Avery Brewing
Avery Brewing is a Boulder, Colorado-based craft brewery founded in 1993, producing Belgian-style ales, IPAs, lagers, and a 60+ SKU barrel-aged series. It sells through nationwide wholesale distribution and a flagship taproom, serving craft beer consumers and on/off-premise retail accounts across the U.S.
- Company typePrivate
- Founded1993
- HeadquartersBoulder, United States
- Headcount251–500
- GTM typeB2C
- OfferingHardware or Manufacturing
What Avery Brewing does
Avery Brewing Co. is a U.S. craft brewery founded in September 1993 in Boulder, Colorado, by Adam Avery and his father Larry Avery. The company produces a portfolio spanning Belgian-style ales, IPAs, lagers, and a 60+ SKU barrel-aged series, with flagship and cult brands including White Rascal, Avery IPA, Highliner Hazy, Maharaja, Ellie's Brown Ale, Tweak, and The Reverend. Production is anchored at the Boulder campus at 4910 Nautilus Court, where 27 fermentation tanks ranging from 120 to 720 barrels support both year-round and limited-release output, and a 12,000+ sq ft taproom and restaurant with 30+ taps serves as a direct-to-consumer showcase that opened as part of the 2015 "Dream Brewery" expansion.
The company operates a hybrid distribution model. Off-premise volume moves through a nationwide network of third-party wholesalers across the U.S., with product location supported by an online Brew Finder tool, while on-premise volume is captured directly through the Boulder taproom and a separate online gear/merchandise channel. Marketing is anchored by long-running community and cause-marketing programs, most notably the National Ski Patrol's Patrol Dog Pale Ale and the Earn Your Brew initiative with outdoor lifestyle brands such as Fleet Feet, Pearl Izumi, and prAna, alongside partnerships with 35+ nonprofit organizations.
Avery is a privately held, family-founded company with reported headcount of 251-500 employees. Its only disclosed capital event is a 2017 strategic investment from Mahou San Miguel, Spain's largest brewer, which provides a potential international distribution pathway. The product roadmap has been extended into adjacent categories with the launch of NaughTea hard iced tea and distribution of Athletic Brewing's Free Wave NA Hazy IPA, signaling defensive diversification of the revenue base beyond traditional craft beer in a contracting category environment.
Avery Brewing firmographics
Firmographics- Name
- Avery Brewing
- Legal name
- Avery Brewing Co.
- Website
- https://averybrewing.com
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Avery Brewing is a Boulder, Colorado-based craft brewery founded in 1993, producing Belgian-style ales, IPAs, lagers, and a 60+ SKU barrel-aged series. It sells through nationwide wholesale distribution and a flagship taproom, serving craft beer consumers and on/off-premise retail accounts across the U.S.
- Ownership category
- akta.pro rank
Avery Brewing industry classification
Industry- Product category
- Craft Brewing
- NAICS
- Breweries (31212), Drinking Places (Alcoholic Beverages) (72241)
- SIC
- Malt Beverages (2082), Beverages (2080), Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Packaging & Production Breweries (Limited/No On-site Service) (THAFALAB)
- akta.pro secondary industries
- Brewpubs & Taprooms (On-site Beer Service) (THAFALAA), Craft Beer Bars & Taprooms (THAFAEAG)
Keywords
Where Avery Brewing is headquartered
LocationHeadquarters
- HQ city
- Boulder
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Avery Brewing business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Taproom Beer and Food Sales: Direct consumer sales at the Boulder taproom and restaurant featuring 30+ rotating taps, flights, growlers, crowlers, bottles, and canned beer for on-site consumption and take-out. Also includes private event bookings and brewery tours.
- Wholesale Distribution: Distribution of canned, bottled, and kegged beer through distributor networks to retail stores, liquor stores, bars, restaurants, hotels, and other off-premise and on-premise locations nationwide.
