Butterfly Studio

What Butterfly Studio does

Butterfly Studio Salon is an independent, founder-owned hair and beauty salon operating from a single flagship location at 149 5th Avenue in New York City, founded in 2018 by Kattia Solano, a third-generation stylist with over 30 years of industry experience. The business provides a comprehensive suite of personal-care services across five categories: hair cutting (including textured and men's styling), color services (single process, INOA ammonia-free color, highlights, balayage, and color correction), beauty services (makeup application, brow shaping, lash services), hair treatments (Japanese Hair Straightening, Cezanne Treatment, smoothing, relaxers), and bridal/wedding styling. Pricing is per-service and premium-positioned, with color services ranging from $145 to $610+ and makeup application at $200, and the salon also retails professional hair-care products online via a Salon Interactive storefront.

The salon is differentiated primarily by the experience and editorial credentials of its staff. The team includes 30+ stylists, colorists, and makeup artists, many with 15-30+ years of industry tenure and training at institutions such as Vidal Sassoon and Aveda Institute; several hold brand-partner roles with L'Oréal Professionnel and Milbon. The business has been featured in Vogue, Harper's Bazaar, Elle, Vanity Fair, and Allure, and staff have worked Fashion Week and with celebrity clients. Distribution and marketing are conducted through the company website, individual stylist Instagram accounts, and the online product shop.

The revenue model is service-led transactional revenue (pay-per-visit) supplemented by retail product sales. There are no disclosed funding rounds, no institutional investors, and no parent company; the business operates as an independently owned single-location entity with a horizontal segmentation approach targeting individual men and women in NYC seeking personal-appearance services. No technology platform, proprietary software, or AI capabilities are part of the offering.

Name

Butterfly Studio

Legal name

Butterfly Studio Salon

Website

https://butterflystudiosalon.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Butterfly Studio Salon is an independent NYC hair and beauty salon founded in 2018, offering premium cuts, color, makeup, treatments, and bridal services to individual consumers from a single 5th Avenue location.

Ownership category

akta.pro rank

Product category

Hair Salon Services

NAICS

Beauty Salons (812112), Hair, Nail, and Skin Care Services (81211)

akta.pro primary industry

Haircutting & Styling Services (HSALAAAD)

akta.pro secondary industries

Bridal Makeup Services (HSALAHAC), Bridal Hair Styling Services (HSALALAA), Editorial/Fashion Makeup (HSALAHAD)

Keywords

• Hair salon services
• Beauty treatments
• Hair coloring
• Bridal hair styling
• Professional hair products

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Pricing tiers

Distribution channels2 records

Marketing channels3 records

Core offering

Butterfly Studio is a New York City hair and beauty salon offering hair cutting, hair coloring, beauty and makeup services, hair treatments, and wedding hair styling to individual clients. The salon complements its in-person services with an online retail channel selling professional hair care products.

Product overview

Butterfly Studio is a hair and beauty salon offering a comprehensive suite of services centered around hair styling and coloring. The core offerings include hair cutting services (with specialization in textured cutting and men's styling), color services (single process, highlights, balayage, and color correction), beauty services (makeup application, brow shaping, lash services), hair treatments (Japanese Hair Straightening, Cezanne Treatment), and wedding/bridal services. The salon also retails professional hair care products through an integrated online shop powered by Salon Interactive. Located in New York City, the salon employs a team of stylists, colorists, and makeup artists.

Differentiator

Problem solved

Functional benefit

Products and services

• Hair Cutting Services Professional hair cutting services for individual clients at the Manhattan salon, delivered by experienced stylists including the founder.
• Hair Coloring Services Professional hair coloring services for individual clients seeking expert color work at the Manhattan salon.
• Beauty and Makeup Services Beauty and makeup services offered to individual clients at the salon, complementing the hair service menu.
• Hair Treatments Professional hair treatment services for clients seeking restorative and conditioning care at the salon.
• Wedding Hair Services Specialized wedding hair styling services for brides and wedding parties, leveraging the founder's 30+ years of styling expertise.
• Professional Hair Care Products (Retail) Online retail of professional hair care products sold directly to consumers via the salon's online store.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Five partnerships are on record, tiered core and minor.

• L'Oréal ProfessionnelcoreStrategic or Co-development PartnerMin serves as L'Oréal Professionnel international artist and has created content for major global trend and color campaigns. Joanna uses L'Oréal's ammonia-free color INOA. Kim is a L'Oréal certified balayage artist.
• MilbonminorStrategic or Co-development PartnerTara has served as a Milbon educator for 15 years and is a master in Japanese Hair Straightening.
• Vidal SassoonminorStrategic or Co-development PartnerMultiple team members (Cortney, Julianna, Christian) trained at Vidal Sassoon academies, representing prestige training in the industry.
• Aveda InstituteminorOthersIvy is licensed by Soho's Aveda Institute.
• Salon InteractiveminorChannel Partner/ Reseller/ DistributorOnline retail partner for selling salon products through shop.saloninteractive.com

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Emerging players

• Glamsquad: On-demand mobile beauty services provider serving NYC and other metros. Comparable to Butterfly on the beauty services menu and urban clientele, but differs via in-home delivery model rather than storefront.
• Salon Lofts: Suite-based salon model where independent stylists rent their own spaces within a shared retail location. Comparable to Butterfly in the independent-stylist angle, but differs on ownership structure and pricing power.

Broad incumbents

• Bumble and bumble Salon: Iconic NYC salon and product brand with a flagship location and broader retail distribution. Comparable to Butterfly in NYC salon heritage and editorial credibility, but operates at significantly greater scale.
• Supercuts: Large national hair salon chain offering standardized cuts and color at value pricing. Comparable to Butterfly in core service category, but operates at vastly different price point and scale.

Direct peers

• Frédéric Fekkai: Premium NYC salon and brand offering cuts, color, and treatments with a luxury positioning. Comparable to Butterfly on premium pricing, NYC clientele, and full-service salon model.
• IGK Salon: Modern NYC salon with a strong brand identity, celebrity stylists, and a presence in multiple cities. Comparable to Butterfly for talent-led positioning, urban customer base, and integrated product retail.
• Drybar: Specialty hair salon concept focused on a single high-demand service (blowouts) with a multi-location retail storefront model. Comparable to Butterfly in service-led salon positioning and premium urban clientele, though narrower in menu scope.
• Warren Tricomi: Premium NYC-based salon offering cuts, color, and beauty services with celebrity clientele. Directly comparable to Butterfly on premium positioning, NYC footprint, and full-service offering.
• Sally Hershberger: Celebrity-stylist-built NYC salon known for high-profile editorial and celebrity clientele. Comparable to Butterfly in talent-driven brand, NYC location, and premium service mix.
• Salon Ziba: Upscale NYC salon offering full-service hair, color, and bridal offerings. Comparable to Butterfly on premium service mix, NYC presence, and bridal/event focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/raul.hairartist
• Xx.com/butterflynyc
• LinkedInlinkedin.com/company/butterfly-salon

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Butterfly Studio