Care to Beauty
- Company typePrivate
- Founded2015
- HeadquartersPorto, Portugal
- Headcount51–100
- GTM typeB2C
- OfferingDigital Commerce or Content
Care to Beauty firmographics
Firmographics- Name
- Care to Beauty
- Legal name
- Care to Beauty
- Website
- https://caretobeauty.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Care to Beauty industry classification
Industry- Product category
- Online Beauty & Cosmetics Retail
- NAICS
- Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Cosmetics, Beauty Supplies, and Perfume Retailers (45612)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844)
- akta.pro primary industry
- Beauty & Personal Care Online Retailers (CRAFADAC)
- akta.pro secondary industry
- Beauty & Personal Care Omnichannel (CRAFAEAB)
Keywords
Where Care to Beauty is headquartered
LocationHeadquarters
- HQ city
- Porto
- HQ country
- Portugal
- HQ region
- Europe
Offices1 record
Markets served
Care to Beauty business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel, Infrastructure
Revenue model
- Product Sales: Direct retail of cosmetics, skincare, haircare, makeup, and beauty products from 250+ brands. Revenue generated through one-time product purchases with various promotions, discounts, and seasonal sales.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | — | Individual product purchases with volume discounts and free shipping threshold |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels8 records
Care to Beauty product offering
Product offeringCore offering
Care to Beauty operates an online retail platform selling more than 10,000 cosmetics and beauty products sourced from 250+ international brands, with worldwide shipping available to consumers in 200+ countries. The company is headquartered in Maia, Portugal, and supplements its web store with native iOS and Android mobile applications.
Product overview
Care to Beauty operates a comprehensive e-commerce platform for cosmetics and beauty products, featuring over 250 international brands including French Pharmacy favorites (La Roche-Posay, Avène, Bioderma, Vichy), European skincare (Eucerin, Filorga, MartiDerm), Korean beauty (COSRX, Beauty of Joseon), and luxury brands (NUXE, Caudalie). The platform offers a unified shopping experience through its main website and native mobile applications (iOS and Android), complemented by editorial content via its blog and email newsletter. Product categories span skincare, body care, sunscreen, hair care, makeup, men's grooming, and baby/mom care, with a focus on dermocosmetics, European sunscreens, and K-beauty. The company positions itself as a global cosmetics marketplace enabling customers worldwide to access products that may be unavailable or discontinued in their local markets.
Differentiator
Problem solved
Functional benefit
Products and services
- Care to Beauty online store (cosmetics and beauty retail) The company's primary online retail destination selling more than 10,000 cosmetics, skincare, and fragrance products from 250+ international brands to consumers in 200+ countries.
- Care to Beauty iOS mobile application Native iOS application for browsing and purchasing cosmetics and beauty products from the same catalog of 250+ brands offered on the web store.
- Care to Beauty Android mobile application Native Android application for browsing and purchasing cosmetics and beauty products from the same catalog of 250+ brands offered on the web store.
Quantifiable outcome
- 4.6/5 Customer Satisfaction Score from 5,246 respondents
- +2 more outcomes
Companies that use Care to Beauty
Customer profileNamed customers2 records
Segments6 records
Ideal customer profiles1 record
Care to Beauty technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration22 records
Care to Beauty partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core and minor.
- La Roche-PosaycoreFeatured brand on the platform, offering dermatologist-approved dermocosmetics. Multiple La Roche-Posay UVMune 400 sunscreen products featured prominently with discounts.
- EucerincoreEuropean skincare brand partnership featuring anti-aging, sun protection, and dermatological products.
- VichycoreFrench pharmacy brand partnership offering skincare and thermal water-based products.
- BiodermacoreFrench dermocosmetics brand, authorized online reseller.
- CeraVecoreDermatologist-developed skincare brand, authorized online reseller.
- HeliocarecoreBrand of the Month featured partner with 20% off promotions. Premium sun protection brand.
- GarniercoreBrand of the Week featured with up to 40% off promotions. Offering Ambre Solaire sunscreen collection.
- 250+ Beauty BrandscoreTotal brand portfolio including French Pharmacy, K-Beauty, Luxury, Clinical Skincare, Vegan, and Natural brands. Over 250 brands as of 2021.
