Northampton Saints
- Company typePrivate
- Founded1880
- HeadquartersNorthampton, United Kingdom
- Headcount101–250
- GTM typeB2C
- OfferingServices
Northampton Saints firmographics
Firmographics- Name
- Northampton Saints
- Legal name
- Northampton Saints
- Website
- https://northamptonsaints.co.uk
- Company type
- Private
- Founded year
- 1880
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Northampton Saints industry classification
Industry- Product category
- Professional Rugby Club / Sports Entertainment
- NAICS
- Sports Teams and Clubs (711211), Spectator Sports (7112), Spectator Sports (71121)
- SIC
- Services-Membership Sports & Recreation Clubs (7997), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Rugby (Union & League) Leagues (MPAKAAAG)
- akta.pro secondary industries
- Professional & Major League Stadiums (MPAKAEAA), Team Sports Matches (Club & National) (MPAGAMAB), Sports Fundraising & Development Services (Foundations, NIL Collectives Support) (MPAKAKAK)
Keywords
Where Northampton Saints is headquartered
LocationHeadquarters
- HQ city
- Northampton
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Northampton Saints business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others
Revenue model
- Matchday Ticket Sales: Individual match ticket sales across various categories (Adult, Concession, Young Adult, Junior, Child) with early bird pricing on first 1,000 tickets
- Season Tickets: Season ticket packages for all home Gallagher PREM, Premiership Rugby Cup and European games. Prices from £250 for adults, £75 for children. Ten-month interest-free Direct Debit available. Season tickets sold out for three consecutive seasons.
- Memberships: Premium Memberships at £50 and Digital Membership at £25 per season, offering early access to tickets, 15% off full price tickets, and Saints Rewards loyalty programme access
- Hospitality: Premium hospitality experiences including Tunnel Club, Directors Lounge, Suite No.10, Champions Suite, Executive Boxes, Legends Lounge, Heroes Restaurant, and Captain's Bar. Match-by-match and seasonal packages available.
- Matchday Sponsorship: Sponsorship packages including Match Sponsorship, Ball Sponsorship, First Try-Scorer, and Player/Coach Sponsorship for brand visibility at matchdays
- Retail & Merchandise: Online and matchday store selling replica kit, training wear, clothing, and accessories. 10% discount for Season Ticket Holders.
- Sponsorship & Partnerships: Principal partner (cinch), kit supplier (Macron), plus multiple tier-2 and tier-3 partners across various sectors including automotive, legal, healthcare, and food & beverage
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Match Tickets by age category |
| Subscription | Annual | Season Tickets 2026/27 |
| Subscription | Annual | Saints Memberships 2025/26 |
| Subscription | Pay-as-you-go | Tunnel Club Hospitality |
| One time/ perpetual license | Multi-year contract | Limited Edition Watch |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels7 records
Northampton Saints product offering
Product offeringCore offering
Northampton Saints is a professional rugby union club that fields a competitive first team in the Gallagher Premiership and European Champions Cup. Its commercial offering centres on matchday experiences at cinch Stadium at Franklin's Gardens — selling match tickets, season tickets and memberships, premium hospitality packages, corporate sponsorship, replica kit and merchandise — supplemented by community programmes including Academy youth development and Saints Wheelchair Rugby.
Product overview
Northampton Saints is a professional rugby union club operating as a single unified offering with multiple product lines. The core offering is the Gallagher PREM rugby team playing at cinch Stadium at Franklin's Gardens, supported by ticketing products (match tickets, season tickets, memberships, international ballots) and hospitality experiences (Tunnel Club, Suite No.10, Executive Boxes, and dining venues). Additional revenue streams include Saints Store retail, Saints TV video content, Academy youth development programmes, Wheelchair Rugby disability sports, and Community Rugby Programmes. The club's digital infrastructure includes a Single Sign-On system unifying ticketing and retail accounts, with upcoming mobile app featuring digital ticketing.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- 18 wins from 18 matches, 693 points scored, 100+ tries in 2025/26 regular season
- +2 more outcomes
Companies that use Northampton Saints
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
Northampton Saints technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Northampton Saints partnerships and signals
Strategic signalPartnerships
18 partnerships are on record, tiered flagship, core and minor.
- BremontflagshipLimited edition Bremont x Saints watch launched in partnership with luxury British watchmaker Bremont and delivered exclusively by Michael Jones Jeweller. Based on Bremont's Terra Nova 40.5mm model featuring robust automatic movement, anti-magnetic protection, 100m water resistance. Limited production run priced at £3,500 each with pre-orders until end of July.
- The Food HeroescoreFood business co-founded by Michelin-starred chef Pierre Koffmann became Official Chip and Potato Partner and Elite Sponsor of Northampton Saints. Formalises existing supply relationship with products featured throughout matchday hospitality at cinch Stadium at Franklin's Gardens. Partnership supports company's UK and international growth strategy.
- Michael Jones JewellercoreExclusive retail partner for Bremont x Saints limited edition watch. Partnered with Bremont and Northampton Saints to create the commemorative timepiece celebrating the 2025/26 Premiership title. Located in Northampton providing local expertise.
- cinchflagshipPrincipal Partner of Northampton Saints. Stadium naming rights for cinch Stadium at Franklin's Gardens. Logo appears prominently across all club communications and merchandise.
- MacronflagshipOfficial kit supplier for Northampton Saints. Provides all playing kit, training wear, and replica merchandise for the club.
- ChurchminorFootwear partner of Northampton Saints. Brand logo appears in partner section of official website.
- Travis PerkinsminorBuilding materials and construction partner. Brand logo appears in partner section of official website.
- GRS (Roadstone)minorRoad construction materials partner. Brand logo appears in partner section of official website.
