard affiliate marketing model where merchants pay for referred sales.
- Sponsored/Merchant Promotions: Featured deal placements and promotional banners from merchants. The site displays sponsored content sections (e.g., AEG 'Patrocinado' sections) where merchants pay for visibility.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free access for all users |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels7 records
Chollometro product offering
Product offeringCore offering
Chollometro is a community-driven deal aggregation platform that curates and publishes discounted offers, coupon codes, and freebies from 900+ online retailers. Users submit, vote on, and comment on deals via the website, iOS and Android apps, a browser extension, a Telegram channel, and an email newsletter. The platform earns revenue through affiliate commissions on referred sales and sponsored merchant placements.
Product overview
Chollometro is Spain's leading deals aggregation platform operating as a unified community-driven marketplace. The core product is the Chollometro Platform itself, which aggregates over 10,000 daily discounts from 900+ stores through three main sections: Ofertas (user-submitted deals with community voting), Cupones (verified discount codes), and Gratis (freebies/free products). The platform integrates complementary features including Club (rewards program), Atrapa el Reno (gamified promotions), Telegram Alerts (real-time notifications), Newsletter subscriptions, a Forum Discussion board, Browser Extension, and Mobile Apps for iOS and Android. The ecosystem is designed for deal-hunters seeking savings across electronics, gaming, fashion, groceries, travel, and services, with community verification ensuring deal authenticity.
Differentiator
Problem solved
Functional benefit
Brands
- Atrapa el Reno: Seasonal gamified promotion where users collect virtual reindeer to win prizes, including a 2026 football edition with 642 prizes.
- Club Chollometro
Products and services
- Chollometro Platform Community-driven deals aggregation platform curating discounts, promotions, and freebies from 900+ online stores for Spanish consumers.
- Cupones (Coupons) Curated section of verified discount codes and promotional coupons from retailers including MediaMarkt, AliExpress, PcComponentes, IKEA, and Samsung.
- Ofertas (Deals) User-submitted deals and discounts across 16 categories including Electronics, Gaming, Supermarket, Fashion, Health, Home, and Travel, with price history tracking and community voting.
- Gratis (Freebies) Dedicated section of 100% free products including free game downloads, ebooks, free trials, samples, and promotional giveaways.
- Club Chollometro Rewards Program Gamified loyalty program where users earn rewards and points through activity on the platform, with exclusive member-only deals and promotions.
- Atrapa el Reno (Catch the Reindeer) Gamified promotional campaign where users catch virtual reindeer to win prizes from sponsors, including themed editions with sponsor-funded prize pools.
- Telegram Alerts Channel Free real-time notification service sending deal alerts directly to users via the Telegram messaging app.
- Chollometro Email Newsletter Email subscription service delivering daily or periodic deal summaries and exclusive offers to subscribers.
- Chollometro Forum Discussion Community discussion board for deal sharing, shopping tips, store experiences, and user advice across categories.
- Chollometro Browser Extension Browser extension that automatically searches for deals and discount codes while users browse online stores.
- Chollometro Mobile Apps (iOS and Android) Native mobile applications for iOS and Android enabling mobile access to deals, coupons, and freebies with push notifications.
Quantifiable outcome
- Community of 3 million+ members sharing verified deals
- +2 more outcomes
Companies that use Chollometro
Customer profileSegments3 records
Ideal customer profiles3 records
Chollometro technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Chollometro partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- AEGcoreAEG is a key sponsor of Chollometro's seasonal 'Atrapa el Reno' promotion, featuring football-themed summer edition with 642 prizes. AEG provides exclusive discount codes (RENO15) and promotional visibility on the platform, while benefiting from increased brand exposure to Chollometro's 3M+ community.
- Pepper.comcoreChollometro is part of the Pepper.com international deal aggregation network, which operates similar platforms across multiple countries including Germany (mydealz), France (Dealabs), UK (hotukdeals), Netherlands (Pepper.com), Poland (Pepper.pl), and Sweden. This affiliation provides cross-promotional opportunities and shared best practices.
Scale indicators9 records
Recent moves6 records
Expansion highlights5 records
Chollometro competitors and assessment
Company assessmentDirect peers
- mydealz: Germany's leading community-driven deal platform and a sibling site under the Pepper.com network. Operates the same temperature voting, community comment, and coupon model as Chollometro, making it the closest functional and structural peer.
- Dealabs: France's flagship Pepper.com community deal platform. Shares the exact product playbook as Chollometro (deal voting, comments, coupons, forum) and serves a French-speaking audience with the same merchant affiliate model.
- hotukdeals: UK's largest community deal platform, also under Pepper.com. Directly comparable in mechanics, revenue model, and target audience (deal hunters) to Chollometro, with a larger English-language community.
- Honey (PayPal): Browser-extension-based coupon and cashback platform owned by PayPal. Directly competes with Chollometro's browser extension and coupon product at the point of purchase, with deeper capital and global brand recognition.
- Capital One Shopping: Browser-based price comparison and coupon tool (formerly Wikibuy). Competes with Chollometro's browser extension for US/global deal discovery traffic and applies similar affiliate monetization.
- Pepper.pl: Poland's community deal platform within the Pepper.com network. Operates the same mechanics as Chollometro and is part of the same shared technology and commercial stack.
- Pepper.nl: Netherlands' community deal platform within the Pepper.com network. Same product, monetization, and operational playbook as Chollometro, validating the network's templated approach.
Broad incumbents
- Pepper.com: The parent operating company and network that Chollometro is affiliated with. Operates the international deal aggregation portfolio across multiple countries and sets the technology and commercial playbook Chollometro follows.
- Rakuten (cashback): Global cashback and deals marketplace with browser extension and mobile app. Operates the same affiliate/cashback economics as Chollometro but at much larger scale and across many geographies, including Spain.
Regional players
- letsbonus (Spain): Historical Spanish group-buying and deals platform. Operates in the same Spanish market as Chollometro with overlapping coupon and discount offerings, though with a heavier group-purchase legacy and weaker community mechanics.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Chollometro social profiles
Digital presenceChollometro financial estimates
Financial estimateRevenue estimate
Valuation estimate
Chollometro leadership team
Management profileNumber of profiles
Profiles1 record
Chollometro funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Chollometro M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Chollometro
What does Chollometro do?
Chollometro is a community-driven deal aggregation platform that curates and publishes discounted offers, coupon codes, and freebies from 900+ online retailers. Users submit, vote on, and comment on deals via the website, iOS and Android apps, a browser extension, a Telegram channel, and an email newsletter. The platform earns revenue through affiliate commissions on referred sales and sponsored merchant placements.
Is Chollometro a public or private company?
Chollometro is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Chollometro founded?
Chollometro was founded in 2015. It employs 11 to 50 people.
Where is Chollometro based?
Chollometro is headquartered in Dos Hermanas, Spain, in the Europe region.
How does Chollometro make money?
Two revenue lines are on record. Affiliate/Commission Revenue is the primary driver. The others are sponsored/Merchant Promotions.
Who are Chollometro's main competitors?
Direct peers on record are mydealz, Dealabs, hotukdeals, Honey (PayPal), Capital One Shopping, Pepper.pl and Pepper.nl. Broad incumbents are Pepper.com and Rakuten (cashback). letsbonus (Spain) is listed as a regional player.
Does Chollometro have an API?
No public API is recorded for Chollometro.
What industry is Chollometro in?
Chollometro's product category is Deal and Coupon Aggregation. Its primary akta.pro industry code is BPAMAGAH, Price Comparison, Deals, Cashback & Loyalty Shopping Platforms. Its NAICS code is 541830 and its SIC code is 7310.