Meraki Social
Meraki Social is a 100% employee-owned B2B healthcare marketing agency, founded in 2016 in Chicago, that provides audience intelligence, digital and content strategy, creative, social media, and performance optimization services to enterprise regulated health brands.
- Company typePrivate
- Founded2016
- HeadquartersChicago, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Meraki Social does
Meraki Social is a U.S.-based, B2B healthcare marketing agency headquartered in Chicago, founded in 2016 to serve regulated health brands through social and digital channels. The firm operates as a 100% employee-owned company, a structure formalized in 2025, and positions its value proposition around trust-building for healthcare audiences rather than pure content volume, emphasizing listening to patient and provider conversations as the starting point for brand narrative development.
The company's service offering is an integrated suite of professional services rather than a software platform: Audience Intelligence (research into patient and provider concerns), Digital & Content Strategy, Creative Services, Social Media Management, and Performance Optimization. There is no disclosed proprietary technology stack, no AI/ML capabilities referenced, and no software product — delivery is people-led, which is consistent with its professional services revenue model. Customer engagement is sales-led and direct, targeting enterprise regulated health brands; pricing is not publicly disclosed and is most likely structured as project- or retainer-based engagements typical of agency work.
The firm is privately held with no parent company, no institutional investors, and no disclosed funding rounds. Leadership includes co-founder Elizabeth Estes (Chief Idea Officer), Mary Fechtig (Chief Operating Officer), and Olivia Fisher, who was promoted in October 2025 to Vice President, Account Services & Business Strategy. The company maintains a single-country (United States) domestic operating footprint, with its marketing presence centered on Instagram, LinkedIn, and earned media rather than self-serve or marketplace channels.
Meraki Social firmographics
Firmographics- Name
- Meraki Social
- Website
- https://meraki.social
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Meraki Social is a 100% employee-owned B2B healthcare marketing agency, founded in 2016 in Chicago, that provides audience intelligence, digital and content strategy, creative, social media, and performance optimization services to enterprise regulated health brands.
- Ownership category
- akta.pro rank
Meraki Social industry classification
Industry- Product category
- Healthcare Marketing Services
- NAICS
- Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Digital PR & Social Media Communications (MPAAADAJ)
- akta.pro secondary industries
- Product & Brand PR (Consumer & B2B) (BPAFADAH), Social Media Reputation & Community Management (MPAAAOAI)
Keywords
Where Meraki Social is headquartered
LocationHeadquarters
- HQ city
- Chicago
- HQ country
- United States
- HQ region
- North America
Markets served
Meraki Social business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Marketing Services Revenue: As a healthcare marketing agency, Meraki Social generates revenue through professional services including audience intelligence, digital and content strategy, creative services, social media management, and performance optimization for regulated health brands.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Meraki Social product offering
Product offeringCore offering
Meraki Social is a B2B healthcare marketing agency that provides regulated health brands with an integrated suite of services: audience intelligence, digital and content strategy, creative services, social media activation/management, and performance optimization. The agency is built around listening to authentic patient and provider conversations and translating those insights into trust-building brand narratives that resonate within healthcare communities.
Product overview
Meraki Social is a healthcare marketing agency that operates as a single, unified service offering rather than a platform-plus-modules architecture. The company provides an integrated suite of services including Audience Intelligence, Digital & Content Strategy, Creative Services, Social Media Services, and Performance Optimization—all centered on helping regulated health brands build trust through social and digital channels. Founded in 2016, the agency expanded its capabilities over time while maintaining its core focus on social and digital marketing for healthcare audiences.
Differentiator
Problem solved
Functional benefit
Products and services
- Audience Intelligence Research and insight services focused on understanding what patients and providers care about, informing digital strategy and brand narratives for regulated health brands.
- Digital & Content Strategy Strategic planning for how a brand fits into health conversations across digital channels and content ecosystems, serving regulated health brand organizations.
- Creative Services Intentionally designed creative content that resonates and connects with target audiences for regulated health brands.
- Social Media Services Authentic activation and management of brand presence across social channels for regulated health brand organizations.
- Performance Optimization Scaling and optimizing marketing efforts to deepen audience connection and drive measurable business growth for regulated health brand clients.