- CarlsbergcoreOfficial beer and beverage partner of Northampton Saints. Products served throughout matchday hospitality and supporter village bars.
- GT RadialminorTyre partner. Brand logo appears in partner section of official website.
- Three Shires HospitalminorHealthcare partner providing medical services. Brand logo appears in partner section of official website.
- Thurlow NunnminorAgricultural machinery dealer partner. Brand logo appears in partner section of official website.
- HCR LawminorLegal services partner. Brand logo appears in partner section of official website.
- Maplefields AcademycoreEducation partner hosting Saints Wheelchair Rugby training sessions. Wednesday sessions for Junior (6:30-7:30pm) and Senior (6:30-9pm) at Maplefields Academy, Corby. Key partner in inclusive sports delivery.
- Moulton CollegecoreAcademy Partner School providing clear route into professional rugby for students from non-fee-paying schools. Students compete in ACE League - highest level of college rugby in England. Provides daily coaching, competitive fixtures, and training alongside Academy players.
- Bedford BluesminorChampionship side providing dual-registration playing opportunities for Saints Academy players in Confirmation Phase. Supports transition from age-grade rugby into professional environment.
- Great Britain Wheelchair Rugby (GBWR)flagshipSaints Wheelchair Rugby is delivery partner with GBWR for national junior programme. Club's head coach Jamie Higgins also serves as national Junior Programme Officer for GBWR. Supports growth of junior participation in wheelchair rugby nationally.
- RHP MotorsportsminorWheelchair rugby partner supporting the Saints Wheelchair Rugby team. Brand logo appears in partner section.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
Northampton Saints competitors and assessment
Company assessmentDirect peers
- Leinster Rugby: Irish province and regular Champions Cup opponent of Northampton Saints. Operates a comparable professional model with academy, season tickets, and commercial partnerships at the Aviva Stadium, providing a strong benchmark for European performance and revenue.
- Munster Rugby: Irish province competing in the Champions Cup against Northampton. Comparable fan-owned-style rugby union operation with strong ticketing, hospitality, and sponsorship revenue at Thomond Park.
- Bristol Bears: Premiership club with a strong stadium-based hospitality and ticketing model at Ashton Gate. Comparable in scale and revenue mix to Northampton and competes in the same league and Champions Cup.
- Bath Rugby: Gallagher Premiership club defeated by Northampton Saints in the 2024 final. Operates a similar mix of season tickets, hospitality, and sponsorship, and competes in the Champions Cup against Northampton.
- Exeter Chiefs: Premiership rival defeated by Northampton Saints in the 2026 Premiership final. Operates a comparable club model with a strong academy, Sandy Park stadium, and similar mix of matchday, hospitality, and commercial revenue.
- Leicester Tigers: Direct Premiership rival and historic East Midlands derby opponent of Northampton Saints. Both compete in the Gallagher Premiership and Champions Cup with comparable ticketing, hospitality, academy, and sponsorship-driven business models.
- Harlequins: Premiership club that has just signed Northampton's outgoing captain George Furbank. Operates a comparable ticketing, membership, and Twickenham-based matchday model and competes with Saints in the league and Champions Cup.
- Sale Sharks: Premiership club with comparable ticketing, academy, and sponsorship business model. Competes with Northampton for talent, league position, and fan engagement.
- Saracens: One of the most successful Premiership clubs, competing directly with Northampton in league and European competitions. Operates a comparable professional model with strong academy, premium hospitality, and broad sponsorship portfolio.
Broad incumbents
- Stade Toulousain (Toulouse): Dominant Top 14 French rugby club and multiple-time Champions Cup winner. Operates at a larger scale than Northampton but provides a comparable benchmark for what a top-tier European rugby club can achieve commercially and on the pitch.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Northampton Saints social profiles
Digital presenceNorthampton Saints financial estimates
Financial estimateRevenue estimate
Valuation estimate
Northampton Saints leadership team
Management profileNumber of profiles
Profiles5 records
Northampton Saints subsidiaries and ownership
Company hierarchySubsidiaries2 records
Northampton Saints funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Northampton Saints M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Northampton Saints
What does Northampton Saints do?
Northampton Saints is a professional rugby union club that fields a competitive first team in the Gallagher Premiership and European Champions Cup. Its commercial offering centres on matchday experiences at cinch Stadium at Franklin's Gardens — selling match tickets, season tickets and memberships, premium hospitality packages, corporate sponsorship, replica kit and merchandise — supplemented by community programmes including Academy youth development and Saints Wheelchair Rugby.
Is Northampton Saints a public or private company?
Northampton Saints is a private company. It is classified as unknown and is currently operating.
When was Northampton Saints founded?
Northampton Saints was founded in 1880. It employs 101 to 250 people.
Where is Northampton Saints based?
Northampton Saints is headquartered in Northampton, United Kingdom, in the Europe region.
How does Northampton Saints make money?
Seven revenue lines are on record. Matchday Ticket Sales are the primary driver. The others are season Tickets, memberships, hospitality, matchday Sponsorship, retail & Merchandise and sponsorship & Partnerships.
Who are Northampton Saints's main competitors?
Direct peers on record are Leinster Rugby, Munster Rugby, Bristol Bears, Bath Rugby, Exeter Chiefs, Leicester Tigers, Harlequins, Sale Sharks and Saracens. Stade Toulousain (Toulouse) is listed as a broad incumbent.
Does Northampton Saints have an API?
No public API is recorded for Northampton Saints.
What industry is Northampton Saints in?
Northampton Saints's product category is Professional Rugby Club / Sports Entertainment. Its primary akta.pro industry code is MPAKAAAG, Rugby (Union & League) Leagues, with a secondary code of MPAKAEAA, Professional & Major League Stadiums. Its NAICS code is 711211 and its SIC code is 7997.