Hatla2ee

Name

Hatla2ee

Legal name

Hatla2ee

Website

https://eg.hatla2ee.com/en

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Cairo

HQ country

Egypt

HQ region

Africa

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Operations, Personnel

Revenue model

1. Dealer/Seller Listings: Car dealers and showrooms pay for premium listing placements and featured listings on the platform. Individual sellers can list for free.
2. Advertising: Promotional advertising services for automotive brands and dealers on the platform

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Hatla2ee is an online automotive classifieds marketplace that connects individual car buyers and sellers with verified dealers across multiple Arab countries. The platform allows users to list vehicles for free, browse new and used cars, compare prices, access financing options, and discover dealers and maintenance centers. It operates through a web platform and native iOS and Android mobile applications.

Product overview

Hatla2ee is a comprehensive Egyptian automotive marketplace platform operating as a multi-brand marketplace for vehicles. The core offerings include a Used Cars Marketplace connecting buyers and sellers, a New Cars Marketplace for authorized dealers, and an Imported Cars section for vehicles from Europe, China, and the USA. The platform extends beyond listings with value-added services including Car Financing (via Fast Track), Car Evaluation for market valuation, Car Comparison tools, a directory of Car Showrooms and Maintenance Centers, Car Reviews, Roadside Assistance, and a My Maintenance vehicle tracking service. The ecosystem also includes complementary vehicle categories for trucks, buses, and motorcycles, supported by native iOS and Android mobile applications.

Differentiator

Problem solved

Functional benefit

Products and services

• Used Cars Marketplace Online classifieds platform connecting buyers and sellers of used vehicles in Egypt, featuring detailed listings with photos, specifications, pricing, and dealer information across multiple cities and brands.
• New Cars Marketplace Platform for browsing and comparing new vehicle offerings from authorized dealers and automotive brands in Egypt, with pricing, specifications, and financing options.
• Imported Cars Marketplace Section of the marketplace for imported vehicles from Europe, China, USA, and other regions, including electric, hybrid, and combustion engine options with customs and shipping information.
• Hatla2ee Mobile Application Native iOS and Android applications enabling users to browse listings, buy and sell cars, motorcycles, and access other marketplace services on mobile devices.

Quantifiable outcome

• Presence in 7+ Arab countries with localized platforms
• +1 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Fast TrackcoreGTM or Marketing PartnerFast Track is a car financing partner that provides loan services for Hatla2ee users. The partnership enables buyers to access simple and flexible financing plans designed to fit their budget when purchasing vehicles through the platform. Fast Track offers quick approval processes.
• TotalEnergiesminorStrategic or Co-development PartnerTotalEnergies provides maintenance services through a network of service centers that are featured on the Hatla2ee platform. The partnership connects car owners with maintenance facilities for vehicle servicing.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Mobile.de: Mobile.de is Europe's largest automotive classifieds marketplace and a reference point for the dealer subscription / featured listing monetization model that Hatla2ee applies in MENA.
• CarGurus: CarGurus is a global automotive marketplace with price-comparison tools and dealer subscriptions; while it does not focus on MENA, it defines the product and pricing patterns that Hatla2ee's dealer subscription business must compete against.

Direct peers

• Dubicars: Dubicars is a leading UAE-based online marketplace for new and used cars, operating a classifieds model similar to Hatla2ee with dealer listings, financing integrations, and vehicle reviews across the MENA region.
• CarSwitch: CarSwitch is a UAE-based used car marketplace that inspects and lists pre-owned vehicles, overlapping directly with Hatla2ee's used car marketplace and financing-enabled transaction model.
• Yallamotor: Yallamotor is a UAE automotive marketplace offering new and used car listings, comparisons, reviews, and dealer directories — directly comparable to Hatla2ee's product mix in Egypt and other Gulf markets.
• AutoTrader South Africa: AutoTrader South Africa is an emerging-market automotive marketplace that combines new/used listings, dealer subscriptions, and financing tools — closely mirroring Hatla2ee's classified-plus-ecosystem model in a different geography.
• OpenSooq: OpenSooq is a regional MENA classifieds platform with a sizable automotive vertical across Jordan, Saudi Arabia, UAE, and Egypt, competing head-to-head with Hatla2ee in several of its operating geographies.
• OLX Egypt: OLX Egypt is a general classifieds platform with a strong automotive vertical that competes with Hatla2ee for car listings, dealers, and buyers in Egypt.

Emerging players

• Carsome: Carsome is a Southeast Asia-focused used car marketplace that combines listings, inspection, and financing — overlapping with Hatla2ee's full-lifecycle automotive services concept from a different regional starting point.

Regional players

• Drive Arabia: Drive Arabia is a UAE/Saudi automotive content and listings site with reviews, price guides, and new car comparisons — directly comparable to Hatla2ee's editorial and price-database offerings in neighboring Gulf markets.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/hatla2ee
• Facebookfacebook.com/Hatla2eeUAE

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hatla2ee