Hargrave Custom Yachts

What Hargrave Custom Yachts does

Hargrave Custom Yachts is a Fort Lauderdale, Florida-based builder of bespoke American luxury motor yachts in the 80' to 150' size range, founded in 1957 by legendary designer Jack Hargrave. After operating primarily as a yacht design office, the company was repositioned in 1997 as a full-scale custom builder under returning CEO Michael Joyce, who has since led the firm to more than 100 cumulative build orders. The product portfolio spans the Tri-Deck series (the flagship raised-pilothouse and flybridge line), the newly introduced Anemos Signature E-Series Raised Pilothouse, and the 2026-launched E Series Superyachts Division producing vessels up to 40 meters, with a 10-year structural warranty on new superyacht builds. Underlying technology is centered on computer-aided design (CAD) and a collaborative "Design Your Dream" workflow where clients work directly with the in-house design team at the Fort Lauderdale Concept Studio, which currently has six new models in development. Complementing custom construction, Hargrave acts as a top broker for all major yacht brands through access to a global MLS, and operates a charter-placement service that places owner vessels with leading international brokerages including Burgess, Fraser Yachts, Northrop & Johnson, and Denison. The company generates revenue primarily through one-time new-build contracts (priced roughly $11.5M–$14.2M+ for featured 102'–105' models and materially more for superyachts), supplemented by brokerage transaction fees on pre-owned Hargrave and third-party yachts ($1.2M–$5.0M range) and usage-based charter rates ($135K–$350K per week). Its primary customer segments are UHNW individual yacht buyers seeking custom luxury at production-yacht price parity, and yacht owners who offset ownership costs through charter income and tax-advantaged commercial use. Post-sale, the Hargrave Owners Club and partner ecosystem (e.g., Marine Data Solutions connectivity) aim to drive a claimed 52%+ reorder rate, the highest the company asserts in its market segment.

Name

Hargrave Custom Yachts

Legal name

Hargrave Custom Yachts

Website

https://hargravecustomyachts.com

Company type

Private

Founded year

1957

Operating status

Operating

Headcount range

11–50 employees

Short description

Hargrave Custom Yachts is a Fort Lauderdale-based, family-owned builder of bespoke American luxury motor yachts in the 80'–150' range, serving UHNW individuals through direct custom design, a global charter-broker network, and brokerage of all major yacht brands.

Ownership category

akta.pro rank

Product category

Luxury Yacht Manufacturing

NAICS

Ship and Boat Building (3366), Ship and Boat Building (33661)

SIC

Ship & Boat Building & Repairing (3730)

akta.pro primary industry

Luxury Motor Yacht Manufacturing (IMAJAMAD)

akta.pro secondary industries

Custom Yacht Building & One-Off Projects (IMAJAEAL), Motor Yacht Manufacturing (IMAJAEAB), Luxury Yacht Systems Integration & Commissioning (Shipyard) (IMAJAMAI)

Keywords

• Custom yacht manufacturing
• Luxury motor yachts
• Yacht brokerage services
• Yacht charter management
• Superyacht construction

Headquarters

HQ city

Fort Lauderdale

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Custom Yacht Construction: Design and construction of bespoke luxury yachts in the 80'–150' size range with realistic pricing comparable to production yachts
2. Yacht Brokerage: Brokerage services for Hargrave yachts and all major yacht brands; acts as top broker for major brands with access to global MLS
3. Charter Management: Charter fleet management and placement services; Hargrave yachts are positioned in the global charter market through relationships with leading brokerages for income and tax benefits to owners

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Hargrave Custom Yachts designs, engineers, and builds fully custom luxury motor yachts ranging from 80 to 150 feet in length at its Fort Lauderdale shipyard. In addition to new construction, the company provides yacht brokerage with Global MLS access, full-service yacht charter management, and a "Design Your Dream" custom design consultation service for prospective owners.

Product overview

Hargrave Custom Yachts is a builder of bespoke American luxury motor yachts that operates as a single unified product offering — custom-built vessels in the 80'–150' range — with multiple named series and a dedicated superyacht division. The core product portfolio spans the Tri-Deck Series (the flagship raised-pilothouse and flybridge motoryacht line), the Anemos Signature E-Series Raised Pilothouse (newer design variants), and the E Series Superyachts Division (a dedicated superyacht subdivision for vessels from ~118' to 40m). These are complemented by a Design Your Dream custom design service, a Yacht Charter service helping owners enter the charter market, and the Hargrave Owners Club membership program offering exclusive owner benefits.

