Axiom Holographics

What Axiom Holographics does

Axiom Holographics is a privately held Australian company founded in 2010 and headquartered in Murarrie, Brisbane, with a US office in Austin, Texas. The company designs and manufactures multi-user holographic projection systems that display interactive 3D content visible simultaneously to multiple users without VR headsets. Its hardware portfolio includes five core product lines: the Hologram Table (the world's only multi-user 3D holographic projector table), Hologram Wall (a 3.6m x 2.0m wall-mounted or portable immersive display), Hologram Room (a fully enclosed 5m x 2.9m portable room producing life-sized holograms), Hologram Stage (laser projection on polymer silk screen for performances), and Hologram Tunnel and enclosures used in the Hologram Zoo entertainment concept.

The technology stack combines laser-based projection, real-time 3D head tracking, and the proprietary Holoverse Professional (HoloPro) software, which exclusively uses the patented Unlimited Detail algorithm licensed from partner Euclideon to render massive point cloud datasets instantly. Supporting software includes the Present desktop authoring tool, free Unity and Unreal Engine plugins, HoloAPI over TCP/IP with Lua scripting for live data integration, and a photogrammetry workflow for capturing real-world objects and environments. Strategic technology partnerships span Unity, Epic Games, NVIDIA (Inception Program), Skyline Software Systems, Euclideon, Google Maps 3D Tiles API, and Aerometrex for aerial scanning.

Revenue is generated through hardware sales of Hologram Tables, Walls, Rooms, Stages, and Tunnels (with custom pricing by configuration), software licences bundled with hardware, professional services for installation, training, and custom content creation, and a franchise-like Hologram Zoo model sold to licensed operators with exclusive territorial rights. Direct enterprise sales target defence organisations (US Marines, US Air Force, Australian Army and Air Force, UK Defence Research, Lockheed Martin), universities (LSU, UNSW, Curtin, Griffith, Swinburne, RWTH Aachen, Pittsburgh), museums (Australian Museum, Queensland Museum), and entertainment and tourism operators (Four Seasons Maldives, Daintree Rainforest, Niagara Falls). Distribution combines direct enterprise sales globally with regional channel partners OpEzee in India and TWOMC in Southeast Asia, and the licensed Hologram Zoo operator network that had surpassed 50 centres sold across 26+ countries as of November 2025.

Name

Axiom Holographics

Legal name

Axiom Holographics

Website

https://axiomholographics.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

51–100 employees

Short description

Axiom Holographics designs and manufactures multi-user holographic display systems (Tables, Walls, Rooms, Stages, Tunnels) for defence, education, entertainment, and museum clients, with proprietary HoloPro software and a global Hologram Zoo franchise network.

Ownership category

akta.pro rank

Product category

Holographic Display Systems

NAICS

Electric Lighting Equipment Manufacturing (3351)

SIC

Optical Instruments & Lenses (3827)

akta.pro primary industry

VR/XR Hardware & Accessories (Headsets, Controllers, Trackers, Haptics) (MPAFAGAG)

akta.pro secondary industry

Digital Labs, Simulations & Virtual Practicals (Non-XR) (EDAFACAF)

Keywords

• Holographic display systems
• 3D holographic projectors
• Hologram tables and walls
• Holographic entertainment
• Multi-user holographic displays

