Natural Living Family
- Company typePrivate
- Founded2014
- HeadquartersKennesaw, United States
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
Natural Living Family firmographics
Firmographics- Name
- Natural Living Family
- Legal name
- Natural Living Family
- Website
- https://naturallivingfamily.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Natural Living Family industry classification
Industry- Product category
- Faith-based wellness and natural health publishing
- NAICS
- Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers (459)
- akta.pro primary industry
- Religious & Spiritual Books Retail (CRALAAAE)
- akta.pro secondary industries
- Spiritual, Metaphysical & Inspirational Gifts Retail (CRALAJAJ), Faith & Religious Live Streaming Platforms (MPACACAK), Family Engagement & Take-Home Learning Materials (Home Packs, Parent Guides) (EDACAJAL)
Keywords
Where Natural Living Family is headquartered
LocationHeadquarters
- HQ city
- Kennesaw
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Natural Living Family business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Supply Chain, Others
Revenue model
- Book Sales: Bestselling books published through Penguin Random House including 'The Healing Power of Essential Oils' (world's #1 ranked aromatherapy book, 250,000+ copies in print, 3,000+ 5-star reviews), 'The Essential Oils Diet', and others sold through Amazon and direct links with bonus content upsells.
- Online Programs & Courses: Paid programs and courses sold through their order platform (order.naturallivingfamily.com), including the Bible Health Academy membership, masterclass bundles, eBook bundles, and digital remedy guides. Includes free masterclasses as top-of-funnel leads.
- Affiliate/Referral Revenue: Product reviews of non-toxic cookware, air purifiers, supplements, and natural home products with affiliate links. Pages include affiliate disclaimers indicating paid partnerships.
- Speaking & Event Engagements: Dr. Z and Mama Z are available for booking for church events, retreats, speaking engagements, and interviews. Revenue generated from appearance fees for these engagements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free content access |
| Subscription | Annual | Bible Health Academy membership |
| One time/ perpetual license | Pay-as-you-go | Books and digital bundles |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels9 records
Natural Living Family product offering
Product offeringCore offering
Natural Living Family is a faith-based health publishing and education platform that sells digital content, books, and membership programs integrating Biblical principles with evidence-based aromatherapy and natural living education. Core revenue drivers are bestselling books (The Healing Power of Essential Oils; The Essential Oils Diet), the Bible Health Academy subscription membership, and a portfolio of digital eBook/course bundles sold primarily to Christian families seeking natural health guidance.
Product overview
Natural Living Family operates as a faith-based health ministry with a multi-product portfolio. The core offerings center on Bible Health Academy (the primary educational membership), bestselling books (The Healing Power of Essential Oils and The Essential Oils Diet), and the Natural Living Family Podcast. Additional products include various eBook bundles (Health & Wellness EBook Bundle, Home Remedy Digital Bundle, DIY EBook Bundle), digital programs (Essential Oils Revolution Summit, Home & Garden Club), free resources (Healing Oils of the Bible Remedy Guide, Essential Oils Masterclass), and community platforms (Inner Circle Facebook group, blog). Products are distributed through the Programs Store at order.naturallivingfamily.com, Amazon, and BibleHealth.com.
Differentiator
Problem solved
Functional benefit
Brands
- Bible Health Academy: Faith-based online community where Christians support each other to live healthier, more abundant lives through Biblical wisdom, modern research, and expert guidance. Features membership programs, daily devotionals, and Bible studies.
Products and services
- Bible Health Academy Primary faith-based educational membership platform offering courses, Bible studies, devotional content, and a community for learning Biblical health principles and natural wellness. Designed for Christian families and individuals who want doctor-tested, mama-approved natural health education integrated with Scripture.
- The Healing Power of Essential Oils (book) Bestselling essential oils book authored by Dr. Eric Zielinski, featuring clinically-proven protocols for natural healing with over 3,000 5-star reviews and including $294 in FREE bonus content. Published through Penguin Random House and sold via Amazon and direct e-commerce.
- The Essential Oils Diet (book) Lifestyle transformation book by Dr. Z and Mama Z combining essential oils with bioactive-rich foods for weight loss and wellness. Published through Penguin Random House.
- Healing Oils of the Bible Remedy Guide (free eBook) Free eBook introducing 12 essential oils mentioned in Scripture with 101+ daily use tips, paired with the Aromatherapy Quick-Start Guide and 101 Essential Oil Recipes, used as a lead-magnet entry point into the brand's paid ecosystem.
- Health & Wellness EBook Bundle Digital bundle of eBooks covering health and wellness topics related to essential oils and natural living. Sold through the Programs Store.
- Home Remedy Digital Bundle Digital bundle providing home remedy recipes and natural treatment protocols for common family health concerns. Sold through the Programs Store.
- DIY EBook Bundle Collection of do-it-yourself recipes for natural home and body care products. Sold through the Programs Store.
- Essential Oils Revolution Summit (digital program) Digital summit covering essential oils education and natural health topics, providing multi-speaker content. Sold through the Programs Store.
- Home & Garden Club Membership or bundle focusing on natural home and gardening topics, including non-toxic home and garden practices. Sold through the Programs Store.
- Essential Oils Masterclass (free) Free masterclass teaching how to use essential oils for natural healing, DIY remedies, and home product creation. Hosted by Dr. Z and used as a primary conversion funnel to paid programs and Bible Health Academy.
