Citywide Home Loans
Citywide Home Mortgage, a DBA of Guaranteed Rate, Inc., is a multi-channel US mortgage lender licensed in all 50 states, offering conventional, FHA, VA, HELOC, reverse, construction, and Sharia-compliant loans to consumers through a 22-state loan officer network, digital self-service applications, and real estate agent referral partnerships.
- Company typePrivate
- Founded1998
- HeadquartersSandy, United States
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
What Citywide Home Loans does
Citywide Home Mortgage, operating as a DBA of Guaranteed Rate, Inc., is a multi-channel US mortgage lender headquartered at 3940 N Ravenswood, Chicago, IL. Founded in 1998 and licensed in all 50 states under NMLS #2611, the company offers a comprehensive product portfolio spanning conventional, FHA, VA, USDA, ARM, interest-only, jumbo, construction, renovation, state bond, 80/10/10 piggyback, HECM/reverse mortgages, HELOCs, and a Sharia-compliant Murabaha loan. A 22-state loan officer network (Arizona, California, Colorado, Delaware, Florida, Illinois, Indiana, Kentucky, Louisiana, Michigan, Minnesota, Missouri, Nevada, New Jersey, Ohio, Pennsylvania, Rhode Island, South Carolina, Texas, Utah, Wisconsin, Wyoming) is supplemented by direct-to-consumer digital applications, the Agent Advantage real-estate referral program, and a branch partnership model. New York is explicitly excluded from online application acceptance.
The company's technology differentiators center on two flagship products: Same Day Mortgage approvals, which use automated underwriting workflows to give financed buyers a cash-competitive offer position, and a 100% digital HELOC platform that completes applications in approximately 5 minutes and funds within 5-10 days, including a fixed-rate HELOC variant (rates starting at 7.00% APR) unusual in a market dominated by variable-rate products. Leadership includes Teresa Whitehead as Chief Executive Officer, Steve J. Goorman as Founder and President, and Robert Coomer, promoted to Chief Growth Officer in March 2026 with a charter to expand national operations through the branch partnership model while leveraging Guaranteed Rate's shared resources.
Revenue is generated primarily through transaction-based origination fees across loan products (conventional PMI, FHA upfront/annual MIP, VA funding fees of 1.25%-3.3%, HELOC origination fees of 1.99%-4.99%), supplemented by interest income on portfolio-held loans including reverse mortgages and construction loans managed by a dedicated Construction Department. The company employs 501-1,000 staff, markets through its website, social channels (Instagram, LinkedIn, Facebook, YouTube), Zillow lender profile, and direct phone/email contact, and serves consumer segments including first-time homebuyers, veterans, seniors, rural buyers, and high-value/jumbo borrowers.
Citywide Home Loans firmographics
Firmographics- Name
- Citywide Home Loans
- Legal name
- Guaranteed Rate, Inc.
- Website
- https://citywidehomeloans.com
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Citywide Home Mortgage, a DBA of Guaranteed Rate, Inc., is a multi-channel US mortgage lender licensed in all 50 states, offering conventional, FHA, VA, HELOC, reverse, construction, and Sharia-compliant loans to consumers through a 22-state loan officer network, digital self-service applications, and real estate agent referral partnerships.
- Ownership category
- akta.pro rank
Citywide Home Loans industry classification
Industry- Product category
- Residential Mortgage Lending
- NAICS
- Real Estate Credit (522292)
- SIC
- Mortgage Bankers & Loan Correspondents (6162)
- akta.pro primary industry
- Government-Insured Mortgage Origination (FHA/VA/USDA) (FSALAAAI)
- akta.pro secondary industries
- Home Equity Loan & HELOC Intermediation (FSAEAEAD), New Construction-to-Perm (Single-Family Owner-Occupied) (FSALAHAA)
Keywords
Where Citywide Home Loans is headquartered
LocationHeadquarters
- HQ city
- Sandy
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Citywide Home Loans business model
Business model- GTM type
- B2C
- Offering type
- Services
Revenue model
- Mortgage Origination Fees: One-time origination fees charged to borrowers when originating mortgage loans. Fees may include origination fees, closing costs, and mortgage insurance premiums depending on the loan type.