Headquarters

HQ city

Brisbane

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Technology or R&D

Revenue model

1. Hologram Hardware Sales: Sale of holographic display devices including Hologram Tables, Walls, Rooms, Stages, and Tunnels. Hardware includes proprietary projection systems, tracking equipment, computing hardware, and display surfaces. Pricing is custom/tailored based on configuration.
2. Holographic Software Licenses: Licensing of Holoverse Professional and other proprietary software for hologram content creation and display. Software enables content building, presentation creation, and device operation.
3. Custom Content Creation Services: Cost-effective content creation service for customers who need specific hologram presentations, 3D models, or holographic experiences built. Includes scanning services for objects and environments.
4. Hologram Zoo Franchise Model: Sale of complete Hologram Zoo entertainment centre packages including hologram tunnel, enclosures, sky roof, and photobooth systems. Includes marketing materials, content library access, and ongoing support. Operators receive exclusive territorial rights.
5. Integration and Support Services: Expert installation, training by certified technicians, and ongoing technical support. Integration with third-party software including Unity, Unreal Engine, Skyline TerraExplorer, and Euclideon udStream.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Axiom Holographics manufactures multi-user 3D holographic display devices including the Hologram Table, Hologram Wall, Hologram Room, Hologram Stage, and Hologram Tunnel. The company also develops and licenses its Holoverse Professional (HoloPro) software, the Present desktop authoring tool, and offers custom content creation and holographic tour scanning services. Its systems use laser projection, real-time 3D head tracking, and the patented Unlimited Detail algorithm to render interactive 3D holograms visible to multiple users without VR headsets.

Product overview

Axiom Holographics offers a portfolio of holographic display devices centered around five core hardware products: the Hologram Table (world's only multi-user 3D holographic projector table), Hologram Wall (projects content from wall into room, the only device for holographic tours of real locations), Hologram Room (enclosed immersive space for largest holograms), Hologram Stage (laser projection on polymer silk screen for performances), and Hologram Zoo entertainment attractions (franchise opportunity with tunnels, enclosures, sky roof). These devices are powered by Holoverse Professional and Present software, supported by Unity/Unreal Engine plugins, and controlled via HoloAPI. Services include Holographic Tours using 360-degree scanning, photogrammetry for real-world object capture, and custom content creation. The technology serves defence, education, entertainment, museums, research, digital twins, and other industries.

Differentiator

Problem solved

Functional benefit

Brands

• Hologram Zoo: An entertainment franchise concept featuring holographic animal exhibits in immersive tunnel environments. Guests can experience holographic animals made of laser light, including dinosaurs, arctic creatures, and wildlife from various ecosystems. Multiple Hologram Zoos are operated by third-party franchisees globally.

