YogaOutlet
EverydayYoga.com (formerly YogaOutlet) is a US-based direct-to-consumer e-commerce retailer selling yoga apparel, props, meditation supplies, and home wellness products from 35+ brands, plus a B2B wholesale channel for yoga studios.
- Company typePrivate
- Founded2012
- HeadquartersCampbell, United States
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What YogaOutlet does
YogaOutlet, now operating as EverydayYoga.com, is a US-based direct-to-consumer e-commerce retailer founded in 2012 and headquartered in Campbell, California. The company sells yoga apparel, props, meditation essentials, and home wellness products through a Shopify storefront, aggregating more than 35 third-party yoga and activewear brands (including Gaiam, Manduka, Jade Yoga, prAna, and Beyond Yoga) alongside its own Everyday Yoga label. The site also operates a B2B wholesale channel (Wholesale Studio Supplies) for yoga studios and offers free US shipping on orders above $75.
The business model is primarily one-time product sales to individual consumers, supplemented by wholesale transactions to yoga studios, an affiliate-style referral program that pays $20 per referred customer, and a Buy Now Pay Later arrangement with Afterpay. Go-to-market is self-serve product-led growth: content marketing via the company blog, email capture with a 15% off incentive, and a strategic co-marketing partnership with Practyce that bundles a free 30-day premium online yoga class membership with purchases. Customer segments span women yogis (the primary audience), men, kids, meditation enthusiasts, home wellness buyers, and wholesale studio accounts.
Operationally, the company is a lean privately-held firm with 1-10 employees, no disclosed institutional investors or parent company, and no disclosed revenue, funding, or M&A activity. Press coverage in Martha Stewart Weddings, Shape, Yoga Journal, InStyle, and POPSUGAR indicates established category media recognition. There is no evidence of proprietary AI/ML capabilities, APIs, or software products; the business is a pure-play retail e-commerce operation.
YogaOutlet firmographics
Firmographics- Name
- YogaOutlet
- Website
- https://yogaoutlet.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- EverydayYoga.com (formerly YogaOutlet) is a US-based direct-to-consumer e-commerce retailer selling yoga apparel, props, meditation supplies, and home wellness products from 35+ brands, plus a B2B wholesale channel for yoga studios.
- Ownership category
- akta.pro rank
YogaOutlet industry classification
Industry- Product category
- Yoga Apparel & Equipment Retail
- NAICS
- Clothing and Clothing Accessories Retailers (45811), Sporting Goods Retailers (45911)
- SIC
- Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Yoga, Pilates & Studio Wear Retail (CRAMACAE)
- akta.pro secondary industries
- Yoga, Pilates & Mind-Body Accessories Retail (Mats, Blocks, Reformers, Rings) (CRAMADAE), Spiritual, Metaphysical & Inspirational Gifts Retail (CRALAJAJ), Sporting Goods, Outdoor & Fitness Marketplaces (CRAFABAI)
Keywords
Where YogaOutlet is headquartered
LocationHeadquarters
- HQ city
- Campbell
- HQ country
- United States
- HQ region
- North America
Markets served
YogaOutlet business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure
Revenue model
- Product Sales: Retail sales of yoga apparel, accessories, mats, props, meditation items, and home wellness products through e-commerce platform.
- Wholesale/B2B: Wholesale supplies to yoga studios through dedicated wholesale channel.
- Referral Program: Referral incentive program where existing customers receive $20 for referring friends, driving new customer acquisition.
- Buy Now Pay Later: Partnership with Afterpay enabling installment payments, potentially generating transaction fees or partnership revenue.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard retail pricing with free shipping threshold |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
YogaOutlet product offering
Product offeringCore offering
Online specialty retailer selling yoga apparel (women, men, and kids), yoga mats and props, meditation accessories, and home wellness items via its EverydayYoga.com storefront, complemented by its own Everyday Yoga private-label brand and a wholesale channel supplying yoga studios. The business also bundles a free 30-day Practyce online yoga class membership with qualifying purchases to add experiential value beyond physical goods.
Product overview
EverydayYoga.com (formerly YogaOutlet) is an e-commerce retail platform offering a comprehensive portfolio of yoga and wellness products. The core offering consists of an online marketplace featuring yoga clothing for women, men, and kids, yoga mats and props (including blocks, straps, bolsters, and blankets), meditation essentials (cushions, singing bowls, malas), home and wellness items (aromatherapy, crystals, bath & body), and accessories (bags, socks, jewelry, water bottles). The platform partners with over 35 yoga and activewear brands including Gaiam, Manduka, Jade Yoga, prAna, and Beyond Yoga. Additionally, the company offers free online yoga classes through an integrated partnership with Practyce. The business model is purely retail e-commerce with no software-as-a-service or API products.
Differentiator
Problem solved
Functional benefit
Products and services
- EverydayYoga.com Online Retail Storefront Online retail storefront offering yoga clothing, mats, props, meditation essentials, accessories, and home wellness items from the company's own Everyday Yoga brand and third-party brands for individual consumers in the United States.
- Yoga Clothing (Women, Men, and Kids) Yoga apparel including leggings, 7/8 and long leggings, support tanks, tops, sports bras, pants, shorts, jackets and sweatshirts, joggers and sweatpants, leotards and jumpsuits, dresses and skirts, intimates, and maternity, plus men's yoga shirts, shorts, pants, jackets and hoodies, and kids' yoga clothing.
- Yoga Mats & Props Yoga equipment including yoga mats, blocks, blankets, straps, bolsters and cushions, mat cleaners, eye and neck pillows, fitness equipment, therapy accessories, kits, sandbags, and towels for studio and home practice.