- Natural Living Family Podcast Weekly podcast featuring expert interviews and discussions on natural living, health, wellness, essential oils, and Biblical health. Distributed via Apple Podcasts, Spotify, and iTunes.
Quantifiable outcome
- Over 2 million people helped since 2014
- +4 more outcomes
Companies that use Natural Living Family
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Natural Living Family technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Natural Living Family partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Penguin Random HousecorePenguin Random House is the publishing partner for Dr. Z's bestselling books, including 'The Healing Power of Essential Oils' and 'The Essential Oils Diet'. Books carry Penguin Random House branding on the Natural Living Family website.
- NetflixcoreNatural Living Family founders were featured in Netflix's (Un)Well docuseries episode on essential oils, giving them global streaming reach and credibility as wellness authorities.
- Christian Broadcasting Network (CBN)coreCBN's 700 Club program has featured Dr. Z and Mama Z in multiple segments on essential oils, immune support, and the Essential Oils Diet, reaching a large faith-based television audience.
- BibleHealth.comcoreBibleHealth.com is an extension of Natural Living Family created to nourish the spirit while stewarding health. It offers daily devotionals, Bible studies, and faith-fueled encouragement designed to help people live healthy, happy, and whole — God's way.
- Fresh-Pressed Olive Oil ClubminorReferenced in the grocery shopping article as the source for obtaining olive oil 'for the best flavor and value.' Implies affiliate or preferred vendor relationship.
- AmazoncoreAmazon serves as the primary retail channel for Natural Living Family books, including direct links (amzn.to) throughout the website. The Healing Power of Essential Oils ranks as #1 in Amazon's aromatherapy category with 3,000+ reviews.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Natural Living Family competitors and assessment
Company assessmentBroad incumbents
- MindBodyGreen: A mainstream wellness content and commerce platform covering nutrition, essential oils, beauty, and movement. Comparable as a content-led natural-wellness publishing brand with a sizable newsletter audience and editorial commerce layer, though secular and broader in topic mix.
- Dr. Josh Axe / Ancient Nutrition: Dr. Axe runs a multi-platform natural-health brand combining books, content, supplements, and a podcast, with a similar faith-adjacent wellness posture. Comparable in audience and product breadth, but materially larger, venture-backed, and operating in adjacent supplements and food categories.
- Young Living: The other major essential oils MLM, with its own extensive educational content around Biblical and historical oils usage. Overlaps directly with NLF's core subject matter of faith-based aromatherapy education, but at vastly larger scale and via a distributor-driven model.
- doTERRA: One of the world's largest essential oils companies with a global MLM distributor network and significant educational content. Competes with NLF in the essential oils education and usage-guidance space, though via a fundamentally different direct-selling model.
Emerging players
- Be Well by Kelly: Kelly LeVeque's Be Well brand combines books, podcast, and courses around holistic wellness and nutrition. Comparable as a content-to-product wellness creator economy brand with similar newsletter-to-course conversion dynamics, though secular and focused on nutrition rather than aromatherapy.
- Living Well Mom: A natural-living blog and resource site for Christian moms covering essential oils, non-toxic living, and holistic family health. Closely comparable in faith-based family wellness positioning and content monetization, though smaller in audience and without a Penguin Random House book line.
Direct peers
- Wellness Mama: Katie Wells's Wellness Mama is a natural-health content platform and product review site targeting moms and families — the closest direct peer in audience (mothers seeking low-tox living), monetization (blog + courses + affiliate), and content categories (essential oils, natural home, DIY).
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Natural Living Family social profiles
Digital presenceNatural Living Family financial estimates
Financial estimateRevenue estimate
Valuation estimate
Natural Living Family leadership team
Management profileNumber of profiles
Profiles13 records
Natural Living Family funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Natural Living Family M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Natural Living Family
What does Natural Living Family do?
Natural Living Family is a faith-based health publishing and education platform that sells digital content, books, and membership programs integrating Biblical principles with evidence-based aromatherapy and natural living education. Core revenue drivers are bestselling books (The Healing Power of Essential Oils; The Essential Oils Diet), the Bible Health Academy subscription membership, and a portfolio of digital eBook/course bundles sold primarily to Christian families seeking natural health guidance.
Is Natural Living Family a public or private company?
Natural Living Family is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Natural Living Family founded?
Natural Living Family was founded in 2014. It employs 1 to 10 people.
Where is Natural Living Family based?
Natural Living Family is headquartered in Kennesaw, United States, in the North America region.
How does Natural Living Family make money?
Four revenue lines are on record. Book Sales are the primary driver. The others are online Programs & Courses, affiliate/Referral Revenue and speaking & Event Engagements.
Who are Natural Living Family's main competitors?
Broad incumbents on record are MindBodyGreen, Dr. Josh Axe / Ancient Nutrition, Young Living and doTERRA. Emerging players are Be Well by Kelly and Living Well Mom. Wellness Mama is listed as a direct peer.
Does Natural Living Family have an API?
No public API is recorded for Natural Living Family.
What industry is Natural Living Family in?
Natural Living Family's product category is Faith-based wellness and natural health publishing. Its primary akta.pro industry code is CRALAAAE, Religious & Spiritual Books Retail, with a secondary code of CRALAJAJ, Spiritual, Metaphysical & Inspirational Gifts Retail. Its NAICS code is 459.