What Spiraledge does

Spiraledge, Inc. is a privately held Internet retail and software company founded in 2001 and headquartered in Campbell, California, that operates a portfolio of direct-to-consumer brands focused on healthy living. The company runs two flagship e-commerce storefronts — SwimOutlet.com, the largest online specialty store for aquatics in North America, and EverydayYoga.com, one of the first specialized multi-branded online yoga retailers — alongside three digital platforms: Practyce (online yoga streaming), Swim.com (a swim workout and training platform integrated with Apple Watch, Garmin, Samsung, and Android WearOS devices), and Tend (cloud-based farm management software for diversified sustainable farms).

The business generates revenue through three distinct mechanics: transactional e-commerce retail of aquatics and yoga apparel and gear, recurring subscription fees from digital fitness and yoga streaming services, and SaaS subscription fees from the Tend farm management platform. Distribution is entirely through owned channels — the company's own e-commerce storefronts, self-serve digital platforms, and Instagram presence for each brand — with global reach on the digital products and primary North American demand for the retail brands. The company maintains operational offices in Campbell (CA), West Chester (OH), and Boston/Amesbury (MA), plus a technology and operations office in Ho Chi Minh City, Vietnam, and reports a 251–500 employee headcount.

Spiraledge's strategic positioning is that of a multi-vertical healthy-living platform company rather than a single-category retailer, deliberately extending its e-commerce infrastructure and brand-building capability into adjacent verticals (yoga, digital training, sustainable agriculture) while leveraging its "technology-first" founding culture. Founder and CEO Avi Benaroya leads the company; no external venture or private equity funding is disclosed, and the business is described as operating independently. Industry recognition includes multiple Internet Retailer Hot 100 placements, four consecutive years on the Internet Retailer Top 500 list, and two StellaService Elite ratings for customer service.

Name

Spiraledge

Legal name

Spiraledge, Inc.

Website

https://spiraledge.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

251–500 employees

Short description

Spiraledge is a privately held Internet retail and software company that operates direct-to-consumer healthy-living brands, including SwimOutlet.com (aquatics retail), EverydayYoga.com (yoga retail), Practyce and Swim.com (digital fitness subscriptions), and Tend (farm management SaaS), serving consumers and farmers globally.

Ownership category

akta.pro rank

Product category

Online Specialty Retail

NAICS

Sporting Goods Retailers (45911)

SIC

Retail-Apparel & Accessory Stores (5600), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Water Sports & Marine Recreation Retail (Paddle/Surf/Dive/Boat Accessories) (CRAMABAI)

akta.pro secondary industries

Yoga, Pilates & Mind-Body Accessories Retail (Mats, Blocks, Reformers, Rings) (CRAMADAE), Swim & Surf Performance Wear (CRAAAEAG)

Keywords

• Online aquatics retail
• Yoga apparel e-commerce
• Swim training software
• Farm management platform
• Healthy living marketplace

Headquarters

HQ city

Campbell

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. E-commerce Retail Sales: Direct online retail sales through owned e-commerce storefronts (SwimOutlet.com, EverydayYoga.com) offering aquatics apparel, swimwear, yoga products, and yoga-inspired merchandise. Revenue generated through product transactions.
2. Digital Subscriptions: Subscription-based digital services including Practyce (yoga streaming platform) and Swim.com (swim training platform), offering recurring revenue from membership fees.
3. SaaS Platform: Tend.ag software platform provides farm management tools for diversified sustainable farms with cloud-based data analytics and operational management capabilities.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels3 records

Core offering

Spiraledge operates online specialty retail storefronts selling aquatics apparel and gear (SwimOutlet.com) and yoga apparel, props, and yoga-inspired products (EverydayYoga.com). The company also offers digital platforms including Practyce (yoga streaming), Swim.com (wearable-integrated swim training), and Tend (cloud-based farm management software for diversified sustainable farms).

Product overview

Spiraledge is an Internet Retail and Software Company operating a portfolio of healthy living brands. The core offering consists of two e-commerce retail platforms (SwimOutlet.com for aquatics apparel and EverydayYoga.com for yoga products) and three digital platforms (Practyce for yoga streaming, Swim.com for swim training, and Tend for farm management software). The company leverages technology and AI across its operations to perfect the online shopping experience.

Differentiator

Problem solved

Functional benefit

Brands

• SwimOutlet.com: The web's most popular swim shop and largest online specialty store for aquatics in North America, offering performance swimwear and apparel.
• EverydayYoga.com
• Practyce
• Swim.com
• Tend

Products and services

• SwimOutlet.com The web's most popular swim shop and largest online specialty store for aquatics in North America, offering performance swimwear, aquatics apparel, and swim gear for competitive and recreational swimmers.
• EverydayYoga.com First specialized multi-branded online yoga retailer offering a broad selection of yoga brands and yoga-inspired products for beginner to advanced yoga practitioners.
• Practyce Online yoga streaming service that connects users with inspiring yoga teachers worldwide, making yoga classes accessible on any device, anywhere, anytime.
• Swim.com The world's most advanced digital swim workout and training platform, connecting with Apple Watch, Garmin, Samsung, and Android WearOS devices to help swimmers track workouts, compete, and achieve training goals.
• Tend (tend.ag) First software platform of its kind for managing diversified, sustainable farms, using advanced data analytics and a cloud-based platform for record-keeping, daily operations management, sales tracking, and bringing the farm business online.

Quantifiable outcome

• Largest online specialty store for aquatics in North America

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature2 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Speedo USA: Speedo is a globally recognized swimwear brand and the largest performance swimwear manufacturer. It is a brand supplier and competitor to SwimOutlet.com, both via its own DTC site and through wholesale placement in sporting goods retailers.
• REI Co-op: REI is a large outdoor and sporting goods retailer with significant swimwear and yoga apparel assortments, competing with both SwimOutlet and EverydayYoga across the same customer base.
• Strava: Strava is a leading fitness tracking social platform with swim-tracking functionality, competing with Spiraledge's Swim.com for connected athlete engagement.
• Mindbody: Mindbody is a SaaS platform for yoga studios, fitness studios, and wellness businesses. It overlaps with Spiraledge's healthy-living focus and addresses a related yoga/wellness customer segment as Tend and Practyce.
• Backcountry: Backcountry is a large online specialty outdoor and active-lifestyle retailer with adjacent swim, surf, and yoga assortments, competing for the same healthy-living consumer.

Direct peers

• TYR Sport: TYR is a leading performance swimwear and triathlon apparel brand competing head-to-head with SwimOutlet's product assortment through its own DTC website and wholesale channels.
• Arena USA: Arena is a global performance swimwear and water-polo apparel brand with active DTC e-commerce in North America, overlapping directly with SwimOutlet's category and customer base.
• YogaOutlet: YogaOutlet is a multi-brand online yoga retailer offering apparel, mats, and accessories — the closest direct competitor to EverydayYoga.com in the yoga specialty e-commerce segment.
• Glo (Yoga, Meditation & Pilates): Glo is an online yoga and meditation streaming platform with a large teacher library — a direct competitor to Spiraledge's Practyce yoga streaming service.
• Granular (Corteva): Granular is a farm management SaaS platform serving row crop operations, now part of Corteva. It is the most established incumbent competitor to Spiraledge's Tend farm management software.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/swimoutlet
• LinkedInlinkedin.com/company/spiraledge

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Spiraledge