- Interest Income from Loan Portfolio: Revenue generated from the interest collected on mortgages originated and held in portfolio, including reverse mortgages (HECM) and construction loans managed by the company's Construction Department.
- HELOC Fees: Origination fees for home equity lines of credit, including origination fees in exchange for reduced APR rates (e.g., 1.99% to 4.99% origination fee options).
- VA Loan Fees: VA loan funding fees charged to borrowers, typically 2.15% for first-time users without down payment, reduced to 1.25% with 10% down payment, and 3.3% for subsequent use.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Fixed Rate HELOC starting at 7.00% APR |
| Transaction based/ take rate | Pay-as-you-go | VA Loan Funding Fees |
| Transaction based/ take rate | Pay-as-you-go | FHA Loan Down Payment and MIP |
| Transaction based/ take rate | Pay-as-you-go | Conventional Loan PMI |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Citywide Home Loans product offering
Product offeringCore offering
Citywide Home Loans (DBA of Guaranteed Rate, Inc.) is a residential mortgage lender that originates and funds a comprehensive suite of home loans including conventional, FHA, VA, USDA, jumbo, construction, renovation, HELOC, and HECM reverse mortgages. The company differentiates through technology-powered offerings such as Same Day Mortgage approvals and a fully digital HELOC application that can be completed in 5 minutes and funded in 5-10 days. Services are delivered through a national network of loan officers across 22 states, with the company licensed in all 50 states.
Product overview
Citywide Home Mortgage, a DBA of Guaranteed Rate, Inc., operates as a technology-powered mortgage lender licensed in all 50 states. The company offers a comprehensive portfolio of mortgage products organized into three main categories: core loan products (Conventional, FHA, VA, ARM, Interest-Only, Jumbo, Construction, Renovation, Rural Housing, State Bond, and 80/10/10 loans), specialty equity products (HELOC with digital application and same-day funding, HECM/Reverse mortgages for seniors), and assistance programs (Down Payment Assistance, Murabaha for Sharia-compliant financing, Refinance options). The company differentiates through technology-powered solutions including Same Day Mortgage approvals and digital HELOC applications that can be completed in 5 minutes and funded within 5-10 days.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- HELOC application in 5 minutes vs 45 minutes for traditional
- +2 more outcomes
Companies that use Citywide Home Loans
Customer profileSegments5 records
Ideal customer profiles6 records
Citywide Home Loans technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Citywide Home Loans partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Guaranteed Rate, Inc.coreCitywide Home Mortgage operates as a DBA (Doing Business As) of Guaranteed Rate, Inc. The company leverages Guaranteed Rate's resources for technology, operations, and market expansion. Robert Coomer's promotion to Chief Growth Officer focuses on leveraging Guaranteed Rate's resources to expand national operations and the branch partnership model.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
Citywide Home Loans competitors and assessment
Company assessmentBroad incumbents
- NewRez (now part of Rithm Capital): A large nonbank mortgage originator and servicer offering conventional, government, HELOC, and renovation products. Comparable to Citywide in retail/wholesale origination strategy and product breadth.
- United Wholesale Mortgage (UWM): The largest U.S. wholesale mortgage lender and a major force in broker-channel originations. Comparable product mix (conventional, FHA, VA, jumbo, HELOC) with a tech-forward platform; competes with Citywide for loan officer and broker relationships.
- Caliber Home Loans (now Newrez Home Lending): A large direct-to-consumer and correspondent mortgage lender with a comparable suite of conventional, FHA, VA, and HELOC products. Similar retail branch and loan officer model to Citywide.
- Rocket Mortgage (Rocket Companies): The largest U.S. retail mortgage lender and a direct-to-consumer technology leader. Comparable to Citywide in offering a full suite of conventional, government, and refinance products, but with materially larger scale, brand recognition, and proprietary technology investment.
