Knapp Insurance Agency

What Knapp Insurance Agency does

Knapp Insurance Agency LLC is an independent insurance agency founded on March 1, 2011, and headquartered at Mary Ann Fortune Plaza, 238 S. Central Avenue, Mechanicville, New York. The agency was established by Danielle L. Knapp and Linda C. Knapp — sisters-in-law, each with 33+ years of insurance industry experience — with Danielle specializing in commercial lines and Linda in personal lines. It operates as an independent agency carrying appointments with six carriers: Erie Insurance, Foremost Insurance, Progressive Insurance, Safeco Insurance, Travelers Insurance Company, and Dryden Mutual Insurance, enabling multi-carrier policy comparison for clients.

The agency's core technology stack is limited to standard carrier comparison-shopping workflows and a WordPress-based marketing website; there is no proprietary software, no mobile application, and no AI-driven underwriting or service tooling. Its product portfolio spans seven core lines: Auto Insurance, Home Insurance, Life Insurance (Term, Whole, Universal), Business Insurance (liability, property, workers compensation, fleet, E&O, directors and officers), Workers Compensation Insurance, Short Term Disability Insurance, and Recreational Vehicle Insurance.

Revenue is generated exclusively through commissions on policies sold and renewed across the six carrier partnerships. The go-to-market motion is sales-led and high-touch: free in-office consultations at the Mechanicville headquarters (open Monday and Friday, 8:30am–4:30pm), supplemented by phone and email outreach from each founder. Marketing relies on the company website, direct outreach, and community engagement in the Capital Region. The customer base is horizontally segmented across individual/family personal lines and small-to-medium business commercial lines, with no enterprise anchor accounts and no disclosed revenue figures.

Name

Knapp Insurance Agency

Legal name

Knapp Insurance Agency LLC

Website

https://knapp-insurance.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Knapp Insurance Agency LLC is an independent insurance agency founded in 2011 in Mechanicville, NY, co-founded by Danielle L. Knapp and Linda C. Knapp. It comparison-shops personal and commercial insurance across six carriers for individuals and SMBs in the Capital Region of New York.

Ownership category

akta.pro rank

Product category

Insurance Brokerage Services

NAICS

Insurance Agencies and Brokerages (524210)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Personal Auto Insurance (FSAJAMAA)

akta.pro secondary industry

Ancillary & Supplemental Health Products (Accident/Critical Illness/Hospital Indemnity) (HLAEABAJ)

Keywords

• Independent insurance agency
• Commercial insurance lines
• Personal insurance lines
• Insurance brokerage services
• Workers compensation insurance

Headquarters

HQ city

Mechanicville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Insurance Commissions: Knapp Insurance Agency operates as an independent insurance agency earning commissions from multiple insurance carriers including Erie Insurance, Foremost Insurance, Progressive Insurance, Safeco Insurance, Travelers Insurance Company, and Dryden Mutual Insurance. Revenue is generated through commissions on insurance policies sold and renewed.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Knapp Insurance Agency is an independent insurance agency that comparison shops policies across multiple insurance carriers to deliver personal and commercial insurance coverage. The agency offers auto, home, life, recreational vehicle, business, workers compensation, and short term disability insurance products, earning revenue through commissions from carriers including Erie, Foremost, Progressive, Safeco, Travelers, and Dryden Mutual.

Product overview

Knapp Insurance Agency is an independent insurance agency offering a portfolio of insurance products across personal and commercial lines. As an independent agency, they comparison shop policies with multiple carriers to offer competitive pricing. The core products include Auto Insurance, Home Insurance, Life Insurance, Recreational Vehicle Insurance, Business Insurance, Workers Compensation Insurance, and Short Term Disability Insurance. The agency specializes in personal lines insurance (handled by Linda Knapp) and commercial lines insurance (handled by Danielle Knapp), serving individuals and businesses in the Mechanicville, NY area.

Differentiator

Problem solved

Functional benefit

Products and services

• Auto Insurance

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core.

• Erie InsurancecoreChannel Partner/ Reseller/ DistributorInsurance carrier partner offering personal and commercial insurance products. Erie Insurance provides customer service, claims processing, glass claims, and roadside assistance services to policyholders.
• Foremost InsurancecoreChannel Partner/ Reseller/ DistributorInsurance carrier partner providing billing and claims services for specialty insurance products including recreational vehicles and high-value properties.
• Progressive InsurancecoreChannel Partner/ Reseller/ DistributorMajor insurance carrier partner offering auto, home, and commercial insurance with billing, claims, and roadside assistance services.
• Safeco InsurancecoreChannel Partner/ Reseller/ DistributorInsurance carrier partner providing personal insurance products with billing and claims services.
• Travelers Insurance CompanycoreChannel Partner/ Reseller/ DistributorMajor commercial and personal lines carrier partner offering customer service, claims processing, and roadside assistance.
• Dryden Mutual InsurancecoreChannel Partner/ Reseller/ DistributorRegional mutual insurance carrier partner offering direct billing, claims processing, and audit services.

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Emerging players

• Lemonade: Digital-first insurtech offering renters, home, auto, pet, and life insurance directly to consumers. Competes with Knapp for the same personal-lines customers with a frictionless mobile experience.
• Hippo Insurance: Insurtech focused on homeowners insurance with embedded digital experience. Targets the same home-insurance customer segment that Linda Knapp serves through traditional carrier relationships.

Broad incumbents

• Progressive Insurance: Major carrier partner that also sells direct-to-consumer online. Comparable as both a partner and a competing channel targeting the same personal-lines customers Knapp serves.
• Erie Insurance: One of Knapp's core carrier partners, Erie operates a captive and regional agent network across personal and commercial lines. Comparable as a competing distribution channel for the same end customers in NY-adjacent markets.
• Travelers: National carrier partner providing commercial and personal lines through independent agents like Knapp, while also expanding direct channels. Comparable as both a supplier and a competitive force in commercial insurance.
• Liberty Mutual Insurance: Large multi-line insurer with both direct and agent-channel distribution, including small commercial and personal lines. Comparable to Knapp in the SMB commercial segment where Danielle focuses.
• The Hilb Group: National insurance brokerage that acquires and partners with independent agencies, including New York. Comparable to Knapp at the agency-business-model level, though operating at significantly greater scale.

Direct peers

• Marshall & Sterling Insurance: Long-standing New York–based independent insurance agency that places personal and commercial coverage with multiple carriers. Closely comparable to Knapp in multi-carrier brokerage model and regional NY focus.
• Haylor, Freyer & Coon: New York–headquartered independent insurance agency and brokerage offering personal, commercial, and benefits lines. Directly comparable to Knapp in independent-agent structure and upstate NY footprint.
• Rose & Kiernan: Independent insurance agency serving New York with personal, commercial, and life products across multiple carrier relationships. Comparable to Knapp as a regional independent brokerage.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xx.com/KnappIns
• Facebookfacebook.com/183146871732962

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Knapp Insurance Agency