Women on The Move
Women on The Move (DBA Architects of Moving) is a Swampscott, MA-based residential and senior move management firm serving Greater Boston, Metro West, and the North Shore, providing packing, planning, vendor coordination, downsizing, and settling-in services to over 3,000 households since 2012.
- Company typePrivate
- Founded2012
- HeadquartersSwampscott, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Women on The Move does
Women on The Move LLC, doing business as Architects of Moving, is a privately-held residential and senior move management services firm headquartered in Swampscott, Massachusetts, founded in 2012 by Owner/President Annmarie Linnane and recently rebranded under the Architects of Moving trade name. The company serves homeowners, renters, and seniors in the Greater Boston, Metro West, and North Shore areas of Massachusetts, and reports having served more than 3,000 households over 13+ years. It operates as a women-owned, BBB Accredited, WBENC-certified business and holds membership in the National Association of Senior Move Managers (NASMM).
The firm's core offerings are organized as an integrated suite rather than discrete products: Senior Moves & Downsizing, Move Planning and Coordination, Vendor Management, Professional Packing/Unpacking (including fine art, antiques, collectibles, and digital media transfer), Space Planning at the New Location, Art and Antique Appraisals and Resale, Document Organization and Shredding, and Settling-In Services. These are delivered across four move types: local, out-of-state, international, and temporary. The underlying delivery model is human-labor-intensive and field-based, with no proprietary technology platform, software product, or AI/ML component.
Revenue is generated through professional services billed on a quote basis, tailored to each client's scope, distance, and service mix; prospective customers request free estimates via the company website or phone. The go-to-market motion is direct sales, owner-led, supported by content marketing (a free downloadable Pre-Move Checklist), email newsletter capture, and referral relationships with regional real estate brokerages such as Lamacchia Realty. The company holds no institutional funding, has no disclosed M&A activity, and operates as a single Massachusetts LLC with a headcount in the 11-50 range.
Women on The Move firmographics
Firmographics- Name
- Women on The Move
- Legal name
- Women On The Move LLC
- Website
- https://womenonthemovellc.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Women on The Move (DBA Architects of Moving) is a Swampscott, MA-based residential and senior move management firm serving Greater Boston, Metro West, and the North Shore, providing packing, planning, vendor coordination, downsizing, and settling-in services to over 3,000 households since 2012.
- Ownership category
- akta.pro rank
Women on The Move industry classification
Industry- Product category
- Senior and Residential Move Management Services
- NAICS
- Services to Buildings and Dwellings (5617)
- SIC
- Services-Facilities Support Management Services (8744), Services-To Dwellings & Other Buildings (7340)
- akta.pro primary industry
- Senior Move Management (HSAFAFAD)
- akta.pro secondary industries
- Pre-Move Planning & Move Management (HSAFAFAA), Interstate Senior Moving & Downsizing (Long-Distance) (HSAKABAC), Senior & Assisted-Living Local Moving (HSAKAAAD)
Keywords
Where Women on The Move is headquartered
LocationHeadquarters
- HQ city
- Swampscott
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Women on The Move business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Others
Revenue model
- Move Management Services: The company generates revenue through professional move management services including packing, organizing, coordination, and relocation planning. Services are priced on a quote basis tailored to each client's specific needs, move distance, and scope of services required.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Women on The Move product offering
Product offeringCore offering
Women on The Move (DBA Architects of Moving) provides full-service residential and senior move management in the Greater Boston and North Shore areas. Its core offering covers the entire move lifecycle—from planning, decluttering, and packing through vendor coordination, transportation oversight, space planning at the new home, art and antique appraisals, document organization and shredding, and post-move settling-in services. Services are delivered across local, out-of-state, international, and temporary move types, with each engagement led by a professional move manager rather than just a hauling crew.
Product overview
Women on The Move (DBA Architects of Moving) offers a unified suite of move management services operated as a single integrated offering rather than separate modules. The core portfolio centers on Senior Moves & Downsizing, Move Planning and Coordination, Vendor Management, Professional Packing/Unpacking, Space Planning, Art and Antique Appraisals, Document Organization and Shredding, and Settling-In Services. These services are delivered across four move types: Local Moves, Out of State Moves, International Moves, and Temporary Moves. The company also provides a free Pre-Move Checklist resource. All services are coordinated by professional move managers to deliver a stress-free, blueprint-driven moving experience.