- loanDepot: A major direct-to-consumer and retail mortgage lender offering conventional, government, HELOC, and refinance products. Overlaps heavily with Citywide's product breadth and DTC channel strategy, though at significantly larger scale.
Direct peers
- Paramount Residential Mortgage Group (PRMG): A large retail and wholesale mortgage lender offering conventional, FHA, VA, USDA, and HELOC products through a multi-state branch network. Similar size and product mix to Citywide, particularly in government loan programs.
- Guild Mortgage: A retail-focused mortgage lender operating in 48+ states with a comparable product mix including FHA, VA, USDA, conventional, jumbo, and renovation loans. Closely comparable to Citywide in retail branch model, niche product emphasis (e.g., construction, renovation), and government loan specialization.
- Fairway Independent Mortgage Corporation: A large retail mortgage lender with a similar multi-state branch network and broad product portfolio including conventional, government, jumbo, and renovation. Comparable loan officer-driven retail distribution model.
- Guaranteed Rate (parent): Guaranteed Rate, Inc. is the parent company and one of the largest private U.S. mortgage lenders, offering essentially the same products and technology stack as Citywide. Citywide is a DBA channel of Guaranteed Rate, so they share infrastructure, products, and loan officer networks.
- Movement Mortgage: A large privately held retail mortgage lender with a multi-state branch network and comparable product suite (conventional, FHA, VA, USDA, HELOC). Comparable scale, retail distribution, and government loan focus to Citywide.
Market position
Strengths1 record
Weaknesses1 record
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Citywide Home Loans social profiles
Digital presenceCitywide Home Loans compliance and trust
Trust signalCompliance1 record
Citywide Home Loans financial estimates
Financial estimateRevenue estimate
Valuation estimate
Citywide Home Loans leadership team
Management profileNumber of profiles
Profiles3 records
Citywide Home Loans funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Citywide Home Loans M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Citywide Home Loans
What does Citywide Home Loans do?
Citywide Home Loans (DBA of Guaranteed Rate, Inc.) is a residential mortgage lender that originates and funds a comprehensive suite of home loans including conventional, FHA, VA, USDA, jumbo, construction, renovation, HELOC, and HECM reverse mortgages. The company differentiates through technology-powered offerings such as Same Day Mortgage approvals and a fully digital HELOC application that can be completed in 5 minutes and funded in 5-10 days. Services are delivered through a national network of loan officers across 22 states, with the company licensed in all 50 states.
Is Citywide Home Loans a public or private company?
Citywide Home Loans is a private company. It is classified as corporate owned and is currently operating.
When was Citywide Home Loans founded?
Citywide Home Loans was founded in 1998. It employs 501 to 1,000 people.
Where is Citywide Home Loans based?
Citywide Home Loans is headquartered in Sandy, United States, in the North America region.
How does Citywide Home Loans make money?
Four revenue lines are on record. Mortgage Origination Fees are the primary driver. The others are interest Income from Loan Portfolio, HELOC Fees and VA Loan Fees.
Who are Citywide Home Loans's main competitors?
Broad incumbents on record are NewRez (now part of Rithm Capital), United Wholesale Mortgage (UWM), Caliber Home Loans (now Newrez Home Lending), Rocket Mortgage (Rocket Companies) and loanDepot. Direct peers are Paramount Residential Mortgage Group (PRMG), Guild Mortgage, Fairway Independent Mortgage Corporation, Guaranteed Rate (parent) and Movement Mortgage.
Does Citywide Home Loans have an API?
No public API is recorded for Citywide Home Loans.
What industry is Citywide Home Loans in?
Citywide Home Loans's product category is Residential Mortgage Lending. Its primary akta.pro industry code is FSALAAAI, Government-Insured Mortgage Origination (FHA/VA/USDA), with a secondary code of FSAEAEAD, Home Equity Loan & HELOC Intermediation. Its NAICS code is 522292 and its SIC code is 6162.