- Meditation Essentials Meditation accessories including meditation cushions, smudge sticks and incense, malas, Tibetan singing bowls, sound meditation items, prayer flags, and altar accessories.
- Yoga Accessories Yoga accessories including mat bags and totes, grip socks and gloves, face masks, jewelry, gifts, headwear and hair accessories, water bottles, and yoga shoes.
- Home & Wellness Products Home and wellness items including home decor and statues, aromatherapy, diffusers, kitchen items, crystals, yoga-related books, and bath and body products.
- Wholesale Studio Supplies Bulk wholesale offerings of yoga apparel, mats, props, and accessories for yoga studios at wholesale pricing through a dedicated studio channel.
- Practyce Free Online Yoga Class Membership Free 30-day premium membership on the Practyce on-demand yoga class platform bundled with qualifying purchases on EverydayYoga.com, providing content-based value beyond the physical-product retail offering.
- Gift Cards Digital gift cards redeemable on EverydayYoga.com for use as payment toward any product purchase on the storefront.
Companies that use YogaOutlet
Customer profileSegments7 records
Ideal customer profiles4 records
YogaOutlet technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
YogaOutlet partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- PractycecorePartnership offering free 30-day premium membership on Practyce (online yoga class platform) with a purchase on Everyday Yoga. Customers receive free online yoga classes, bringing more yoga to more people through this co-marketing arrangement.
- AfterpayminorBuy Now. Pay Later payment partnership allowing customers to pay in installments. Enables flexible payment options for customers at checkout.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
YogaOutlet competitors and assessment
Company assessmentDirect peers
- prAna: Yoga and lifestyle apparel brand owned by Columbia Sportswear, sold DTC and through specialty retailers like Everyday Yoga. Comparable product category and customer profile in yoga apparel.
- Manduka: Premium yoga mat and props brand with growing apparel line, sold direct and through specialty retailers including Everyday Yoga. Overlaps directly with Everyday Yoga's mats/props and apparel categories.
- Gaiam: Long-standing yoga lifestyle brand and retailer selling yoga mats, props, apparel, and wellness goods across DTC and wholesale channels. Directly comparable product mix and customer base to Everyday Yoga's catalog.
- YogaDirect: Online yoga apparel and accessories retailer with a similar multi-brand marketplace model targeting the same yoga practitioner segment at value price points.
- Beyond Yoga: Women's-focused yoga and activewear brand carried by Everyday Yoga and increasingly sold direct. Comparable product mix in leggings, tops, and intimates for the female yoga consumer.
- Alo Yoga: Yoga-first premium activewear brand competing for the same female yogi and athleisure consumer. Comparable focus on yoga-specific apparel with broader lifestyle positioning.
Broad incumbents
- Lululemon: Global yoga and activewear incumbent with vertically integrated DTC, retail stores, and community-driven model. Competes for the same customer wallet but with vastly broader scale and own-brand economics.
- Amazon (Yoga/Wellness category): Mass-market marketplace selling yoga apparel, mats, and props from many of the same brands as Everyday Yoga. Comparable product catalog with vastly broader traffic and price competition.
- Athleta (Gap Inc.): Women's activewear and yoga apparel retailer owned by Gap Inc. with strong DTC and store presence. Competes across women's yoga apparel and athleisure at multiple price points.
Emerging players
- Spiritual Gangster: Yoga-inspired lifestyle apparel and accessories brand carried by Everyday Yoga. Comparable blend of yoga apparel with spiritual/lifestyle positioning targeting similar yoga and meditation consumers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
YogaOutlet social profiles
Digital presenceYogaOutlet financial estimates
Financial estimateRevenue estimate
Valuation estimate
YogaOutlet leadership team
Management profileNumber of profiles
YogaOutlet funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
YogaOutlet M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about YogaOutlet
What does YogaOutlet do?
Online specialty retailer selling yoga apparel (women, men, and kids), yoga mats and props, meditation accessories, and home wellness items via its EverydayYoga.com storefront, complemented by its own Everyday Yoga private-label brand and a wholesale channel supplying yoga studios. The business also bundles a free 30-day Practyce online yoga class membership with qualifying purchases to add experiential value beyond physical goods.
Is YogaOutlet a public or private company?
YogaOutlet is a private company. It is classified as unknown and is currently operating.
When was YogaOutlet founded?
YogaOutlet was founded in 2012. It employs 1 to 10 people.
Where is YogaOutlet based?
YogaOutlet is headquartered in Campbell, United States, in the North America region.
How does YogaOutlet make money?
Four revenue lines are on record. Product Sales are the primary driver. The others are wholesale/B2B, referral Program and buy Now Pay Later.
Who are YogaOutlet's main competitors?
Direct peers on record are prAna, Manduka, Gaiam, YogaDirect, Beyond Yoga and Alo Yoga. Broad incumbents are Lululemon, Amazon (Yoga/Wellness category) and Athleta (Gap Inc.). Spiritual Gangster is listed as an emerging player.
Does YogaOutlet have an API?
No public API is recorded for YogaOutlet.
What industry is YogaOutlet in?
YogaOutlet's product category is Yoga Apparel & Equipment Retail. Its primary akta.pro industry code is CRAMACAE, Yoga, Pilates & Studio Wear Retail, with a secondary code of CRAMADAE, Yoga, Pilates & Mind-Body Accessories Retail (Mats, Blocks, Reformers, Rings). Its NAICS code is 45811 and its SIC code is 5600.