- Merchandise and Gear Sales: Online gear shop selling barware, t-shirts, hats, hoodies, and other branded merchandise through shop.averybrewing.com
- Gift Cards: Gift card sales for taproom and restaurant use
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Core Beer Flight |
| Unit Pricing | Pay-as-you-go | Not A Beer Drinker Flight |
| Unit Pricing | Pay-as-you-go | Spring Fling Flight |
| Unit Pricing | Pay-as-you-go | Pint Prices by Beer Style |
| Unit Pricing | Pay-as-you-go | Growler and Crowler Options |
| Unit Pricing | Pay-as-you-go | Happy Hour Special |
| Unit Pricing | Pay-as-you-go | Non-Alcoholic Options |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels10 records
Avery Brewing product offering
Product offeringCore offering
Avery Brewing is a craft brewery that produces, packages, and sells an annual portfolio of year-round, seasonal, and limited-release packaged beers (cans, bottles, kegs) across styles including Belgian-style ales, hazy and imperial IPAs, lagers, fruit and hard teas, and barrel-aged stouts. The company operates a 12,000+ sq. ft. destination taproom and restaurant in Boulder, Colorado with 30+ rotating taps, a food menu, growler/crowler fills, guided brewery tours, private event hosting, and an online branded merchandise store.
Product overview
Avery Brewing Co. is a Boulder, Colorado-based craft brewery founded in September 1993 by Adam Avery and his father Larry. The company produces a portfolio of beer brands sold across the United States, centered around flagship offerings including White Rascal (Belgian-Style White Ale), Avery IPA (Colorado's first packaged IPA), and Stampede (Colorado Gold Light Lager). The product portfolio spans multiple beer styles including hazies and IPAs (Highliner Hazy, Brightpeak IPA, Maharaja Imperial IPA), Belgian-style ales (Mighty Rascal, The Reverend), lagers (Beach Buffalo, Cold Front, The Kaiser), fruit and specialty beers (Yuzilla, NaughTea), stouts (Tweak, Ellie's Brown Ale), and the National Ski Patrol partnership beer Patrol Dog Pale. Beyond packaged beer products, the company operates a taproom and restaurant opened in 2015 featuring over 30 rotating taps, provides guided brewery tours, and runs an online gear shop. The brewery utilizes traditional brewing processes including wet milling, mashing, lautering, boiling with hop additions, whirlpool clarification, dry hopping, fermentation in 27 tanks ranging 120-720 barrels, centrifugation, and barrel-aging programs with over 60 barrel-aged beers in their series. Beers are distributed in cans, bottles, and kegs through a network of bars, restaurants, and retailers nationwide.
Differentiator
Problem solved
Functional benefit
Products and services
- White Rascal Belgian-Style White Ale Belgian-Style White Ale (5.6% ABV), an unfiltered witbier spiced with coriander and Curaçao orange peel following 15th-century Hoegaarden tradition; serves as Avery's flagship year-round beer for craft beer enthusiasts and retail accounts.
- Highliner Hazy Hazy IPA Hazy India Pale Ale (6% ABV) with tropical citrus aromas of mango, papaya, and passionfruit and a smooth, juicy finish; targets haze-IPA consumers and taproom visitors.
- Avery IPA (Colorado IPA) Colorado India Pale Ale (6.5% ABV) featuring floral hop aromas, resinous pine notes, and a caramel malt finish; the first packaged IPA in Colorado state history.
- Yuzilla Yuzu Fruit Ale Yuzu Fruit Ale (5% ABV), a fruited golden ale brewed with yuzu, offering bright citrus aromas of tangerine and grapefruit in a sweet-yet-tart profile.
- Beach Buffalo Colorado Gold Lager with Lime Colorado Gold Lager with Lime (4.5% ABV) built on a Stampede lager base with a splash of fresh lime juice and Rocky Mountain glacier water.
- NaughTea Hard Tea with Passionfruit Hard black tea with passionfruit (5.2% ABV), gluten-reduced at 120 calories per can, for consumers seeking hard tea alternatives.
- Stampede Colorado Gold Light Lager Colorado Gold Light Lager (4.5% ABV) brewed with Pure Rocky Mountain glacier water; crisp and crushable.
- Maharaja Imperial IPA Imperial India Pale Ale (10% ABV) with citrusy hops, caramel toffee malts, dark amber hue, and rich malt character.
- Brightpeak IPA Bright India Pale Ale (7.1% ABV) with citrus and tropical aromas of grapefruit, fresh pine, pineapple, and lemongrass with a crisp bitter finish.