Companies that use Meraki Social
Customer profileSegments2 records
Ideal customer profiles1 record
Meraki Social technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Meraki Social partnerships and signals
Strategic signalScale indicators2 records
Recent moves4 records
Expansion highlights4 records
Meraki Social competitors and assessment
Company assessmentBroad incumbents
- Havas Health & You: Havas Health & You is the global healthcare communications network of Havas, offering creative, media, digital, and PR services to pharma and wellness brands. Comparable as the broad-incumbent alternative for clients seeking scaled healthcare marketing.
- CDM (Omnicom Health): CDM, part of Omnicom Health Group, is a global healthcare advertising agency network serving pharma and biotech clients. Comparable to Meraki as a healthcare-specialist creative shop but operating at significantly greater scale within a holding company.
- Publicis Health: Publicis Health is the healthcare arm of Publicis Groupe, offering advertising, PR, digital, and medical communications at global scale. Represents the large-network incumbent alternative to Meraki for enterprise healthcare clients.
Direct peers
- The Bloc: The Bloc is a health-and-wellness creative agency offering brand strategy, digital, and medical communications for pharma and consumer health clients. Comparable to Meraki in combining brand storytelling with healthcare regulatory fluency.
- Concentric Health Experience: Concentric Health Experience is a healthcare marketing agency delivering brand strategy, digital, and creative services to pharma and biotech. Directly comparable to Meraki as a mid-sized, healthcare-specialist agency competing for similar client briefs.
- Ostro: Ostro is a digital health marketing and analytics platform serving pharma, biotech, and medical device brands. Comparable to Meraki in combining audience intelligence, content, and performance optimization for regulated healthcare clients.
- AbelsonTaylor: AbelsonTaylor is a long-standing independent healthcare advertising agency specializing in DTC and HCP communications for pharma. Comparable to Meraki as a healthcare-specialist creative and digital agency serving regulated brands.
- Intouch Group: Intouch Group is a digital-first healthcare marketing agency offering strategy, creative, media, and analytics to pharma and biotech clients. Directly comparable to Meraki in serving regulated health brands with social/digital-led campaigns.
- W2O Group (Real Chemistry): Real Chemistry (formerly W2O Group) is a large healthcare-focused marketing and communications agency combining data, creative, and media services for health brands. Like Meraki, it centers on integrated, audience-driven healthcare communications for regulated clients.
Emerging players
- Make New Friends: Make New Friends is a smaller, social-led creative agency that has worked with health and wellness brands. Comparable to Meraki as an emerging boutique social/digital agency with partial overlap in healthcare audiences and content-led brand work.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Meraki Social social profiles
Digital presenceMeraki Social financial estimates
Financial estimateRevenue estimate
Valuation estimate
Meraki Social leadership team
Management profileNumber of profiles
Profiles3 records
Meraki Social funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Meraki Social M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Meraki Social
What does Meraki Social do?
Meraki Social is a B2B healthcare marketing agency that provides regulated health brands with an integrated suite of services: audience intelligence, digital and content strategy, creative services, social media activation/management, and performance optimization. The agency is built around listening to authentic patient and provider conversations and translating those insights into trust-building brand narratives that resonate within healthcare communities.
When was Meraki Social founded?
Meraki Social was founded in 2016. It employs 11 to 50 people.
Where is Meraki Social based?
Meraki Social is headquartered in Chicago, United States, in the North America region.
How does Meraki Social make money?
One revenue line is on record: marketing Services Revenue.
Who are Meraki Social's main competitors?
Broad incumbents on record are Havas Health & You, CDM (Omnicom Health) and Publicis Health. Direct peers are The Bloc, Concentric Health Experience, Ostro, AbelsonTaylor, Intouch Group and W2O Group (Real Chemistry). Make New Friends is listed as an emerging player.
Does Meraki Social have an API?
No public API is recorded for Meraki Social.
What industry is Meraki Social in?
Meraki Social's product category is Healthcare Marketing Services. Its primary akta.pro industry code is MPAAADAJ, Digital PR & Social Media Communications, with a secondary code of BPAFADAH, Product & Brand PR (Consumer & B2B). Its NAICS code is 5418 and its SIC code is 7311.