Products and services

• Hologram Table The world's only multi-user 3D holographic projector table (2.16m x 2.16m) with a 1.27m x 1.27m immersive display surface. Supports 2 independent users with tracked 3D glasses plus 4 co-spectators, and projects holograms approximately 50cm above and over 1m below the table surface. Designed for defence, education, and enterprise boardroom use.
• Hologram Wall A 3.6m x 2.0m x 10.0m immersive holographic display that projects interactive 3D content from a wall into the room. Available in wall-mounted or portable versions (packable into two-wheeled suitcases). Designed for 1 active user and up to 20 spectators. The only device capable of running holographic tours of real-world locations with 360-degree viewing angles.
• Hologram Room A fully-enclosed portable room (5m x 2.9m with 4.5m depth) filled with projectors and tracking equipment that produces life-sized holograms. Walls turn invisible, creating the illusion of being physically in the holographic space. Supports 1 key user plus up to 7 others simultaneously for business use, up to 5 players for gaming, or 4 users for Arcade Room experiences.
• Hologram Zoo Entertainment attraction featuring holographic laser light animals, environments, and experiences. Each centre includes Hologram Tunnels (20m x 3.6m x 3m), fenced hologram enclosures, Hologram Sky Roof, and hologram photobooth. Available for franchise ownership worldwide with over 50 centres sold across 26+ countries as of November 2025.
• Hologram Tunnel A 20m long x 3.6m wide x 3m high immersive tunnel with walls using cutting-edge technology that creates a genuine sense of depth. Projects lifelike laser light animals and environments. Visitors walk through immersive holographic entertainment environments with animals appearing to float in the air. Launched in February 2023.
• Hologram Stage Stage hologram using state-of-the-art laser projection on polymer silk screen. Multiple layers of polymer silk achieve 2m depth effects, with projection ranges from 2m tall x 1m wide up to 3m tall x 20m wide. Creates an invisible screen effect allowing objects to appear as if projecting two meters of depth. Requires controlled lighting but is moveable.
• Holoverse Professional (HoloPro) Software Core holographic software application for commercial hologram projection systems. Uses the patented Unlimited Detail algorithm for instant loading of enormous point clouds without losing detail. Supports annotated bookmarks, animated paths, and over 10 types of geospatial point cloud data and mesh model loading. Widely used by universities, geospatial companies, and military organizations.
• Present Software Free desktop companion software to Holoverse Professional, designed for simplicity like Microsoft PowerPoint. Allows users to build 3D holographic scenes on a desktop PC and export for viewing on hologram devices. Supports drag-and-drop of polygon models (FBX, OBJ), animation, materials, lighting effects, sound files, and includes a Lua interpreter for advanced logic and interactivity.
• Unity for Holographics Toolkit Free plugin for Unity Engine users to integrate and deploy dynamic holographic content to Axiom Holographics systems. Fully-featured toolkit sample provided for quick onboarding across Hologram Rooms, Hologram Walls, and Hologram Tables.
• Unreal Engine Holographics Plugin Free plugin for Unreal Engine enabling cinematic, ultra-realistic holographic content creation and deployment to Axiom hologram systems. Leverages powerful workflow tools, stunning shaders, and advanced post-processing; reuses existing Unreal projects.
• HoloAPI TCP/IP-based API for real-time device control. Allows developers to build live interfaces connecting to data feeds and dynamically controlling hologram devices. Enables integration with live traffic updates, public transport routes, and real-time GPS data.
• Photogrammetry Software Software tool for creating hologram copies of real-world objects using photogrammetry. Uses many photos of an object from multiple angles to reconstruct 3D versions. Works well on cloth, stone, wood, food, and non-shiny plastic.
• Holographic Tours Interactive 360-degree holographic recording of real-world locations using a specialized scanning device (360-degree camera on pole with positioning/accuracy lasers, 9kg weight). Tours are recorded at double-8K resolution (8K per eye) at 24fps. Users can freely explore environments with controller, and supports living environments with moving birds, water, wind, and people.
• Custom Content Creation Service Cost-effective service provided by Axiom's artists and content production team to create custom hologram presentations. Includes on-site scanning of single objects or entire environments such as food for restaurants, tourist destinations, factories, shopping malls, cars, and jewellery.
• Hologram Enclosure/Fenced Exhibition Pen Device that projects holographic animals, objects, and planets in a fenced floor pen. Provides engaging viewing angles with close-up detailed holographic content for visitors. Sold as part of the Hologram Zoo entertainment centre package.

Quantifiable outcome

• Sydney Hologram Zoo generated approximately $550,000 in revenue in 42 days with 25,000+ visitors
• +3 more outcomes

Named customers23 records

Segments10 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability8 records

Feature8 records

Partnerships

Nine partnerships are on record, tiered core and secondary.