- Mighty Rascal Imperial Belgian-Style White Ale Imperial Belgian-Style White Ale (8% ABV), the imperial version of White Rascal featuring coriander, orange zest, medium body, and lingering sweetness.
- The Reverend Belgian-Style Quadrupel Ale Belgian-Style Quadrupel Ale (10% ABV) with hints of dark cherries, currants, and molasses and underlying spiciness.
- Ellie's Brown Ale American Brown Ale (5.5% ABV) with chocolate and brown sugar maltiness and hints of vanilla and nuts.
- Patrol Dog Pale Ale American Pale Ale (5.7% ABV) brewed in partnership with the National Ski Patrol, with proceeds supporting avalanche rescue dog programs.
- Tweak Bourbon Barrel-Aged Coffee Stout Bourbon Barrel-Aged Coffee Stout (14.4% ABV) that rests in whiskey barrels over three months before espresso beans are added; roasty stout with cherry, stone fruit, toffee, vanilla, and coffee notes.
- Cold Front Winter Lager Winter bock-style lager (5.5% ABV) with moderate body, bright golden appearance, smooth crisp finish, freshly baked bread notes, mild sweetness, and floral noble hops.
- The Kaiser Imperial Oktoberfest Lager Imperial Oktoberfest lager brewed with Vienna and Munich malts and Hallertau and Bravo hops; deep copper sheen, malty backbone, dry finish.
- Boulder Taproom and Restaurant Direct-to-consumer taproom and restaurant at 4910 Nautilus Ct., Boulder, CO, spanning over 12,000 sq. ft. with 30+ rotating taps, a dog-friendly patio and beer garden, locally sourced seasonal menu, private event space for up to 250 guests, and brewery tours.
- Guided Brewery Tours and Tastings Ticketed guided tour experience covering brewery ingredients, brewing process, yeast science, packaging, barrel-aging program, and pilot system; available to the public and as private tours for small groups.
- Online Gear Shop Online merchandise store offering barware, t-shirts, hats, hoodies, and other Avery-branded apparel and accessories.
Quantifiable outcome
- World Beer Cup 2025 Gold Medal: Cold Front (German-Style Bock)
- +3 more outcomes
Companies that use Avery Brewing
Customer profileSegments3 records
Ideal customer profiles3 records
Avery Brewing technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature8 records
Avery Brewing partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered core and minor.
- National Ski PatrolcorePartnership with National Ski Patrol for Patrol Dog Pale Ale, with a portion of proceeds supporting avalanche rescue dog programs across the country. Inspired by avalanche rescue dogs' vital role in search-and-rescue teams throughout the United States.
- City of BouldercoreEnvironmental sustainability partnership where Avery donates weak wort (sugar water remaining after steeping malt) to the city's wastewater treatment plant. The weak wort provides carbon for bacteria to remove nitrates from the water system, protecting aquatic environments.
- Pak-TechminorUses PakTech can holders made from 96% post-consumer recycled #2 plastic. PakTech holders are easier to recycle than standard 6-pack rings and keep can tops clean.
- Eco-CycleminorSustainability partner for recycling and environmental stewardship programs.
- Western DisposalminorWaste management and disposal services partner supporting sustainability initiatives.
- Colorado Water TrustminorNon-profit partner dedicated to ensuring safe drinking water access.
- Brewers AssociationminorTrade association partner supporting the craft brewing industry.
- Colorado Brewers GuildminorState trade association for Colorado breweries.
- Downtown Boulder PartnershipminorOrganization supporting downtown Boulder businesses and community.
- Conscious AllianceminorNon-profit partner for hunger relief and community support.
- American RiversminorEnvironmental organization protecting rivers and waterways.
- Water for PeopleminorNon-profit providing clean water access globally.
- Fleet Feet BoulderminorEarn Your Brew partner for running/outdoor lifestyle brand.
- Flatirons Running CompanyminorEarn Your Brew partner for local running store.
- Pearl IzumiminorEarn Your Brew partner for cycling apparel brand.
- PranaminorEarn Your Brew partner for active apparel brand.
- The SpotminorEarn Your Brew partner for climbing gym.
