ChronoTrack

What ChronoTrack does

ChronoTrack is a U.S.-headquartered (Louisville) provider of race timing and event management technology, founded in 2008, that serves the global endurance sports industry through a dual hardware-plus-software platform. Its core technology is UHF RFID-based passive timing — proprietary timing controllers (AeroTrack, Kairos 4, Pro2, MiniTrack), antennas/mats, and reusable or single-use tags (including the Gen4 Reusable Tri-Tags) — integrated with the cloud-based ChronoTrack Live (CT Live / CT Live 2.0) scoring and event management platform. CT Live bundles event registration, live results, scoring, athlete map tracking, donations, storefront e-commerce, email campaigns, and award configuration, and is tightly integrated with Athlinks, the world's largest race result database, which ChronoTrack treats as a sister/owned platform.

The company's go-to-market is a two-tier channel: a direct enterprise field sales motion (regional teams covering N. America & LATAM, Europe, and Asia Pacific, with "Book a Demo" CTAs) and a global network of hundreds of certified Timing Partners who deploy ChronoTrack hardware and software on behalf of event directors. Customer segments are race timing companies (primary B2B), event directors / race directors (primary B2B), athletes (downstream persona), and emerging international markets reached via local partners. Revenue is generated through three streams: (1) recurring and one-time hardware sales to certified timers and event directors; (2) CT Live software subscriptions and licensing to event operators; and (3) transaction fees on athlete registrations, merchandise, and donations processed through CT Live, with marketplace sales tax handled via Avalara. No public pricing is disclosed; customers are routed to sales.

ChronoTrack's differentiation rests on patented timing technology (multiple U.S. and foreign patents covering systems, tags, and antennas), backward-compatible hardware generations that preserve partner investments, demonstrated technical performance (99.9% read rates, 30,732 tag reads captured at a single elite event, 65,000-athlete instant report generation), and the Athlinks data flywheel. Marquee customers include New York Road Runners (TCS NYC Marathon), Schneider Electric Marathon de Paris, and Race Penguin / Sea Otter Classic. The company is privately held, has 101–250 employees, and is operationally active with a continuous cadence of product releases through 2024–2025, including the Kairos modular system (May 2025), Gen4 Reusable Tri-Tags (August 2025), and CTLive Microsites (June 2025).

Name

ChronoTrack

Legal name

ChronoTrack

Website

https://chronotrack.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

101–250 employees

Short description

ChronoTrack provides UHF RFID race timing hardware and the CT Live cloud event management platform to certified timing companies and race directors worldwide, powering endurance events from local races to the New York City and Paris marathons.

Ownership category

akta.pro rank

Product category

Race Timing Technology & Event Management Software

SIC

Industrial Instruments For Measurement, Display, And Control (3823), Measuring & Controlling Devices, Nec (3829)

akta.pro primary industry

Racing Technology & Timing/Tracking Infrastructure (MPAEADAN)

Keywords

• Race timing systems
• RFID timing technology
• Event management software
• Endurance event timing
• Athlete registration platform

Headquarters

HQ city

Louisville

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Supply Chain, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Timing Hardware Sales: ChronoTrack sells proprietary timing hardware including AeroTrack controllers, Kairos systems, MiniTrack, Pro2, FlashPoint antennas, Gen4 reusable tri-tags, single-use timing tags, and accessories (batteries, cables) to certified timing partners and event directors. The AeroTrack was the fastest-selling controller in ChronoTrack history with ~500 units deployed worldwide.
2. Software Subscriptions (CT Live): ChronoTrack Live (CT Live) is a cloud-based SaaS platform providing event registration, timing/scoring, live results, media, donations, storefront, and email campaign tools. The platform includes tiered services for event directors and timers, with sales tax compliance powered by Avalara. Fee Details Report and Net Due Report available for financial tracking.
3. Event Registration Processing: CT Live processes race registrations with transaction fees, processing fees, and applicable sales taxes (collected via Avalara). The platform handles storefront merchandise sales and charity donations as additional transaction streams. Chargeback reserve policy was discontinued in 2022.

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

ChronoTrack develops and sells proprietary UHF RFID race timing hardware (AeroTrack, Kairos, Pro2, MiniTrack controllers; FlashPoint antennas; Gen4 Reusable Tri-Tags) and the ChronoTrack Live (CT Live) cloud-based event management SaaS platform that integrates timing, scoring, registration, results, donations, storefront, and email communications. The platform is sold to certified professional timing companies and race directors for endurance events (running, cycling, triathlon, multi-sport).