Differentiator

Problem solved

Functional benefit

Brands

• Hargrave Superyachts: A division of Hargrave focused on superyacht construction, including the E-Series Superyachts Division and superyacht projects such as the Hargrave Superyachts Project 40.

Products and services

• Custom Luxury Motor Yachts (80'-150') Fully custom-designed and built luxury motor yachts ranging from 80 to 150 feet, engineered to client specifications and built at the Fort Lauderdale shipyard for high-net-worth individual owners.
• Tri-Deck Series A series of tri-deck custom luxury motor yachts within Hargrave's product line, designed and built to client specifications in the company's larger yacht size bracket.

Quantifiable outcome

• Over 52% of Hargrave owners have built more than one yacht with the company
• +5 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Six partnerships are on record, tiered core, minor and historical.

• BurgesscoreChannel Partner/ Reseller/ DistributorLeading international brokerage firm that regularly represents Hargrave Yachts in the global charter market, positioning vessels within networks that drive high-end charter bookings.
• Fraser YachtscoreChannel Partner/ Reseller/ DistributorLeading international brokerage firm that regularly represents Hargrave Yachts in the global charter market, positioning vessels within networks that drive high-end charter bookings.
• Northrop & JohnsoncoreChannel Partner/ Reseller/ DistributorLeading international brokerage firm that regularly represents Hargrave Yachts in the global charter market, positioning vessels within networks that drive high-end charter bookings.
• DenisoncoreChannel Partner/ Reseller/ DistributorLeading international brokerage firm that regularly represents Hargrave Yachts in the global charter market, positioning vessels within networks that drive high-end charter bookings.
• Marine Data SolutionsminorGTM or Marketing PartnerExclusive owner benefit partner offering Hargrave owners 10% off high-performance marine connectivity, Starlink integration, and router systems.
• HatterashistoricalStrategic or Co-development PartnerHargrave played a pivotal role in shaping the success of Hatteras; historically significant partnership from 1957 when the company was the top American yacht design organization under Jack Hargrave's direction.

Scale indicators7 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Burger Boat Company: Long-established American custom luxury motor yacht builder; comparable in custom-build model, size range, and HNW clientele.
• Westport Yachts: American builder of semi-custom motor yachts in the 100'+ segment, competing head-to-head with Hargrave for affluent U.S. buyers seeking high-volume tri-deck motoryachts.
• Hatteras Yachts: American luxury motor yacht builder historically shaped by Jack Hargrave's designs; directly comparable product category (mid-size to large motor yachts) and customer base, making it the closest legacy competitor.
• Heesen Yachts: Dutch builder of custom and semi-custom superyachts in comparable size brackets; direct competitor as Hargrave moves upmarket via the E-Series Superyachts Division.
• Lazzara Yachts: U.S.-based custom motor yacht builder in the 80'–150' range with overlapping buyer profile and similar custom luxury positioning.

Broad incumbents

• Princess Yachts: Established British luxury motor yacht builder with broad lineup overlapping Hargrave's 80'–130' sweet spot, though at higher production volume.
• Azimut-Benetti Group: World's largest luxury yacht builder, with Benetti producing fully custom superyachts directly comparable to Hargrave's E-Series ambitions.
• Sunseeker: Large British luxury motor yacht manufacturer with broader portfolio spanning smaller and larger vessels; competes for the same global HNW customer segment.
• Ferretti Group: Italian luxury yacht conglomerate (Ferretti, Riva, Pershing, CRN, Custom Line) covering both production and custom builds; significant scale advantage and Italian design cachet.
• Feadship: Dutch builder of fully custom superyachts; relevant as Hargrave enters the 40m+ superyacht segment where Feadship sets the benchmark for craftsmanship and price.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/hargraveyachts
• YouTubeyoutube.com/user/dhhargrave
• Facebookfacebook.com/hargravecustomyachts
• LinkedInlinkedin.com/company/hargrave-custom-yachts
• Instagraminstagram.com/hargraveyachts

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hargrave Custom Yachts