• Unity TechnologiescoreTechnology or IntegrationUnity Engine integration allows developers to use Unity for creating holographic content. Axiom provides free Unity for Holographics Toolkit plugin for seamless porting of existing Unity projects to holographic displays.
• Epic Games (Unreal Engine)coreTechnology or IntegrationUnreal Engine integration enables cinematic, ultra-realistic holographic content creation. Free plugins allow existing Unreal projects to be deployed on Axiom holographic systems including Hologram Rooms, Walls, and Tables.
• Skyline Software SystemscoreTechnology or IntegrationStrategic partnership bringing best-in-class cityscape rendering to holographic systems. TerraExplorer integration enables advanced geospatial visualisation on Hologram Table and Wall. Joint Battle Table, Battle Wall, and EC3P Stage Hologram products developed.
• NVIDIAcoreTechnology or IntegrationNVIDIA provides professional series graphics cards enabling rendering of enormous and complex data. Axiom is member of NVIDIA Inception Program and is developing integrations into Omniverse for Digital Twin applications.
• OpEzeecoreChannel Partner/ Reseller/ DistributorExclusive partners in India region with main office in Bangalore. Full services team well-versed in hologram technology. Has produced impressive projects including Prime Minister Modi demonstration of Asia's largest airport.
• TWOMCsecondaryChannel Partner/ Reseller/ DistributorPartners in Southeast Asia region with demo showrooms in Singapore and Indonesia. Background in digital marketing and XR applications, providing cross-platform solutions for hologram age.
• EuclideoncoreTechnology or IntegrationProvides Unlimited Detail algorithm used exclusively in HoloPro software. Enables instant loading of enormous point clouds without losing detail. Axiom has licensing agreement for this patented technology.
• AerometrexsecondaryStrategic or Co-development PartnerPartner company for aerial scanning services. Flies over cities using planes, drones, or helicopters to develop full 3D city scans for holographic display on Axiom devices.
• GooglesecondaryTechnology or IntegrationGoogle Maps 3D Photorealistic Tiles API integrated into Unity engine demos. Allows inclusion of 3D tilemaps in holographic projects through cost-effective API.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• ARHT Media (Hologram Holdings): ARHT Media (formerly Hologram Holdings) develops holographic display technology for live events, retail, and corporate presentations, including telepresence-style holographic appearances. ARHT targets similar enterprise and event use cases as Axiom's Hologram Stage and Hologram Room products.
• Hypervsn: Hypervsn produces holographic LED-fan displays for retail, advertising, and entertainment applications. While its core product (rotating LED fan) is mechanically different from Axiom's laser projection systems, both companies target enterprise and entertainment customers seeking attention-grabbing 3D holographic visualizations.
• Leia Inc: Leia Inc develops light-field holographic display technology primarily for mobile devices, automotive dashboards, and tablets. While Leia's product form factor differs from Axiom's large-format room/table displays, both companies share a core thesis: that glasses-free 3D holographic displays represent a major shift in human-computer interaction.
• Euclideon: Euclideon is Axiom's technology partner that licenses the patented Unlimited Detail algorithm, and is itself a developer of holographic display systems (udStream, udVis). Euclideon competes in the same holographic display market as Axiom while simultaneously being a key supplier, creating a hybrid competitor/licensor dynamic.
• Looking Glass Factory: Looking Glass Factory is a New York-based developer of holographic light-field displays for enterprise, education, and consumer applications. It is the closest direct competitor to Axiom Holographics, offering multi-view 3D displays that operate without VR headsets, similar to Axiom's Hologram Tables and Walls.
• Avalon Holographics: Avalon Holographics is a Canadian developer of holographic display technology for defence, training, and visualization applications. Like Axiom, Avalon targets government, defence, and enterprise customers with mid-air holographic display products.

Emerging players

• RealView Imaging: RealView Imaging is an Israeli medical holography company developing holographic visualization for surgical planning and interventional cardiology. It is comparable to Axiom as a direct holographic display player but with a narrower focus on healthcare applications.
• IKIN: IKIN develops holographic accessories and displays for smartphones and tablets, including volumetric display technology. It is comparable to Axiom as a holographic display company but focuses on smaller consumer/small-business form factors rather than room-scale enterprise systems.

Broad incumbents

• Apple (Vision Pro): Apple Vision Pro is the most prominent broad incumbent in spatial computing, recognized alongside Axiom in TIME's Best Inventions 2023. While Vision Pro is a headset-based XR product rather than Axiom's room-scale holographic displays, Apple represents the dominant competitive threat in adjacent 3D visualization use cases including enterprise training, collaboration, and digital twin applications.
• Microsoft (HoloLens): Microsoft HoloLens is a broad incumbent in mixed-reality hardware with substantial enterprise and defence presence (including US Army IVAS contract). While headset-based rather than glasses-free like Axiom's products, Microsoft represents a major competitor in the enterprise holographic visualization market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/axiom-holographics

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Axiom Holographics