E-Gmat
E-GMAT operates an AI-powered online GMAT preparation platform offering personalized study plans, 7,000+ practice questions, and adaptive mock tests, serving MBA aspirants globally with a self-serve $249 complete course.
- Company typePrivate
- Founded2010
- HeadquartersPhoenix, United States
- Headcount11–50
- GTM typeB2C
- OfferingSoftware
What E-Gmat does
E-GMAT is a privately held, direct-to-consumer online test preparation platform founded in 2010 and headquartered in Phoenix, United States. The company builds and sells AI-powered GMAT preparation courses targeting MBA aspirants globally, with a flagship complete-course offering priced at $249. Its product surface is organized as a platform-plus-modules architecture spanning planning (Personalized Study Plan), learning (Blitz Course with 100+ hours of video lessons), tracking (Execution Tracker, Journey View, Study Streak Rings), practice (Scholaranium with 7,000+ questions, Neuron with 3,000+ Official Guide questions), analytics, and adaptive mock tests (Sigma-X Mocks, 80+ tests). Underlying the user experience is the P.A.C.E engine, which curates custom learning and practice activities per student, and a context-aware AI support layer that resolves an average of 90% of subject matter doubts in under an hour.
The business model is product-led growth: a self-serve free trial (15+ hours of video, 400+ practice questions, 7+ interactive webinars) feeds a self-purchase funnel at e-gmat.com, supported by content marketing, live webinars, success-story testimonials, and GMAT Club reputation. Revenue is generated primarily through one-time/annual course subscriptions at $249, with potential for add-on services such as additional mock tests. Customer segments are individuals (MBA aspirants targeting 700+ scores), with no institutional or enterprise sales motion indicated. The company has expanded its surface through a wholly-owned SAT prep sub-brand, PRiSM Learning, and the 2025 launch of Neuron as a dedicated AI-powered practice platform, indicating a deliberate broadening of test-prep coverage beyond GMAT alone.
E-Gmat firmographics
Firmographics- Name
- E-Gmat
- Legal name
- e-GMAT
- Website
- https://e-gmat.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- E-GMAT operates an AI-powered online GMAT preparation platform offering personalized study plans, 7,000+ practice questions, and adaptive mock tests, serving MBA aspirants globally with a self-serve $249 complete course.
- Ownership category
- akta.pro rank
E-Gmat industry classification
Industry- Product category
- Online Test Preparation
- NAICS
- Exam Preparation and Tutoring (611691), Educational Support Services (61171), Educational Support Services (611710)
- SIC
- Services-Educational Services (8200), Services-Prepackaged Software (7372)
- akta.pro primary industry
- Higher Education Admissions & Placement Exam Prep (GRE/GMAT/LSAT/MCAT) (EDAGADAC)
- akta.pro secondary industries
- Exam Prep & Standards-Aligned Review Courseware (Within Curriculum) (EDAFACAO), AI-Powered Tutoring & Study Assistant Platforms (EDANAGAD), Intelligent Practice & Mastery Learning Platforms (Spaced Repetition, Skill Drills) (EDAFAFAD)
Keywords
Where E-Gmat is headquartered
LocationHeadquarters
- HQ city
- Phoenix
- HQ country
- United States
- HQ region
- North America
Markets served
E-Gmat business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- GMAT Course Subscription: E-GMAT generates revenue through sales of its comprehensive GMAT preparation course. The platform offers a complete course covering Quant, Verbal, and Data Insights sections with pricing at $249 for the full course. Revenue is primarily one-time course purchase with potential for add-on services like additional mock tests or extended access.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Complete GMAT Course at $249 |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels7 records
E-Gmat product offering
Product offeringCore offering
E-GMAT sells a comprehensive AI-powered GMAT preparation course covering the Quant, Verbal, and Data Insights sections of the GMAT Focus Edition. The subscription-priced offering bundles 100+ hours of video lessons, 7,000+ practice questions (via Scholaranium and Neuron), 80+ adaptive mock tests (SIGma-X), AI-driven personalized study planning, real-time progress tracking, and dedicated mentor support including a Last Mile Push program for students targeting final score improvements.
Product overview
e-GMAT is an AI-powered GMAT prep platform with a platform-plus-modules architecture. The core offering includes the Personalized Study Plan (PSP) for AI-driven study planning, the Blitz Course for video-based learning with 100+ hours of content and 3000+ practice questions, Scholaranium for 7000+ practice questions with precision analytics, and Sigma-X Mocks for 80+ adaptive mock tests. The Neuron platform serves as a dedicated practice environment for 3000+ GMAT Official Guide questions with step-by-step solutions. Supporting features include Execution Tracker for activity tracking, Journey View for learning quality assessment, and Study Streak Rings for consistency monitoring. The platform also offers dedicated mentor support, subject matter expert access, and a Last Mile Push program for final score improvements.
Differentiator
Problem solved
Functional benefit
Products and services
- Personalized Study Plan (PSP) AI-driven personalized study plan tailored to help students reach the 100th percentile on the GMAT, telling them what to skip and where to focus energy to meet deadlines. Designed for individual GMAT candidates seeking structured, adaptive preparation.
- Blitz Course Comprehensive video course with 100+ hours of lessons and 3,000+ practice questions covering Quant, Verbal, and Data Insights, featuring the P.A.C.E engine for personalized learning. Includes 50+ realistic sectional tests replicating actual GMAT testing conditions. Designed for individual GMAT candidates aiming for the 99th percentile.
- Scholaranium Practice platform with 7,000+ GMAT questions across 3 sections (Quant, Verbal, Data Insights) with detailed solutions, designed to identify faltering points and deliver precision analytics on weak sub-sections. Built for individual GMAT candidates needing extensive practice.