Product overview

ChronoTrack is a race timing and event management technology company offering an integrated platform combining hardware timing systems and software for event directors and professional timing partners. The product portfolio centers on CT Live (and its major overhaul CT Live 2.0) as the unified event management platform, which encompasses scoring and results delivery via Athlinks integration, event registration, donations, storefront e-commerce, and email campaigns. Supporting the software stack are hardware products including the Kairos modular timing ecosystem, AeroTrack all-in-one controller, Pro2 and MiniTrack controllers, FlashPoint antennas, Gen4 Reusable Tri-Tags, and the MobileTrack smartphone app. Key software modules include Scoring 2.0 Dashboard, Live Awards, CT Pickup (check-in), CT Live Donations, Storefront, Multiple Charities, and the new CTLive Microsites auto-generated event websites. Results are delivered through Athlinks, the world's largest race result database. The company serves timing partners, race directors, and athletes across the US, Europe, and expanding global markets.

Differentiator

Problem solved

Functional benefit

Brands

• AeroTrack: All-in-one timing controller combining antenna, UHF RFID reader, and mobile device - fastest-selling controller in ChronoTrack history with nearly 500 units deployed worldwide
• Kairos
• Athlinks
• CT Live Microsites
• CT Pickup
• Gen4 Multi-Sport Tags
• MiniTrack
• Pro2
• FlashPoint
• The Chrono Show

Products and services

• ChronoTrack Live (CT Live) ChronoTrack's primary cloud-based event management and live results SaaS platform integrating timing/scoring, athlete registration, results delivery, donations, storefront, and email communications for event directors and certified timing partners.
• Kairos Timing System Modular timing hardware ecosystem featuring the Kairos 4 controller with Impinj R700 series UHF RFID reader (4 antenna ports), paired with Ry-PoE power adapters, Kairos Connector mounting system, Battery Rack, and Kairos Stand. Backward compatible with existing ChronoTrack cables and antennas.
• AeroTrack Controller All-in-one timing controller combining antenna, UHF RFID reader, and mobile device in a single compact package, with built-in WiFi and cellular connectivity, offline mode, and pre-configurable setup. Fastest-selling ChronoTrack controller with ~500 units deployed worldwide.
• Pro2 Controller Professional-grade ChronoTrack timing controller deployed at large-scale endurance events such as The Marathon Project, where 11 Pro2 units were used across 9 timing points.
• MiniTrack Controller Compact ChronoTrack timing controller designed for split timing points and smaller deployments, with adjustable power settings to prevent stray reads on looped courses. Used in 13-unit configuration at The Marathon Project.
• FlashPoint Antenna ChronoTrack antenna/timing point hardware used alongside MiniTrack controllers with adjustable power settings for split points, finish lines, and loop-course deployment.
• Gen4 Reusable Tri-Tags Reusable UHF RFID timing tags for triathlon and endurance events, with enhanced global compatibility (ETSI and FCC bands), ~50% less activation power in EU and ~37% in US, improved detection range, and optimized performance for water-to-bike transitions and wet conditions.
• MobileTrack App Free iOS and Android mobile application enabling remote race split timing using a smartphone, designed to reduce equipment needs at low-volume split points and serve as finish-line backup.
• CT Pickup (Check-in Tool) Web-browser-based event check-in and packet pickup tool operating online and offline. Supports athlete search by name/bib/ChronoID, QR-code bib assignment, offline change queuing, and downloadable PickUp analytics reports.
• CTLive Microsites Auto-generated dynamic event websites tied to CT Live events that automatically update registration, results, donation, and storefront links based on event configuration, with custom branding, live countdown timer, and built-in contact form.
• CT Live Donations Tool Charity fundraising platform within CT Live providing dedicated admin portal, mobile-friendly landing pages, custom donation labels and amounts, goal tracking, top donor visibility, charity org administrator invitations, and EIN validation.
• CT Live Storefront E-commerce functionality within CT Live enabling event directors to list and sell merchandise (swag, add-on items) directly within the registration checkout flow, with no additional cost.
• The Chrono Show Podcast Industry podcast hosted by ChronoTrack President Mike Milici featuring conversations with event producers, race directors, timers, and industry insiders. Published on Anchor and Spotify.

Quantifiable outcome

• 99.9% read rate achieved at Sea Otter Classic Grand Prix across 16 timing points for 200 elite athletes
• +5 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature16 records

Partnerships

Seven partnerships are on record, tiered strategic expansion, flagship, core and minor.