Differentiator
Problem solved
Functional benefit
Products and services
- Senior Moves & Downsizing
Companies that use Women on The Move
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
Women on The Move technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Women on The Move partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights4 records
Women on The Move competitors and assessment
Company assessmentDirect peers
- Caring Transitions: National franchise specializing in senior move management, downsizing, estate sales, and online auctions. Directly comparable to Architects of Moving's senior-focused service bundle and is the most prominent scaled competitor in the niche.
- Gentle Transitions: Boutique senior move management firm offering downsizing, packing, move coordination, and estate dispersal. Closely aligned service model and customer persona to Architects of Moving.
- Moving Mountains: Senior move management company providing planning, packing, and relocation coordination for older adults. Operates in a similar niche with comparable service offerings.
- All the Right Moves: Senior move management and downsizing specialist serving older adults and their families. Direct peer in both customer segment (seniors/families) and service mix (planning, packing, settling-in).
Broad incumbents
- Right at Home: National in-home senior care franchise that serves the same older-adult demographic. While focused on caregiving rather than moves, it overlaps on the senior services continuum and could expand into move management.
- Senior Helpers: National franchisor of in-home senior care services. Operates broadly in the senior services space and is a potential adjacent player or partnership counterpart for senior move management referrals.
- Moving.com: Consumer-facing moving resource and lead-generation platform owned by Realtor.com. Indirectly competitive in customer acquisition for residential moves and a potential distribution channel for move management services.
Others
- National Association of Senior Move Managers (NASMM): Trade association of which Architects of Moving is a member. Provides industry standards, training, and a national directory that funnels senior-move leads to member firms, shaping competitive dynamics in the niche.
- Lamacchia Realty: Existing referral partner of Architects of Moving. Representative of the real estate brokerage channel that supplies move-management leads at the point of home sale; illustrative of the GTM motion rather than a competitor.
Emerging players
- TaskRabbit: Digital marketplace for local labor including packing, organizing, and moving help. Reaches the same end customer (residential relocations) via a self-serve, lower-touch model that competes on price rather than white-glove service.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Women on The Move social profiles
Digital presenceWomen on The Move compliance and trust
Trust signalCompliance3 records
Women on The Move financial estimates
Financial estimateRevenue estimate
Valuation estimate
Women on The Move leadership team
Management profileNumber of profiles
Profiles1 record
Women on The Move funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Women on The Move M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Women on The Move
What does Women on The Move do?
Women on The Move (DBA Architects of Moving) provides full-service residential and senior move management in the Greater Boston and North Shore areas. Its core offering covers the entire move lifecycle—from planning, decluttering, and packing through vendor coordination, transportation oversight, space planning at the new home, art and antique appraisals, document organization and shredding, and post-move settling-in services. Services are delivered across local, out-of-state, international, and temporary move types, with each engagement led by a professional move manager rather than just a hauling crew.
Is Women on The Move a public or private company?
Women on The Move is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Women on The Move founded?
Women on The Move was founded in 2012. It employs 11 to 50 people.
Where is Women on The Move based?
Women on The Move is headquartered in Swampscott, United States, in the North America region.
How does Women on The Move make money?
One revenue line is on record: move Management Services.
Who are Women on The Move's main competitors?
Direct peers on record are Caring Transitions, Gentle Transitions, Moving Mountains and All the Right Moves. Broad incumbents are Right at Home, Senior Helpers and Moving.com. Others are National Association of Senior Move Managers (NASMM) and Lamacchia Realty. TaskRabbit is listed as an emerging player.
Does Women on The Move have an API?
No public API is recorded for Women on The Move.
What industry is Women on The Move in?
Women on The Move's product category is Senior and Residential Move Management Services. Its primary akta.pro industry code is HSAFAFAD, Senior Move Management, with a secondary code of HSAFAFAA, Pre-Move Planning & Move Management. Its NAICS code is 5617 and its SIC code is 8744.