- Sigma-X Mocks World's only GMAT Focus Edition adaptive mocks that provide sectional and sub-sectional gap analysis, with performance strongly correlating with real GMAT success. Built for GMAT candidates who need realistic, exam-correlated practice tests.
- Neuron AI-powered practice platform for GMAT Official Guide questions with step-by-step solutions, detailed explanations, and analytics across 3,382 questions in Quant, Verbal, and Data Insights sections. Targeted at individual GMAT candidates needing deep, Official Guide-aligned practice.
- PRiSM Learning SAT preparation platform, a separate product under the e-GMAT umbrella for SAT exam preparation. Designed for individual high-school and undergraduate students preparing for the SAT.
Quantifiable outcome
- 70% of all verified 645+ scores on GMAT Club from e-GMAT students
- +4 more outcomes
Companies that use E-Gmat
Customer profileNamed customers8 records
Segments2 records
Ideal customer profiles1 record
E-Gmat technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Feature8 records
E-Gmat partnerships and signals
Strategic signalScale indicators8 records
Recent moves6 records
Expansion highlights5 records
E-Gmat competitors and assessment
Company assessmentRegional players
- Jamboree Education: India-based test prep and admissions company offering GMAT, GRE, SAT, and MBA consulting. Comparable in category to E-GMAT but primarily classroom-driven and focused on the Indian market, with overlapping target customers for international MBA applicants.
- Crackverbal: India-based GMAT/GRE online prep provider strong in the South Asian market with live classes and adaptive practice. Comparable offering to E-GMAT but primarily serves international/Indian MBA aspirants, making it more of a regional than direct competitor.
Others
- GMAT Club: The leading GMAT community platform where applicants share debriefs, reviews, and study resources, and where most of E-GMAT's social proof lives. Not a direct prep competitor but a critical distribution and credibility channel for E-GMAT.
- Test-Guide / GMAT Practice Tests (Argo Brothers, etc.): Free and low-cost GMAT practice tests, study guides, and prep content available through GMAC, publishers, and independent sites. Adjacent providers that compete for the same learner's time, especially at the awareness and free-trial stage of E-GMAT's funnel.
Direct peers
- Manhattan Prep: One of the original GMAT prep providers with comprehensive courses, instructors, and adaptive practice tools. Directly competes with E-GMAT for MBA aspirants, especially in the high-score segment, though traditionally more instructor-led than AI-driven.
- PrepScholar: Online prep platform using adaptive algorithms and personalization for GMAT, GRE, SAT, and ACT. Closely comparable in business model to E-GMAT, leveraging AI-driven study plans and analytics to differentiate from traditional test prep.
- Target Test Prep: Online GMAT prep platform focused on Quant mastery with adaptive practice and analytics. Targets the same MBA aspirant persona as E-GMAT with a similar self-serve digital experience, making it a frequent head-to-head alternative cited on GMAT Club.
- Magoosh: Affordable online test prep across GMAT, GRE, SAT, TOEFL, and more with a self-paced video + practice model. Competes on price and breadth; a common comparison point for budget-conscious MBA applicants evaluating E-GMAT.
Broad incumbents
- Princeton Review: Long-standing broad test prep provider offering GMAT, GRE, SAT, LSAT and admissions consulting with both live and online formats. A broader incumbent with much wider test coverage and brand presence than E-GMAT's focused GMAT offering.
- Kaplan Test Prep: Major incumbent in test prep across GMAT, GRE, LSAT, MCAT and admissions services, with online and classroom delivery. Operates broadly in the same space as E-GMAT but as a multi-exam, multi-format portfolio rather than a focused AI-driven GMAT specialist.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
E-Gmat social profiles
Digital presenceE-Gmat financial estimates
Financial estimateRevenue estimate
Valuation estimate
E-Gmat leadership team
Management profileNumber of profiles
Profiles2 records
E-Gmat subsidiaries and ownership
Company hierarchySubsidiaries2 records
E-Gmat funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
E-Gmat M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about E-Gmat
What does E-Gmat do?
E-GMAT sells a comprehensive AI-powered GMAT preparation course covering the Quant, Verbal, and Data Insights sections of the GMAT Focus Edition. The subscription-priced offering bundles 100+ hours of video lessons, 7,000+ practice questions (via Scholaranium and Neuron), 80+ adaptive mock tests (SIGma-X), AI-driven personalized study planning, real-time progress tracking, and dedicated mentor support including a Last Mile Push program for students targeting final score improvements.
Is E-Gmat a public or private company?
E-Gmat is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was E-Gmat founded?
E-Gmat was founded in 2010. It employs 11 to 50 people.
Where is E-Gmat based?
E-Gmat is headquartered in Phoenix, United States, in the North America region.
How does E-Gmat make money?
One revenue line is on record: GMAT Course Subscription.
Who are E-Gmat's main competitors?
Regional players on record are Jamboree Education and Crackverbal. Others are GMAT Club and Test-Guide / GMAT Practice Tests (Argo Brothers, etc.). Direct peers are Manhattan Prep, PrepScholar, Target Test Prep and Magoosh. Broad incumbents are Princeton Review and Kaplan Test Prep.
Does E-Gmat have an API?
No public API is recorded for E-Gmat.
What industry is E-Gmat in?
E-Gmat's product category is Online Test Preparation. Its primary akta.pro industry code is EDAGADAC, Higher Education Admissions & Placement Exam Prep (GRE/GMAT/LSAT/MCAT), with a secondary code of EDAFACAO, Exam Prep & Standards-Aligned Review Courseware (Within Curriculum). Its NAICS code is 611691 and its SIC code is 8200.