Scale indicators8 records
Recent moves7 records
Expansion highlights5 records
Avery Brewing competitors and assessment
Company assessmentBroad incumbents
- Sierra Nevada Brewing: Pioneering U.S. craft brewer with national distribution, extensive IPA and lager portfolio, and a flagship taproom — a larger incumbent operating broadly in the same craft space as Avery.
- Bell's Brewery: Michigan-based craft brewery with national distribution, comparable style diversity (IPAs, stouts, Belgians), and a strong taproom presence — a larger craft incumbent with overlapping portfolio.
- Lagunitas Brewing: Petaluma, California-based craft brewery with national distribution, an IPA-heavy portfolio, and taproom experience — larger craft incumbent with comparable go-to-market motion.
Direct peers
- Boulder Beer Company: Boulder, Colorado craft brewery (founded 1979) with longstanding taproom and regional distribution; direct local competitor with overlapping IPA and lager portfolio and a similar community-oriented brand.
- Odell Brewing: Colorado craft brewery (founded 1989) with similar size, multi-state distribution, an active taproom, and comparable portfolio diversity across IPAs, lagers, and barrel-aged beers. One of the most direct regional craft peers.
- Allagash Brewing: Maine craft brewery renowned for Belgian-style ales (paralleling Avery's White Rascal and The Reverend focus) with a comparable craft scale, distribution footprint, and taproom experience.
- Tröegs Independent Brewing: Pennsylvania craft brewery with similar mid-sized production, multi-state distribution, a strong taproom, and a diverse hop-forward and seasonal portfolio that overlaps with Avery's.
- Great Divide Brewing: Denver-based craft brewery with a similar mid-sized scale, taproom operations, and portfolio spanning IPAs, Belgians, and barrel-aged stouts — directly comparable craft competitor in the Colorado market.
- New Belgium Brewing: Fort Collins, Colorado-based craft brewery founded in 1991 with a comparable national distribution footprint, similar Belgian-style and IPA portfolio emphasis, and taproom experience. Operates at a slightly larger scale but is the closest geographic and portfolio peer.
Emerging players
- Russian River Brewing: California craft brewery with a strong reputation in barrel-aged and sour programs (paralleling Avery's barrel-aging depth) and cult taproom draw, though with a more limited distribution footprint.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Avery Brewing social profiles
Digital presenceAvery Brewing financial estimates
Financial estimateRevenue estimate
Valuation estimate
Avery Brewing leadership team
Management profileNumber of profiles
Profiles1 record
Avery Brewing funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Avery Brewing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Avery Brewing
What does Avery Brewing do?
Avery Brewing is a craft brewery that produces, packages, and sells an annual portfolio of year-round, seasonal, and limited-release packaged beers (cans, bottles, kegs) across styles including Belgian-style ales, hazy and imperial IPAs, lagers, fruit and hard teas, and barrel-aged stouts. The company operates a 12,000+ sq. ft. destination taproom and restaurant in Boulder, Colorado with 30+ rotating taps, a food menu, growler/crowler fills, guided brewery tours, private event hosting, and an online branded merchandise store.
Is Avery Brewing a public or private company?
Avery Brewing is a private company. It is classified as corporate owned and is currently operating.
When was Avery Brewing founded?
Avery Brewing was founded in 1993. It employs 251 to 500 people.
Where is Avery Brewing based?
Avery Brewing is headquartered in Boulder, United States, in the North America region.
How does Avery Brewing make money?
Four revenue lines are on record. Taproom Beer and Food Sales are the primary driver. The others are wholesale Distribution, merchandise and Gear Sales and gift Cards.
Who are Avery Brewing's main competitors?
Broad incumbents on record are Sierra Nevada Brewing, Bell's Brewery and Lagunitas Brewing. Direct peers are Boulder Beer Company, Odell Brewing, Allagash Brewing, Tröegs Independent Brewing, Great Divide Brewing and New Belgium Brewing. Russian River Brewing is listed as an emerging player.
Does Avery Brewing have an API?
No public API is recorded for Avery Brewing.
What industry is Avery Brewing in?
Avery Brewing's product category is Craft Brewing. Its primary akta.pro industry code is THAFALAB, Packaging & Production Breweries (Limited/No On-site Service), with a secondary code of THAFALAA, Brewpubs & Taprooms (On-site Beer Service). Its NAICS code is 31212 and its SIC code is 2082.