- CTT (Portuguese Postal Service)corePrimary shipping partner in Portugal. Care to Beauty won the CTT e-Commerce Awards 2024 in recognition of their partnership excellence.
- DHLcoreInternational express shipping partner for global deliveries.
- FedExcoreShipping partner for international package delivery.
- UPScoreShipping partner for international package delivery.
- StripecorePrimary payment processor for credit and debit card transactions.
- PayPalcoreExpress checkout payment option for customers.
- Socialis AssociationminorCharitable organization supporting pregnant teens and young mothers. Care to Beauty supported their Mother's Day initiative.
Scale indicators9 records
Recent moves6 records
Expansion highlights6 records
Care to Beauty competitors and assessment
Company assessmentDirect peers
- YesStyle: Hong Kong-based e-tailer with a strong K-Beauty and Asian beauty focus, comparable in cross-border shipping, international consumer base, and curated beauty assortment.
- Space NK: Premium multi-brand beauty retailer offering luxury and niche skincare/makeup, with both physical stores and a strong e-commerce channel — overlapping with Care to Beauty's luxury and dermocosmetics assortment.
- Cult Beauty: UK-based multi-brand beauty e-tailer with an indie, niche, and clinical-skincare focus, directly comparable in assortment strategy (pharmacy, K-Beauty, dermocosmetics) and international shipping model.
- Beautylish: US-based online beauty retailer specialising in K-Beauty, J-Beauty, and clinical skincare, with a comparable international shopper and educational content-driven positioning.
- StrawberryNET: Hong Kong-based discount beauty e-tailer shipping globally, with a comparable cross-border, price-competitive model and broad multi-brand assortment of cosmetics, skincare, and fragrance.
- Lookfantastic: The Hut Group-owned global beauty e-tailer with a comparable multi-brand assortment, deep discount mechanics, and worldwide shipping — a directly competing business model and customer target.
- SkinStore: Online beauty retailer specialising in skincare and clinical/dermatological brands, directly comparable in its curated, authority-driven assortment of cosmeceutical and European brands.
Broad incumbents
- Ulta Beauty: US-based mass-to-prestige beauty retailer, overlapping on clinical and pharmacy skincare brands Care to Beauty carries, and a significant competitor for US-based customers.
- Sephora: Global multi-brand beauty retailer with a much larger assortment and marketing budget; competes in the same category and customer segment but at far greater scale and with a stronger loyalty program.
- Amazon (Beauty): Global marketplace that lists many of the same brands and competes aggressively on price, shipping speed (Prime), and discovery — the largest competitive threat on price-sensitive cross-border orders.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Care to Beauty social profiles
Digital presenceCare to Beauty compliance and trust
Trust signalCompliance3 records
Care to Beauty financial estimates
Financial estimateRevenue estimate
Valuation estimate
Care to Beauty leadership team
Management profileNumber of profiles
Profiles2 records
Care to Beauty funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Care to Beauty M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Care to Beauty
What does Care to Beauty do?
Care to Beauty operates an online retail platform selling more than 10,000 cosmetics and beauty products sourced from 250+ international brands, with worldwide shipping available to consumers in 200+ countries. The company is headquartered in Maia, Portugal, and supplements its web store with native iOS and Android mobile applications.
Is Care to Beauty a public or private company?
Care to Beauty is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Care to Beauty founded?
Care to Beauty was founded in 2015. It employs 51 to 100 people.
Where is Care to Beauty based?
Care to Beauty is headquartered in Porto, Portugal, in the Europe region.
How does Care to Beauty make money?
One revenue line is on record: product Sales.
Who are Care to Beauty's main competitors?
Direct peers on record are YesStyle, Space NK, Cult Beauty, Beautylish, StrawberryNET, Lookfantastic and SkinStore. Broad incumbents are Ulta Beauty, Sephora and Amazon (Beauty).
Does Care to Beauty have an API?
No public API is recorded for Care to Beauty.
What industry is Care to Beauty in?
Care to Beauty's product category is Online Beauty & Cosmetics Retail. Its primary akta.pro industry code is CRAFADAC, Beauty & Personal Care Online Retailers, with a secondary code of CRAFAEAB, Beauty & Personal Care Omnichannel. Its NAICS code is 456120 and its SIC code is 2844.