• Run Bangladesh / RBAN Timing Solutionsstrategic expansionChannel Partner/ Reseller/ Distributor · 24 April 2025ChronoTrack welcomed Run Bangladesh, operating as RBAN Timing Solutions, as its first official timing partner in Bangladesh and South Asia. Run Bangladesh is described as a driving force in Bangladesh's endurance sports community. Troy Musseau, ChronoTrack Regional Sales Manager, stated the partnership represents empowering local experts with tools to create exceptional race experiences while supporting development of running communities in emerging markets.
• New York Road RunnersflagshipStrategic or Co-development Partner · 8 April 2024ChronoTrack announced the continuation of its partnership with New York Road Runners (NYRR) for the 2024 TCS New York City Marathon. ChronoTrack provides timing technology and results delivery for what was described as the largest Marathon ever, with the most split points and largest amount of timing data ever collected. Tom Kelley of NYRR provided a testimonial praising ChronoTrack's technology and team.
• Big River Race ManagementcoreTechnology or IntegrationBig River Race Management (BRRM), owned by Matt Helbig, serves as a ChronoTrack Timing Partner, deploying ChronoTrack hardware and software at major events. BRRM handled timing for The Marathon Project (December 2020) with 24 ChronoTrack controllers, 9 timing points, and 30,732 tag reads for 98 elite athletes. BRRM has been featured on The Chrono Show podcast.
• Race PenguincoreTechnology or IntegrationRace Penguin, a ChronoTrack timing partner, used ChronoTrack technology (including AeroTrack) to time the Sea Otter Classic Life Time Grand Prix with 3,000+ athletes across 3 disciplines and 8 distances, achieving 99.9% read rate across 16 timing points for 200 elite cyclists. Race Penguin also utilized Athlinks' new awards features.
• AvalaracoreTechnology or IntegrationAvalara provides sales tax compliance automation for ChronoTrack's CT Live registration platform. Using Avalara's API, ChronoTrack applies correct sales taxes based on race location and athlete residential zip code. Avalara also handles tax filing and remittance to states, ensuring ChronoTrack and its event customers remain compliant with marketplace facilitator laws across 38 states.
• RunSignupminorStrategic or Co-development PartnerRunSignup is referenced as ChronoTrack's registration partner for marketplace states sales tax compliance. RunSignup provided a Sales Tax Matrix (updated August 2021) used by ChronoTrack to track marketplace state tax obligations. The relationship is tangential to ChronoTrack's core timing business.
• AthlinkscoreTechnology or IntegrationAthlinks is the world's largest race result database and serves as the live results and archival platform for all ChronoTrack-timed events. ChronoTrack Live integrates directly with Athlinks for live results, athlete result pages, finisher certificates, and photo tagging. ChronoTrack is owned by Athlinks (per the website footer linking to athlinks.com/terms).

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• MYLAPS: MYLAPS is a Dutch-based global leader in sports timing technology offering UHF RFID timing systems, transponders, and cloud scoring software for running, cycling, motorsport, and multi-sport events. It is the most direct head-to-head competitor to ChronoTrack in the endurance race-timing hardware and software market, serving many of the same event types and timer networks worldwide.
• RACE RESULT: RACE RESULT is a German race-timing technology company offering UHF RFID timing hardware, passive transponder tags, and the RACE RESULT event software platform. It competes directly with ChronoTrack in the timing hardware, scoring software, and global event-management categories, with particular strength in European endurance events.
• Ipico Sports: Ipico is a South African-origin RFID timing technology provider offering passive and active timing systems for running, cycling, and mass-participation events. It is a direct peer in the timing-hardware category, competing with ChronoTrack on tag technology and event-deployment economics across emerging and developed endurance markets.
• RunSignup: RunSignup is a leading US race registration and event management platform serving running, cycling, and triathlon events with integrated ticketing, fundraising, and timer-tooling features. It overlaps with ChronoTrack's CT Live registration, donations, and event-day modules and is referenced in ChronoTrack's marketplace-state tax matrix as a registration partner.
• Race Roster: Race Roster is a race registration and event management platform (acquired by ASICS in 2019) serving endurance events globally with registration, fundraising, and event-day tools. It is a direct competitor in the race-registration and event-management software category that ChronoTrack's CT Live platform addresses.
• Sportstats: Sportstats is a Canadian race timing and event management company providing RFID chip timing, bib tags, and online registration for running, cycling, and multisport events across North America. It directly competes with ChronoTrack in the timer-services and event-management software category.

Broad incumbents

• Eventbrite: Eventbrite is a large public-company event-management and ticketing platform serving a broad range of events including runs, walks, and endurance races. While not focused exclusively on endurance sports with integrated timing hardware, it competes at the registration and event-discovery layer for general-purpose endurance events.

Others

• Athlinks: Athlinks is the world's largest race result database and the parent platform integrated with ChronoTrack Live for live results and historical athlete data. While not a direct competitor, Athlinks is ChronoTrack's corporate parent (per the website's Terms of Use) and provides the unique data layer that differentiates ChronoTrack from pure-timing competitors.
• DMSE Sports (Dave McGillivray Sports Enterprises): DMSE Sports is a US endurance event management and consulting firm that organizes and operates major marathons and road races, and is a featured ChronoTrack ecosystem partner via The Chrono Show podcast. It represents a large-scale event-director customer profile rather than a direct technology competitor, illustrating ChronoTrack's downstream customer ecosystem.

Regional players

• RaceTec: RaceTec is an Australian race timing and event services company providing chip timing and event management for endurance events primarily in Australia and the Asia-Pacific region. It is a regional peer competing in the same timing-services category as ChronoTrack, with strong local-market share where ChronoTrack is expanding.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/625961
• Instagraminstagram.com/chronotrack
• Xx.com/chronotrack
• Facebookfacebook.com/chronotrack

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ChronoTrack